英语资料联想到战略Global strategy for lenovo.docx
- 文档编号:14424577
- 上传时间:2023-06-23
- 格式:DOCX
- 页数:16
- 大小:24.74KB
英语资料联想到战略Global strategy for lenovo.docx
《英语资料联想到战略Global strategy for lenovo.docx》由会员分享,可在线阅读,更多相关《英语资料联想到战略Global strategy for lenovo.docx(16页珍藏版)》请在冰点文库上搜索。
英语资料联想到战略Globalstrategyforlenovo
Globalstrategyforlenovo
Content
Ø Abstract
Ø Introduction
Ø Learningskillsandglobalization
Stepone:
researchlearning.
Steptwo:
microcosmiclearning
Stepthree:
traillearning
Stepfour:
deepenanddevelopmentlearning
Stepfive:
reformenterpriseDNA
Ø InternationalemployeeandLenovonextstepsdevelopment
Ø Supplychain
Ø Globalmarketinganddoubleoperationmode
Ø Globalstrategyanddifferentiationstrategy
Ø ReformLenovobusinessDNAforbuildnewcompanycultureandglobaldevelopment
Ø Summary
Ø ReferenceTableofContents
Abstract
Nowdays,moreandmorecompaniesaregoingglobal.InChinaLenovoisarepresentativeinthatarea.DuringIdotheresearchaboutGlobalstrategyIamveryinterestedintheLenovogroup.Itmightbetheearliestonegetsthemindaboutglobalization.Atthebeginningtoruncompanytheygetthemtargetisgoingglobal. InmypaperIfindsomeareaforthemstrategytrytofindawaytosuitforthisbigcompany.
Iwilltakesevenpartstowrittenthispaper.Thereare:
Learningskillsandglobalization
InternationalemployeeandLenovonextstepsdevelopment
Supplychain
Globalmarketinganddoubleoperationmode
Globalstrategyanddifferentiationstrategy
ReformLenovobusinessDNA
Newcompanycultureandglobaldevelopment
Thiswillbeasystemforacompanyshouldbetakingontheglobalway.IwanttoexplainwaystosuitableChinesecompanyaregoingtoglobal.Lenovoisacasetolearn.
Introduction
Lenovotakeagoalisinternationaliscomeupveryearly.LenovohasbeenraisedfromthefactoryopenedinHongKongtobuyIBMPCdepartment.Fromlisttoopenresearchanddevelopmentbaseoverseas. Lenovoisstepbysteptowardsinternational,toamultinationalcompany.ButdeepinthebloodofLenovocompanycultureisagoodthingorwillbecomehinderdevelopmentinthefurtherisapoint.LenovoexistingresourcesandtheinternationalstrategyLenovotakearegoodenoughfortheinternationaljourney.
ThroughLenovohistorytofindstrategiesLenovowastaken
InvestigateLenovohistoryisnotdifficulttofindthatLenovodevelopmentseemsgetsomerelationshipwithChina’spolitical.China’sinternationalwillbetheLenovointernational.Lenovoisanationalfeelingofenterprises.80’sideasforthenationalassociationprovideexcellentdevelopmentopportunities.Lenovocatchholdofpeople’snationalfeelinganddotherightmarketingasthemgeneralengineerNiguangnan.Today,China’sinternationalarealsogiveLenovoprovidesastrongsupport.
FromLenovodevelopmenthistoryistoview.Lenovonomaterwhatmanagementmode,operatingmodeortechnologymodehavebeenindevelopment.Eachonechangesisagainsteverymajorchangeinthemarketplace.ButthistimeforLenovoglobalizationthemmarkthechangeisnotgoodenough.
Fromthefirsttomakethecontroloftheplanetocrashwasindeedbeyondimagination.LenovoisfromtheconfidencetoheadhuntfromDell.FromHongKongtosetupplantstoinIndiaandMexicotoestablishresearchanddevelopmentcenters.GotoglobalismorerealinthehistoryoftheLenovo.
Learningskillsandglobalization
Therearefivestepsenterpriseshouldbetakeduringthemgotoglobalization.Theyarefivedifferentlevellearnenterprisewillbetaken.Firstthreestepsaregetseedtime.ForLenovo,Lasttwostepsaremoreimpotent.Ifacompanyisnotlearningbeforetheyaregoingtointernational.It’shardtosuccessful.It’slikeastudentwillbestudyinanewcountrybutheorshecannotknowanythingaboutthatnewcountryheorsheishardtoenjoyhisorherstudy.
Stepone:
researchlearning.
Steptwo:
microcosmiclearning
Stepthree:
traillearning
Stepfour:
deepenanddevelopmentlearning
Stepfive:
reformenterpriseDNA
Researchlearning
Researchlearningissurveyofthetargetcountry'smacroeconomicenvironmentandlearningit.BeforeWal-MarthasbeenopenanysupermarketinChina.TheremanagementmustbegetresearchforChinesepopulation,incomeandconsumptionlevels,thepercapitaGDPoftheeconomyandtheChinesegovernment’sinterventioninthesituationofmorethenoneinvestigation.
ThisisoneveryimportantpointtoexplainwhyWar-Martsosuccessful.
Similarly,LenovomustberesearchthetargetcountrymacroenvironmentSuchaspolitics,economy,population,technologyandenvironment. LenovoGrouponJuly26,2007inBeijingannouncedthatitwillinvest31millionUSdollarsinIndiaandMexicoforanewmanufacturingcenter,inordertomeetthesegrowingdemandsforcomputers.BeforeLenovogroupmarkthisdecisiontheymustbegetresearchaboutIndiaandMexico.Forexample:
InrecentyearstheinformationtechnologyindustryinIndiastressonthebullmarket,isexpectedin2021India'ssoftwareindustryoutputvalueof87billionUSdollars,exportsreached50billionUSdollars,India'ssoftwareindustryhasbecomeanimportantpillarforeconomicdevelopment.TheinformationlikethatLenovogroupmustbeknownbeforethemmarksthisdecision.OfcourseLenovogroupmustresearchthegovernment’sinterventioninthesituationofthesetwocountries.
Microcosmiclearning
Thesecondphaseofthestudyisaimedatrelativelyminorissues.Thestudyfocusedonconsumersandthelocalsomeunspokenrules.Itcontainsthelegalinside.Iftheanalogytotheinternationalizationofawar,thenonlycanwewinthebattlesmutualunderstanding.However,thekeyfactorinwinningisnotthemasterofpublicinformation.Masterofpublicinformationisnecessary,butnotcompletelyconditions.Andthispublicinformationisthattheinternationalizationofthewaristhatthemacroeconomicenvironmentanalysis.Socompletelyconditionsarethelocalconsumerhabits,language,unspokenrules,logicalthinkingandvaluesofthelegalsystemandpotentialconstraintswhichhiddeninthesurface.Thoseintheinternationalwarcanbeviewedastheenemywithinthemilitary.
LenovoisthesameinacquisitionofIBM'sPCdivision,LenovoiflearntheAmericanconsumerhabits,lifestyle,andthelegalsituationofthevaluesAmericanshavetounderstandthatitacquiredinassociationwiththeissueofintegrationafterwinningexposedtogreaterproblems.Infact,Lenovo'sacquisitionofIBM'sPCdepartmentdoeshaveabigproblem.
ThefirstisIBMandLenovotwodifferentculturalconflicts.Thissituationisinevitable,butbeforeLenovobuyingIBMPCdepartmentifLenovo'smanagementwaslearningtheAmericansthesepotentialhabitsandtheruleshassounderstoodwillberelativelyless.
Youcanimagine,ifLenovoGroupandtheUnitedStatesinthenegotiationsoftheuseofthebrokenEnglishiscookedthenyoucanimaginepeoplesittinginthetwocountrieswillhavetoworkwithhowgreatthedifferencesandcontradictions.IfLenovoexecutiveslevelarenotstudytheUnitedStatescultureandtheunspokenrulesbeforetheybuyIBMPCdepartmentsothatthemajoracquisitionswillbedifficulttocontinue.
TCLandFrance'sThomsonacquisitionisbetweenpicturesofanegativeexample.BeforeTCLbuyFrance’scompanyThomsontheyarenotconductedadetailedanalysisandstudyforFrance’slegalsystem.IntheendTCLencounteredbigissueindealingoflayoffsinthefinancing.FrenchlawontheprotectionoflayoffsfarexceedTCLbudget.Theoutcomeoftherestructuringarenotembarrassed.
Traillearning
Thethirdstepislearningphaseofthesecondstageofin-depth.Thefirsttwostagesoflearningaretogoabroadforthedoorbeforeapreparatorywork.Thethirdphaseislearningtestwater.InthisregardWal-Marthasdonequitewell.Wal-MartenteredChinain1996afterfiveyearsinChinadidnothaveopenonemoresupermarket.IsWal-Marthasn’tenoughmoneyformoresupermarketrunninginChina?
No,it’snot.It‘sWal-MartisdoingthetraillearninginChina.Inthesefiveyears,Wal-Martneedsfurtherverificationbythedomesticmarketanalysisandforecastsofexpectedadjustmentsandthedevelopmentofstrategicplanning.BecauseofWal-Mart'sgoalistoopenWal-MartstoresinChinaeachcity,perhapsfurtherwiththedevelopmentofanopeningineverytown.SoonetraillearningisnecessaryforWal-Mart.
LenovoIfyouwanttosucceedattheinternationallevel,itisthefirstWal-Marttolearnpatienceandabilitytolearn.LenovoGroupintheUnitedStates,Europe,India,Mexicoandothercountriesofthetargetmarkethassufficientpatiencetolearn.Atthisstageoflearningisthecreationandnurturingoftalentslocalizationofmanagement.IfyouhavedoneresearchshowsthattheMcDonald'sandKFCWal-MartmanageralmostnoAmericans,theUnitedStatesexceptshop.Wal-Martinthefive-yearperiodnotonlylearningtodobusinessinChina,tostudythehabitsoftheChinesepeopleandChinesepeopletodothingsthewaytheywanttoalsotraintheminconformitywiththestandardsofthepeopleandinaccordancewiththestandardsofthesupplychain.
SoLenovointheUnitedStatesandothertargetedcountriesonthemarkettodolessistoestablishtheirbaseanddeveloptheirownlocalizationofmanagementtalent.
- 配套讲稿:
如PPT文件的首页显示word图标,表示该PPT已包含配套word讲稿。双击word图标可打开word文档。
- 特殊限制:
部分文档作品中含有的国旗、国徽等图片,仅作为作品整体效果示例展示,禁止商用。设计者仅对作品中独创性部分享有著作权。
- 关 键 词:
- 英语资料联想到战略Global strategy for lenovo 英语 资料 联想 战略 Global