课文听力文本Unit7FameandFortune.docx
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课文听力文本Unit7FameandFortune.docx
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课文听力文本Unit7FameandFortune
课文听力文本
-Unit-7-Fame-and-Fortune
Unit7FameandFortune
PartIGettingready
ExerciseB.
Keys:
1.magazine
2.newspaper3.Microsoft
Company
4.successful5.richest
6.3rd7
19558.Washington
9.
computers
10.1311.baseball
12.football
13.computerprograms
14.
perform15.high16.computerIanguage
17.Basic
18.valuable19.office
20.
home21.
established22.1975
23.three
24.computersoftware
25.
established
26.International
27.Business
28.Machines29.
1981
30.personalcomputer31.operating
system
32.129
33.computercompanies
34.Windows
35.easier36.officials
37.40000000
38.thousandsofmillionsofdollars39.16
00040.4841.3042.100
Tapescript:
Inthepastfewyears,hundredsofmagazineandnewspaperstorieshavebeenwrittenaboutBillGatesandhiscompany,thereasontheMicrosoftCompanyisextremelysuccessful.IthasmadeBillGateoneoftherichestmenintheworld.WilliamGatesthe3rdwasbornin1955,inawesterncityofSeattle,Washington.Hebecameinterestedincomputerswhenhewas13yearsold.Whenmostyoungboyshisagewereplayingbaseballorfootball,youngBillGateswaslearningtowritecomputerprograms.Theseprogramstellcomputershowtoperformusefultasks.BillGateattendedHarvardUniversityafterhighschool.AtHarvard,hebegandevelopingthecomputerIanguagecalledBasic.Hebegantothinkthatthecomputerwouldsomedaybecomeavaluabletoolthatcouldbeusedineveryofficeandhome.BillGatereturnedtoSeattlewhereheestablishedtheMicrosoftCompanyin1975.Itemployedonlythreeworkers.MicrosoftdevelopedcomputersoftwareforestablishedAmericancompanies,likeGeneralElectricandCitibank.SoonMicrosoftwasworkingwiththeInternationalBusinessMachinesCompanyknownasIBM.In1981,IBMbegansellingapersonalcomputerthatusedMicrosoftproductsaspartofitsoperatingsystem.Bythen,Microsofthad129workers.TodayIBMstillusesMicrosoft'scomputeroperatingsystem.Sodomanyothercomputercompanies.OneofthemostfamousMicrosoftproductsisaprogramcalledWindows.Windowsmakesitmucheasiertouseacomputer.CompanyofficialssayMicrosofthassoldabout40,000,000copiesoftheWindowsprogramaroundtheworld.Microsoftdoesthousandsofmillionsofdollarsinbusinesseachyear.Itnowhasmorethan16,000workersinmorethan48countries.Microsofttodayproducescomputerprogramsin30Ianguagesandsellstheminmorethan100countries.
PartIIBillGates'newrules
ExerciseA.
Keys:
1980s---quality
1990s---re-engineering
2000s---velocity
ExerciseB.
Keys:
munication,e-mail
2.salesdataonline,insights
3.knowledgeworkers,high-levelthinking
4.createvirtualteams
5.paperprocess,digitalprocess
6.eliminatesingle-taskjobs
7.digitalfeedbackloop
8.routecustomercomplaints
9.redefinetheboundaries
10.businessprocess,just-in-timedelivery
11.eliminatethemiddleman
12.helpcustomerssolveproblems
Tapescript:
Ifthe1980swereaboutqualityandthe1990swereaboutre-engineering,thenthe2000swillbeaboutvelocity.Abouthowquicklybusinessitselfwillbetransacted.Abouthowinformationaccesswillalterthelife-styleofconsumersandtheirexpectationsofbusiness.Qualityimprovementsandbusiness-process
improvementswilloccurfarfaster.Whentheincreaseinvelocityisgreatenough,theverynatureofbusinesschanges.
Tofunctioninthedigitalage,wehavedevelopedanewdigitalinfrastructure.It'slikethehumannervoussystem.Companiesneedtohavethatsamekindofnervoussystem—theabilitytorunsmoothlyandefficiently,torespondquicklytoemergenciesand
opportunitiestoquicklygetvaluable
informationtothepeopleinthecompanywhoneedit,theabilitytoquicklymakedecisionsandinteractwithcustomers.
Thesuccessfulcompaniesofthenextdecadewillbetheonesthatusedigitaltoolstoreinventthewaytheywork.Tomakedigitalinformationflowanintrinsicpartofyourcompany,hereare12keysteps.
1.Insistthatcommunicationflowthroughe-mail.
2.Studysalesdataonlinetoshareinsightseasily.
3.Shiftknowledgeworkersintohigh-levelthinking.
4.Usedigitaltoolstocreatevirtualteams.
5.Converteverypaperprocesstoadigitalprocess.
6.Usedigitaltoolstoeliminatesingle-taskjobs.
7.Createadigitalfeedbackloop.
8.Usedigitalsystemstoroutecustomercomplaintsimmediately.
9.Usedigitalcommunicationtoredefinetheboundaries.
10.Transformeverybusinessprocessintojust-in-timedelivery.
11.Usedigitaldeliverytoeliminatethemiddleman.
12.Usedigitaltoolstohelpcustomerssolveproblemsforthemselves.
AsIsaidinTheRoadAhead,wealwaysoverestimatethechangethatwilloccurinthenexttwoyearsandunderestimatethechangethatwilloccurinthenext10.Don'tletyourselfbelulledintoinaction.
Youknowyouhavebuiltanexcellentdigitalnervoussystemwheninformationflowsthroughyourorganizationasquicklyandnaturallyasthoughtinahumanbeingandwhenyoucanusetechnologytomarshalandcoordinateteamsofpeopleasquicklyasyoucanfocusanindividualonanissue.It'sbusinessatthespeedofthought.
PartIIIGreatbusinessdeals?
ExerciseA.
Keys:
1933Seller:
NATIONALSTEAMSHIP
Place
Product
Price
Purchaser
20,000
AristotleOnassis
1923-1925Seller:
ArthurFurguson
Place
Product
Price
Purchaser
London
6000
American
London
BigBen
1000
tourist
London
Buckingham
Palace
2000
Washington
TheWhite
House
100,000
NewYork
TheStatueofLiberty
100,000
Australian
ExerciseB.
Keys:
Outcome1:
boom,worlddepression,millionaire
Outcome2:
identified,fraud,five,California,luxury
Tapescript:
1.Inthe…er…late1920s,early1930s,therewasa…ayoungGreekbusinessmanwho…er…madequitealotofmoney…er…byimportingtobaccointoArgentina.Um…hethenmoveduptoNorthAmerica…er…thiswasinabout…er…1933,whenofcoursetheworldwasinthemiddleofa…atradeslump.
Er…he…er…decidedhewantedtogetintoshipping,andtogetintoshippingheneededshipssohe…hestartedlookingaroundforsomeshipstobuywithhistobaccofortuneandhefoundtenvessels…er…whichbelongedto
theCanadianNationalSteamshipCompany…er…theproblembeingthattheywerefrozenintotheiceintheStLawreneeRiverinCanada.
They'dbeenrustingawaytherefortwoyearsandwerenowcompletelyfilledupwithsnowandice.Er…infactthestorygoesthatwhenhewentaboardto…er…inspectoneoftheships,hefellintoasnowdriftand…er…endedupo
thedeckbelow.Well,theshipshadcost$2milliontobuild…er…abeyetatenbefore,
andtheownerswerepreparedtoletthemgo
justfora…ascrappriceof…er…$30000each.Heoffered$20,000andtheownersaccepted.
…er
Heleftthemthere,stuckintheice,therewasnothingmorehecoulddo.Er…butafew
yearslater,the…theworlddepression
cametoanendand…er…worldwarseemedtobeloominginEuropeand,ofcourse,thatledinitsturntoa…bitofashippingboom.Sothe
youngman,therehewaswithhisshipsand…er…hebecameoneoftherichestmeninthe
world.Hisnamewas•…AristotleOnassis.
2.OnceuponatimetherewasanenterprisingScottishactor,calledArthurFurguson,whodiscoveredthathecouldmakeaverygoodlivingsellingthingsthatdidn'tactuallybelongtohim,inotherwordshewasaconman.Hefirstgottheideawhenhewassittinginthemiddleof
•••this
TrafalgarSquare(inLondonthatis).Umwasin1923,andhesawanAmericantouristadmiringthestonelionsandthefountainsandNelson'sColumn.Heintroducedhimselfasthe"officialguide"totheSquareandstartedtoexplainthehistoryoftheplace.AndwhilehewasdoingthishealsoslippedinalittlementionthatasBritainwasheavilyindebt,theBritishgovernmentwaslookingfortherightkindofpersontobuytheSquare.Hesaidthathewastheofficialgovernmentsalesmanandthattheaskingpricewasaround£6000.TheAmericansaidthatthiswasagoodpriceandofferedtopaybychequerightaway,soMr.Furgusonwentofftookaythiswithhissuperiors——inotherwordshewentoffforanhourandahalfandkepttheAmericanwaiting.Well,hethencamebackandsaid,yes,theywerewillingtoselltotheAmericanatthatprice.TheAmericanwroteacheckandFurgusongavehimareceiptandtheaddressofacompanywhowoulddismantletheSquareandgetitreadyforshippingittotheStates.Thenhewentofftocashthecheck.
SoonafterthathesoldBigBenfor£1000
andtookadownpaymentonBuckinghamPalaceof£2000.TwoyearslaterhewenttotheUnitedStatesandleasedtheWhiteHousetoaTexascattlemanfor99yearsfor$100000perannum.LaterhearrangedtoselltheStatueofLibertytoanAustralianfor$100000,butunfortunatelyFurgusonallowedthebuyertotakeaphotographofhimandtheAustralian,feelingslightlysuspicious,showedthephotographtothepolice.Furgusonwas
identifiedandsenttoprisonforfraudforfiveyears.WhenhecameoutheretiredtoCalifornia,wherehelivedinluxuryuntilhediedin1938.
PartIVMoreaboutthetopic:
WaltDisney
1.correspondencecourse
2.OswaldtheRabbit
3.talkingcartoonfilm
4.WaltDisneyhimself
5.storyteller
6.UbIwerks
7.35;feature-lengthcartoonfilm;2,000,000;three
8.potential
9.55;17,000,000
10.taste;vulgarity;childrenofallages
Tapescript:
Presenter:
WaltDisneyiswellknownasthecreatorofMickeyMousean
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