阅读理解选材Word格式文档下载.docx
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阅读理解选材Word格式文档下载.docx
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"
Toymanufacturersareverysmartandveryawareofwhatkidsaredoing,"
saysAnitaFrazier,industryanalystatNPD."
They'
veaskedthemselves:
Howcanwecapitalizeonthistrend?
Butsomechildadvocatesarequestioningifdigitalcamerasareappropriateforpreschoolplay.Tomakeabuckinatougheconomy,theysay,toymarketersaresimplyloweringagetargetsforadult-orientedelectronicgadgetssuchasdigitalcameras.
Youcouldbuyalotofcrayonsfor$60,"
saysSusanLinn,directorofthechildren'
sadvocacygroupCampaignforaCommercial-FreeChildhoodandauthorofTheCaseForMake-Believe:
SavingPlayinaCommercializedWorld."
Thisisthemarketingworld'
spushtodrivechildrentodigitalscreensandawayfromcreativeplay."
Insteadofplayingwithdigitalcameras,kids3to5shouldbeplayingwithsticks,stonesandmud,saysJoanAlmon,chairmanofTheAllianceforChildhood,achildren'
sadvocacygroup."
Thecamerabecomesthelensthoughwhichtheyseetheworld.It'
sonemorethingthatgetsbetweenachildandadirectengagementwithlife."
Toymakersstronglydisagree.
•Disney."
Thisgenerationofkidsisbornwithtechnologyallaroundthem,"
saysChrisHeatherly,vicepresidentoftechnologyatDisneyConsumerElectronics."
It'
snotsomethingtheygrowinto,it'
ssomethingtheygrowupwith."
ThecamerahasaspecialfeaturethatcanplaceDisneycharacterssuchasMickeyandMinnieintophotos.
Thecamera,whichhasMickeyMouse,WinniethePoohandDisneyPrincessversions,comeswithaone-yearlimitedwarranty.
•Fisher-Price."
Wesawkidswantingtotakepictureswiththeirparents'
$300Sonycameras,"
saysLisaMancuso,vicepresidentofmarketing."
Wefilledagapingneedinthemarketplace."
Fisher-Pricewasamongthefirsttwoyearsagowithits$59.99Kid-ToughDigitalCamera.Thisfall'
smodelhasawaterproofguarantee.
2.
Eventhoughhedrivesafuel-efficientcar,realestateagentHarlanComeeofYorbaLinda,Calif.,saysthatunrelentinggas-priceincreasesareforcinghimtorethinkhissalesstrategy.
He'
snarrowedhisgeographicfocuswhenlookingfornewhomestorepresent.Andwhenwithclients,hetriestoshowasmanypropertiesinoneareaaspossibletocurbsomeoftheback-and-forthtripsheusedtomake."
Now,Itrytosay,'
We'
regoingtoconcentrateonthenorthtoday,'
"
hesays.
Soaringgaspricesareforcingemployees—andemployers—toadjustthewaytheyplanandexecutebusinesstripswithintheUSA.
Atypical100-milesalescallcostsabout$3morethanayearago,saysLeeCzarapataofRunzheimerInternational,amanagementconsultingfirmthattrackstravelcosts.(The$3figureassumesthesalesrepresentativeisdrivingamidsize,four-doorsedanpartlyinthecityandpartlyonthefreewayandgetsabout21.5milespergallon.)"
Thatdoesn'
tseemlikealot,"
hesays."
Butwhenyou'
vegothundredsorthousandsofdriversouttheredoingiteveryday,itaddsup."
Morecompaniesarebuyingsmallervehicles—afour-cylindersedaninsteadofasix-cylinderone,forinstance—andmoreareaskingabouthybridvehiclesthatrunpartlyonelectricity,saysGregoryCorrigan,avicepresidentofPHHArval,aBaltimore-basedcompanythatmanagescorporatefleets.
retryingtoturneveryrocktheycantocutfuelcosts,"
hesays.
Somecompaniesarealsopostponingthereplacementoffleetvehiclesbecausethey'
respendingmoremoneyonoperations,saysRuthAlfson,afleetmanageratSerco,whichmanagescorporateandgovernmentfleets.
Butmostbusinesstravelersaremakingsmalleradjustmentstotheirroutines,suchasconsolidatingtrips,replacingsomevisitswithe-mailsorconferencecalls,ordrivingoutoftheirwaytofindthecheapestpumps.
Somewaysthatcompaniesandtravelersarechangingbusinesstravelbehavior:
3.
LITTLEROCK—MoreaffluentcustomersareshoppingatWal-MartStores(WMT)duringtheeconomicslumpandacompanyexecutivesaidTuesdaythattheretailerisinpositiontokeepthoseshopperswhentheeconomyimproves.
EduardoCastro-Wright,CEOofWal-Mart'
sU.S.division,toldaNewYorkgatheringofanalystsataLehmanBros.retailconferencethatthecompany'
semphasisonlowpricesiskeepinglower-incomecustomersloyalandattractingmoreaffluentshopperswhousuallyspendelsewhere.
suptouswithourstoreexperiencetocapturetheir(moreaffluentcustomers'
)imaginationandmakesuretheyshopwithuswhenthingsturnaround,"
Castro-Wrightsaid.
Shopperswithahouseholdincomeofmorethan$55,000to$70,000arecategorizedbyWal-Martasmoreaffluentthanitscorecustomers.Castro-Wrightcitedcompanyresearchthatshowedthatthenumberofmoreaffluentshoppersincreased0.7%inFebruaryandwasup2.2%inMarch.
Wal-Mart,theworld'
slargestretailer,hasworkedtoshortencheckouttimes,whichCastro-Wrightsayshaveimprovedbyathird,andmakestoresmoreattractiveandcleaner.Wal-Martischangingdisplaystomakethembrighteranddrawevenmoreemphasistolowpricesthatareshownoneverlargerplacards.
Castro-Wrightsaidthecompanysurveysbetween500,000and1millioncustomerseverymonthandshoppersaresayingthat"
pricetodaymattersevenmore."
Hesaidtheweightcustomersgivetopricehasnearlydoubledfromayearago.
Weareverywell-positionedbecause,firstofall,wehavecredibilityinpriceleadership.That'
snotsomethingyoubuildovernight,"
hesaid.
Wal-Marthasitsownprivatelabels,butCastro-Wrightsaidthecompanywillcontinuetoplacegreateremphasisonnamebrands.
HecitedastorethatopenedinMarchinNorthLittleRock,Ark.,asareflectionofthenewimagethecompanywantstoproject.Thestorehasfauxwoodshelves,plentyofwarmtonesthathighlightthebrightcolorsoftheproductsontheshelves,wideraislesandnaturallightfromskylights.
Theelectronicssectionisairy,withlowshelves,abankofhigh-definitionTVsandhasworkerstrainedtohelpcustomersmaketheirchoices.
4.
CHICAGO—Hespent44dayssuspendedfromaglassboxbytheRiverThamesinLondon.Hewasburiedaliveforaweekinasee-throughcoffininNewYork.
MagicianDavidBlaine'
slatestfeatofendurancelikelywilllastlessthan17minutes,buthe'
splanningtodoitinfrontoftalkshowqueenOprahWinfrey—andheraudienceofmillions.
BlaineonWednesdaywilltrytobreaktheworldrecordforbreath-holdingduringalivebroadcastofTheOprahWinfreyShow,lessthantwoyearsaftergoingintoconvulsionsduringasimilarattempt.
Thetimehehastobeatis16minutesand32seconds,arecordsetFeb.10bySwitzerland'
sPeterColat,accordingtoGuinnessWorldRecords.
EventhoughBlainehassometimesattractedthousandsofspectatorstowhathelikestothinkofashis"
performancepieces,"
hetoldTheAssociatedPressonTuesdaythatitwillbeachallengetobreakarecordrequiringhimtoremainstillandcalmamidthehubbubofalivestudioaudience.
Still,hesaid,thecrowdshavealwayscontributedtohissuccess.
Whenyoucommittoitandthere'
speoplewatching,youkindofhavetosticktoit.Youcan'
tbackout,youcan'
tfad
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