旅店员工流失影响.docx
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旅店员工流失影响.docx
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旅店员工流失影响
TheEffectofEmployeeTurnoveronHotelProfits:
ATestAcrossMultipleHotels.员工流失对酒店效益的影响:
连锁酒店的(StatisticalDataIncluded)
ByTonySimons&TimothyHinkin | CornellHotel&RestaurantAdministrationQuarterly - August-Sept,2001
Weknowthatemployeeturnovercostsmoney.我们都知道员工流失很花钱的。
Here'sonewaytoestimatethatcost.
这里有一种方式可以估计他的花销。
Manyhospitalitymanagersareconvincedthatexcessiveturnoverisacostlyphenomenon,butitisdifficulttodevelopspecificturnover-costnumbers.很多服务经理深信大量员工流失是一个花钱的事,但是很难给出一个具体的开支数字。
Thatisnottosaythatresearchershavenotattemptedtonaildownthecostofturnover,butthefactremainsthatspecificcostfigurescanbeelusive.那并不是说调查员们没有努力去敲定一个员工流失的开支,而是实际上留下的开支是无法预计的。
(1)Becauseturnovercostsarehardtocalculate,一是因为员工流失开销很难估计,itisequallydifficulttoassessthebottom-linefinancialvalueofturnover-reductionprograms.对于降低员工流失措施的财政预算,同样也很难估计。
Thematterofdeterminingacostofturnover(or,moretothepoint,thevalueofpreventingturnover)isalsocomplicatedbytheindustry'sambivalencetowardthematter.企业对于人才流失的决定事宜(或者,更确切地说是阻止人才流失的所带来价值)犹豫不决,也使得事情变得更为复杂了。
Despitethedisruptionandcostofturnover,manymanagersstillviewemployeesasreplaceablecommodities-especiallyhourlyemployees.尽管员工流失会带来大量的开支和人员的分裂,很多经理还是把员工看成是可以替代的,特别是小时工。
The"warmbody"syndromeofhiringunselectivelytofillapositionremainsinplace,eventhoughtheresultsofthispracticecanhavedevastatingeffectsonbothinternalandexternalcustomers.毫无选择性地去雇佣一些精英填补空缺的这种病状还是存在的,即使这样做的后果会对国内和国外的客户产生不可挽回的影响。
Wehaveseentheindustrymakestridesinthisareainrecentyears,especiallygivenlowunemploymentandincreasedcompetitionforqualityemployees.我们也见过这个地方有一个工厂发展很快,员工流失少,竞争力很强。
Somehospitalityorganizationshavebeguntofocusonretainingtheiremployees.一些服务组织已经开始关注如何挽留员工了。
CompaniessuchasARAMARK,Morton'sofChicago,andSouthwestAirlines,tonamejustthree,havedevelopedspecificprogramstoemphasizetheimportanceofemployeeretentionanddevelopment.一些公司已经制定了一些特别的项目来强调留住员工的重要性。
Thisarticleprovidesatooltohelpmanagersobjectivelyestimatethecostofturnover,sothattheycanmeasurethedollarbenefitsofemployee-retentionprogramsandcomparethosebenefitstotheprogramcosts.这篇文章提出了一个帮助经理们客观估计员工流失开支的解决办法,以便他们能衡量为了留住员工给出的津贴费以及这个项目的开支的利弊关系。
Researchershavebuiltacaseforthebenefitstobegainedfromemployeeretention.InarecentarticleHuselidexaminedasampleof968firmsfromawiderangeofindustriesandfoundastronglinkbetweenadecreaseinemployeeturnoverandanincreaseinsales,marketvalue,andprofitability.
(2)Similarly,Heskett,Sasser,andSchlesingerintheirworkontheservice-profitchaindemonstratedrelationshipsbetweenemployeeretentionandincreasedproductivityinawiderangeofindustries.(3)Examining76hotels,SimonsandMcLeanParksfoundthatemployeeturnoverwasacleardriverofhotelprofitability.(4)
TurnovercostsI.HinkinandTraceyidentifiedandexaminedmanyofthehiddencostsassociatedwithemployeeturnoverathotels.(5)Inthatwork,theauthorsinterviewedover40employeesandhuman-resourcesprofessionalsconnectedwithtwohotelcompaniesandusedtheinformationtodevelopacomputerprogramtocalculatethecostsassociatedwithavoluntarydepartureofasingleemployeeinavarietyofpositions.Thatmodelconsideredtheseparationcosts;thecostsofrecruiting,selection,hiring;andlostproductivity.Asanexample,thefoundthatforfront-deskassociatesthecostofindividualturnoverwasapproximately30percentoftheannualsalary.Forafrontdeskwith30employees,anhourlywageof$12.00,and50percentturnover,thetotalannualcostofturnoverforthatpositionwouldexceed$150,000.Basedonthisinformation,theyproposedthatincreasesinemployeewages(toencourageretention)mayironicallyreducepayrollcostsatmosthotels.
TurnovercostsII.Let'slookattwoprimaryconcernsregardingtheresultslaidoutintheHinkinandTraceyarticle.First,manyofthecostsassociatedwithemployeeturnoveraredrawnfromthefixed-costpoolofsalaried-employeetime.Forexample,thehuman-resourcesmanagerwhospendsseveralhourseachdayinterviewingprospectiveemployeesissalariedandwouldbeonthepremisesanyway.Second,thoughtheoriginalworkdrewonmanyinformantsandsohasreasonablevalidity,manyofthespecifiedcostsderivefromproductivitylossesthataredifficulttoestimatereliably.Onecannotsay,forexample,thatanewemployeewillbeexactly50percentasproductiveastheemployeeheorshereplaces,andonecannotknowpreciselyhowlongitwilltaketogettoaprescribedlevelofcompetence.Whilethemodelprovidesvaluableinformation,HinkinandTracey'sresearchfocusesonhiddencostsanddoesnotdirectlyexaminetherelationshipbetweenemployeeturnoverandoverallhotelprofitability.
Weseektofillthatgapbyofferinginthisarticleacomplementaryapproachtoestimatingturnovercosts.Weexamineoperationalandfinancialrecordsacrossalargesampleofhotels.Thecurrentworkexaminesactualfinancialperformanceandemployee-turnoverinformationat98hotelsduringthefirsthalfof1999.Wealsoexaminethepossibledifferencesinturnovereffectsfordifferentpricetiersofhotelsandtherelationshipbetweenhotelsizeandturnover.
ADifferentEstimate
Wedrewdatafrom105hotelsthroughouttheUnitedStatesaspartofalargerstudy.Thehotelsrangedfrom72to652rooms,employedbetween14and505employees,andrangedinADRfrom$46.73to$165.53.Wesecuredfinancialperformanceinformationaboutallbutoneofthehotels,andsixofthehotelsexperiencedincreasesordecreasesintotalpersonnelcountsgreaterthan50percentduringtheperiodstudied.Weexcludedthosesevenpropertiesfromfurtheranalysis,andanalyzedfullinformationon98hotels.Foreachhotelwecollectedthefollowinginformation:
thenumberofrooms,thenumberofemployees,theemployee-turnoverrate(combinedvoluntaryandinvoluntary),grossoperatingprofits(GOP),andADRfortheperiodbetweenJanuary1andJune30,1999.
WeanalyzedthedatausingacorrelationmatrixandcontinuousmoderatedlinearregressiontechniquesasdescribedbyAikenandWest.(6)Thiscombinationofapproachesallowsforexaminationofbothsimple,directeffects-inthiscase,therelationshipbetweenturnoverrateandGOP-andoftheextenttowhichtheexpenseofturnovervarieswithahotel'spricepoint.
TurnoverDrivesOutProfits
Thecorrelationmatrix(Exhibit1)revealsinterestingrelationships.Itisclear,forexample,thatemployeeturnoverisstronglyassociatedwithdecreasedhotelprofits(r=-.46,p<.01).Notealsothatemployeeturnoverissubstantiallyloweratlargeproperties(r=-.36,p<.01)andatpropertieswithhighroomrates(r=-.48,p<.01).Thosecorrelationscanbeillustratedbycomparingtheextremesinthesample.Hotelswithfewerthan150rooms(n=15),forexample,hadaveragesix-monthemployeeturnoverofroughly63percent.Hotelswith350ormorerooms(n=24)hadaveragesix-monthemployeeturnoverofroughly37percent.Lookingattheroom-rateextremes,hotelswithanADRbelow$60(n=15)hadanaveragesix-monthemployeeturnoverofroughly59percent.HotelswithanADRabove$100(n=14)hadanaveragesix-monthemployeeturnoverofroughly27percent.
Contingencymodel.Moderatedregressionisaformofanalysisthatexploreswhethertheimpactofapredictor(inthiscase,employeeturnover)onanoutcome(inthiscase,GOP)dependsonacontingency(inthiscase,ADR).Thatis,isemployeeturnovermorecostlyatluxuryhotelsthanateconomyhotels?
Examiningthiscontingencywillallowforamorepreciseestimateofthecostofturnoveratagivenhotel.ThefirststepintheanalysisistoadjustGOPtoaccountfortheeffectsofhotelsizeandADR.LargehotelsgenerallyhavearelativelyhighGOP,forinstance,andweshowthatlargehotelsalsotendtohaveloweremployeeturnoverascomparedtosmallerproperties.
Itwouldbeamistake,however,toattributealargehotel'shighGOPstrictlytoloweremployeeturnover,giventhatlargehotelssimplyhavemoreroomstosellthandosmallerones.Tocorrectthisproblem,weusedstatisticstoholdconstanttheeffectsofahotel'ssizeandADR.Essentially,weallowADRandhotelsizetoexplainasmuchofGOPastheycan,andthenleaveemployeeturnovertoexplainwhateverchangesremaininGOP.
TheanalysisinExhibit2showstheeffectofturnoveratthesample'saverageADR,anditalsoshowsthatturnoverismorecostlyathigh-pricehotelsthanatmoderate-tierproperties.ThispointismadebythehighlysignificantinteractiontermthatlooksattheproductofemployeeturnoverandADR.ForeachdollarincreaseinADR,eachpercentagepointofemployeeturnovercostsanadditional$525inannualGOP.Thus,whileatypicalhotelinthesample(withanADRof$77)mightfaceacostof$7,550GOPperpercentagepointofemployeeturnover(representedbytheb-statisticinExhibit2),ahotelwithanADRof$125canbeestimatedtofaceacostoverfourtimesthatamount[$7,550+($525x48)=$32,750annualGOP]foreachpercentagepointofturnover.Conversely,theresultssuggestthatapropertywithanADRof$65wouldfacearelativelysmallannualcostforeachpointofturnover[$7,550-($525x12)=$1,250].
CostsandBenefits
Aswesaid,manylargehospitalitycompaniesaremakingconcertedeffortstocontrolemployeeturnover.Companiesmayenhancepay,benefits,orincentivesystems.Theymayundertaketotrainmanagersinhowbettertorespondtotheneedsexpressedbylineemployees.Companiesmaysystematicallysurveyemploye
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