高中英语Unit1AdvertisingTask教案牛津译林版必修4.docx
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高中英语Unit1AdvertisingTask教案牛津译林版必修4.docx
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高中英语Unit1AdvertisingTask教案牛津译林版必修4
M4U1Part5TaskWritinganadvertisement
【设计思想】
这一板块的设计是对学生进行听说读写技能的训练,而听说读写的内容都围绕本单元主题“广告”展开。
本课的重点在于培养学生说和写的能力,鼓励学生通过体验,实践,讨论,合作等方式,有效地发展学生的思维与表达能力和综合语言能力。
【教学目标】
1.Howtoandpracticetheskillsoflistening,reading,speakingandwritingtogether.
2.Howtowriteanadvertisement.
【重点难点】
Howtowriteanadvertisement.
Howtoexpressopinionsandgivereasons.
【教学环节】
Step1.Skillsbuilding1:
listeningforstatisticsanddescriptions
listeningweshouldcareabout:
(1)anincrease
(2)adecrease
(3)nochange
(4)trends
(5)arange
(6)alimit
listeningpracticeonPage12
StepOne:
completingabarchart\
Step2.Skillsbuilding2:
statingopinionsandgivingsupportingreasons
Page16.
Step4.Writinganadvertisement
Step5.Homework
语言点(根据学生实际情况进行增加或删减)
1.increase(P12)既可做名也可做动,意为“增加,提高,增强”
Therewasasteadyincreaseinproduction.生产出现了稳步增长。
Foreigninvestmentsincreasedsixtimes.国外投资增加了六倍。
2.goup(P12)在句中表示“上涨,涨价”
Everythingwentupexceptsalaries.除了工资以外所有的东西都涨价了。
Cottonstaythesame表示“保持不变”,在此都是系动词,表示“继续保持,仍然处于某种状态”
Sheremainedcalm.她保持镇静。
Thedoorremainedclosed.门一直关着。
4.drop句中做不及物动词,表示“降低,下降”还有“掉下,落下”
Thepriceofsugarwilldropsoon.很快糖价就要下降。
Theteapotdroppedoutof…and…范围在A和B之间波动
Theiragesrangefrom25to50between25and50.
Thefrontierrangesfromthenortherncoast.
Hisinterestsrangefromchesstocanoeing.
6.upto(P16)
(1)(数量、程度等)达到;至多有
Icantakeuptofourpeopleinmycar.
(2)直到
ReaduptoPage100.
(3)能胜任;能适合
LiPingisnotuptothejob.
(4)正在做(尤指坏事)
Goandseewhatthesenaughtyboysareupto.去看看这些顽皮的孩子在搞什么名堂。
(5)是某人的职责;由某人决定
Whetherwewillgototheparkisuptoyourbrother.
7.available(P17):
可用的,可得到的,通用的,有效的
(1)beavailabletosb可以得到的
Freemedicalserviceisavailabletoeverycitizeninthiscountry.
这个国家每个公民都可以享受免费医疗.
(2)beavailableforsth可用于…
Thesegoodsareavailableforexport.这些是供出口的商品.
Theroomisavailableforrent.用于出租
8.bargain(P17)n.[C]
1)协议[(+with)][+that]
Thebossreachedabargainwiththeiremployersthatreturnforalongerworkingweek.
2)买卖,交易Clementmadeasatisfactorybargainwithatsuchlowprices.
这些玩具的价格这么便宜,真划得来。
vi.vi
1)讨价还价+withsb.overaboutsth
Shebargainedwiththefishmongerovertheprice.她与鱼贩讲价钱。
2)达成协议
Theybargainedonatwo-yearterm.他们讲定以两年为期。
Theyfinallybargainedouttheobstaclestoanagreement.
他们通过谈判终于排除了达成协议的障碍。
3)提出...条件+that
Thetradeunionbargainedthatitsmembersshouldthatthejobwillbedoneinthreedays.
【板书设计】
自我评价(学生)
课后反思(教师)
1.讲解过程中遇到的生词。
【提升与拓展】
一、单词拼写
1.Don’tyouconsideritwrongto__________(作弊)inexaminations?
2.TherearetoomanyTV__________(广告)onTVduringbroadcastingtheprograms.
3.Sheis__________(熟练的)enoughtocontrolthemachinenow.
4.SheconvincedmethatPaulwas,beyonddoubt,__________(清白的).
5.Theywereallvery__________(高兴的)withthenews.
6.Exercise__________(促进)toour__________(精神上的)__________(智力)testbeforebeingIleftthehospitalIwascompletely_______(治愈).
二、选择短语并用其适当形式填空
playtrickson,commenton,fallfor,beawareof,evenif,bemeantto,dealwith,benefitfrom
1.Wemust_________theimportanceofconfidence.
2.Thisadvertisement__________appealtochildren.
3.__________Ifailthistime,Iwouldtryagain.
4.Manyfamiliesinneed__________to__________.
6.Thechildrenlovedto__________theirteacher.
7.ZhouLiboLiveShowisaverypopularprogramwhich__________currentaffairs.
8.Whydosomanypeople__________theirtricks?
三、完成句子
1.选词并用其适当形式填空。
(persuadeadvise)
Thedoctor__________Tomtogiveupsmoking,but’t__________abananaskinand__________.
(2)He__________thebad’tletyourself________intobuyingthingsyoudon’treallywant.
A.persuadeB.bepersuaded
C.topersuadeD.persuading
2.—Yourgrandparentswereverygreat.
—Yes.Theysupportedmyfather’sschooling__________theywereverypoor.
A.asifB.eventhough
C.sothatD.whatif
3.IshouldsaysorrytoyoubutI__________trouble.
A.didn’tmeancausingB.didn’tmeantocause
C.meantcausingD.meanttocause
4.Inmanypeople’sopinion,thatcompany,thoughrelativelysmall,ispleasant__________.
A.todealwithB.dealingwith
C.tobedealtwithD.dealtwith
5.Tomysurprise,IneverthoughtI__________thosekindsofbooks.
A.wasofbenefittoB.wasbeneficialto
C.benefitedfromD.benefited
6.Itisaparadox(矛盾)thatin__________arichcountrythereshouldbe__________manypoorpeople.
A.such;suchB.such;so
C.so;soD.so;such
7.Youcanputyourcoatonthebedor__________.
A.whereB.wherever
C.nomatterwhereD.nomatter
8.—Didyoufindthemissingcoupleinthemountainyesterday?
—No,butwe__________togetintouchwiththemeversince.
A.trying
C.trying
9.Ifyoudothethinglikethat,you’llonlymakea__________ofyourself.
A.expressionB.puzzle
C.playD.fool
10.Aftertherecovery,April1standIwassofoolishto__________it.
A.fallintoB.falldown
C.fallofD.fallfor
12.Childrenshouldlearnto__________theirteachersorparentswhenmeetingproblems.A.combineB.receive
C.consultD.represent
13.Theproject________expertinITindustry.Doyouthelatestdevelopment?
A.commentsB.commands
C.wordsD.thoughts
15.Thequestioncameupatthemeeting__________we__________metobuy’tworkwellnow.
A.advisedB.persuaded
C.preferredD.expected
17.Ifshedoesn’twanttogo,nothingyoucansaywill__________theprogramsonTV.
A.eversinceB.evenif
C.asifD.nowthat
19.—Lookatthoseclouds!
—Don’tworry.__________itrains,we’llstillifB.Asthough
C.IncaseD.Ifonly
20.Myauntfooledme__________dinnerfor’t__________onyourdecisionbutyou’dbetterconsideritagainbeforeyoustartyourproject.
A.speakB.explainCmentD.study
23.OnApril1stthewesternersliketoplay__________oneachotherbuttheymakesurethatnooneis
C.theteachersaidthattherewasalazyboyintheclass,.
A.isaimingforB.wasaimingfor
C.isaimingatD.wasaimingat
25.Howdoyou__________itandwhatshouldyou_________it?
A.dealwith;dealwithB.dealwith;dowith
C.dowith;dealwithD.dowith;dowith
26.ChinapushingthereformofpublicchargeofB.forthepurposeof
C.in__________tomanagerreallysurprisedus.
A.improvedB.protested
C.promotedD.lifted
28.Theexpertsconsulted__________eachother_________
C.for;atD.with;with
29.__________isreadytoacceptwhateverget.
A.WhicheverB.However
C.WhateverD.Wherever
30.He_________theclassroom.Infactmanystudentswerelateforschool________mebecauseofthe.
A.Nostudents;except
B.Noteverystudent;besides
C.Notallthestudents;but
D.Noeverystudent;except
32.—Howcanyoukeepslimasamotheroftwosons?
—I__________inthegymforyears.
A.workingout
C.
D.workingon
五、阅读理解
Thewordadvertisingreferstoanykindofpublicannouncementthatbringsproductsandservicestotheattentionofpeople.Throughoutaneffectivewaytopromotethetradingandsellingofgoods.IntheMiddleAges,merchantsemployed“towncriers”toreadpublicmessagesaloudtopromotetheirgoods.Whenprintingwasinventedinthefifteenthcentury,pagesofadvertisements(ads)couldbeprintedeasilyandwereeitherpublicplacesorputinbooks.
Bytheendoftheseventeenthcentury,whennewspaperswerebeginningtobereadbymorepeople,printedmaterialsbecameanimportantwaytopromoteproductsandservices.TheLondonGazettewasthefirstnewspapertosetasideaplacejustforadvertising.Thiswassosuccessfulthatbytheendofthecenturyseveralcompaniesstartedbusinessesforthepurposeofmakingnewspaperadsformerchants.
Advertisingspreadquicklythroughouttheeighteenthcentury.Adwriterswerestartingtopaymoreattentiontothedesignoftheadtext.Everything,fromclothestodrinks,waspromotedwithclevermethodssuchasrepetitionofthefirm’snameorproduct,wordsorganizedineye-catchingpatterns,theuseofprettypicturesandexpressionseasytoremember.
Neartheendofthenineteenthcentury,companiesthatweredevotedtotheproductionofadscametobeknownas“advertisingagencies”.Theagenciesdevelopednewwaystogetpeopletothinkofthemselvesasmembersofagroup.Throughoutthetwentiethcentury,advertisingagenciespromotedconsumerism(消费主义)asawayoflife,spreadingthebeliefthatpeoplecouldbetheMiddleAges?
A.Merchantswereemployedtopromoteproducts.
B.Admessageswereshoutedoutinpublicplaces.
C.Productinformationwasincludedinbooks.
D.Adsignswereputupintowns.
2.Whatdoestheword“This”inParagraph2referto?
A.Advertisinginnewspapers.
B.Includingpicturesinads.
C.advertisingcompanies
D.attractivedesigns
3.The18thcenturyadvertisingwasspecialinits_________.
A.growingspending
B.printingmaterials
C.advertisingcompanies
D.attractivedesigns
4.Whichofthefollowingmightbethebesttitleforthetext?
A.TheStoryofAdvertising
B.TheValueofAdvertisingDesigns
C.TheDevelopmentofPrintingforAdvertising
D.TheRoleofNewspaperAdvertising
答案与解析
一、1.cheat2.advertisements3.skilful
4.innocent5.pleased6.promotes
7.mental8.motto9.intelligence
10.cured
二、1.beawareof2.ismeantto
3.Evenif4.benefitedfrom
5.dealwith6.playtrickson
7.commentson8.fallfor
三、1.advised;persuade
2.
(1)meantogotocollege;meansworking
(4)fallbehind
5.consulted;lookup
6.Notallthepeoplefallforthetricksoftheadvertisements.
四、1.B句意:
不要让你自己被说服买你并不真的想买的东西。
letsb.dosth.让某人做某事;persuadesb.int
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