globalmarketing知识题和答案解析.docx
- 文档编号:17044638
- 上传时间:2023-07-21
- 格式:DOCX
- 页数:41
- 大小:27.34KB
globalmarketing知识题和答案解析.docx
《globalmarketing知识题和答案解析.docx》由会员分享,可在线阅读,更多相关《globalmarketing知识题和答案解析.docx(41页珍藏版)》请在冰点文库上搜索。
globalmarketing知识题和答案解析
Chapter12
GlobalPlacementandDistributionChannels
MultipleChoiceQuestions
1.
LorenzoisassessingtheinternalfactorsthatimpacthischanneldevelopmentintheMiddleEast.Amongotherissues,heisconsidering_________________________________________.
A.
marketpenetrationobjectivesandthefinancialstrengthofhisfirm
B.
localregulations
C.
consumershoppinghabitsandmarketsize
D.
thestageoftheproduct’slifecycle
2.
AdeenaisfinalizingherdistributionstrategyinIndonesia,andisdevelopingstatisticsregardinglocalregulations,thecompetitiveclimate,andconsumershoppinghabitsthere.Adeenaisassessing________________________.
A.
bothinternalandexternalfactors
B.
thestageoftheproductlifecycle
C.
externalfactors
D.
internalfactors
True/FalseQuestions
3.
Choosingindirectexportasaninternationalmarketentrymodewillprovidecompletecontroloftheforeignmarketingstrategy.
True False
4.
Strategicalliancesandfranchisingagreementsallowconstantmonitoringofsalesactivitiesabroad.
True False
MultipleChoiceQuestions
5.
InEurope,productssuchasmilk,snackfoods,andcigarettesarepurchasedwithhighfrequency,andfoundinalmosteverypossibleoutlet.Thedistributionstrategyusedforthesetypesofitemswouldbe____________________.
A.
specialty
B.
exclusive
C.
selective
D.
intensive
6.
HighendkitchencookwaremanufacturerLeCreuset’sproductsarewidelyavailablethroughspecializedretailerssuchasBed,BathandBeyond,andcanalsobefoundatdepartmentstorechainssuchasMacys. However,theproductisnotheavilydistributedthroughothertypesofretailerssuchasdiscountstores.LeCreuset’sdistributionstrategywouldbeconsidered________________.
A.
intensive
B.
selective
C.
exclusive
D.
dual
7.
Inanexclusivedistributionstrategy,___________________________________.
A.
onlyalimitednumberofretailershavetherighttosellproductsintheirspecificterritories
B.
productismadeavailableexclusivelythroughonlinesales
C.
competitiveproductsarenotallowedtobesoldinthesamestore
D.
productsaresoldineveryavailabledistributionoutlet
8.
Rolexwatchesemploysa(n)_______________________distributionstrategy.
A.
limited
B.
selective
C.
intensive
D.
exclusive
9.
BeechwoodGumshasidentifiedahighmarketpenetrationasoneofitskeyobjectivesinpursuingthemarketinRussia.Accordingly,itwillrequirea(n)_______________distributionstrategy,anda_____________financialinvestment.
A.
selective,moderate
B.
exclusive,minimal
C.
intensive,large
D.
intensive,minimal
True/FalseQuestions
10.
Theintimacyofdistributorrelationshipsismoreintenseasthecomplexityoftheproductincreases.
True False
MultipleChoiceQuestions
11.
MaryKay,Amway,andAvonlostsignificantsalesinChinaduetothenatureoftheirdistributionnetworkandthe__________________environment.
A.
sociocultural
B.
legal/regulatory
C.
technological
D.
economic
True/FalseQuestions
12.
Thetypeofdistributionoutletsusedforaspecificproductinmultipleforeignmarketsisonefactorthatiseasilystandardized.
True False
13.
Thestageoftheproductlifecycleinwhichyourproductiscurrentlyoperatingisoneconsiderationindistributionstrategydevelopment.
True False
MultipleChoiceQuestions
14.
InYemen,consumerproductsareprimarilydistributedviasmall,oftenmobilretailkioskssituatedinalocalsouk,ortownmarketplace.Residentialluxuriessuchasrefrigeratorsarenotasreadilyavailable,sofoodandotheritemsarepurchasedonadailybasis.Thisscenariospeakstothedimensionsof_______________and______________whichmustbeconsideredwhenestablishingaforeignmarketdistributionstrategy.
A.
consumershoppinghabits,outletpreferences
B.
marketsize,consumerdistribution
C.
lifecyclestage,regulations
D.
economics,education
True/FalseQuestions
15.
ProcterandGamble’sventureintoruralChineseconsumerproductsdistributionhasnotproducedsatisfactoryresultsforthefirm.
True False
16.
Inagrowingeconomyitisexpectedthatretailandwholesaleinstitutionsbecomeslargerandmorespecialized,whilelessefficientintermediariesexitthemarket.
True False
MultipleChoiceQuestions
17.
WhenGreatlandsBeersalespeopleselltheirproductstoconsumersatholidayeventsandfairsacrosstheU.K.,theyareemployingthistypeofdistribution.
A.
intensive
B.
businesstobusiness
C.
indirect
D.
direct
18.
ThefoodbrokersandsupermarketswhosellMertensen’ssalttotheconsumerareclassifiedas___________________.
A.
distributioncenters
B.
wholesalers
C.
intermediaries
D.
principals
19.
Thenumberoflevelsandtypesofintermediarieswhichperformsomeworktobringtheproducttothefinaluserdefinesdistributionchannel ______________.
A.
mix
B.
breadth
C.
width
D.
length
20.
IfWendyisassessingherdistributionnetworkonthebasisofthetypesofretailerstowhomshesells;forexample,conveniencestores,departmentstores,anddiscountoutlets,sheisanalyzingchannel________________.
A.
width
B.
length
C.
directness
D.
standardization
21.
Invotechsellsthelatestinlargescaleprintingequipmenttowallpaperproducers,whodependonthefirmforcontinuousserviceandtechnicalsupport.Invotech’sbestoptionfordistributioninvolves________________________.
A.
directsalesthroughaninternalsalesforce
B.
indirectsalesinvolvingdistributorsandretailers
C.
three-tiereddistribution
D.
indirectsalesinvolvingdistributors
True/FalseQuestions
22.
Onlinepurchasesaretypicallyconfinedtoproductslikebooksandairlinetickets.
True False
MultipleChoiceQuestions
23.
Intermediariesperformallofthesefunctionsexcept________________________.
A.
after-salesservice
B.
selling
C.
productdevelopment
D.
promotion
24.
Thebenefitsofusingintermediariesinforeignmarketsincludealloftheseexcept________________________.
A.
increasedcontrolofpricingpolicyatvariouschannelstages
B.
reductioninthenumberofexchanges
C.
reductionofculturalbarriers
D.
simplificationofthesellingprocess
25.
A.
horizontal
B.
VMS
C.
Whenintermediariesareindependentandtheyactasiftheyarerunningaseparatebusinesstheyareparticipatingina____________________distributionchannel.
D.
vertical
26.
Wal-MartstoresdependinlargepartontheirsupplierstomonitorWal-Mart’sinventorylevelsattheirvariousdistributioncenters.Whensuppliesofaparticularproductarediminished,itisuptothesuppliersthemselvestoplacereordersonbehalfofWal-Mart.Thisarrangementwouldreflectthecooperationfoundin_______________.
A.
diagonalmarketingsystem
B.
traditionalmarketingsystem
C.
horizontalmarketingsystem
D.
verticalmarketingsystem
27.
RoyalCrestSoda bottlersaroundtheworld,undercontractwithRoyalCrest,arechargedwiththecompoundingofingredientstoproduceRoyalCrestproductsandsubsequentlydistributethefinishedgoods.Thesebottlersarerepresentativeof___________________VMS.
A.
corporate
B.
contractual
C.
administrative
D.
integration
28.
Whenmanufacturerscreatesalesbranchesandofficesthatperformthewholesalefunction,theyarecreatinga(n)______________VMSsystem.
A.
corporate
B.
contractual
C.
administrative
D.
arm'slength
29.
HamptonRoadisanexclusivemanufacturerandmarketerofluxury,highendluggageandtravelaccessories.AsitexpandstotheIndianmarket,itisnotsatisfiedwiththedistributionpartnersavailablethere,fearingthattheydonotexhibittherightimageforthebrand.HamptonRoadshouldconsider_____________________________.
A.
direct-to-consumersales
B.
contractmanufacturing
C.
forwardintegrationbycompany-ownedstores
D.
eliminatingplanstomarketinIndia
30.
HernandoworksforGlobalIndustrialSalesCorporation.Hesellsalargenumberofdiversebutrelatedproductlinesformanufacturersthatproduceconstruction-relatedproducts.Actingonbehalfofthemanufacturers,heobtainssalescontractsandforwardsthemdirectlytohisprincipalswithouttakingtitletothegoods.Hernandoiscompensatedviacommissiononsales.GlobalIndustrialSalesCorporationrepresentsa(n)____________________________.
A.
agent
B.
wholesaler
C.
distributor
D.
retailer
31.
WhenCCDIndustriesbuyscleaningproductsfromKleenRiteChemicalsandresellsthemtothehospitality
- 配套讲稿:
如PPT文件的首页显示word图标,表示该PPT已包含配套word讲稿。双击word图标可打开word文档。
- 特殊限制:
部分文档作品中含有的国旗、国徽等图片,仅作为作品整体效果示例展示,禁止商用。设计者仅对作品中独创性部分享有著作权。
- 关 键 词:
- globalmarketing 知识 答案 解析
![提示](https://static.bingdoc.com/images/bang_tan.gif)