BEC中级口试题目及答案归纳文档格式.doc
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BEC中级口试题目及答案归纳文档格式.doc
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Ontopofthat,selectionoftheparticipantsshouldbealsotakenintoconsideration.Peoplewithawiderangeofexperiencescanenhancethechanceofthesuccessfullysortingoutproblems.
2.Whatisimportantwhenchoosingpeopletoworkinteams?
lVarietyofexperience
lPersonalqualities
lAttitude
Firstly,varietyofexperienceisveryimportanttoateammember,becauseyouneverknowwhatkindofproblemsmightsuddenlycomeuptoyou.Experiencesindifferentfieldswillenhancethechanceofsuccessfullysortingoutproblemswithyouknowledgewhichisbasedonyourpastexperience
Secondly,personalqualitiesarealsoimportant.Thebasisoftheteamworkismutualtrustandfriendlyatmosphere,whichrequiresteammemberstobepatient,modestandtohavegoodinterpersonalskills.
What’smore,attitudeshouldbealsotakenintoaccount.Astheoldsayinggoes“Attitudeiseverything”.Ithasadirectimpactonthesuccessorfailureoftheteamwork.
Recruiting&
Selecting
Whatisimportantwhenselectingstaffforpromotion?
(selectingnewapplicantsforcandidates)
lWork-relatedqualities(专业素养)
lPersonalqualities(人品)
lCurrentperformance
lExperience
Firstly,whenaimingforpromotion,work-relatedqualitiesareimportant.Thesequalitiesincludequalifications,skillsandabilitieswhicharenecessaryforanyjob.
Secondly,personalqualitiesareimportantaswell,suchasloyaltytothecompany,responsibilityandsoon,sincethesecanhelptoestablishpersonalcredibilityandintegrityamongcolleagues.
Ontopofthat,currentperformanceisanotherfactortoconsider.Successfulperformancecanatleastdemonstratesomeaspectsofthestaff’sability,suchascommunicationskills,salesexperiencesandsoon.
Whatisimportantwhenaimingtoretaingoodstaff?
Whatisimportantwhenaimingtoreducestaffturnover?
Whatisimportantwhenmotivatingstaff?
lPleasingworkenvironment
lCareeropportunity/development/structure(1\2\3)
lFlexibleworkinghours
lFinancialbenefits(1\2\3)
lTraining
Firstly,creatingapleasingworkplaceisveryimportantwhenaimtoretaingoodstaff.Apleasingworkplaceincludeseverythingfromhavingtherighttoolsavailabletoprovidebasiccomfort,suchasproperlightingandnoisecontrol,etc.
Secondly,careeropportunityisalsoimportant.Employeeswillremainwith
theiremployerifcareeropportunitiesarepresented.Careerplansforthosewhowhattoupwardinthecompanyundoubtedlyimprovemoraleandboostengagement.(Thiscanleadtosomemotivationalvaluesandenhanceemployees’fulfillment.)
Ontopofthat,flexibleworkinghoursshouldbealsotakenintoaccount.Itallowsthestaffacertaindegreeoffreedom,whichisessentialforthebalanceoflifeandwork.
Financialbenefitsarealsoimportant.Staffwantsomesortofrecognitionforthejobthattheydo.Correctfinancialbenefitsplanwillarousetheirenthusiasm.Otherwise,theywouldfeelbeingignored(neglect/overlook).
Besides,trainingcannotbeneglected,sincetrainingcankeeptheirskillscurrentandup-dated,thusmakingthemmorecompetitivethroughouttheirlives.
Whatisimportantwhenaimingtoimprovecareerprospects?
lReadingbusinessarticles
lLearningaforeignlanguage
Firstly,readingbusinessarticlesisveryimportantwhentryingtoimprovecareerprospects.Thisisagoodwayforyoutokeepupwiththelatestdevelopmentinrelatedfieldwhichmaygiveyouaclueofwhattodonext.
Secondly,learningaforeignlanguageisalsoimportant.ForinstanceifyouaregoodatspeakingEnglish,thatwouldaddweighttotheimprovementofcareerprospectssincetheglobalizationeconomyandthewide-spreadinternationalcorporationallneedsthebridgeofacommonlanguage,andEnglishisoneofthemostwidelyusedlanguages.
Thirdly,trainingisanotherfactortoconsider.Bydoingso,yougetaccesstoarangeofskillstomeetdifferentsortsofneedsfromdifferentjobs.
ConferenceandPresentation
Whatisimportantwhenorganizingaconference?
(Presention)
lConferencespeakers
lVenue/Location
lTopicscovered
lFacilitiesneeded
lAudience
lPracticingbeforehand
Firstly,Ithinkconferencespeakersareaveryimportantfactortoconsider.Iftheyarewell-knownpeopleknowingalotaboutaparticularfield,orcomefrombigmultinationals,theconference/presentationwillbelikelytobeinformativeandyoumaybenefitalotfromit.
(Agoodpresenterknowswhathisaudiencewantandisabletodemonstrate(speak)inaclear,accurateandhonestwaytograbtheirattentionandtoraisetheirinterest.)
Secondly,locationisalsoimportant.Iftheconferenceisheldinaplacewithbeautifulsurroundings,morepeoplewillgoandit’sgoodforyoutodosomeusefulnetworking.(Helpyoufreefromnervousness)
Ontopofthat,topicscoveredshouldbetakenintoaccount.Toensurealltheaudiencecanreallybenefitfromtheconference,whatthespeakerstalkaboutoughttobesomethingthattheparticipantsareinterestedinandrelatestotheirwork
Toensurethesuccessofthepresentation,somefacilitiesareneeded,suchasOHP,microphoneandPowerPointthatwork.Theycanhelptomakedetailsmoreclearlyexpressedandthepresentationmoreimpressivetotheaudience.
Theaudienceisalsoveryimportant.Theirparticipationandinteractioncanbehelpfultothesuccesstothepresentation.Ithastobedecidedfirstwhoisthetargetaudienceandthenaccordingtotheresult,sendouttheinvitationletterstotherightpeoplebeforethepresentation.
Whatdoyouthinkisimportantwhenplanningacareer?
lQualifications
lFuturetrends
lInterest
Firstly,it’simportanttoconsiderqualifications,sincequalifications,tosomeextent,meansrelevanteducation,knowledgeandability,whichareessentialtothedevelopmentandsuccessofyourcareerinthefuture.Withqualifications,itwillbeeasierforyoutobeacceptedandacknowledgebyothers.
Secondly,it’salsoimportanttoconsiderfuturetrends.Followingfuturetrendswillkeepyouupwiththetimesandbringyoumorechances.Persuingacareerwithgoodfuturetrendsisundoubtedlymorepromising.
Furthermore,personalinterestshouldbealsotakenintoaccount.Interestwillbringalongactiveattitude,thusmakingiteasiertoovercomeworkstress.
Marketing
1、Advertisement
2、Packaging包装
3、Settingprices
Whatisimportantwhendealingwithcompetition?
lPricingpolices
lAdvertisingstrategies
lQuality
Whatisimportantwhenaimingtoreachnewmarkets?
lMarketresearch/Targetmarket
(thefirststepbeforethecompanygetsintothemarket.)
lPricing
lAdvertising
Firstly,marketresearchisimportantwhenaimingtoreachnewmarkets.
Bycarryingoutmarketresearch,acompanycangetsuchinformationaswhetherthere’samarketforanewproduct,andwhatarecustomers’needsandtastesfornewproduct.Thus,thenewproductwillsellwellwhenitislaunchedintothemarket.
Ontopofthat,pricingshouldbealsotakenintoaccount.Inordertocapturealargemarketshare,youmustsetapricelowerthanyourcompetitors.Ifyoufixedthepricehigherthanyourrivalswithouthigherquality,youmightsoonfindyourselfinanunfavorablesituation.
(Thefundamentaltaskforacompanyistomakeitsproductsanditselfknowtothepublic.Thereareseveralwaystoachievethis,advertisingisthemostimportantone.)
Whatisimportantwhenadvertisinganewproduct?
lCost
lMedia
lTargetconsumers
First,costisveryimportantwhenadvertisinganewproduct.Withoutmoney,therecanbenomentioningoftrainingatall.Thecostsofadvertisementshouldbecalculatedcarefullyandreasonably..Themountofadvertisingbudgetdeterminesthescaleandperiodofadvertisement.
Secondly,mediaisalsoimportant.Acompany,throughproperadvertisements,canmanagetointroducetheadvantagesoftheirproductscomparingtotheirrivals’andconvincetheconsumersthattheirproductswouldbetherightchoice.
Thirdly,targetconsumersshouldbetakenintoconsideration.Forinstance,billboardwilllikelybeanimportantelementforthetargetmarketthathasalimitednumberofpotentialcustomers,whileTVcomer
Whatisimportantwhensettingpricesfornewproducts?
lDemand
lCompetition(competitors’prices)
Thefirstthingwemusttakeintoaccountiscostswhensettingpricesfornewproducts.Pricesshouldcoverthecosts,suchasinsurance,rawmaterials,rentandequipment.Otherwise,thecompanywillmakealoss.
Secondly,demandisalsoimportant.Consumerdemandfortheproductclearlyaffectsthepricethatcanbecharged.Whendemandisstrong,wecansethighprices,whendemandisweak,wecansetlowprices.
Besides,competitionshouldbetakenintoaccount.Ifyoufixedthepricehigherthanyourrivalswith
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