商务英语函电电子教案Word下载.docx
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论、案例分
析、实验
等)
讲授、案例分析、讨论
教学步骤设计
Section1:
IntroductiontothebasicconceptsofBusinessEnglishWriting一导入:
认识商务英语写作课程
1.whatisBusinessEnglishWriting?
2.whatisthefunctionofBusinessEnglishWriting?
3.ThetipsforanEnglishLettero
Section2;
LayoutofBusinessLetter
二:
商务信函的格式
Section3:
WritingPrinciples 5CPrinciples
三:
商务英语写作的5C原则
Section4:
StyleofaBusinessLetter
四:
商务信函式样
Section5:
Addresingenvelope
五:
信封的写法
Section6:
Assignment
六:
作业
教学内容
lead-in:
IntroductiontothebasicconceptsofBusinessEnglishWriting
Discussthefollowingquestions.
1.WhatisBusinessEnglishWriting?
BusinessEnglishWritingiswritingforbusinesspurposes,especiallyforbusinesscommunication.
Abusinessletterisatypeofwrittencorrespondencesenttoorfromabusiness,andwhichcomplieswiththestandardbusinessletterformat.
2.WhatarethefunctionofBusinessletters?
Businesslettersareusedforawidevarietyofpurposes,fromrequestinginformationtorequestingajob.Businessletterscanbeusedforcorrespondencebetweenbusinesses,suchas,say,withrelationtoapotentialorexistingcontract.Theycanalsobeusedforofficialcommunicationbetweenemployeesofthesamebusiness.Letterscanbesenttolodgeacomplaint,acknowledgeaservice,placeanorder,requestinformation,orreplytoapreviousletter.
3.WritingTipsforAnEnglishLetter
■Maketheletterclearandsimple.
■Keepitshortandtothepoint.
■Focusontherecipient?
sneeds.
■Usesimpleandappropriatelanguage.
■Re-readandreviseit.
■Checkspellingandgrammar.
Section2LayoutofBusinessLetter
Abusinessletterusuallyconsistsof2majorparts;
1.EssentialParts
①Theletterhead信头
②Thedateline日期
③Theinsidenameandaddress收信人名称地址
④Thesalutation称呼
⑤Thebodyoftheletter信文
⑥Thecomplimentaryclose结尾敬语
⑦Thesignature落款
⑧
2.OptionalParts附加部分
①Theattentionline具体收信人
②Thesubjectline事由
(3)Thereferencenotation案号
④Theenclosure附件
⑤Thecarboncopy抄送
⑥Thepostscript附言
SampleAnalysis
1.ChinaNationalCereals,OilsandFoodstuffsImp&
ExpCorp.
8JianguomenNeiDajie
Beijing10005,China
Telephone:
86-10-6526-8888
Fax:
86-10-6527-6028
E-mail:
carl@
2.OurRef.
YourRef.
Date:
15thNovember,20—
3.MessrsH.Ronald&
Co.
556Eastcheap
London,E.C.3,England
8.Attention:
ImportDept.
4.DearSirs,
9.AquaticProducts
5.Wethankyouforyourenquiryof5November.
Incompliancewithyourrequest,wearesendingyouherewithacopyofourillustratedcatalogueandaquotationsheetforyourreference.
Allpricesaresubjecttoourconfirmationforouraquaticproductshavebeensellingwellthisseason.Therefore,wewouldsuggestthatyouadviseusbyafaxincaseofinterest.
Weawaityourearlyfavorablereply.
6.Yourstruly,
7.ChinaNationalCereals,OilsandFoodstuffsImp&
Sig.
(Manager)
10.QS/AN
11.Enclosures
12.ccourShanghaiBranchOffice
13.P.S.WerequirepaymentbyL/CforatotalvaluenotexceedingUSD50,000.
1.Clarity(清晰)
2.Correctness(正确)
3.Concisiness(简洁)
4.Completeness(完整)
5.Courteousness(礼貌)
1.Clarity(清晰)clarityisachivedbyusinggherightwordintherightplace.,involvingorganizingshort,familiarandconversationalwordsintoeffectivesentencesandparagraphs.注意:
⑴尽量选择通用的简单词汇,慎用行话。
⑵当心遗漏重要信息,避免增加不相关内容。
⑶注意代词的指代对象和关系代词与先行代词的关系。
⑷适当分段,每段只提及一个主题。
Forexample:
Pleasesendmeyourcatalogsonclothes.
Better:
pleasesendmeyourcatalogsonsuits.Weareespeciallyinterestedinsuitforyongmen.)
2.Correctness(正确)Correctnessmeansamessagemustbeunited(grammaticallyandmechanicallycorrect)andcoherent(logicallyorganized).Itisastatefreefromerrors,Itreferstousetherightleveloflanguageandsentencestructureaswellasthecorrectdataandclearopinions
(1)语法、标点、拼写正确;
⑵语言标准、陈述得当,数据准确、实事求是。
Example:
Thisproductisabsolutelythebestonthemarket.
BetterThisproductisthebestonewecansupply.
3.Concisiness(简洁)meansexpressingmuchinafewwords,itisachievedby
1) omittingtriteexpressions
2) aviodingunnecessaryrepetitionandwordystatements
3) onluincludingrelevantfacts
WeacknowledgedthereceiptofaletterNovember15,2004.
BetterWethanksforyourletterofNovember15,2004.
HavingreceivedyourletterofNovember15.
BetterWehavereceivedyourletterofNovember15.
4.Completeness(完整)involvesacarefullycheckwhateverdetailsareneededtoproducetheresponseyouwant.
1)Trytolistallessentialpointsinyourletter;
2)CheckforthefiveWs(who,what,where,whenandwhy)andtheH(how).
即:
一封完整的商务书信应包括五个w和一个h,即who,what,when,where,why和howo比如一封订货信应当详细说明:
谁要订货(who),要什么货(what),何时需要(when),货物发往何处(where),如何付款(how)。
如果取消订单,应该明确原因(why)o
5.Courteousness(礼貌)ispolite,considerateandemphathictotakingreaders'
feelingsandpointofviewintoconsideration.Itcanbeakeyfactorinfluencingoursuccessinthebusinessworld.
Notes:
1)适时正确地称呼读者名称
2)避免居高临下与人说话:
Obviously,itiscleat或asyouareaware等词语会令人感觉你自以为iWj人一等。
3)注重社交礼仪:
常用thankyou,please,Iwouldappreciate
4)客气明确地提出询问,使收信人易于回复。
Example1:
Obviously,youareunawareofourrefundpolicy.
BetterOurrefundpolicycovers...
Example2:
YouarerequestedtosendmeapricelistforyourM-series.
BetterWouldyoupleasesendmeapricelistforyourM-series?
StylesofBusinessLetter
Twomajorstyles
1.BlockedStyle齐头式
2.IndentedStyle缩格式
Blockedstyle(平头式)
Inblockedstyle,eachlineshouldbewrittenfromtheleftmargininblock.
Butsometimesletter-headscanbecentered.Therearetwolinespacesbetweenparagraphs.Thisstyleiseasytocontrolandpractice,soitismuchpopularwithmorepractitioners.
Peoplenowadaystendtousethefullblockstyletosavetime.
Sample
Phillips&
HendersonLtd
LincolnHouse,146DeanStreet
Westbury-on-Thames
London,W1D3HB
Tel:
672534xxFax:
672835xx
14thJune,2009
MsLingPeng
TheSecretary
ModemHomesExhibition
ExhibitionCenter
Manchester,MCI3BE
DearMsLingPeng
Re:
Prospectus
Asweareparticularlyinterestedinhavingastandatnextyear'
sModemHomesExhibition,weshouldbegratefulifyouwouldkindlysendusacopyoftheprospectusassoonasitisavailable.
Welookforwardtohearingfromyou.
Yourssincerely
RichardJohnson
MarketingManager
Intendedstyle(缩格式)
Asthenamesuggests,theindentedstylemeansthatthesecondlineandthesucceedinglineoftheinsideaddressshouldbeindentedtwoletters.Sodoesthebeginningofeachparagraphinthebodyoftheletter.Pleasenotethattheindentedletter-spaceshouldbethe
sameinoneletter.
Sample:
sModernHomesExhibition,weshouldbegratefulifyouwouldkindlysendusacopyoftheprospectusassoonasitisavailable.
Section5AddressinganEnvelope
Section6Assignment
Directions:
trytoimprovethefollowingsentencesaccordingtothe5-Cprinciple.
1.Pleasesendmeyourcatalogsonclothes.
2.Wewillfuinishalltherequireddocuments.
3.Consequentuponthechangesmade,youwillbeinchargeofthefinancialdeparment.
4.Managersofalldapartmentwillmeetat9:
30onMonday.
5.Wehavereceivedyourorderoflargevolum.
6.Intheeventthatwecannotmeetthedeadlines,wewillrefundyourmoney.
7.WehavedulyreceivedyourremittingdatedMarchll,forwhichpleaseacceptourthanks.
8.WereluctanttocommittothatdateduetothefactourcompanywillbeonvacationfromNovember16to23.
9.Thisemailistoinformyouofanimportantchangeinourpolicyconcerningtransportation.
10.Youobviouslymadeamistakebysendingusthewronggoods.
学习参考资料
1.邹渝刚.《商务英语写作》.外语教学与研究出版社,2007年
2.王元歌,《商务英语信函写作》,北京大学出版社,2007年
3.张玉娟.《新世纪实用英语写作》.外语教育与研究出版社,2003年
4.贺雪娟,《职通商务英语》,高等教育出版社,2010年
课外作业练习
1.Studytheformsofletters
2.TranslattiononPage46
3.Improvementonpage26Task3
教学小结
通过本单元的学习,学生较好的掌握了商务英语写作的基本要求,能掌握商务信函的格式和基本构成以及信封的写法。
学生对5C的原则基本掌握,但是应用水平还有待于在今后的商务信函写作中逐步的提局。
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