区域旅游竞争力外文文献翻译.docx
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区域旅游竞争力外文文献翻译.docx
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区域旅游竞争力外文文献翻译
文献出处:
Frank,GregoryRobertWes.EnhancethecompetitivenessoftheRegionalTourismStrategy[J].TourismManagement,2012,(31):
113-124.
原文
EnhancethecompetitivenessoftheRegionalTourismStrategy
Frank,GregoryRobertWes
Britishtourismresearchinstitute
Abstract:
Thedevelopmentoftourismiscloselyrelatedtotouristresourcesandmarketingactivities.However,thegeographicalfeaturesoftouristresourcesandtouristmovementaccountfortheinteractionbetweentourismandgeographicalstructure.Thisleadstotheexistingasignficanttasktoresearchintothestrategiesofadvancingregionaltourismcompetitiveness.
Keywords:
regionaltourism;competition;influence
Inrecentyears,withtherestoftheworldcompetingtotourismasapillarindustryforthedevelopmentoflocalandregionalcompetitionamongthemoreobviousandin-depth.Howtobasetheirownreality,createcompetitiveadvantage,hasbecomeatoppriorityoftheregionaltourismdevelopment,butalsotravelinthenewroundofcompetitionoftherace.Onthecompetitivenessofregionaltourismcanenhancetheregionalcompetitionofthesenseofurgency,topromotediscoveryandunderstandingoftheregionalcompetitionintheirownstrengthsandweaknesses,andthenrapidresponse,positiveresponse,thelocalcompetitivenessthroughtheexpansionofChina'stourismindustrytostrengthentheinternationalmarketcompetitivepower.
First,theregionaltourismcompetitivenessfactors
Theso-calledregionaltourismcompetitivenessreferstothevarioustouristregionsasawhole,initsownprocessofdevelopmentshowninthecompetitionfortourists,development,occupation,industry,tourismdevelopmentofthemarketandobtainthecapacityfactorandgrowthpotential.Regionaltourismcompetitivenessisnotthecompetitivenessofagivenarea,butbytheinteractionofmanyfactorsaffectingtheresults,butalsoapotentialtothecompetitivestrengthfromthecompetition,tocompetition,theresultsofthedynamicdevelopmentprocess.Competitiveoncemade,hasarousedextensiveconcernofscholarshomeandabroad.ThemostprominentofwhichisresearchprofessoratHarvardUniversity,thefamousexpertoncompetitivestrategyPorter,his"nationaldiamondmap"modelforindustrycompetitivenessstudyprovidesaneconomicparadigm.Inthisparadigmwhich,Portersummarizedthesixfactors:
(1)factorsofproduction,includingnaturalresources,humanresources,knowledgeresources,capitalresourcesandinfrastructure;
(2)demandconditions,themajorsourcemarketsthatthedemandstructureandthescaleofdemand;(3)relatedandsupportingindustriesconditions;(4)businessstrategy,structureandcompetition;(5)governmentaction;(6)opportunities.Forthetourismindustry,becauseofitscomprehensivefeaturesofitsdevelopment,determinetheimpactofcompetitivefactorsintheregionaltourismindustryisalsomultifaceted.Basedonthesefactorsaffectthecompetitivenessofthetourismindustry,thesize,canbedividedintoadecisivefactorinsupportingfactors,developmentalfactorsandsecurityfactors.Decisivefactorsincludetheconditionsofresources,tourismdemandconditions,thecompetitivenessoftourismenterprisesandtheregionalstatetourismimageoverseas.Thesefactorsconstitutethecoreofcompetitivenessofregionaltourism,butalsotoimprovethefuturecompetitivenessoftheregionaltourismindustrymustfocus.Factorssupportingthedevelopmentoftourismisnotsimplytoexist,buttheincreasethroughitsownperfectandcanbetterstimulateandpromotethecompetitivenessofregionaltourismenhancement.Suchfactorsincludeinfrastructure,relatedandsupportingindustryconditions,personnelquality,technologylevel.Regionaltourismdevelopmentfactoristheformationandsavingsbasedonthefuturecompetitiveness,mainlyreferringtotheregionaltourismresourcesdevelopmentandutilizationofcapacity,marketing,tourismenterprises,innovation,tourism,accesstocapitalandtheuseofcapacity,tourismindustry,optimization,adjustmentcapability.Protectivefactorsconstitutethedevelopmentofregionaltourismindustry,theexternalenvironment,topromoteandensurethesmoothdirectionoftourismdevelopmentalonghealthy.Suchfactorsincludethetourismenvironment,thegovernmentandotherdevelopmentopportunities.Affectthecompetitivenessoftheregionaltourismindustryisnotindependentofeachotherfourfactors,butanorganiccommunity.Decisivefactorincompetitivenessasaregionaltourisminthecorepartoftheirdevelopmentdirectlyaffectsthestrengthoftheoverallcompetitivenessoftheregion.Whenthesupportingfactorsformoreapproachandtilttothetourismindustry,thedevelopmentoffactorscanplayabetterrole.Thesupportingfactorsanddevelopmentalfactorsworkingtogether,canenhancethedecisivefactorsontheactualandpotentialtouristattraction,butalsotobettermeettheneedsofvisitorsandenhancevisitorsatisfactionprovideaguarantee.Factorscanprotectthedecisivefactor,supportingfactorsanddevelopmentalfactorsplaybettertocreateagoodatmosphere,contributedtotheseverity.
Second,toenhancethecompetitivenessofregionaltourismstrategychoice
CompetitiveloadingphasetheoryofPorterontheindustry,anotherimportantcontributiontocompetitiveness,accordingtothistheory,theformationofregionaltourismcompetitivenessgothroughfourstages,namely,factor-drivenstage,theinvestment-drivenstage,innovation-drivenstageandwealthdriverstage.Itischaracterizedbytwostages:
Inthefactor-drivenstage,theformationofcompetitivenessfromtherichresourcesoftheregionrequireregionalintegrationthroughtheresourcesfoundsuperiorresources,thentheresourceadvantageintocompetitiveadvantage.Investment-drivenstageoftheformationofthecompetitivenessoftheregionbenefitedfromgovernmentandbusinessandinvestmentwillingnessandabilitytothedevelopmentofadvancedproductionfactors.Formostofourregion,ontheonehandisrichintourismresources,accordingtodifferentlevelsofresources.Specificstrategychoicesareasfollows:
(A)strategicplanningofregionaltourismdevelopmentstrategy
Planningforthedevelopmentoftourisminaregioncrucialindeterminingthefuturedirectionoftheregionaltourismindustryandoverallprogramgoals.Regionaltourismdevelopmentstrategicplanningasacompetitiveregionaltourismproductdevelopmentisbasedonenhancingthecompetitivenessofregionaltourism,sustainabletourismdevelopmentasthegoaltoachieve,throughaspecificareaoftourismcompetitivestrengths,weaknesses,challenges,opportunitiesanalysis,choosetheappropriatelocaldevelopmentstrategy,andthenYangzhangbuduantoensurelong-termregionaltourism,sustainableandstabledevelopment.Withtraditionalplanningforregionaltourism,regionaltourismdevelopmentstrategicplanningamorecomprehensiveandtargetedtospecificimplementationonalotofflexibilitythere,andthereforemoresuitableinthecompetitiveenvironmentfortourismdevelopmentbytheguide.Regionaldevelopmentthroughregionaltourismstrategicplanning,caneffectivelyintegrateresourcestomaximizetheminingandupgradingcapacitydevelopmentandutilizationtoavoidunnecessarywastecausedbywrongdecisionssoastofurtherenhancethepotentialofregionaltourismcompetitiveness.
(B)government-ledstrategy
Tourismdevelopmentrequiresafavorableexternalenvironment,anyoneoftourismenterprisesandgroupscancreateandleadallDuindustrytocreatesuchanenvironment,whichrequiresthedevelopmentoftourismGovernmentLeadingStrategytobe.Asagovernmentdepartment,shouldplayanactiveandeffectivecoordinationoftheirowninitiativeandcapabilities,leadingtowardsagooddirectionforregionaltourismdevelopment.Theauthorbelievesthatthegovernmentdepartmentstoachievethefollowingthreeaspectsofitsleadingrole:
First,establishagoodmarketcompetition,improvethetourismmarketsystemandstrengthenthelawsandregulationsontourism,andcreateafairandreasonablecompetitioninorder;thesecondistheestablishmentofaflexibleindustrialdevelopmentpoliciesandreasonableinvestments,increasedcapitalinvestmentinthetourismindustry,encourageandtravelagents;thirdistostrengthenthecoordinationandguidingroleofthegovernment,weakeningregulatoryfunctionstothetourismindustryandenterprisemoredevelopmentspaceandoptions.
(C)ofthetourismproductdifferentiationstrategyseries
Tourismproductsiscarriedoutbasedtourismactivitiesandconditions.Enrichedandimprovedinallregionstravelthroughtheproductlinecanenhancetheoveralllevelofsupplycapacityandtoincreasetheintensityofthetouristsbuy.Intheinternationaltourismmarket,alargenumberofhomogeneousproductsfloodedconditions,andadheretodifferentproductlines,caneffectivelyavoidweakeningthehomogeneitybetweenregionsduetostrongcompetitionresultingproduct.Meanwhile,theneighboringregionthroughthedifferentiationbetweentheproductscanalsoachievetheeffectofYangchangbuduaninterestinregionalcooperationandwin-winsituation.Ofcourse,themoreimportantcharacteristicofdifferentiatedtourismproductsinthemarketmoreeasilyattracttouristsandstimulatethevisitorstobuy.Theformationofdifferentiatedtourismproductsshouldbebasedontheregion'sresources,toidentifythetypeofresourcestheregiontobetheexclusive,in-depthscoopouttheculture,JinXingstartingpointforthedesignanddevelopment,fightingfirstbegantoenterthemarketcharacteristicsoftheformationofhighgradeYibrand
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