电子商务外文资料翻译译文.docx
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电子商务外文资料翻译译文.docx
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电子商务外文资料翻译译文
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电子商务外文资料翻译译文
E-commerceiscomingofage
The21stcenturyaretheinformationtime,thetertiaryindustryunceasinglyriseinthevariouscountries'proportion,speciallyserviceindustry,informationserviceindustrybecomesforthe21stcenturytheleadingindustries,thishascausedtheelectroniccommerceproductionandthedevelopmentintheglobalinformationisundertheinfluencewhichthesituationdrives,thevariouscountries'electroniccommerceunceasingimprovementandtheconsummation,theelectroniccommerceisafocalpointwhicheachcountryandeachbigcompanycapture.
And,alongwiththewholeworldelectroniccommerceswiftandviolentdevelopment,theelectroniccommercescaleexpandsdaybyday,ifUSin2000theelectroniccommerceamountsto488.7billionUSdollars,Japanese31.9billionUSdollars,German20.6billionUSdollars.Thereupon,thevariouscountriesunceasinglyopenssendsouttheformtobediverse,thecharacteristiceachdifferentelectroniccommercesolution.But,becausevariouscountriesandsomeinternationalorganizationtoelectroniccommerceunderstandingexistencedifference,thustheformulationandimplementationdevelopmentelectroniccommercepolicyalsohastheobviousdifferencebetweenthecountryandthecountryelectroniccommerceliveagentlackstheeffectivecoordinatedmechanismtodevelopslowly,simultaneouslyacountryinteriorelectroniccommerceactivityalsobecauseoflackstheeffectivepolicysafeguardtoreceivetherestriction.Therefore,theresearchdiscussionelectroniccommercepresentsituationandtheformulationimplementationappropriateelectroniccommercepolicyquestionextremelyisurgent.
Butinourcountry,thecomputerandthenetworktechnologypopularizationandthedevelopment,theelectroniccommercerapidlyrises,themultitudinousinformationtechnologyenterprise,theventurecapitalcompany,theproductioncirculationenterprisedevelopstheelectroniccommerceinabundance.
LookedfromnationalEconomicaltradecommitteetomorethan630enterprises'investigationsthat,atpresententerpriseinInternetapplicationanddevelopmentelectroniccommerceaspect,easternareaenterprisegoodtomiddlearea,middleisgoodtothewest;Thelocusgoodatissituatedatthefarawayenterpriseinthebigcityenterprise,thenewenterpriseisgoodtotheoldenterprise.Theeconomicpotentialityisstrong,theprofitspacebigenterprise,theinformationconstructionandtheelectroniccommercedevelopsquitewelliftheassociationgroupalreadyhasatpresentcompletedthesupplychainlinkinformation,foundationallycompletedthedevelopmentelectroniccommercecompletelytowork.atthesametime,themajorityenterprisequitetakestotheinformationconstruction,generallywillfavortheelectroniccommercethefuture,theenterpriseinternalinformationconstructionhasmadethepositiveprogress,wassurmountingbytheinformationisolatedislandtotheinformationintegration;Theestablishmenthasalsomadethecertainprogressinthenetworkapplicationfoundationelectroniccommerceconstruction,someenterprisesalreadythroughnetworkdevelopmentpurchaseserviceandon-linesale.
EnterstheWorldTradeOrganizationalongwithChina,thedomesticmarketisopentothewholeworld.ThismeanttheChineseeconomydevelopmentonebigsurmounts,theelectroniccommercealsoinevitablygraduallywilldevelop,impacttraditionindustrystatusdoesnotneedtoquestionthat,theInternetisbecomingthenewindustrialrevolutiontheleadingstrength,electronicbusinesstakesuphonestworkintotheneweconomicalgrowthspot.But,thewebsitegrowswithdoesnothavebetweenthebenefitthecontrast,theelectroniccommercetransactionsecuritytechnologyandthereliabilityisbad,thetransactionbothsidesdeficientprestigeandsoonalreadyseriouslyrestrictedourcountryelectroniccommercedevelopment,theelectroniccommercedevelopmenthasbeenfacinglayeronlayerthedifficultyinChina.
ButtheinformationtechnologyalreadybecametheChineseenterprisewithitcorrelationelectroniccommercetoentertheworldinthenewcenturythetrueopportunity.Marketmoreopen,theenterprisewillinducttheelectroniccommercetheproportiontocontinuetoincrease,Chinawillbecometheelectroniccommercetobequickestintheglobaldevelopment,oneofpotentialbiggestareas.
Thistextfromofourcountrye-commerceenvironmentofdevelopment,existingproblem,howimprovedevelopmentenvironmentandofourcountrydevelopmenttrend3ofe-commerceatpresent,probedintoandanalipedthecurrentsituationofe-commercedevelopmentofourcountry.
WHENthetechnologybubbleburstin2000,thecrazyvaluationsforonlinecompaniesvanishedwithit,andmanybusinessesfolded.Thesurvivorspluggedonasbesttheycould,encouragedbythegrowingnumberofinternetusers.Nowvaluationsarerisingagainandsomeofthedotcomsaremakingrealprofits,butthebusinessworldhasbecomemuchmorecautiousabouttheinternet’spotential.Thefunnythingisthatthewildpredictionsmadeattheheightoftheboom—namely,thatvastchunksoftheworldeconomywouldmoveintocyberspace—are,inonewayoranother,comingtrue.
Therawnumberstellonlypartofthestory.AccordingtoAmerica’sDepartmentofCommerce,onlineretailsalesintheworld’sbiggestmarketlastyearroseby26%,to$55billion.Thatsoundsalotofmoney,butitamountstoonly1.6%oftotalretailsales.Thevastmajorityofpeoplestillbuymostthingsinthegoodold“bricks-and-mortar”world.
Butthecommercedepartment’sfiguresdealwithonlypartoftheretailindustry.Forinstance,theyexcludeonlinetravelservices,oneofthemostsuccessfulandfastest-growingsectorsofe-commerce.InterActiveCorp(IAC),theownerofand,alonesold$10billion-worthoftravellastyear—andithasplentyofcompetition,notleastfromairlines,hotelsandcar-rentalcompanies,allofwhichincreasinglysellonline.
Nordothefigurestakeinthingslikefinancialservices,ticket-salesagencies,pornography(a$2billionbusinessinAmericalastyear,accordingtoAdultVideoNews,atrademagazine),onlinedatingandahostofotheractivities,fromtracingancestorstogambling(worthperhaps$6billionworldwide).Theyalsoleaveoutpurchasesingreymarkets,suchastheonlinepharmaciesthatarethoughttoberesponsibleforagoodproportionofthe$700mthatAmericansspentlastyearonbuyingcut-priceprescriptiondrugsfromacrosstheborderinCanada.
Andthereismore.Thecommercedepartment’sfiguresincludethefeesearnedbyinternetauctionsites,butnotthevalueofgoodsthataresold:
anastonishing$24billion-worthoftradewasdonelastyearoneBay,thebiggestonlineauctioneer.Nor,bydefinition,dotheyincludethebillionsofdollars-worthofgoodsboughtandsoldbybusinessesconnectingtoeachotherovertheinternet.SomeoftheseB2Bservicesareproprietary;forexample,Wal-Marttellsitssuppliersthattheymustuseitsownsystemiftheywanttobepartofitsannualturnoverof$250billion.
Soe-commerceisalreadyverybig,anditisgoingtogetmuchbigger.Buttheactualvalueoftransactionscurrentlyconcludedonlineisdwarfedbytheextraordinaryinfluencetheinternetisexertingoverpurchasescarriedoutintheofflineworld.Thatinfluenceisbecominganintegralpartofe-commerce.
Tostartwith,theinternetisprofoundlychangingconsumerbehaviour.OneinfivecustomerswalkingintoaSearsdepartmentstoreinAmericatobuyanelectricalappliancewillhaveresearchedtheirpurchaseonline—andmostwillknowdowntoadimewhattheyintendtopay.Moresurprisingly,threeoutoffourAmericansstartshoppingfornewcarsonline,eventhoughmostendupbuyingthemfromtraditionaldealers.Thedifferenceisthatthesecustomerscometotheshowroomarmedwithinformationaboutthecarandthebestavailabledeals.Sometimestheyevenhavecomputerprint-outsidentifyingtheparticularvehiclefromthedealer’sstockthattheywanttobuy.
Halfofthe60mconsumersinEuropewhohaveaninternetconnectionboughtproductsofflineafterhavinginvestigatedpricesanddetailsonline,accordingtoastudybyForrester,aresearchconsultancy(seechart1).Differentcountrieshavedifferenthabits.InItalyandSpain,forinstance,peoplearetwiceaslikelytobuyofflineasonlineafterresearchingontheinternet.ButinBritainandGermany,thetwomostdevelopedinternetmarkets,thenumbersareevenlysplit.Forrestersaysthatpeoplebegintoshoponlineforsimple,predictableproducts,suchasDVDs,andthengraduatetomorecomplexitems.Used-carsalesarenowoneofthebiggestonlinegrowthareasinAmerica.
Peopleseemtoenjoyshoppingontheinternet,ifhighcustomer-satisfactionscoresareanyguide.Websitesaredoingevermoreandclevererthingstoserveandentertaintheircustomers,andseemsettotakeamuchbiggershareofpeople’soverallspendinginthefuture.
Thishasenormousimplicationsforbusiness.Acompanythatneglectsitswebsitemaybecommittingcommercialsuicide.Awebsiteisincreasinglybecomingthegatewaytoacompany’sbrand,productsandservices—evenifthefirmdoesnotsellonline.Auselesswebsitesuggestsauselesscompany,andarivalisonlyamouse-clickaway.Buteventhecoolestwebsitewillbelostincyberspaceifpeoplecannotfindit,socompanieshavetoensurethattheyappearhighupininternetsearchresults.
Formanyusers,asearchsiteisnowtheirpointofentrytotheinternet.Thebest-knownsearchenginehasalreadyenteredthelexicon:
peoplesaytheyhave“Googled”acompany,aproductortheirplumber.Thesearchbusinesshasa
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