商务英语函电教案.docx
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商务英语函电教案.docx
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《商务英语函电》教案
Time:
2009 Periods:
56
内容
UNITONE BUSINESSLETTER-WRITING
课时
4
教学目的与要求
Inthisunit,wewillintroducetothestudentstheimportanceofbusinessletter-writing,andthedifferentelementsofbusinessletters,suchastheessentials,theletter-head,thedate,theinsidenameandaddress,salutation,complimentarycloseandtheenvelop.Aftertheunitthestudentsshouldbe
veryfamiliarwiththedifferentelements.
重点难点
及其处理
1.Differentelementsinthebusinessletter;
2.Detailedrequirementsofeachelement.
教学方法
Translation;explanation;groupwork
教学步骤
TheFirstandSecondTeachingPeriodsStep1 Warmingup
TheteacherintroducescorrespondenceEnglishtothestudents
Step2 LeadinginaBusinessLetter
Questions:
WhatarethestandardpartsofabusinessletterExplanationofthebusinessletter
ComplementarycloseSignaturearea
Step3.Practice
Showabusinessletterandletthestudentspointoutwhatstandardpartitbelongstoandbrieflyexplaineachpartoftheoptionalpartsofabusinessletter.:
personalorconfidentialnotation;attentionline;subjectline;referenceline;executiveandsecretaryinitial;enclosure;copynotationmailingnotation/notationofdelivery;postscript
Step4.Guidelinesforwritingabusinessletter
1.7“C”s:
1)consideration;2)courtesy;3)clarity;
4)conciseness;5)Concreteness
6)Completeness7)Correctness
2.Rememberthe“Kiss”principles:
Keepitsimpleandshort
3.Useactivenotpassivevoice
Step5Revisionthetermsandexpressions
1.Businesstermsandconditions贸易条件
2.Lookforwardtodoing期待
3.Thankyouinadvanceforyourcooperation
4.Yourgoodssellwellinourmarket你方货物在我市场上畅销
5.Wehavedoneimportandexportbusinessforyears.我公司已做进出口生意多年
6.VAT增值税
7.Fair交易会
8.Sample样品
9.Headoffice总公司
10.Withkeeninterest殷切地
Step6Homework
Rememberallthewordsandexpressionsjustlearnt
TheThirdandtheFourthTeachingperiodsStep1 Revision
Doingsometranslations.
盼早复。
若蒙早复,不胜感激。
我们是我国一家大公司,在该行业经验丰富。
你方8月20日来函,告知交易会开幕日期,已收到,谢谢。
Step2Presentation
IndentedformisthetraditionalBritishpracticewiththeheadingusuallyinthemiddleandthedateontheright-handside.Thecomplimentaryclosemaybeinthecenterorcommenceatthecenterpoint.
Witheverynewlinetwoorthreespacesareindented.Alsoeachparagraphindentsbyfiveorsixspaces.
Step3 SampleLetters
1.Undertheguidanceoftheteacher,thestudentslearnthewordsandexpressionslistedinthenotes
2.Thestudentsreadtheletterandtrytofindoutthemainideasoftheletterorally.
3.Undertheguidanceoftheteacher,thestudentsgothroughthenewwords,expressionsandthesentencesinit.
4.Undertheguidanceoftheteacher,thestudentstrytoputthetextinto
Chineseorally.
5.Undertheguidanceoftheteacher,thestudentstrytofigureoutthewayofwriting.
1)缩行式:
IndebtedStyle
封内地址和其他需要分行打字部分,后一行都比前一行缩进二格或三格;信的正文,每段的开始一行都缩进若干格。
2)Theattentionline
经办人姓名/代号
Theattentionlineisusedtodirectthelettertoaspecialindividualorsectionofthefirm.Itgenerallyfollowedtheinsideaddress.
这里姓名只是笼统说法
目的是为了避免不必要的担搁.
3)Enclosure附件
如信中有附件时,应在签名下注明Encl.或Enc.附件位置一般位于信纸的左下角。
如附件不止一件应注明2Enclsor3Encls,或详细列明如下:
Enclosure:
AsSatedEnclosuresEnclosures2
Encl.
Encls. 2Invoices
Enc:
1Photo 1Certificate
6.Askthestudentstoreadthetextandtrytorememberthewords,expressionsandtypicalsentencesinthetext.
7.AsksomestudentstoputsomesentencesintoEnglish.
8.Askthestudentstomakesentenceswiththewordsandexpressionsjustlearnt.
Step4 Activities1.Vocabularyreview2.Writingpractice
按下面提供的材料,请你代表公司,按今天的日期,分别设计出一封齐头式
一封缩进式书信和信封,注意总体布局,准确运用标点符号和正确的拼写。
Step5SummaryandHomework
Thisunitisaguidetoformatsofbusinessletters.Themainpartsofaletterinclude:
letterheaddate,insideaddress,salutation,andbodyofletter,closing,signature,andspecialnotations.Threestylesarediscussedhere:
theblockstyle,theindentedstyleandmodifiedstyle.
1.Reviewtheletterandtrytoreciteit.
2.Rememberallthewordsandexpressionsjustlearnt
课外作业及要求
1.Reviewthenewtermsandexpressionsofthisunit
2.Whatarethedifferentelements?
Whatarethedetailedrequirementsofeachelement?
后记
Thestudentsfeelconfusedfirstandafteralotofpractice,theyareableto
,
designtheirownletterheadandwriteasimpleletter
内容
UNITTWOESTABLISHINGBUSINESSRELATIONS
课时
4
教学目的与要求
Theestablishmentofbusinessrelationsisoneoftheimportantundertakingsinthefieldofforeigntrade.Theaimofthisunitistoletstudentsunderstandhowtoestablishnewbusinessrelationsandkeepoldrelations.
重点难点及其处理
1.Techniquesinourenquiry;
2.Pointsmustbeobservedintherepliestotheenquiry
3.Howtowriteasuccessfullettertoestablishbusinessrelations
教学方法
Situationalteachingmethod;taskteachingmethod
教学步骤
TheFirst—Second Teaching periodsStep1.Revision
HavearevisionofwritingabusinessletteraHaveadictationofthenewwordsofUnit1
Step2Introduction
Theteacherintroducestheimportanceofbusinessrelationshipininternationaltradebygivingdifferentsituations.
Step3 ThinkandDiscuss
1.Whydoforeigntradecompaniesneedalotofbusinessconnections?
2.Throughwhatchannelscanthenamesandaddressesofthefirmstobedealtwithbeobtained?
Step4 UsefulSentences
1.Pleaseletusknowtheirfinancialstatusandreputation.
2.WeoweyournametotheFirstCommercialBankatyourend.
3.Wetakethisopportunitytointroduceourselves…
4.Weunderstandthatyouarewellexperiencedintheexportofengineeringequipmentwithservice.
5.Weencloseherewithapamphletintroducingourbusinessstandingandoutline,thecompletecatalogueofourgoods,andsomesamples.
6.Wewishtointroduceourselvesasareliableimporteroftextile.
7.Begladtoenterintobusinessrelationswithyou.8.Weareinthehopeofopeninganaccountwithyou
9.Paymentshouldbemadebyanirrevocableandconfirmedletterofcredit.
Step5 Letter1:
Makingself-introduction
Thefollowingcompanyplanstoextenditsbusinessactivities,andwantstoestablishbusinessrelationshipswiththeimporterinthemarket.
Zhuzhou&Co.
Learntheletteronpage14bydealingwiththelanguagepoints.
Step6.Activities
1.Vocabularyreview
2.Translatethefollowingphrases Page15
3.FillintheblankswithwordorwordsfromthelistinproperformandthentranslatethesentencesintoChinese. Page16
Step7 Homework
Exercise4 WritingPractice
TheThird---Fourth TeachingperiodsStepI LeadingIn
Howcananexporterseekhispotentialcustomers?
Itisvitalforanexportertoseeknewcustomersaswellastoholdtheoldcustomers.Thefollowingchannelsarefrequentlyusedbytheexporterstoobtainthenecessaryinformationoftheirpotentialbuyers.
Banks,advertisements in the periodicals, magazines, and
newspapers,Internetandvariouskindsoftradingfairs&exhibitions
Step2 Writingprinciples
1.建立业务关系信件正文结构
Whenwritingalettertoestablishbusinessrelations,youshouldcoveringthefollowingpoints:
Thesourceofinformation(oneofthewaysabove)
Theintentionofwritingletter(toestablishbusinessrelations)
Self-introduction(Generally,itincludestwoparts:
theintroductionofthecompanyandtheintroductionofitsmainproducts.Undercertaincircumstances,catalogues,samples,andpricelistmayalsobeenclosed.)
Yourexpectationfromtheaddressee
Thiskindoflettersshouldbewrittencordially,sincerely,andcourteously.
2.常见开头
1)自荐
Wetakethisopportunitytointroduceourselves…
Wetakethelibertyofwritingtoyouwithaviewtoestablishingbusinessrelationswithyou.
Wehavethepleasureofintroducingourselvestoyouwiththehopethatwemayestablishbusinessrelations.
Weareinthehopeofopeninganaccountwithyou.
2)推荐
WeoweyournametotheFirstCommercialBankatyourend.
YournameandaddresshavebeengiventousbySmith&Co.Inc.inNewYork,whohasinformedusthatyouareoneoftheleadingimportersofLightIndustrialProductsinyourcountry.
WehaveobtainedyournameandaddressfromABCCompany.
3)广告
Weunderstandfromyouradvertisementin“Electric”thatyouareexporterofsilkgoods.
我们从电器杂志的广告上得知你方是丝织品的出口商。
3.介绍公司常用句型
.Weunderstandyourcorporationhandlesfoodstuffsforexport.Wehavebeenformanyyearsinthechemicalline.
WearespecializedintheexportofChineseCottonPieceGoods.WehavevariouskindsofCottonPieceGoodsavailableforexport.Wehandletheimportbusinessoftextiles.
4.介绍产品常用句型
Ourproductsarecompleteinspecifications.
Ourproductsareexcellentinqualityandlowinprice.Ourproductsareattractiveanddurable.
Ourproductssellwellallovertheworld.
Step3ReadingComprehensionofletters3-5
Askthestudentstoreadtheexampleshowinghowtoestablishbusinessrelationwithaforeignfirmandhelpthemunderstandeveryline.
Dealingwithanydifficulties
Step4.Translation
TranslatethelettersintoEnglish;payattentiontotheformality.
Step5.Doingsomeexercises
1.Fillintheblanksinthepassagewiththewordsgiven.
2.Checkuptheanswers:
market,potential,prospective, publicity,brochures, promoting, complain, launching
Step6Homework
WritingPractice:
Draftalettertoacompanyaskingforestablishingbusiness
relations
课外作业
及要求
ExercisesⅢ.OnP.24.ExercisesⅣ.OnP.25.
后记
Thestudentscanpointoutthemainpointsinthesampleletters.Learning
newthingsthroughlettersismore
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