高中英语Unit1 Advertisingreading单元测试牛津译林版必修4.docx
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高中英语Unit1 Advertisingreading单元测试牛津译林版必修4.docx
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高中英语Unit1Advertisingreading单元测试牛津译林版必修4
Unit1Advertising-Reading测试
一、完形填空
AtthetimewhenBillandRosegotmarried,neitherofthemhadmuchmoney.Sotheywere 1 tobuyahouseorflat.Forthefirstyearsoftheir 2 life,they,therefore, 3 inrented(租凭的)flats.ThenBill’sfatherdiedand 4 himsomemoney,sotheyboughtahouse.Whentheymovedintoitforthefirsttime,oneofBill’s 5 senthimabottleofwineasapresenttocelebratehisentry(住进)intothefirsthousehehadowned.BillandRosehadalotofworktodo,gettingtheirthings 6 ,arrangingthefurniture,gettingcurtainsandalltherest,sothey 7 aboutthebottleofwine.Infact,they 8 itawayinacupboardwithoutevenunpacking(拿出)it.BillandRosealreadyhadtwo 9 whentheymovedintotheirnewhouse,andafewmonthslater,thethirdwasborn.WhenRosecamehomefromthe 10 withthebaby.Bill 11 somefriendsroundto 12 itsarrival,andtheyhadawonderful 13 ,withplentytoeatandtodrink.Afterthepartyhadbeenonforsometime,however,Billfoundthatthewinewas 14 . 15 ,herememberedthebottlewhichhisfriendhadgivenhimwhentheyhadmovedintothenewhouseandwhichwasstilllyingunpackedina 16 somewhereinthehouse.Hefounditwithsomedifficultyand 17 itintotheliving-roomwherehis 18 weresitting.Whenhehadunwrappedthebottle,hesawacardtiedtoit,sohetookitandreadit 19 toothers. 10said“Bill,takegoodcareofthisone—itisthefirstonethatisreallyyours.”
1.A.unable B.trying C.advised D.expected
2.A.happy B.married C.sad D.bitter
3.A.moved B.succeeded C.lived D.gave
4.A.carried B.brought C.sent D.left
5.A.nieces B.workers C.friends D.classmates
6.A.unpacked B.prepared C.tied D.sold
7.A.forgot B.thought C.looked D.cared
8.A.sent B.put C.took D.kept
9.A.fathers B.daughters C.children D.dogs
10.A.prison B.policestation C.shop D.hospital
11.A.demanded B.expected C.invited D.wished
12.A.joinin B.celebrate C.attend D.drank
13.A.party B.time C.day D.rest
14.A.served B.finished C.prepared D.bought
15.A.And B.Therefore C.Luckily D.Although
16.A.cupboard B.box C.table D.living-room
17.A.sent B.brought C.fetched D.led
18.A.family B.wife C.guests D.workers
19.A.silent B.loud C.aloud D.calm
20.A.He B.Which C.They D.It
二、阅读理解:
A
Advertisinggivesusefulinformationaboutwhichproductstobuy.Butmodernadvertisingdoesmorethangivesnewsaboutproductsandservices.Today’sadvertisements,orads,trytogetconsumers(消费者)tobuycertainbrands(品牌).Writersofadvertisingaresoskillfulthattheycan.sometimespersuadeaconsumertowearacertainkindofclothing,eataspecialkindofcereal(麦片),orseeamovie.Consumersmightneverevenwantaproductiftheydidnotseeorhearadvertisementsforit.
Forexample,youprobab1ydonotneedthenewestcerealinthesupermarket.Thereareprobablymanycerealbrandsonyourkitchenshelves.Youmaynothavespaceonashelfforanother.Butifyouseeadsaboutanewcerealthatisyourextra-tastyandhasafreeprizeinthebox,youmaywantit.
Advertisingmustgetattention.Tobeeffective,itmustbeexciting,entertaining,orprovidesomepleasure.Thesecretofwritinggoodadvertisingcopyistoofferagoodideaaswellasaproduct.Theideaiswhattheadisreallyselling.Oneexampleisanadthatsayseatingacertaincerealwillmakeapersondowellinsports.Thatcerealbrandmaysellbetterifconsumersthinkitoffersstrengthandenergy.
1.Whatisdiscussedinthispassage?
A.Thecontentofmodernadvertising. B.Theskillsofmodernadvertising.
C.Theresultsofmodernadvertising. D.Thewritingofmodernadvertising.
2.Accordingtothepassage,agoodadvertisementshould .
A.bebothpersuasiveandeffective B.givepeopleusefulinformation
C.showpeopleaproduct D.showpeopleanewideaofaproduct
3.Fromthepassage,weknowthat .
A.modernadvertisinghaslesseffectoncustomers
B.oncecustomersseeadsaboutanewcerea1,theyaresuretobuyit
C.cerealcanmakepeoplestrong
D.cerealisakindoffoodwhichispopularamongpeople
4.Whatcanweinferfromthepassage?
A.Customerscaneasilybepersuadedbyadvertisements.
B.Customersshouldbepersuadedbyadvertisements.
C.It’simpossibleforcustomerstobuyaproductwithoutadvertisements.
D.Customersbuyproductsaccordingtotheirdemandsratherthantheadvertisements.
B
Areyouworriedbytherisingcrimerate?
Ifyouare,youprobablyknowthatyourhouse,possessionsandpersonareincreasinglyindangerofsufferingfromgreatriseinthecasesofburglaryandattack.
Figuresshowanever-increasingcrimerate,butitisonlytooeasytoimagine"Itwillneverhappentome".Unfortunately,statisticsshowthatitreallycanhappentoyouand,ifyouliveinalargecity,youruntwicetheriskofbeingavictim.
Fortunately,thereissomethingdefinitewhichyoucando.ProtectAlarmscanhelptoprotectyourhousewithaburglaralarmsystemwhichiseffective,simpletooperateandeasilyaffordable.
Youmustrememberthatowningaburglaralarmisnoindicationthatyourhouseispackedwithvaluablepossessions.Itquitesimplyindicatestounwelcomevisitorsthatyoursisonehousetheywillnotbreakintoeasily,sotheycarryontoanunprotectedhousewheretheirjobismadealoteasier.
SendnowforourfreeleaflettellingyouhowwecanProtectAlarmyourhousequickly,easilyandcheaply.Completeandtearofftheslipbelowandpostittous.Postageisfree.Also,telephoneuson3276721wherewehavearound-the-clockansweringservice.ItcostsnothingtofindoutaboutProtectAlarm.
1.Anyonewhotakesaninterestinthecrimeratewill,accordingtothetext,beawarethat___________.
A.moreburglarsarebeingcaughtthaneverbefore
B.peoplehavemorepossessionstoworryaboutnowadays
C.burglarsaremoreatriskthantheyusedtobe
D.homesaremorelikelytobebrokenintonowadays
2.Itseemsthatpeoplewholiveincitiesare____________
A.moreoftenvictimsthanthoselivinginotherareas
B.oftheopinionthatstatisticsarewrong
C.twiceaswellaspeoplelivinginotherareas
D.oftheopinionthatburglarsonlyrobunprotectedhomes
3.ThewriterofthetextwantstogivetheimpressionthattheProtectAlarmsystemis_____.
A.elementaryB.everlastingC.experimentalD.economical
4.Thearticleclaimsthatpossessinganalarmsystemwill_________.
A.showburglarsthatyouhavesomethingworthstealing
B.persuadeburglarsnottobreakintoyourhouse
C.maketheburglars'joblesscomplicated
D.persuadeburglarstotryagainanothertime
5.Inordertofindoutmoreinformationaboutthisalarmsystemonecan_______.
A.buyaleafletB.writeenclosingastamped,addressedenvelope
C.signacontractD.phoneatanytimeofdayornight
6.Theunderlinedword"Figures"inthesecondparagraphcanbereplacedby""
A.IllustrationsB.FingersC.NumbersD.Statistics
7.Hewasunluckythathishousewas__________lastnight.
A.smashedintoB.burstintoC.brokenintoD.transportedinto
8.Heshouldn'trunthe____________oflosinghislifecrossingtheroad
withthegreenlighton.
A.riskB.dangerC.threatD.fright
C
AmbassadorHotel
WelcometotheAmbassadorHotel.Tomakeyourstayasenjoyableaspossible,wehopeyouwilluseourfacilitiestothefull.
DiningRoom
Breakfastisservedinthediningmomfrom8a.m.to9:
30a.m.Alternatively,theroomstaffwillbringabreakfasttraytoyourroomatanytimeafter7a.m.Inthiscase,pleasefilloutacardandhangitoutsideyourdoorwhenyougotobed.
Lunch:
12:
00a.m.to2:
30p.m.
Dinner:
7:
30p.m.to9:
00p.m.
RoomService
Thisoperates24hoursaday;phonethereceptiondesk,andyourmessagewillbepassedontotheroomstaff.
Telephones
Tomakeaphonecall,dial0forReceptionandasktobeconnected.Weapologizefordelaysinputtingcallsthroughwhenthestaffareverybusy.TherearealsopublictelephoneboothsneartheReceptionDesk..Earlycallsshouldbebookedwithreception.
Laundry
Wehavealaundryinthehotel,andwillwashironandreturnyourclotheswithin24hours.Asktheroomstafftocollectthem
Bar
Thehotelbarisopenfrom12a.m.to2p.m.and7p.m.to1a.m.
1.Youwouldseethisnotice_________.
A.inahotelbar
B.inahoteldiningroom
C.inabedroomofalargeinternationalhotel
D.intheentranceofasmallfamilyhotel
2.Whatshouldyoudoifyouhavearrivedtostayatthehotelat2a.m.andwantsomethingtoeat?
A.Gotothehotelshop. B.Gotothehotelbar.
C.Hangamessageoutsideyourdoor. D.PhoneReception.
3.WhatshouldyoudowhenyoucomebacktothehoteltomakeanimportantcallandseealotofpeoplearoundtheReceptiondesk?
A.Gotoyourroomandphonefromthere.
B.AskattheReceptiondesk.
C.Useoneofthetelephonesintheentrancehall.
D.Gooutagainandlookforapublicphonebox
4.Whatdoyouthinkaroomstaff’slastjobisbeforehegoesoffdutyat6p.m.?
A.Laythetablesinthediningroom.
B.Checkthebedroomdoors.
C.S
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