商务英语阅读试题.docx
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商务英语阅读试题.docx
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商务英语阅读试题
商务英语阅读试题
Part
Multiplechoice(20points)
Completethesentencesbychoosingfromthewordsbeloweachsentence
1.Technicalskillsperformingspecializedtaskswithintheorganization.
a.areassociatedwithb.differfromc.aresimilarto
2.Corporatecultureisthesharedexperiences,stories,beliefs,andnorms.
a.whichcreatesacompany
b.thatcharacterizeacompany
c.whosecompanyhasgot
3.Ifacompanyistogetthemostoutofitsworkers,itmustthoseworkers.
a.developb.selectc.promote
4.Intheory,acompany’sauditorsareappointedindependentlybyitsshareholders,towhomtheyreport.“Whom”represents.
a.auditorsb.accountantsc.shareholders
5.Over-capacityinthecarbusinessleadstoaseriesofjointagreementsandmergersbetween.
a.carcompanies
b.jointsventures
c.capacitylevel
6.FordintendedtoVolvosandhopedtouseVolvo’stechnologytodevelopnewcars.
a.shareb.focusc.distribute
7.TheprinciplesintheOrganizationalChaosModelcanalsobeusedtothecompany’scompetition.
a.introduceb.overcomec.understand
8.Asaseniorstudent,youaresupposedtoknowbetterthanjustuntiltheexaminationtime.
a.fooledaroundb.tofoolaround
c.havingfooledaround
9.TransnationalcompanieswillinChina.
a.continuelocatingb.continuestolocatec.continuetolocate
10.E-businessisabouttransformingbusinessprocessand_______themwithInternettechnologies.
a.integratesb.integratingc.tointegrate
11.OthercompaniesuseWebtechnologyto______businesselectronicallyatthewholesaleorretaillevel.
a.supportb.exchangec.transact
12.Thefundsneededtooperateanenterprisearerefereedtoas.
a.labourb.capitalc.resources
13.Theyalsowanttointegratethesesystems_______therestoftheirbusinessprocess.
a.withb.andc.for
14.Accountingfirmsfrequently_________theirauditclients.
a.buymanagementskillsfrom
b.sellconsultingservicesto
c.provideauditassignmentfor
15.Iwenttobuyanewtieto_______thisbrownsuit.
a.gointob.gowithc.goafter
16.Thesecretaryenteredwithapencilandpaper,and_________everywordthemanagersaid.
a.madeforb.tookupc.tookdown
17.Thefinancingofinternationaltradeismorecomplexthanthatofdomestictrade.‘That’heremeans.
a.financingb.internationaltradec.domestictrade
18.Theprocessofeducation,experience,moreeducation,andtheniscalledacyclicalprocess.
a.lesseducationb.moreexperiencec.educationandexperience
19.Hardly_______theairportwhenhestartedforhisdestination.
a.Ihadreachedb.hadIreachedc.Ireached
20.Theclimberstriedtofindanew______tothetopofthemountain.
a.approachb.routec.entrance
Part
Match(20points)
SectionA
Choosethecorrectwordorwordsfromtheboxtocompletethepassage:
theIndustrialRevolutioncustomers’needs
themarketingconceptproductionandselling
thesellingofgoodsbusinessfocus
Businesspeoplefocusedontheproductionofgoodsfrom21untiltheearlytwentiethcentury,andon22fromthe1920stothe1950s.Marketingreceivedlittleattentionuptothatpoint.After1950,however,businesspeoplerecognizedthattheirenterprisesinvolvednotonly23butalsothesatisfactionof24.Theybegantoimplement25,abusinessphilosophythatinvolvestheentirebusinessorganizationinthedualprocessofsatisfyingcustomerneedsandachievingtheorganization’sgoals.
SectionB
Choosethecorrectwordorwordsfromtheboxtocompletethefollowingsentences
marketingconceptbenefits
moderationdiscount
labourforce
26.Chinaisnowatthestageofdevelopmentofbuildingawell-offsocietyandacceleratingsocialist.
27.Implementationofthebeginsandendswiththeinformationaboutcustomers.
28.Sellingsomethingatareducedpriceiscalledgivinga.
29.Carryingoutthebusinessofsuchahugecompanyrequires.
30.Compensationprogrammesincludewagesandsalaries,incentives,
andforworkers.
Part
Readingcomprehension(40points)
Passage1
Whatmakesmoneyvaluable?
Whyisapieceofpapermarked$10worthmorethanonemarked$1?
Youcouldsaythereisnoreason.It’struethataspecialkindofpaperisusedtomakedollarbills,andtheyarepretty,butthat’snotwhatmakesthemvaluable.Therealreasonmoneyisvaluableisthateveryonebelievesitis.
Ancienteconomieshadnopapermoneyorcoins.Someusedbarter----tradingonethingforanother.Othersusedallkindsofobjectsasmoney.Anyobjectwoulddo,aslongastherewasnotanunlimitedamountofit.Animalsormetalswerepopular,andsoweremanufacturedproductslikejewelryorweapons.WealthinancientGreecewasmeasuredintoolsorcattle.Thiskindofmoneyhadtwopurposes.First,itwasusefulinitself.Toolsandcattlecanbeusedforfarming.Andsecond,itwasawaytosymbolizeandmeasurevalue.Ahouse,forexample,wouldbevaluedatacertainnumberoftoolsorcattle.Thisgreatlysimplifiedtrade.Othersocietiesusedmoneythatwastotallysymbolic.Forinstance,AmericanIndiansusedwampum,whichismadefromseashells.AnduntilrecentlyonthepacificislandofYap,peopleuselargestonediscsasmoney.
Inmostplacesthesetypesofmoneydiedoutbecausemorepracticalformsofmoneywereinvented.Peoplestartedusingpreciousmetals,suchasgoldandsilver,thatwereeasiertocarryaroundthantoolsorstones.Andintheeighteenthcentury,papermoneywasintroduced.Atfirstpeopleweresuspiciousofnewcurrency,buttheycametoacceptitbecausethegovernmentorbankissuingitwouldexchangeanequalamountofgoldforthepaper.A$10billreallywasworth$10forgold.Butnow,peopleareusedtotheideathatthegovernmentdoesn’thavetobackitsmoneywithgold.Everyonebelievesthata$10billisworth$10andthatisgoodenough.Butif,forsomereason,peopleeverlostfaithinpapermoney,tendollarswouldn’tbeworththepaperit’sprintedon.
Questions31-35arebasedonpassage1
31.Accordingtothewritertherealreasonmoneyisvaluableisthateveryonebelieves.
a.moneyisvaluableb.goldisvaluable
c.moneyisgold
32.Thewriterofthisselectionmentionedanimals,metalsandmanufacturedproductslikejewelryorweaponsbecause.
a.theywerevaluable
b.theywereusedasmoneyinancienttimes
c.peoplelikedthem
33.Papermoneywasinvented.
a.totaketheplaceofothertypesofmoney
b.tobereplacedbyothertypesofmoney
c.inthenineteenthcentury
34.Atfirstpeopledidnothavetrustinpapermoneybecause.
a.itwasnotworthmuch
b.thepaperwasnotofgoodquality
c.itlookedlikeanordinarypieceofpaper
35.Peoplecametoacceptpapermoneywhen.
a.thegovernmentbegantoissueit
b.thebankbegantoissueit
c.theycouldexchangeitforthesameamountofgold
Passage2
Manyprivateinstitutionsofhighereducationaroundthecountryareindanger.Notallwillbesaved,andperhapsnotalldeservetobesaved.Therearelow-qualityschoolsjustastherearelow-qualitybusinesses.Wehavenoobligationtosavethemsimplybecausetheyexist.Butmanythrivinginstitutionsthatdeservetocontinuearethreatened.Theyaredoingafinejobeducationally,buttheyarecaughtinafinancialdifficulty,withnowaytoreducerisingcostsorincreaserevenuessignificantly.Raisingtuitiondoesn’tbringinmorerevenue,foreachtimetuitiongoesup,theenrollmentgoesdown,ortheamountthatmustbegivenawayinstudentaidgoesup.Schoolsarebadbusinesses,whetherpublicorprivate,notusuallybecauseofbadmanagementbutbecauseofthenatureoftheenterprise.Theylosemoneyoneverycustomer,andtheycangobankrupteitherfromtoofewstudentsortoomanystudents.Evenaverygoodcollegeisaverybadbusiness.
Itissuchcolleges,thrivingbutthreatened,thatIworryabout.Lowenrollmentisnottheirchiefproblem.Evenwithfullenrollments,theymaygounder.Effortstosavethem,andpreferablytokeepthemprivate,areanationalnecessity.Thereisnobasisforarguingthatprivateschoolsareboundtobebetterthanpublicschools.Thereareabundantexamplestothecontrary.Anyonecannamestateuniversitiesandcollegesthatrankasthefinestinthenationandtheworld.Itisnowinevitablethatpublicinstitutionswillbedominant,andthereforediversityisanationalnecessity.Diversityinthewaywesupportschoolstendstogiveusahealthydiversityintheformsofeducation.Inanimperfectsocietysuchasours,uniformityofeducationthroughoutthenationcouldbedangerous.Inanimperfectsociety,diversityisapositivegood.Eagersupportersofpublichighereducationknowtheimportanceofsustainingprivatehighereducation.
Questions36-40arebasedonpassage2
36.Inthepassage,theauthorappealstothepublictosupport.
a.privatehighereducationingeneral
b.publichighereducationingeneral
c.high-qualityprivateuniversitiesandcolleges
37.Accordingtothepassage,schoolsarebadbusinessesbecauseof.
a.thenatureofschool
b.poorteachers
c.badmanagement
38.Whatdoesthephrase“gounder”(Par.2,sentence3)probablymean?
a.havelowtuition
b.getintodifficulties
c.doabadjobeducationally
39.WhichofthefollowingstatementsisTRUE?
a.Therearemanycasestoindicatethatprivateschoolsaresuperiortopublicschools.
b.Theauthorthinksdiversityofeducationispreferabletouniformityofeducation.
c.Eachtimetuitionisraised,theenrollmentgoesup.
40.Intheauthor’sopinion,thewaythatcansaveprivateschoolsliesin.
a.fullenrollment
b.raisingtuition
c.nationalsu
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