Advertising slogansWord文档下载推荐.docx
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Advertising slogansWord文档下载推荐.docx
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MarkPendergrast,ForGod,Country,andCoca-Cola:
TheDefinitiveHistoryoftheGreatAmericanSoftDrinkandtheCompanyThatMakesIt(2000),p.398.
Anappleadaykeepsthedoctoraway.
Apples
1900s
MichaelPollan,TheBotanyofDesire(RandomHouse,2001),ISBN0375501290,p.22,cf.p.9&
50
Beallthatyoucanbe.
UnitedStatesArmy
1981-2001
N.W.Ayer
CraigC.Pinder,WorkMotivation:
Theory,Issues,andApplications(1984),p.50.
BetweenloveandmadnessliesObsession.
CalvinKlein'
sObsession
1985
RobertJackallandJaniceM.Hirota,ImageMakers:
Advertising,PublicRelations,andtheEthosofAdvocacy(2003),p.212.
BreakfastofChampions
Wheaties
1935
Blackett-Sample-Gummert
Later"
TheBreakfastofChampions"
intothe1990s;
citedbyKurtVonneguteponymouslyinBreakfastofChampions(1973),preface:
"
TheuseoftheidenticalexpressionasthetitleforthisbookisnotintendedtoindicateanassociationwithorsponsorshipbyGeneralMills,norisitintendedtodisparagetheirfineproduct."
ConnectingPeople.
Nokia
1992
DanSteinbock,WinningAcrossGlobalMarkets:
HowNokiaCreatesStrategicAdvantageinaFast-ChangingWorld(2010),p.73.
DidsomebodysayMcDonald'
s?
McDonald'
s
1997
GaleGroup,MajorMarketingCampaignsAnnual2(1999),p.243.
Doyou...Yahoo!
?
Yahoo!
1996
KevinLaneKeller,BestPracticeCasesinBranding:
LessonsfromtheWorld'
sStrongestBrands(2008),p.251.
EatMorChikin!
Chick-fil-A
1995
TheRichardsGroup,AtlantaPRNewswire(1995).
EverykissbeginswithKay
KayJewelers
TomAltstiel,JeanGrow,AdvertisingStrategy:
CreativeTacticsfromtheOutside/In(2006),p.167.
Givemeabreak,
givemeabreak;
breakmeoffapieceofthat
KitKatbar
KitKat
1986
KenShuldman(lyrics)andMichaelA.Levine(music),DDBWorldwide
JoeTracy,WebMarketingApplied(2000),p.187.
GoodthingshappenwhenHomeDepotcomestotown.
TheHomeDepot
ChrisRoush,InsideHomeDepot:
HowOneCompanyRevolutionizedanIndustryThroughtheRelentlessPursuitofGrowth.(1999),p.130.
Goodtothelastdrop.
MaxwellHousecoffee
1926
AllegedlycoinedbyTheodoreRooseveltin1907,althoughtheclaimisdubious;
adoptedasMaxwellHouse'
staglinein1926.
IsaacE.Lambert,ThePublicAccepts:
StoriesBehindFamousTrade-marks,NamesandSlogans(1941),p.35.
GotMilk?
cow'
smilk(fortheCaliforniaMilkProcessorBoard)
GoodbySilverstein&
Partners
MargoBerman,RobynBlakeman,TheBrainsBehindGreatAdCampaigns(2009),p.160.
Haveityourway.
BurgerKing
1973
BBDO
AlRies,JackTrout,MarketingWarfare(2005),p.159.
HaveYouMetLifeToday?
MetropolitanLife
2001
BonnieL.Drewniany,A.JeromeJewler,CreativeStrategyinAdvertising(2007),p.139.
HomeoftheWhopper.
1957
AlRies,JackTrout,MarketingWarfare(2005),p.163.
IwantmyMTV.
MTV
MarkTungate,MediaMonoliths:
HowGreatMediaBrandsThriveandSurvive(2004),p.41.
I'
dwalkamileforaCamel.
Camelcigarettes
1921
HenryHobhouse,SeedsofWealth:
FivePlantsThatMadeMenRich(2006),p.226.
mlovin'
it.
2003
Heye&
Partner,anaffiliateofDDBWorldwide
CreativeTacticsfromtheOutside/In(2006),p.293.
Isitlive,orisitMemorex?
Memorexvideocassettes
RichardD.Leppert,SusanMcClary,MusicandSociety:
ThePoliticsofComposition,Performance,andReception(2001),p.174.
Ittakesalickingandkeepsonticking.
TimexCorporation
1956
WilliamHarleyDavidson,José
R.DelaTorre,ManagingtheGlobalCorporation:
CaseStudiesinStrategyandManagement(1989),p.21.
Ittakesatoughmantomakeatenderchicken.
Perdue
1972
Scali,McCabe&
Sloves
RobertF.Hartley,MarketingSuccesses,HistoricaltoPresentDay:
WhatWeCanLearn(1985),p.171.
IvorySoap-9944/100%Pure.
IvorySoap
1882
UnknownemployeeofProcter&
Gamble
JulianLewisWatkins,The100GreatestAdvertisements:
WhoWroteThemandWhatTheyDid(1959),p.7.
JustDoIt.
Nike
1988
Wieden&
Kennedy
RobertGoldman,StephenPapson,NikeCulture:
theSignoftheSwoosh(1998),p.19;
authorshipattributedtoWieden&
KennedyinCommunicationArts(1988),p.151.
Likeagoodneighbor,StateFarmisthere.
StateFarmInsurance
1971
DDBWorldwide
RichardJacksonHarris,ACognitivePsychologyofMassCommunication(2004),p.100.
M'
m!
M'
Good!
Campbell'
sSoup
1931
JamesR.Gregory,TheBestofBranding:
BestPracticesinCorporateBuilding(2004),p.84.
Maybeshe'
sbornwithit.Maybeit'
sMaybelline.
Maybelline
1991
RobinAndersen,JonathanGray,Battleground:
TheMedia(2008),p.7.
Meltsinyourmouth,notinyourhands.
M&
Ms
1954
Joë
lGlennBrenner,TheEmperorsofChocolate:
InsidetheSecretWorldofHersheyandMars,(1999),p.172.
NothingoutlaststheEnergizer.Itkeepsgoingandgoingandgoing.
Energizerbatteries
RobertGoldman,StephenPapson,SignWars:
TheClutteredLandscapeofAdvertising(1996),p.45.
Obeyyourthirst.
Sprite
TheClutteredLandscapeofAdvertising(1996),p.263.
Oh,whatafeeling!
Toyota
1980
DonnaJeanUmiker-Sebeok,MarketingandSemiotics:
NewDirectionsintheStudyofSignsForSale(1987),p.524.
Pork.TheOtherWhiteMeat.
NationalPorkBoard
1987
Bozell,Jacobs,Kenyon&
Eckhardt
PhilipH.Dougherty,"
ADVERTISING;
DressingPorkforSuccess"
TheNewYorkTimes(January15,1987).
Probablythebestlagerintheworld.
Carlsberg
Saatchi&
Saatchi
JackS.Blocker,DavidM.Fahey,IanR.Tyrrell,AlcoholandTemperanceinModernHistory:
AnInternationalEncyclopedia(2003),p.140.
Putatigerinyourtank.
Esso/Exxon
BrianAsh,TigerinYourTank:
TheAnatomyofanAdvertisingCampaign(1969),p.60.
Soeasyacavemancandoit.
GEICO
LauraLowell,42RulesofMarketing(2007),p.21.
Sometimesyoufeellikeanut,sometimesyoudon'
t.
PeterPaulAlmondJoy&
PeterPaulMounds
1953
Dancer-Fitzgerald-Sample
LindaK.Fuller,FrankHoffmann,BeulahBRamirez,ChocolateFads,Folklore&
Fantasies:
1,000+ChunksofChocolateInformation(1994),p.60.
TakingCareofBusiness.
OfficeDepot
ArthurA.Winters,PeggyFincherWinters,CarolePaul,Brandstand:
StrategiesforRetailBrandBuilding(2003),p.148.
Thelionleapsfromstrengthtostrength.
Peugeot
1980s
J.JonathanGabay,Gabay'
sCopywriters'
Compendium:
TheDefinitiveCreativeWriter'
sGuide(2006),p.602.
Thepausethatrefreshes.
1929
D'
ArcyCo.
EdwardCollinsBursk,Theworldofbusiness(1962),p.335.
Theworld'
slocalbank.
HSBC
PhilipKotler,WaldemarPfoertsch,InesMichi,B2BBrandManagement(2006),p.102.
ThereisnospitinCremo!
CremocigarsbyAmericanTobacco
RadiocampaignonthenewColumbiaBroadcastingService(CBS);
citedinErikBarnouw,TheSponsor:
NotesOnaModernPotentate,OxfordUniversityPress,1978,page25,ISBN0-19-502614-4.
Wedoitallforyou.
1975
RobertGoldman,ReadingAdsSocially(1992),p.97
Wedrinkallwecan.Therestwesell.
UticaClub
1965
DoyleDaneBernbach
ArtDirection(1967),p.133.
Welovetoseeyousmile.
2000
DDBChicago,anaffiliateofDDBWorldwide
HowardCannon,BrianTarcy,TheCompleteIdiot'
sGuidetoStartingYourOwnRestaurant(2001),p.138.
WhatwouldyoudoforaKlondikebar?
IsalyDairyCompany'
sKlondikebar
1984
DwainNeilsonEsmond,CanYouHearMeNow?
:
YoungAdultDevotional(2004),p.140.
Whenitabsolutely,positively,hastobethereovernight.
FederalExpress
1982
Ally&
Gargano
WordsThatSellBrands,GripFans,andSometimesChangeHistory(2008),p.136.
WithanamelikeSmuckers...ithastobegood.
Smuckers
CynthiaS.Smith,Step-by-stepAdvertising(1984),p.74.
Youdeserveabreaktoday.
Needham,Harper&
Steers
You'
reingoodhandswithAllstate.
Allstate
SidneyJ.Levy,DennisW.Rook,Brands,Consumers,Symbols,&
Research:
SidneyJ.LevyonMarketing(1999),p.15.
Yougotpeanutbutterinmychocolate!
Yougotchocolateinmypeanutbutter!
(Voiceover)Twogreattastesthattastegreattogether.
Reese'
sPeanutButterCups
1970
AndrewHargadon,HowBreakthroughsHappen:
TheSurprisingTruthabouthowCompaniesInnovate(2003),p.56;
reportedinpartinAndrewF.Smith,EncyclopediaofJunkFoodandFastFood(2006),p.228(specifyingdateandattributingauthorshiptoOgilvy&
Mather).
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