有关奥斯卡奖的介绍英文版.ppt
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有关奥斯卡奖的介绍英文版.ppt
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“ANDTHEOSCARGOESTO”,DeconstructingtheAcademyAwards,WhatisanOscar?
OscarsaregivenbytheAmericanAcademyofMotionPictureArtsandSciences(AMPA)AMPAmembersvoteforOscarwinners,youmustbechosenbyothermembersthemajorityarewhite,agingmenwholiveinL.A.,HowcanIbecomeanAMPAmember?
TheOscarsasaMediaEvent,33%ofallCanadianswatchallorpartoftheOscars(48%adultwomen,40%adultmen,12%children),TheOscarsasaCommodity,AnOscarisjustatinandcopper,gold-platedstatuetteofanakedmanholdingaswordandstandingonareeloffilmAnOscaronlycosts$200tomake,Sowhatsthebigdeal?
Whosmakinthebigbucks?
OscarMoney-Maker#1:
THEACADEMY(AMPA),earns$2millionperyearonOscarsAMPAisanon-profitorganization-sotheyspendtheprofitonfilm-relatedcauses(eg.filmrestoration),OscarMoneyMaker#2:
TVNetworkthatbroadcaststheshow,ABCmakesmillionssellingads($10thousandpersecond)AreTheOscarsrelativelycheaporexpensivetomake?
expensivestarsappearonTVforfreecheapertoproducethanmovieormini-series.,OscarMoney-Maker#3:
TheMovieIndustry,promotesHollywoodmoviesentirebroadcastisvirtuallyacommercial,OscarMoney-Maker#4:
TheWinners!
Alongwithprestigecomestrulyinternationalstardomandeconomicbenefits,OscarMoney-Maker#5:
TheMovieStudios,WhenaremostOscarpotentialsreleased?
Why?
December,tocatchtheholidayrush,andtoensurethatmoviesarestillintheatres.WhichwinningmoviesdontmakemuchofftheOscars?
MoviesnolongerinthetheatreWinnersotherthanBestPicture,TheOscarsasaContest,AMPASmembersnominate5andpick1winnerNominationsmadebythosewhoworkinsamecategory(eg.Directorsvoteforotherdirectors)Once5nomineesarechosenthenallmembersvoteforallcategoriesIsthereanycheating?
muchpoliticking,backstabbing,influencepeddlingetc.duringvoting,Whowinsthecontest?
Whattypesofactors/characterstendtowin?
olderstarsoveryoungerstarsmovieswithlong-famousstarsbiographiesofremarkableindividualsportrayalsofthementallyill,moviesstillplayingdocu-dramas(basedonrealeventsorpeople)actorswhosecharacterdiesduringthemoviesgenresotherthanhorror,youth,adventure,sciencefictions,actionfilmsseriousdramasratherthan“light”films,Whowinsthecontest?
Whattypesofmoviestendtowin?
HowaretheOscarssimilartoaRITUAL?
Oscaritselfhasbecomeasacrediconwithintheindustry,prominentlydisplayedabovethealtarduringtheceremonyOscarsoccureveryyearatthesametimewithstricttimeline,TheOscarsasRITUAL,Seatingplaniscarefullycontrolled-starsseatedinagoldenhorseshoe”professionalsittershiredtofillseats,TheOscarsasRITUAL,participantsMUSTNOTmakeoverlongacceptancespeechesorreadfromascriptlectureaboutpoliticalcausesmakeafuss-500policeandciviliansenforcesecurityduringthetelecast-AMPASwantstheawardstobeseenasidealized,non-controversialandnon-ideological,ThereareSTRICTrules:
TheOscarsasRITUAL,ParticipantsMUSTDressupandarriveinalimousine-everymaleconnectedwiththeceremony,fromstartotruckdriver,wearsatuxedo-femalesmustwearformaleveninggownswhichhavebeenapprovedinadvancebyAMPASofficialfashioncoordinator,TheOscarsasRITUAL,ParticipantsMUSTParadedownaredcarpetbetweentwoblocksofbleacherscrammedwithfans,TVcameras&photographers(itcantakethebiggerstarsalmostanhourtowalkthiscarpet),TheOscarsasRITUAL,AwardpresentersMUSTNOTSAY“andthewinneris”or“theenvelopeplease”MUSTSAY“.andtheOscargoesto”(thischangeisasubtleattemptatBRANDING),democracy(thefamouspeoplearereallyjustpeople)equality(anyonecanwin.)hardwork(.aslongastheyworkhardenough)individuality(arentthosestarsoriginalandfunky?
)competitivenessupwardmobilityoccupationalachievementmonetarysuccess,WhichvaluesdotheOscarsREALLYpromote?
Oscarsoutwardlypromote:
THEBIGBUCKPLAYERS,TOMCRUISEFirstbigpayday:
$75,000forRiskyBusiness(1983)CurrentAskingPrice:
$25million(pluspoints)Worththemoney?
Yes!
Cruises26filmshavegrossed$2.5billionworldwide.Heknowshisstarvehicleswillhittheessential$100millionmarkinAmericaalone,andhiscontractsnowalwaysincludepoints:
Hemade$75millionfromMission:
Impossible2.,TOMHANKSFIRSTBIGPAYDAY:
$70,000forSplash(1984)CURRENTASKINGPRICE:
$25million(pluspoints)WORTHTHEMONEY?
Yes!
Hecandonowrong.Hellbehard-pressed,though,tomatchthe$70millionhemadeforForrestGumporthe$40millionhepocketedforSavingPrivateRyan.,JIMCARREYFIRSTBIGPAYDAY:
$350,000forAceVentura(1994)CURRENTASKINGPRICE:
$25millionWORTHTHEMONEY?
Yes!
Allthatandmore.Hisfilmscontinuetohitpaydirt.HetookapaycutforEternalSunshineoftheSpotlessMind,”inhopesofanOscarnod.,MIKEMYERSAGE:
40FIRSTBIGPAYDAY:
$1millionforWaynesWorld(1992)CURRENTASKINGPRICE:
$25million(or21%ofthegross)WORTHTHEMONEY?
Sofar!
Thebottomlinecounts.ThoughCatintheHatreceivedbadreviewsitstillpassedthe$100millionbarrier.Myersisbeingpaidawhopping$10millionforhisvoicealoneinShrek2.,JULIAROBERTSAGE:
36FIRSTBIGPAYDAY:
$50,000forMysticPizza(1988)CURRENTASKINGPRICE:
$25million.WORTHTHEMONEY?
No!
MonaLisaSmilespooropeningweekendsuggestsherdaysasabox-officedrawarenumbered.Since2000sErinBrockovich,Robertshaslostherbox-officemagic.Nowmarried,shesnolongerAmericassweetheart.SherecentlyswitchedfromtheICMagencytoCAAinabidtogetbackontrackbeforehitting40.,WILLSMITHFIRSTBIGPAYDAY:
$500,000forSixDegreesofSeparation(1993)CURRENTASKINGPRICE:
$20-$25million(plus20%ofthegross)WORTHTHEMONEY?
Maybe.Smithsbreadandbuttercomesfromfanswholovetoseehimmixhumorwithaction,asinIndependenceDayandtheMeninBlackandBadBoysfilms.Hefareslesswellwhenhestraysfromthatformula,ashedidinTheLegendofBaggerVanceandAli.,$20millionaires,RussellCroweLeonardoDiCaprioEddieMurphyDenzelWashingtonNicolasCageGeorgeClooneyBradPittVinDieselJohnnyDepp(mightbecloserto25now),TobeyMcGuire17milforSpidey2BenAffleckgets$17.5million-butforhowmuchlonger?
CameronDiazfrom15-25million$14million-$15millionDrewBarrymoreNicoleKidmanReeseWitherspoonHalleBerry-couldhavebeentop,thanksCatwomanSandraBullockAngelinaJolieJodieFoster,Sowheredowegofromhere?
EmergenceofChinesecinemaCrouchingTiger,HiddenDragonHollywoodMonopoly-TimeWarner,Viacom,Fox,Sony,NBCUniversal,andDisney.CheaphorroradaptationsComputergeneratedanimationFinalFantasy:
TheSpiritsWithinRiseinpopularityofdocumentaryCombiningeffortsofFilm&VideogamesPiracyLowattendance-greatertargetingtoolderaudiences,
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