牛津英语模块四第一单元Reading.pptx
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牛津英语模块四第一单元Reading.pptx
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MorningAgoodlifeiswhenyouassumenothing,domore,needless,smileoften,andrealizehowblessedyouareforwhatyouhave.美好生活就是不瞎想,做得多,要得少,常微笑,美好生活就是不瞎想,做得多,要得少,常微笑,意识到你现在是多么的幸运。
意识到你现在是多么的幸运。
Whatisanadvertisement?
(definition)advertisementagoodwayto_agoodwayto_sellproductsorservicesmakepeopleawareofsocialmercialads/CAs商业广告商业广告publicserviceads/PSAs公益广告公益广告Canyouguesswhattheadsareadvertising?
NescafeNescafeGettingthemessageYouresurrounded!
GettingthemessageThemostpowerfulpesticideProtectwater,Protectourselves.Cherishyourlife!
CommercialadvertisementsPublicserviceadvertisementsWhatisexpositorywritingmeanttodo?
Itismeanttointroduceyoutobasicinformationonatopic.Whatisitsbasicformat?
Introductionofthesubject,examplesandfactsthatdeveloporsupportthedetails,conclusion.CAsVSPSAsumakepeoplebelievetheyaretellingthetruth,sometimesbytrickingusPSAsCommercialadseducatepeopleaboutproblemsinsocietyoraboutpeoplewhoneedhelpuservethepublicutheyareusuallyfreeandusuallytrueuencouragepeopletobuyaproductorserviceumakemoneyDiscussion:
1.Haveyoueverboughtaproductorserviceafterreadingorwatchinganad?
2.Whataretheadvantagesandthedisadvantagesofads?
Advantages&disadvantagesofads.Advantages&disadvantagesofads.AdvantagesDisadvantagesProvideinformationaboutlatestproducts.Misleadcustomersorcheatthemofmoney.Increasesalesbyrepeatedadvertising.Givefalseorincorrectinformation.Cutcostsofnewspapersandmakethemcheaper.TaketoomuchtimeorspaceonTVornewspapers.Makethepublicawareofsocialproblems.Maketeenagerswantthingsthatcostmuch.LanguagePoints1.wecanfindadvertisementsalmost1.wecanfindadvertisementsalmostwhereverwhereverwego.wego.(L1)(L1)1)1)YoushouldmakeadistinctionbetweenrightandwrongYoushouldmakeadistinctionbetweenrightandwrong_youdo.youdo.2)2)Somepeopleenjoythemselves_theyare.Somepeopleenjoythemselves_theyare.3)3)_youcome,youarewelcome._youcome,youarewelcome.4)4)_breakstherulewillbepunished._breakstherulewillbepunished.5)5)_ofusgetshomeearliercookssupper._ofusgetshomeearliercookssupper.6)6)_muchheeats,hedoesntgetfat._muchheeats,hedoesntgetfat.whateverwhateverwhereverwhereverWheneverWheneverWhoeverWhoeverWhicheverWhicheverHoweverHowever2.We2.Wearearesosousedtousedtothemthemthatthatweoftendonotevenweoftendonotevenrealizehowmanyweseeandhearinaday.realizehowmanyweseeandhearinaday.beusedtodobeusedtodo被用来做被用来做beusedtodoingsthbeusedtodoingsth习惯于做某事习惯于做某事usedtodosthusedtodosth过去常做过去常做这个机器是用来增加(这个机器是用来增加(increaseincrease)产量的,但我还没习惯操)产量的,但我还没习惯操作作(operate)(operate)它。
它。
1.Thismachine_product,butI1.Thismachine_product,butI_itnow._itnow.2.Woodcan2.Woodcan____(被用来造纸被用来造纸).).3.I_onSundays.3.I_onSundays.(以前常去钓鱼)以前常去钓鱼)isusedtoincreaseisusedtoincreasehaventbeenusedtooperatinghaventbeenusedtooperatingbeusedtomakepaperbeusedtomakepaperusedgofishingusedgofishing3.Anadsuseswordsandpicturestopersuadepeople.Anadsuseswordsandpicturestopersuadepeopletobuyaproductorservice.(L6)tobuyaproductorservice.(L6)1)persuadesbtodosth)persuadesbtodosth成功劝服某人去做某事2)persuadesbinto/outof(doing)sthpersuadesbinto/outof(doing)sth劝某人(不)去做某事拓展:
talk/fool/tricksbinto/outofdoingsthtalk/fool/tricksbinto/outofdoingsth说服/愚弄/欺骗某人(不)去做某事我成功地劝服了我丈夫戒烟:
Ipersuadedmyhusbandtogiveupsmoking.Ipersuadedmyhusbandtogiveupsmoking.4.PSAsareoftenrunPSAsareoftenrunforfreeforfreeandandaremeanttoaremeanttoeducateeducatepeopleabouthealth.peopleabouthealth.11)bemeanttodosthbemeanttodosth旨在旨在.22)meantodosthmeantodosth打算做某事,意图打算做某事,意图.3)meandoingsth3)meandoingsth意味着意味着.44)bemeantforsb/sthbemeantforsb/sth打算作打算作用用,为为.所设计所设计1)Thetoy1)Thetoy____childrenaged3andup.childrenaged3andup.2)Whathesaidatthemeeting_makeussupporthis2)Whathesaidatthemeeting_makeussupporthisidea.idea.A.meanttoB.meanstoC.wasmeanttoD.ismeanttoA.meanttoB.meanstoC.wasmeanttoD.ismeantto3)Missingthebusmeans_foranothertwo3)Missingthebusmeans_foranothertwohours.Soweshouldhurryup.hours.Soweshouldhurryup.A.towaitA.towaitB.waitingB.waitingC.towaitingC.towaitingD.waitD.waitismeantforismeantforBC5.However,westillmust5.However,westillmustbeawareofbeawareoftheskillfultheskillfulmethodsmethodsusedusedinadstotrytosellusthings.inadstotrytosellusthings.1)beawareof意识到,觉察到2)beawarethat3)awareness(n)意识我已经意识到了英语的重要性.近十年来,人们的环保意识增强了。
IhavebeenawareoftheimportanceofEnglish.IhavebeenawareoftheimportanceofEnglish.Inrecent10years,peoplesenvironmentalInrecent10years,peoplesenvironmentalawarenesshasincreased.awarenesshasincreased.6.6.EvenifEvenifanaddoesntlie,itdoesntmeanitisanaddoesntlie,itdoesntmeanitisaltogetheraltogetherinnocent.innocent.altogether:
altogether:
完全地完全地总共,总计总共,总计即使下雨,我们也会准时到的。
即使下雨,我们也会准时到的。
Evenifitrains,wewillarriveontime.Evenifitrains,wewillarriveontime.7.Thisstatementtriestofoolyouintoassuming7.Thisstatementtriestofoolyouintoassumingthatthetoothpastecuresbadbreath.thatthetoothpastecuresbadbreath.foolsbintodoingsthfoolsbintodoingsth骗某人做某事骗某人做某事curesbofsthcuresbofsth治愈某人的病,改掉某人陋习治愈某人的病,改掉某人陋习汤姆骗很多人相信他。
汤姆骗很多人相信他。
Tomfooledmanypeopleintobelievinghim.Tomfooledmanypeopleintobelievinghim.这种药治好了他的头痛这种药治好了他的头痛。
Thismedicinecuredhimofhisheadache.Thismedicinecuredhimofhisheadache.他改掉了吸烟的习惯。
他改掉了吸烟的习惯。
Hewascuredofhishabitofsmoking.Hewascuredofhishabitofsmoking.8.PSAs8.PSAsaimtoaimtoteachusandhelpusteachusandhelpusleadbetterleadbetterliveslives.(L29L29)aimtodosthaimtodosthaimatdoingsth.aimatdoingsth.aimatsthaimatsth目的在于目的在于(做做)Businesseswillhavetoaimatlong-termgrowth,notBusinesseswillhavetoaimatlong-termgrowth,notthepresentprofit.thepresentprofit.他目的在于掌握英语。
他目的在于掌握英语。
HeaimsatmasteringEnglish.HeaimsatmasteringEnglish.HeaimstomasterEnglish.HeaimstomasterEnglish.9.Alloftheseads9.Alloftheseadsaremeanttoaremeanttobenefitbenefitthethepublic.public.(L38L38)1)vt.有益于,有益于,对对.有利有利2)vi.从.中受益(benefitfrom.)3)adj.beneficial有益的,有好处的bebeneficialto=beofbenefitto对对.有益有益骑自行车对我们的健康很有益Cycling_ourhealth.isbeneficialtoisbeneficialto10.Whenitcomesto10.Whenitcomestoadvertisements,wemustadvertisements,wemustbeintelligentandnotbeaslavetoads.beintelligentandnotbeaslavetoads.whenitcomestowhenitcomesto当谈到当谈到,当涉及,当涉及说到电脑,他是个专家。
说到电脑,他是个专家。
Whenitcomestocomputer,heisanexpert.Whenitcomestocomputer,heisanexpert.1.习惯于L12.对进行研究L33.与分享L54.劝做L65.相信信任L76.免费L117.打算做L118.保护,免受L149.明白L1510.诱使做L1711.对满意L2312.上的当L2513.旨在做L2914.欺骗捉弄L2615.鼓励某人做L3516.当谈到L41beusedtodoingsthbeusedtodoingsthdosomeresearchondosomeresearchonsharewithsharewithpersuadesbtodo/intodoingsthpersuadesbtodo/intodoingsthbelieveinbelieveinforfreeforfreebemeanttodobemeanttodoprotectfromprotectfrombeawareofbeawareoffoolsbintodoingfoolsbintodoingfeelpleasedfeelpleasedwithwithfallforfallforaimtodoaimtodoplaytricksonplaytricksonencouragesbtodosthencouragesbtodosthWhenitcomestoWhenitcomesto1.1.这个项目旨在帮助地震灾民这个项目旨在帮助地震灾民2.2.我们是好朋友,因此应该分享幸福和忧伤。
我们是好朋友,因此应该分享幸福和忧伤。
3.社会的发展让我们意识到了知识的重要性。
社会的发展让我们意识到了知识的重要性。
4.我的老师总是鼓励我勇敢地面对困难。
我的老师总是鼓励我勇敢地面对困难。
Theprojectismeanttohelptheearthquakevictims.Theprojectismeanttohelptheearthquakevictims.Wearegoodfriends.SoweshouldsharehappinessWearegoodfriends.Soweshouldsharehappinessandsorrow(witheachother).andsorrow(witheachother).ThedevelopmentofsocietymadeusawareoftheThedevelopmentofsocietymadeusawareoftheimportanceofknowledge.importanceofknowledge.MyteachersalwaysencouragemetofacedifficultyMyteachersalwaysencouragemetofacedifficultybravely.bravely.HomeworkDoPartsA1andA2onPage90oftheWorkbook.DoPartAonPage94oftheWorkbook.
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