mktg 1025 Sample Final Exam ANS1文档格式.docx
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mktg 1025 Sample Final Exam ANS1文档格式.docx
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1.ThisexampapercontainsSectionsA,B,CandD.
SectionA:
MultipleChoiceQuestions=20marks
Numberofquestions:
20questions
SectionB:
True/FalseQuestions=20marks,
SectionC:
ShortEssayQuestions=20marks,
4questions
SectionD:
CaseStudyQuestions=10marks,
2question.
2.Writeyourfullnameandstudentnumberoneachexaminationbooklettogetherwiththenumberofexaminationbooksused.Alsowriteyournameandstudentnumberonthemultiplechoiceanswersheet.
3.Theentireexaminationquestionpaper&
multiplechoiceanswersheetaretobeincludedwithyourexaminationanswerbookletsandMUSTNOTBEremovedfromtheexaminationroom.
4.SectionAandB(multiplechoice)istobeansweredonthemultiplechoiceanswersheetprovidedwithyourexaminationquestionpaper.
5AttemptallquestionsinSectionsA,B,CandD.Carryouttheinstructionsonthefrontcoveroftheexaminationbooklet.
6.Thisexaminationtotals70%(percent)ofthetotalassessmentofthecourse.StudentsMUSTattainsatisfactoryresultsfortheinternalassessment,andatleast50%forthefinalexamination,beforeaPASScanbeawardedforthiscourse.
7.Nowrittenmaterialcanbebroughtintotheexamination.
8.NodictionariesareallowedinthisexaminationunlessyouhaveadulyauthorisedspecialconsiderationbytheCourseCo-ordinator,onrecommendationofRMITdisabilitiesLiaisonUnitoraStudentCounsellor.Studentsmustbringthisauthorisationtotheexamvenue.
9.Calculators:
Onlycalculatorswithoutthecapacitytostoretext(ienonprogrammablecalculators)arepermittedintheexam.
NOTE:
Youmustbeaproperlyenrolledstudentinthiscoursetobeeligibletositthisexamandtoreceiveanofficialresult.YouarenotentitledtositthisexamandnoresultwillberecordedifyouarenotproperlyenrolledorhavegainedspecialpermissionfromtheCourseCo-ordinatortositthisexamatthistime.
SECTIONA
Multiple-ChoiceQuestions
20MultipleChoiceQuestionsworth1markeach.(20x1marks=20marks)
SelecttheONEBESTanswer.Multipleanswerstothesamequestionwillbemarkedasincorrect.
Circleyourmultiplechoiceanswersontheanswersheetattachedtothispaper.Placetheentireexaminationpaper,togetherwiththeanswersheet,inyourexaminationanswerscript.
Writeyournameandstudentnumberontheanswersheetthatisonthefinalpageofthisexaminationpaper.
20x1Mark=20Marks
1.Marketingalwaysinvolves:
a.
aneconomictransferofgoodsorservicesinexchangeformoney.
b.
producers,wholesalersandretailersengagedinbringingaproducttoaconsumer.
c.
sellingproducts.
d.
anexchangeprocessrequiringthattwoormorepartiesvoluntarilyexchangesomethingofvalue.
e.
profitmaximization.
ANS:
DDIF:
3OBJ:
Comprehension
2.Marketingactivitiesaimedatbuildinglong-termrelationshipswithparties,especiallycustomers,thatcontributetothecompany'
ssuccessisadefinitionof
micro-management.
acontract.
wishfulthinking.
realitymarketing.
relationshipmarketing.
EDIF:
3OBJ:
Recall
3.Theprocessofenvisioningthefuture,establishinggoalsandobjectives,anddesigningorganizationalandmarketingstrategiesandtacticstobeimplementedinthefutureiscalled
strategicthinking.
organizing.
implementing.
planning.
execution.
4.WhichofthefollowingcouldrepresentamarketingtacticasopposedtoastrategyatParmalat,theworld'
slargestproducerofmilk?
convincingmotherstogivetheirchildrenmilk
choosinghowthechildrenshouldbeportrayedinads
determiningtheoverallpricingstructureoftheirmilk
decidingwhichcountriestoenter
determiningwhichmarketsegmentstoenter
BDIF:
5.Whichstatementistrueregardingconsumerdecisionmakingbehavior?
Theleastcomplextypeofdecisionmakingisroutinizedresponsebehavior.
Theleastcomplextypeofdecisionmakingislimitedproblemsolving.
Limitedproblemsolvingislesscomplexthanroutinizedresponsebehavior.
Extensiveproblemsolvingisanintermediatelevelofdecisionmaking.
Noneoftheabovearetrue.
ADIF:
6.Inaperson'
sdecision-makingprocess,
alldecisionsinvolveanextensiveinternalsearchduringthedecision-makingprocess.
theprocess,oncebegun,mustcompleteallofthestepsintheprocess.
thestepsintheprocesstakeaboutthesametimetocomplete.
theprocessmaystopatanystageoftheprocess.
theprocessendswithsatisfactionordissatisfactionwiththeitempurchased.
7.Whichofthefollowingstatementsisindicativeofthewaythemarketerviewsthemarket?
Youmustsetouttopleasetheentiremarketandrefineyourapproachasyougoalong.
Themarketingmixisapowerfultoolandcanbeassembledinsuchawaythatonemarketingmixsatisfiesallbuyers.
Themarketingconcept,ifproperlyemployed,permitstheorganizationtoreachthewholemarket.
Themarketingorganizationcangoasfarasitwantsinordertoachievesales.Theonlyinhibitoriscompetition.
Thereisseldomahomogeneousmarkettobeaddressed.It'
smorethanlikelythattherewillbeseveralsubmarkets.
5OBJ:
8.Whensomeonesuggeststhatanorganizationisusinga"
shotgun"
approachtomarketing,theyarereferringto
geographicalmarketing.
targetmarketing.
undifferentiatedmarketing.
homogeneoussegments.
totalmarketing.
CDIF:
1OBJ:
9.Allofthefollowingwouldbeconsideredmethodsofproductdifferentiationexcept
thekindofpackagingused.
productimprovementsthatarenotscientificallydemonstrable.
usingdifferentcolorschemesorshapes.
usingcelebritieswhoendorseyourproductonly.
productdifferencesthatarestylisticoraesthetic.
10.Thedivisionofproductsintoconvenience,shoppingandspecialtyproductsisofconsiderableusebecauseitisbasedon
aconsensusofopinionamongmarketersthatthesecategoriesarethemeaningfulcategories.
theoriesaboutindustrialproducts,allofwhichcanbeplacedintooneoranotherofthesecategories.
thefactthatthecategoriesapplytoallconsumers,theveryrichtotheverypoor.
theconsumers'
reasonsforbuyingandtheconsumer'
sneedforinformation.
computeranalysisoftheshoppingbehaviorsofconsumers.
11.Eventhougha"
newimproved"
detergentcontaininglemonjuicecleaningcrystalsmaynotbeahistory-making"
newproduct,"
itisanewproductaccordingtotheguidelinesofthemarketingconceptif
itisadvertisedasnew.
itispricedproperlytoappealtobuyers.
itisdistributedtoallstoresthatsellotherdetergents.
itisseenbyconsumersasofferinganewbenefit.
itservesasthebasisuponwhichamarketingmixisbuilt.
12.Whencomplextechnologydominatesanindustry,whoistypicallyresponsibleforgeneratingideasandsearchingfortechnologicalbreakthroughswithintheorganization?
marketingdepartment
independentconsultantshiredbytheorganization
manufacturingdepartment
researchanddevelopmentdepartment
nospecifiedarea,allcontributeequally
13.Forwhichoftheseindustrieswouldphysicaldistributionbelikelytoprovideabettermeansbywhichtoobtainacompetitiveadvantagethanothermarketingvariablessuchaspriceorproduct?
cosmetics
coalandsteel
ready-to-eatbreakfastcereals
electronics
machineparts
14.Atermusedinmanufacturingandbusinesstodescribethebroadrangeofactivitiesconcernedwithefficientmovementoffinishedgoodsfromtheendoftheproductionlinetothecustomeris
a.logistics.
b.materialsmanagement.
c.inventorycontrol.
d.physicaldistribution.
e.transportation.
14.A
DIF:
3
OBJ:
15.Amanufacturerofalaserprinterthathasalargenumberofnewinnovativefeaturesthatarenoteasilydescribedwilllikelyusewhichadvertisingmedia?
television
radio
outdoor
point-of-purchase
16.InaTVad,aFerrarisportscarisdrivendownahighway,thentakesoffandfliesaroundtheworldwhileitsdriver"
experiencestheworldclassthrillofFerrari."
Thisisa(n)____________________formatad.
association
fantasy
lifestyle
testimonial
problemsolution
1OBJ:
17.Theunderlyingbasisforafirm'
spricingobjectivesis
toestablishapricingstructurethatwillmaximizeprofitswhilemaintainingmarketshare.
tomaintainmarketshareoverthelongterm;
profitabilitymaychangeovertime.
thatmanagementmustintuitivelyunderstandpricingandestablishsellingpricesbaseduponprofessionalexperiences.
thattheyflowfromthefirm'
soverallobjectives.
thatpricingmustberelatedtothecostsitta
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- mktg 1025 Sample Final Exam ANS1