迪士尼英文ppt介绍.pptx
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迪士尼英文ppt介绍.pptx
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TheestablishmentTheestablishmentandanddevelopmentdevelopmentofofTheTheWaltDisneyWaltDisneyCompanyCompanyWhoishe?
llHewasbornonHewasbornonDecember5,1901inDecember5,1901inChicago.Chicago.llHewasraisedonaHewasraisedonaMidwesternfarm.Midwesternfarm.llHedroppedoutofhighHedroppedoutofhighschoolattheageof17schoolattheageof17toserveinWorldWarI.toserveinWorldWarI.llHewenttoHollywoodinHewenttoHollywoodin1923.Withhiselder1923.WithhiselderbrotherRoy,hemanagedbrotherRoy,hemanagedtoresumecartoontoresumecartoonproduction.production.llHecreatedMickeyHecreatedMickeyMouseinSteamboatMouseinSteamboatWillieandthenbecameWillieandthenbecamefamousintheworld.famousintheworld.WaltDisney,thefounderWaltDisney,thefounderofDisneycompany.ofDisneycompany.1929:
foundedbyWaltDisneyandhisbrotherRoyinthe1930sand1940sshortandfull-lengthanimatedcartoonsinthe1950snaturedocumentarieslive-actionfilmtelevisionprograms1955Disneylandand1971WaltDisneyWorld1966declinedafterDisneysdeathinthe1980srevitalizedundernewmanagementTouchstonePicturesHollywoodPicturesAmericanBroadcastingCorporationPixarAnimationStudiosMiramaxEntertainmentandSportsProgramingNetworkDisneyDisneyCartoonsCartoonsMickeyMousecreatingamagicalworldofcartooncomicanimalcartooncharacterCreatedin1928byWaltDisneyandUbIwerksVoicedbyWaltDisneyoneofthemostrecognizablesymbolsintheworldadventurous,positive,quickwitsDonaldDuckawhiteanthropomorphicduckwithayellow-orangebill,legs,andfeet.Heusuallywearsasailorshirt,cap,andaredorblackbowtie,butnopants(exceptwhenhegoesswimming).Famoustraits:
hiseasilyprovokedandoccasionallyexplosivetemperhisidentifiablevoicesFamouscartoonstarWinniethePoohWinniethePooh,thelovablebearwhosstuffedwithfluff,isalsocalledPooh.Poohhimselfwouldtellyouheisabearoflittlebrain,buthealsohasanuncommon,clear-eyedwisdom.Hisfriends;theirhappinessandfeelingsarePoohschiefconcern,andthereisnobetterfriendthanWinniethePooh.Poohendlesslycraveshoneyorasmackerelofwhateverlittlesomethingisathandtosoothethatinsatiablerumblyinhistumbly.FamouscartoonstarDisneyPrincessSnowWhiteBelleJasmineArielCinderellaTianaMuLanPocahontasArendelleCClassicAnimationSnowWhiteSnowWhiteAndAndTheSevenDwarfsTheSevenDwarfsthefirstfull-lengthanimatedfilmwiththeplotSnowwastheprettiestgirlinthekingdom.Butajealousqueenwantedtoputherinjailtohideherbeauty.Sosherantotheforesthomeofsevenlittledwarfs.ThelionkingThelionkingWontwoOscarAwardsin1994.ThemusicaladaptedfromitwasshownintheBroadway.Itistheonlycartoonmoviewhichislistedinthetentop-grossingmoviesintheworldsofar.DisneybeganDisneybegantocooperatewithtocooperatewithPixarinPixarin19911991,whodowellindowellinCGICGI(ComputerGenerationImage)animationanimation(电脑动画电脑动画).).Incooperationperiod,sixflimsthatmadebyPixarwerereleasedbyDisney,Everyanimationflimwassopopularallacrosstheworld,andbroughthugewealthandthehonoroftheawardsbothforDisneyandPixar.PixarandDisneyhaddisagreementsafterPixarandDisneyhaddisagreementsaftertheproductionoftheproductionofToyStory2ToyStory2in2004.in2004.Andtheyweregoingtoterminatedcontractin2006aftertheproductionofCars.ButintheendDisneyboughtPixarforabout$7.4DisneyboughtPixarforabout$7.4billion(74billion(74亿亿)inan)inanall-stockdealall-stockdealinin2006.NowPixarisDisneysWholly-owned2006.NowPixarisDisneysWholly-ownedcompany(company(全资子公司全资子公司).Andthentheyproducedproducedmorewonderfulcomputer-wonderfulcomputer-animatedfeaturefilms.animatedfeaturefilms.20072008Thefirst3DflimofPixar2009201220132024/2/11DisneylandDoyouknowhowmanyDisneylandarethereintheworld?
2024/2/11SixDisneylandParksandResorts(度假区)LocationCompletedyearthemeparkLosAngeles1955Frontier-landAdventurelandFantasylandTomorrowlandFloridaOrlando1971EpcotAnimalKingdomHollywoodstudioMagicKingdomTokyo1983WorldBazaarAdventurelandWesternlandCritterCountryFantasylandToontownTomorrowlandParis1992MainStreetUSAAdventurelandFantasylandDiscoverylandFrontierlandHongkong2005FantasylandAdventurelandTomorrowlandMainStreetUSAShanghaiunderconstruction2024/2/11Adventureland冒险世界Adventurelandisdesignedtorecreatethefeelofanexotic(异国情调的)tropicalplaceinafar-offregionoftheworld.2024/2/11Fantasyland梦幻王国theareaofDisneylandofwhichWaltDisneysaid,“WhatyoungsterhasnotdreamedofflyingwithPeterPanovermoonlit(月光照耀的),ortumbling(跌倒)intoAlicesnonsensicalWonderland?
InFantasyland,theseclassicstoriesofeveryonesyouthhavebecomerealitiesforyoungstersofallagestoparticipatein.SleepingBeautyCastle睡美人城堡2024/2/11MickeysToontown米奇卡通城ThecityisalsohometocartooncharactershousessuchasthehouseofMickeyMouse,MinnieMouseandGoofy,aswellasDonaldDucksboat.2024/2/11Epcot未来世界Theepcotisasciencefictionthemedamusementcenter.itisdividedintotwoparts,oneisthefutureoftheworld,theotheroneisawindowtotheworld.Theformerbranch:
Planetexpress,UniverseofEnergy,theland,fantasyworld,voyagetothebottomofthesea,andthefutureoftheworldcomputershow.Windowsoftheworldshowthe11nationalstylelandscape.TheCoreoftheBrandAlthoughWaltDisneyCompanyfromitsinceptionin1928,hasgonethroughnearly80yearsofdevelopment,butthecoreoftheDisneybrandhasalwaysbeennochangeBusinessWeek商商业周刊周刊eliminate淘汰淘汰novelty新奇的新奇的community共享共享eternal永恒的;不朽的永恒的;不朽的propaganda宣宣传decency尊重尊重connotation内涵内涵InnovationQualityCommunityStorytellingOptimismDecencyNever-endingDisneybuiltInnovationForallproductsintheDisneybrand,highqualityismustbeguaranteedQualityTheentertainmentDisneycreatedcanbesharedbyallgenerationsCommunityEachpieceofDisneyproductswilltellastory.EternalstoryalwaysbringsjoyandinspirationStorytellingHope、desireandoptimisticdeterminationOptimismTheChinesetranslatedthisintothegoodfaith”DecencyBrandconnotation:
Provideconsumerswiththebestandmostspecialentertainmentexperience.AsLongasthereisimaginationleftintheworld,Disneylandwillneverbecompleted.IthinkwhatIwantDisneylandtobemostofallisahappyplaceaplacewhereadultsandchildrencanexperiencesomeofthewondersoflifetogether.BelowistheDisneybrandinBusinessWeekandInterBrandofthetop100worldbrandvalueinrecentyearsofdata:
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