1、高中英语Unit1AdvertisingTask教案牛津译林版必修4 M4U1 Part5 Task Writing an advertisement【设计思想】这一板块的设计是对学生进行听说读写技能的训练，而听说读写的内容都围绕本单元主题“广告”展开。本课的重点在于培养学生说和写的能力，鼓励学生通过体验，实践，讨论，合作等方式，有效地发展学生的思维与表达能力和综合语言能力。【教学目标】1. How to and practice the skills of listening, reading, speaking and writing together.2. How to write an
2、 advertisement.【重点难点】How to write an advertisement.How to express opinions and give reasons.【教学环节】Step 1. Skills building 1: listening for statistics and descriptions listening we should care about:(1) an increase(2) a decrease(3) no change(4) trends(5) a range(6) a limitlistening practice on Page 1
3、2Step One: completing a bar chartStep 2. Skills building 2: stating opinions and giving supporting reasons Page 16.Step 4. Writing an advertisementStep 5. Homework语言点（根据学生实际情况进行增加或删减）1. increase (P12) 既可做名也可做动，意为“增加，提高，增强” There was a steady increase in production. 生产出现了稳步增长。Foreign investments incr
4、eased six times. 国外投资增加了六倍。2.go up (P12) 在句中表示“上涨，涨价”Everything went up except salaries. 除了工资以外所有的东西都涨价了。 Cotton stay the same表示“保持不变”，在此都是系动词，表示“继续保持，仍然处于某种状态” She remained calm. 她保持镇静。The door remained closed. 门一直关着。4. drop 句中做不及物动词，表示“降低，下降” 还有“掉下，落下” The price of sugar will drop soon. 很快糖价就要下降。
5、The teapot dropped out of and 范围在A和B之间波动 Their ages range from 25 to 50between 25 and 50. The frontier ranges from the northern coast. His interests range from chess to canoeing. 6. up to (P16) （1） (数量、程度等) 达到；至多有 I can take up to four people in my car. （2）直到 Read up to Page 100. （3）能胜任；能适合 Li Ping
6、is not up to the job. （4）正在做（尤指坏事） Go and see what these naughty boys are up to.去看看这些顽皮的孩子在搞什么名堂。 （5）是某人的职责；由某人决定 Whether we will go to the park is up to your brother.7. available(P17) :可用的,可得到的,通用的,有效的(1) be available to sb 可以得到的 Free medical service is available to every citizen in this country. 这
7、个国家每个公民都可以享受免费医疗.(2)be available for sth 可用于These goods are available for export. 这些是供出口的商品. The room is available for rent. 用于出租8. bargain(P17) n. C1)协议(+with)+that The boss reached a bargain with their employers that return for a longer working week. 2)买卖,交易 Clement made a satisfactory bargain wit
8、h at such low prices. 这些玩具的价格这么便宜,真划得来。 vi.vi1) 讨价还价+with sb. overabout sthShe bargained with the fishmonger over the price. 她与鱼贩讲价钱。 2) 达成协议They bargained on a two-year term. 他们讲定以两年为期。 They finally bargained out the obstacles to an agreement. 他们通过谈判终于排除了达成协议的障碍。 3) 提出.条件+thatThe trade union bargai
9、ned that its members should that the job will be done in three days. 【板书设计】自我评价（学生）课后反思（教师）1. 讲解过程中遇到的生词。【提升与拓展】一、单词拼写1. Dont you consider it wrong to _ (作弊) in examinations?2. There are too many TV _ (广告) on TV during broadcasting the programs.3. She is _ (熟练的) enough to control the machine now.4.
10、She convinced me that Paul was, beyond doubt, _ (清白的).5. They were all very _ (高兴的) with the news.6. Exercise _ (促进) to our _ (精神上的) _ (智力) test before being I left the hospital I was completely _ (治愈).二、选择短语并用其适当形式填空play tricks on, comment on, fall for, be aware of, even if, be meant to, deal with,
11、 benefit from1. We must _ the importance of confidence.2. This advertisement _ appeal to children.3. _ I fail this time, I would try again.4. Many families in need _ to _.6. The children loved to _ their teacher.7. Zhou Libo Live Show is a very popular program which _ current affairs.8. Why do so ma
12、ny people _ their tricks?三、完成句子1. 选词并用其适当形式填空。（persuadeadvise）The doctor _ Tom to give up smoking, but t _ a banana skin and _.(2)He _ the bad t let yourself _ into buying things you dont really want.A. persuade B. be persuadedC. to persuade D. persuading2.Your grandparents were very great.Yes. They
13、 supported my fathers schooling_ they were very poor.A. as if B. even thoughC. so that D. what if3. I should say sorry to you but I _ trouble.A. didnt mean causing B. didnt mean to causeC. meant causing D. meant to cause4. In many peoples opinion, that company, though relatively small, is pleasant _
14、.A. to deal with B. dealing withC. to be dealt with D. dealt with5. To my surprise, I never thought I _ those kinds of books.A. was of benefit to B. was beneficial toC. benefited from D. benefited6. It is a paradox (矛盾) that in _ a rich country there should be _ many poor people.A. such; such B. suc
15、h; soC. so; so D. so; such7. You can put your coat on the bed or _.A. where B. whereverC. no matter where D. no matter8. Did you find the missing couple in the mountain yesterday?No, but we _ to get in touch with them ever since.A. tryingC. trying9. If you do the thing like that, youll only make a _
16、 of yourself.A. expression B. puzzleC. play D. fool10. After the recovery, April 1st and I was so foolish to _ it.A. fall into B. fall downC. fall of D. fall for12. Children should learn to _ their teachers or parents when meeting problems.A. combine B. receiveC. consult D. represent13. The project
17、_ expert in IT industry. Do you the latest development?A. comments B. commandsC. words D. thoughts15. The question came up at the meeting _ we _ me to buy t work well now.A. advised B. persuadedC. preferred D. expected17. If she doesnt want to go, nothing you can say will _ the programs on TV.A. eve
18、r since B. even ifC. as if D. now that19.Look at those clouds!Dont worry. _ it rains, well still if B. As thoughC. In case D. If only20. My aunt fooled me _ dinner for t _ on your decision but youd better consider it again before you start your project.A.speak B.explain Cment D. study23.On April 1st
19、 the westerners like to play _ on each other but they make sure that no one is C. the teacher said that there was a lazy boy in the class, .A. is aiming for B. was aiming forC. is aiming at D. was aiming at25.How do you _it and what should you _ it?A. deal with; deal with B. deal with; do withC. do
20、with; deal with D. do with; do with26.China pushing the reform of public charge of B. for the purpose ofC. in _ to manager really surprised us.A. improved B. protestedC. promoted D. lifted28. The experts consulted _ each other _ C. for; at D. with; with29. _ is ready to accept whatever get.A. Whiche
21、ver B. HoweverC. Whatever D. Wherever30.He _ the classroom. In fact many students were late for school _ me because of the .A. No students; exceptB. Not every student; besidesC. Not all the students; but D. No every student; except32.How can you keep slim as a mother of two sons?I _ in the gym for y
22、ears.A. working outC. D. working on五、阅读理解The word advertising refers to any kind of public announcement that brings products and services to the attention of people. Throughout an effective way to promote the trading and selling of goods. In the Middle Ages, merchants employed “town criers” to read
23、public messages aloud to promote their goods. When printing was invented in the fifteenth century, pages of advertisements (ads) could be printed easily and were either public places or put in books.By the end of the seventeenth century, when newspapers were beginning to be read by more people, prin
24、ted materials became an important way to promote products and services. The London Gazette was the first newspaper to set aside a place just for advertising. This was so successful that by the end of the century several companies started businesses for the purpose of making newspaper ads for merchan
25、ts.Advertising spread quickly throughout the eighteenth century. Ad writers were starting to pay more attention to the design of the ad text. Everything, from clothes to drinks, was promoted with clever methods such as repetition of the firms name or product, words organized in eye-catching patterns
26、, the use of pretty pictures and expressions easy to remember.Near the end of the nineteenth century, companies that were devoted to the production of ads came to be known as “advertising agencies”. The agencies developed new ways to get people to think of themselves as members of a group. Throughou
27、t the twentieth century, advertising agencies promoted consumerism (消费主义) as a way of life, spreading the belief that people could be the Middle Ages?A. Merchants were employed to promote products.B. Ad messages were shouted out in public places.C. Product information was included in books.D. Ad sig
28、ns were put up in towns.2. What does the word “This” in Paragraph 2 refer to?A. Advertising in newspapers.B. Including pictures in ads.C. advertising companiesD. attractive designs3. The 18th century advertising was special in its _.A. growing spending B. printing materialsC. advertising companiesD.
29、 attractive designs4. Which of the following might be the best title for the text?A. The Story of AdvertisingB. The Value of Advertising DesignsC. The Development of Printing for AdvertisingD. The Role of Newspaper Advertising答案与解析一、1. cheat 2. advertisements 3. skilful4. innocent 5. pleased 6. prom
30、otes7. mental 8. motto 9. intelligence10. cured二、1. be aware of 2. is meant to3. Even if 4. benefited from5. deal with 6. play tricks on7. comments on 8. fall for三、1. advised; persuade2. (1)mean to go to college; means working (4)fall behind5. consulted; look up6. Not all the people fall for the tricks of the advertisements.四、1. B 句意：不要让你自己被说服买你并不真的想买的东西。let sb. do sth.让某人做某事；persuade sb. int
