商务英语写作DOC.docx
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商务英语写作DOC.docx
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商务英语写作DOC
商务英语写作(DOC)
Unit3TWENTYFIRSTCENTUREYBUSINESSLANGUAGE
1Sevendeadlysinsoftoday’sbusinesswriting当今商务写作七宗罪
1.1redundantexpressions
Shortsentencesareclearer,easytounderstandandtowrite.
Longcomplicatedsentencescanbeconfusing.
Asimplestyleofwritingletterscanberecommended.
Kindlybeadvised…
Iwouldliketobringtoyourattention…
Iamwritingtoadviceyou…
1.2Somanylong-windedwords
1.3ColonsColonsColons
Date:
29November2003(Thursday)
Time:
9.OOamto5.OOpm
Venue:
SheratonTowersHotel
DateThursday29November2003
Time9.00amto5.00pm
VenueSheratonTowersHotel
Wheretouseopenpunctuation?
1.4Yesterday’slanguage
Enclosedherewithpleasefindourcatalogueforyourreferenceandperusal(细读、研读)…
Withreferencetoyourabove-mentionedorder…(withreferenceto…)
Furthertothetelecontoday.
Don’t
Do
Werefertoyourletterof21stOctober2004
Asspokeninourtelecontoday…
Pleasereverttomesoonestpossible.
Shouldyourequireanyfurtherclarificationpleasedonothesitatetocontacttheundersigned.
2.Tenstepstobrilliantbusinesswriting商务写作致胜十大法则
Thewritingprinciple
ThefiveCsprinciples:
______________________________________________
KISS原则:
Keepit________and__________
RememberyourABC:
A________________B____________C_____________
2.1Writenaturallyandsincerely
Ihavepleasuringininformingyou…
Wedonotanticipateanyincreaseinprices.
Ishouldbegratefulifyouwouldbegoodenoughtoadviseus…
Iwouldappreciateitifyoucouldinformusoftheexactdeliverydate/
Pleasefavoruswithapromptreply.
Pleasereverttoussoonest.
2.2Becourteousandconsiderate礼节周到(casestudyP234)
2.3Useappropriatetone使用恰当的语气
Whatistone?
TONE:
商业书信的语气
Iaminreceiptofyourorderfor250pairsofNike‘Conga’sportsshoes.
Youfailedtosendyourordertousbeforethenewpriceswereintroduced.
WecannotdevotemuchtimetoyourvisitastheMarchSalesfiguresarebeingcompiledandweareverybusy.
请比较下列句子:
IhavetomeetyoutodiscussopeninganofficeinPrague.
IampleasedtomeetyoutodiscussopeninganofficeinPrague.
Youobviouslymadeabigmistakebysendingusthewronggood.
Weregrettotellyouthatthegoodsarenottheonesweordered.
You’dbettersendusthecheque.
Willyoupleasesendusthecheque?
Youshouldsendusyourcatalogueinreturn,ok?
Pleasesendusyourcatalogue.
练习:
1.例句分析:
比较下面的句子。
那一句更合适?
aWedemandallstafftofollowthecompany’sworkinghours.
Membersofstaffarerequiredtofollowthecompany’sworkinghours.
bThemanagementaskthestafftooverworkfortwohoursinthefollowingtwoweeks.
Themanagementwouldappreciatethecooperationofthestafftoworkfortwoextrahoursinthefollowingtwoweeks.
cYouarenotpermittedtomakeprivatelong-distancecallsintheoffice.
Itisourcompanypolicythatlong-60distancecallscanbemadeonlyonbusinessaffairsintheoffice.
2.请使用正确的语言语气更改下列句子
aWecannotlowerourpricesbecauseoftheincreasingcosts.
bMembersofstaffarenotpermittedtoparktheircarsinfrontofthebuilding.
cWemustcancelthemeetingbecausealotofstaffhavebeenill.
dWemustlayoffallassemblylineworkersrightaway.
eWorkersshouldnottaketheirchildrentotheoffices.
2.4usesimplewordsandsentences
用短词而不是长词或者复杂词
commence
endeavor/attempt
visualize
regarding
terminate
dispatch
purchase
state
assist
utilize
expedite
sufficient
require
advice
kindly
如果能用单词表达就不用短语
Ishouldbegladifyouwould
inspiteofthefactthat
withregardto
atthepresentmomentintime
conductaninvestigation
inviewofthefactthat
intheeventthat
intheverynearfuture
atalaterdate
Wewouldliketoaskyouto
…duethefactthat
删改无关紧要的成份(Removeunneededfacts)
Itshouldbenotedthatthisisthebestwecando。
2.5Usemodernterminology
Weareinreceiptofyourletterof12June.
Wehavereceivedyourletterof12June.
Enclosedherewithyouwillfind…
Pleasefindenclosed…
Pleasebegoodenoughtoadviceme…
Pleasebereminded…
…theabovementionedgoods
Casestudy
练习1.请改写下列句子和信函以便更和善简洁
a.Thisisduetothefactthatourcostshaverisen.
b.Ihavepleasureinenclosingachequeinyourfavour.
c.Iregrettoadviseyouthefactthatwewillnotbeabletodeliverthegoodsontime.
d.Iwouldbegratefulifyoucouldadvisemeofyourprices.
e.Iamwritinginconnectionwithyourtelephoneorderof16January.
f.Werequirefurniturewhichisofnewtype.
g.Asamatteroffact,theX-210copierisnotreallythekindofmachinethecompanyneeds,sincetheX-200copierhasthecapacityofmeetingallofourneeds.
h.Iaminreceiptofyourletterofrecentdataconcerningournewprojector.IwishtostatethatIaminapositionofdeliveringtherequiredbatchatyourearliestconvenience.
练习2改写下列信函,使之更简练。
Subject:
BillingError,InvoiceNoA-230
DearSir
IamwritingthisletterbecausewewanttoacknowledgeyourmessagedatedApril10concerningtheabovereferencedbillingerror.Uponcheckingourrecords,wefoundthattheinvoiceshouldindeedreadasUS$125.00insteadofUS$225.00.Weapologizeforthisoversightandattachherewiththecorrectinvoice.Thankyouinadvanceforyourkindconsiderationweremain.Ifyouneedanymoreinformationpleasedonothesitatetocontactus.
Yourssincerely
2.6Useactivenotpassivevoice用主动语态,不用被动语态
EG
aWemisplacedthedocumentduringthequarterlyaudit.
----Thedocumentwasmisplacedduringthequarterlyaudit.
bGeorgecashedthecheck.-----Thecheckwascashed.
----Wearepleasedtolowerthepricesofourcomputersbecauseofthedecreasingcosts.
被动语态
⏹突出动作
⏹突出承受动作的主语
⏹减轻负面因素的影响(传递坏消息,淡化影响,避免冲突)
⏹掩饰某事以策略应对(whentactisimportant)
主动语态
⏹突出人的作用
⏹强调名词(主语)动作者
⏹生动
⏹人情味
NB:
绝大部分高水准的商业书信都“混合”了主动和被动句式,令整篇富于变化。
DearMrHughes
Hereisthepricelistyouaskedabout.
Youwillbehappytoknowthatalloftheitemslistedonpagefivewillbemarkeddownby30%duringthemonthofApril.Ifyouwouldliketotakeadvantageofthisspecialopportunity,pleasefillout/completetheenclosedorderformandreturntousbyMarch25.
Thankyouforwriting.
练习1:
如何传递坏消息和好消息?
aincreaseprices---fallofdollar
bdelaythedeliveryofthegoods---riseinsales
ccutsalariesby10%---fallinsales
dincreaseallsalaries---riseinsales
ecancelthemeeting---alotofstaffhavebeenill
2.Canyoureplacethesentenceswithpassiveones.
DearMsLong
Order267
Iamwritingabouttheaboveorderforofficefurniture.
WeregrettotellyouweareunabletodelivertheLintonfilingcabinetsontime.Thisisduetotheproblemsatoursupplier’sfactory.Fortunatelyweexpecttodeliverthembytheendofthismonth.
Withregardtothelampsanddesks,wewilldeliverthegoodsbefore13March,asagreed.
Withapologies
Yourssincerely
SBasuki
2.7avoidnominalizations沉闷名词短语宜少用:
Thankyouforyourenquiryaboutourphotocopiers.
YourresponsetothisquestionnaireshouldbesubmittedbyApril30.
makeaninvestigation
reachaconclusion
以下样函使用了过多名词短语,使全篇黯然失色。
DearMrClooney
WearesorryforthedelayinreplyingtoyouremailofSeptember8butneededtimetostudyyourinquiry.Asaresultofourstudy,wereachedtheconclusionthatourcompanyisnotinapositiontohandlesuchlargesizedvalvesasyours.
更正版
DearMrClooney
WearesorryforthedelayinreplyingtoyouremailofSeptember8butneededtimetodoamarketstudy.Wehaveconcluded,unfortunately,thatourcompanywouldnotbeaneffectiverepresentativeforyourvalves,sincewespecializeinthesmall-valvemarket.
2.8使用积极的语言
Whichsentenceismoreeffective?
Thecenterisclosedafterfouro’clock.
--Thecenterisopenuntilfouro’clock.
Becauseyoudelayedsolonginyourresponse,ModelA9isoffstock.
--IfIhadknownyourneedsbeforeMay16,IcouldhaveshippedmodelA9immediately.However,thespringsaledrainedourstock.
CaseStudy
DearMrSamuelson
WeareverysorryforthedelayofourresponseforyourApril4message.WecouldnotmakeadecisionclearlyasMrLiwasoutofTaipeiuntilyesterday.
Hereisourdecision:
Wewouldliketopurchasethefollowingpaintingsandreceivetheinvoice:
“Azure”ByCamilleUS$1,100
“SummerWind”byCamille1,100
“SilentLake”byFabienne1,175
3,375
Pleasesendusaninvoiceassoonasyoucan.
Asfor“TheTreeHouse”bySimpsonand“Midnight”byTarchi,wealreadyreceivedinvoices213340and213375andwillmakepaymentshortly.PleaseseemyFebruary26messagewhichexplainsindetail.
Thankyouforyourconstanthelpandpatience.
Yourssincerely
Revisedversion:
DearMrSamuelson
IamsorryforthedelayinrespondingtoyourmessageofApril4.WecouldonlynowmakeacleardecisionontheorderasMrLireturnedtoTaipei.
Wehavefinallydecidedtobuythefollowingpaintings:
“Azure”ByCamilleUS$1,100
“SummerWind”byCamille1,100
“SilentLake”byFabienne1,175
US$3,375
Pleasesendusaninvoiceassoonasyoucan.
Asfor“TheTreeHouse”bySimpsonand“Midnight”byTarchi,wealreadyreceivedinvoices213340and213375andwillmakepaymentonoraboutApril15.PleaseseemyFebruary26messagewhichexplainsindetail.
Thankyouforyourconstanthelpandpatience.
Yourssincerely
2.9Use“you”and“we”
Eg
DearMrTang
IaminreceiptofyouremaildatedJuly9,2013.IhavejustemailourwarehouseinNewYorktheinformationtoshipyourremaining5HavilandSculpturesand5Dumaresculptures.Intertranswi
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