以色列创业学 商业计划书模板 Business Plan layoutWord文档格式.docx
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以色列创业学 商业计划书模板 Business Plan layoutWord文档格式.docx
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i)intheeventrecipientdoesnotwishtopursuethismatter,thisdocumentwillbereturned,attheaddresslistedaboveassoonaspossible;
ii)therecipientwillnotcopy,fax,reproduce,divulge,ordistributethisconfidentialplan,inwholeorinpart,withouttheexpressedwrittenconsentoftheCompany;
iii)alloftheinformationhereinwillbetreatedasconfidentialmaterialwithnolesscarethanthataffordedtoyourowncompanyconfidentialmaterial.ThisBusinessPlancontainsforward-lookingstatementswhichinvolverisksanduncertainties.TheCompany'
sactualresultscoulddiffermateriallyfromthoseanticipatedintheseforward-lookingstatementsasaresultofcertainfactors,includingthosesetforthunder"
RiskFactors"
andelsewhereinthisBusinessPlan.__________________________________________________________________________ConfidentialandProprietary1/16
CompanyNameBusinessPlan__________________________________________________________________________TableofContentsEXECUTIVESUMMARY....................................................................................................................3MISSIONSTATEMENT.......................................................................................................................4INDUSTRYANDMARKETPLACEANALYSIS..............................................................................5DIM.....................................................................................5ESCRIPTIONOFTHENDUSTRYANDARKETCMS..........................................................................................5USTOMERSANDARKETEGMENTATIONC........................................................................................................................................5OMPETITIONTBO...............................................................................................................6HEUSINESSPPORTUNITYTHEINNOVATION–PRODUCTORSERVICEDESCRIPTION................................................7OP.............................................................................................7VERVIEWOFTHERODUCTORSERVICEPB..............................................................................................................................7RODUCTENEFITST........................................................................................................................................7ECHNOLOGYPC........................................................................................................................7RODUCTOMPARISONFPR................................................................................................................7UTURERODUCTOADMAPTHEBUSINESSSTRATEGY..............................................................................................................8TBS.....................................................................................................................8HEUSINESSTRATEGYMDB.............................................................................................................8ETHODSOFOINGUSINESSFO.......................................................................................................................8UTUREPPORTUNITIESMARKETINGANDSALES.................................................................................................................9MR..............................................................................................................................9ARKETESEARCHMP.................................................................................................................................9ARKETINGLANTM................................................................................................................................9ARGETARKETSRESEARCHANDDEVELOPMENT................................................................................................10OPERATION/MANUFACTURING................................................................................................11MANAGEMENTANDOWNERSHIP...............................................................................................12FUNDSREQUIREDANDTHEIRUSES..........................................................................................13FINANCES............................................................................................................................................14A.....................................................................................................................................14SSUMPTIONSSF................................................................................................................................14ALESORECASTOE........................................................................................................................14PERATINGXPENSESP&
L....................................................................................................................................14ROFITOSSCF.........................................................................................................................................14ASHLOWNPVBEP............................................................................................................14ANDREAKVENOINTBIBLIOGRAPHY…………………………………………………………………………………..…15APPENDICES......................................................................................................................................15__________________________________________________________________________ConfidentialandProprietary2/16
CompanyNameBusinessPlan__________________________________________________________________________ExecutiveSummary(2-3pages)Thepurposeofthissectionistoprovideashortintroductiontothecompanyandclearlydefinetheuniquecompetenciesofthecompany,whichwillensureitssuccess.Thissectionshouldincludethefollowing:
Asummaryofthemissionstatement&
thevision.Companybackground(ifrelevant)includingdateofestablishment,financialandmarketingachievementsetc.IndustryandMarketSummary.TheBusinessOpportunity.AsummaryoftheInnovation.BusinessStrategysummary.MarketingandSales.ResearchandDevelopment.Operations/Manufacturing.ManagementandOwnership.FundsRequired.FinancialSummary.__________________________________________________________________________ConfidentialandProprietary3/16
CompanyNameBusinessPlan__________________________________________________________________________MissionStatement(1-3page)Thepurposeofthissectionistoprovidethemissionandvisionofthecompany.Thissectionshouldinclude:
WhoweareWhatwedo(product/service)Howwedoit(technology)Forwhomwedoit(customersegment,needs)VisionCompanybackground(ifrelevant)includingdateofestablishment,financialandmarketingachievements,etc.__________________________________________________________________________ConfidentialandProprietary4/16
CompanyNameBusinessPlan__________________________________________________________________________IndustryandMarketplaceAnalysis(4-6pages)Thepurposeofthissectionistoprovidetheinvestorwithbackgroundontheindustryanditsgrowthpotential.DescriptionoftheIndustryandMarketThissectionshouldincludethefollowing:
DescriptionoftheindustryIndustrysizetoday(in$andorunits),Forecastedindustrysizein3-5yearsWhatarethemajordriversforgrowth?
Forexample,areproductsbecomingmoreaffordable,easier-to-use,faster,greaterperformance?
Isthereincreasedawarenessabouttheindustrythatmightbedrivinggrowth?
Ispositiveuserexperiencedrivinggrowth?
Whattrendsareemergingintheindustry?
Forexample,aretherestandardsintheindustry?
Aretherenewtechnologiescomingout?
Arebigcompaniesbecominginterestedintheindustry?
Isthereatendencytowardsconsolidation?
Whereisthemarketheading?
Industry’svaluechain(adiagramisrecommended)CustomersandMarketSegmentationHowisthemarketsegmented?
Byprice,application,etc.?
Whatisthesize,thegrowthrateandtheneedsofthetargetedmarketsegment?
Whoareyourimmediatecustomers,whoaretheendusers?
CompetitionThepurposeofthissectionistopresentfactorsthatinfluencecompetitioninyourindustry,topresentwhoyourmaincompetitors(orcompetitors’groups)areandyourstrengths/weaknessesvis-a-viseachcompetitor(orgroup).Whatarethecrucialcompetitivefactorsinyourindustry?
Price,reliability,compliancewithstandards,installedbase,time-to-market,technologicalinnovation,availabilityofcustomersupport?
Whoarethemaincompetitors’groups?
Provideashortdescriptionofeachgroup,thedifferentiatingaspectsoftheirproducts,corporateresources,marketpositioning,etc.Whoaretheircustomers?
Includeasummarytablethatcomparesthecompetingsolutionsandyourproposedsolution.__________________________________________________________________________ConfidentialandProprietary5/16
CompanyNameBusinessPlan__________________________________________________________________________TheBusinessOpportunityThepurposeofthissectionistoexplainthemarketneedfortheproduct/service.
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