跨境电子商务网站商业计划书.docx
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跨境电子商务网站商业计划书.docx
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跨境电子商务网站商业计划书
跨境电子商务网站商业计划书
篇一:
跨境电商中英文商业计划书
聚洋派JUYanGPai
--JUYanGP
商业计划书
BusinessPlan
contents
1.执行纲要................................................................................................................................5
1.Summary...............................................................................................................................5
1.1环境与契机.................................................................................................................5
1.1Environmentandopportunity.....................................................................................5
1.2产品与服务.................................................................................................................7
1.2Productsandservice....................................................................................................7
1.3市场研究与分析.........................................................................................................7
1.3marketresearchandanalysis......................................................................................7
1.4公司及战略.................................................................................................................8
1.4companystrategy........................................................................................................8
1.5公司管理.....................................................................................................................9
1.5companymanagement................................................................................................9
1.6技术可行性分析.......................................................................................................10
1.6Technicalfeasibilityanalysis....................................................................................10
1.7资金需求...................................................................................................................10
1.7capitaldemand.........................................................................................................10
2.环境与契机..........................................................................................................................10
2.Environmentandopportunity..........................................................................................10
2.1各种环境的基本情况..............................................................................................10
2.1Basicsituationofvariouskindsofenvironment.......................................................10
2.2市场现状..................................................................................................................12
2.2Themarketsituation..................................................................................................12
3.产品与服务..........................................................................................................................14
3.Productsandservice..........................................................................................................14
3.1服务定位...................................................................................................................14
3.1Serviceorientation....................................................................................................14
3.2产品.......................................................................................1错误!
未定义书签。
3.2Products..................................................................................1错误!
未定义书签。
4.市场研究与分析..................................................................................错误!
未定义书签。
4.marketresearchandanalysis..........................................................错误!
未定义书签。
4.1市场概述...................................................................................................................20
4.1marketoverview.......................................................................................................20
4.2目标市场分析...........................................................................................................20
4.2Targetmarketanalysis...............................................................................................20
4.3市场定位...................................................................................................................25
4.3marketlocalization....................................................................................................25
4.4市场需求预测...........................................................................................................25
4.4marketdemandforecasting.......................................................................................25
4.5市场营销策略...........................................................................................................27
4.5marketingstrategy....................................................................................................27
4.6具体执行方案...........................................................................错误!
未定义书签。
4.6Specificimplementation............................................................错误!
未定义书签。
5.竞争分析..............................................................................................................................33
petitiveanalysis..........................................................................................................33
5.1SwoT分析...................................................................................................
...........33
5.1SwoTanalysis..........................................................................................................33
5.2竞争力量分析...........................................................................................................34
5.2competitiveforcesanalysis......................................................................................34
5.3分析总结..................................................................................................................39
5.3analysissummary.....................................................................................................39
6.公司及战略.........................................................................................................................40
6.Thecompanyandthestrategic........................................................................................40
6.1公司宗旨...................................................................................................................40
6.1companytenet...........................................................................................................40
6.2公司经营理念...........................................................................................................40
6.2companyoperatephilosophy...................................................................................40
6.3公司目标...................................................................................................................40
6.3companytarget.........................................................................................................40
6.4公司战略..................................................................................................................41
6.4companystrategy......................................................................................................41
7.公司管理............................................................................................................................43
7.Thecompanymanagement..............................................................................................43
7.1核心管理层经理工作职责.......................................................................................44
7.1Thecoremanagementmanagerjobresponsibilities.................................................44
7.2员工...........................................................................................................................46
7.2Employees.................................................................................................................46
7.3服务流程图...............................................................................................................47
7.3Theserviceflowchart...............................................................................................47
7.4价值链管理...............................................................................................................48
7.4Valuechainmanagement...........................................................................................48
8.技术可行性分析..................................................................................................................52
8.Technicalfeasibilityanalysis.............................................................................................52
8.1主要技术...................................................................................................................52
8.1maintechnology.......................................................................................................52
8.2安全技术...................................................................................................................53
8.2Securitytechnology...................................................................................................53
8.3技术维护与开发的人力资源...................................................................................54
8.3maintenanceanddevelopmentofhumanresources..................................................54
8.4总结...........................................................................................................................54
8.4conclusion................................................................................................................54
9.资金需求..............................................................................................错误!
未定义书签。
9.capitaldemand..........................................................................
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