香水标语.docx
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香水标语.docx
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香水标语
香水标语
whendidiwake,
Intothisdream.
Imustbetheonlypersonintheworld
whodidn'tknow
whoshewas.
IwearnothingbutafewdropsofChanelNo.5.旧的
EverywomanalivewantsChanelsNo.5.最近的.
ChanelisthenewViagra.英国的
ChanelNo.5wasthefirstfragrancefromParisiancouturierGabrielle"Coco"Chanel,andhasbeenonsalecontinuouslysinceitsintroductionin1921.Ithasbeendescribedas"theworld'smostlegendaryfragrance",andremainsthecompany'smostfamousperfume.Thecompanyestimatesthatabottleissoldworldwideevery55seconds
真我
Productefficacy
IamreallyinthisDiorDiorcologne,thecolognewillperfumersgreatqualities,perfectlyintegratedintotheDiorDiorMeserieslastingclassicfloralessence.DiorDiorreallycentraltomyfamilyfloralnotes,ismadefromafloweroutofasenseoffreshnessandelegant......DiorMeDiorcologne,streamoverflowrefinedandelegantfloralessence.OrangeblossomflowerandCalabrianbergamotintersectionofblending,sothatmagnoliaputasidethemysteryofher,magnoliawithitspurewhitepetals,asymbolofthemostbeautifulmomentinnature:
therecoveryofallthingsspring;andbybloomingorchidleisurelyatmosphere,demonstratedhercharmingpersonality.TheycontinuedtogetherwithDiorDiorcologne"AdvancedCustomization"tradition.
关于香水的广告标语1
2008-06-1122:
05
Tuesday,December27,2005
穿的箱子,香水盒子:
香水Slogan
在英文裡,香水是用穿(wear)的,
所以我把它歸類在「穿的盒子」裡。
Candie’sDaringfragances:
AnywhereyouDare
CarvenParfums:
HighfashioninfragrancefromFrance
ChanelInc:
Themosttreasurednameinperfume
ChanelNo.5:
EverywomanalivewantsChanelNo.5
ChanelNo.22:
Theperfumeofromance
CotyIncIroncologneformen:
Pumpsomeiron
CotyIncSandandSable:
Wedareyoutowearit
CotyEmeraude:
Forthewomanwhodarestobedifferent
DanaPerfumesTabu:
The‘forbidden’fragance
EvyanGayDiversionperfume:
Preludetoadventure
香水的氣息,可以是浪漫的、迷人的,
更可以是大膽的、冒險的。
換言之,穿戴香水,不只是沾惹更好的氣味、帶動更好的心情
或建構更迷人的環繞周遭而已,
更是讓自己勇敢的或調皮的或率性的或策略運用的,
告別平淡無味的宣示動作與執行序曲。
EvyanWhiteShouldersperfume:
Potentessenceofdesiretotouch
MEMFathomcologneformen:
Formenwhoseemotionsrundeep
HoubigantAprilShowersperfume:
Thefragranceofyouth
HouseofTre-Jur:
Thelineofleastresistance
TheAmericansymboloffemininecharm
MaryChess:
Surroundyourlifewithfragrance
OscarDeLaRentaperfume:
Experiencethepoweroffeminity
ParfumsCordayInc:
AnythingcanhappenwhenyouwearFame
什麼事都可能發生。
這個創意框架夠寬敞自由吧!
你期待什麼?
一個人旅行可能的豔遇?
兩個人地下街深情的相遇?
三角戀愛可能之幸福圓滿結局?
老夫老妻可能回春之初戀?
至於我,只想厚重地抹一抹,再香香的去買張樂透彩,
看看期待發生的事是否真能發生。
QuintessenceJovanMusk:
Whatsexyis
RevlonIntimate:
Cherishedasoneoftheworld’ssevengreatfragrances
SantaFecologne:
Forher.Forhim.Forever
Senchalperfume:
Besweptawaytoanotherworld
Skylarkfragrance:
It’sallinfun
WINGS:
Setyourspiritfree
YardleyofLondon:
Thedaytimefragrance
关于香水的广告标语2
2008-06-1122:
06
穿的盒子,西裝盒子:
西服襯衫Slogan
嘉裕西服:
好西裝,好身手
在標語裡,夾帶了「ExtraBenefit」,
光從Slogan裡就可看出其要跳脫傳統之用心。
果然,籃球明星陳信安出來代言,展示了其好身手。
西裝的束縛感一直是與帥氣作對的弊病,
直接針對弱點攻擊,身手真的不賴!
BelcraftShirtCo:
BelcraftShirts,yourbosomfriend
Botanyshirts:
Feelthefabricandyou’llfeelthedifference
Cluett,Peabody&Co:
WhereveryougoyoulookbetterinArrow
FollowtheArrowandyoufollowthestyle
想追隨時尚?
跟著箭頭走就對了。
把品牌之箭頭標誌(Arrow)鑲進標語裡,
是不賴的安排,特別是句子的創意性又蠻長進時。
Curlee:
Formenwhodressforwomen
Doniger&Co.:
BeScotch,getyourmoney’sworth
Frontexshirts:
Aswesternasthesettingsun
IzodLacoste:
Wearewhatotherspretendtobe
JohnB.StetsonCo:
BorninAmerica.Wornroundtheworld
KahnTailoringCo:
Thekindofclothesgentlemenwear
Kayser-RothCorp:
Expensiveshirtsoughttolookit
Lord&Taylor:
ThesignatureofAmericanstyle
MerchantTailorsSociety:
Thefinesthabitamancanhave
OshkoshOverallCo:
Theymustmakegoodorwewill
Peckham-Foreman:
Theyholdtheirshape
Phillips-JonesCorp:
Theworld’ssmartestcollar
Pierrecardin:
ThemystiqueofFrance.TheenergyofAmerica
Reebok(Kids’clothing):
Bigthinkinginlittlesizes
人小志氣高,小的尺寸卻有大的思維。
透過標語,品牌讓消費者的消費更有想像與價值。
Wrangler’s(ranchtogs):
Fashioninaction
关于香水的广告标语3
2008-06-1122:
07
穿的箱子,內在盒子:
內衣Slogan
戴安芬Triumph:
Wellnesstowear
思薇爾(玩美女人胸罩):
可憐的舊情人,看不到我的新內衣
曼黛瑪蓮內衣:
為女人爭口氣,讓男人喘不過氣
萊卡女性內衣:
唯有萊卡,才有可能。
HASIT
BaliBrassiere:
EveryBalihasabow
Charmunderliftbrassiere:
Theinnersecretofouterbeauty
Cupidfoundations:
Yourclosestfriend
DuofoldInc:
Nexttonothingatall
EASYSHOP:
MindEasy,MyEasy!
HanesCorp:
Hanesmakesyoufeelgoodallunder
Nothingelsefeelssoright
H.W.GossardCo:
Nicestnexttoyou
JockeyInternationalInc:
Socomfortable
ThereisonlyoneJockey
LaResistaCorset:
Holdthebustlineandyouholdyouth
Lasticraftfoundations:
Foryouthfulfiguresofallages
LovableCoAdolabrassiere:
Flatterswhereitmatters
MaidenformInc:
KeepyoureyeonMaidenform
MarveletteInc:
Checksyourfigurebutnotyourfreedom
MunsingwearInc:
Don’tsayunderwear,sayMunsingwear
LetMunsingwearcoveryouwithsatisfaction
OlgaCo:
BehindeveryOlgatherereallyisanOlga
Reo-FormLingerieCo:
It’ssmarttoconformwithReo-Form
SidLevy&Sons(foundations):
Coversthesubject
Nevercomesupanytime
SidLevy&Sons(girdles):
Nohips,nohips,hooray
StylishStout(Corsets):
Withouttheshadowofastout
Voguefoundations:
Everythingisundercontrol
WeingartenBros:
Nowomanistoostouttobestylish
有人說「世界上沒有醜女人,只有懶女人」,
意味著只要不忽略,甚至勤於照料、改進自己的身心狀況與美麗,
每個人都可以是美女。
WeingartenBros的廣告標語也有此意涵與味道,
世界上沒有哪個女人會因胖了一點、或骨架大了一點,
就跟時尚起了代溝、衝突。
只要願意來消費,時尚就在你身邊、身上。
從另一個角度與說法也通,那就是,
胖也有胖的魅力與美麗、大塊頭也有大塊頭的時尚性感,
怎樣?
此廣告標語在另一個層面也給了非苗條族群
一個紮實的肯定與鼓舞。
关于香水的广告标语4
2008-06-1122:
08
穿的箱子,配件盒子:
衣飾配件slogan
路易威登旅行包:
旅遊的真諦
Samsonite旅行包:
MakeyournexttripanEZone.
BerkleyKnittingCo:
Berkleytiestheworld
SpiegelNeckwearCo:
Softaskitten’sears
遇到小貓的耳朵,我想其他的、再多的
柔軟舒適形容詞,都要靠邊站了。
真正高竿的形容詞常直接化身為名詞出線,
「小貓的耳朵」,可不止柔軟而已,
還很可愛、很細緻、很需苛護(如同禮遇消費者一般)等,
延伸出好多加分的形容詞與可愛印象。
WembleyTiesInc:
Takestheguessingoutofdressing
Thearistocratofpolyesterneckwear
关于香水的广告标语5
2008-06-1122:
08
穿的箱子,踢踏盒子:
鞋子、襪子等Slogan
Adidas:
FEETYOUWEAR
ForeverSport
AND1:
GetYours
airpower:
INSTEPWITHNATURE
airpower慢跑鞋
BorntoRUN
asicsTIGER:
亞瑟士─走自己的路
AsicsGEL(athleticshoes):
Thenextlevel
AVIA:
世界最具專業功能的專業鞋
BROOKS:
BuildtoMakeYouBetter
BrownShoe(Airstepshoes):
Turnssidewalksintosoftcarpets
Champion:
Ittakesalittlemoretomakeachampion
COMFORTZONE:
COMFORTZONE的心,舒適的心
DADA:
LivetheDream
ecco:
輕鬆出走視野變大
Effie皮鞋:
StepbyStep
Fargo-HallowellShoe:
Madestrongertowearlonger
FILA:
FILAchangethegame
FLAK:
FLAKISCOMINGJULY15TH
FLORSHEIM:
There‘sMoreToFlorsheim.
Genesco(JohnstonandMurphy):
Theshoewithamemory
J.P.SmithShoe:
Youcan‘twearouttheirlooks
Keds:
Thewashableshoes
K‧SWISS:
K‧SwissClassics,air90,water72
美津濃mizuno:
Theworldofsports
Morse&Rogers:
Timewilltell,wearSundialShoes
MusebeckShoe:
They‘retopsforthebottoms
NewBalance:
Achievenewbalance
新平衡主張
Nike:
JustDoIt
MadetoMove
NIKEFREE:
現在就重生
PaylessShoeSource:
Doesn‘titfeelgoodtopayless?
PUMA:
絕非一般標準
Reebok:
Areyoufeelingit?
Thisismyplanet
這是我的世界
「這是我的場子」,特有的自信語調與驕傲氣勢,
走進籃球場、棒球場、足球場等,
都說這是屬於我的球場、我主控的場子,
誰也別想在此撒野。
記得正值運動生涯顛峰的華裔網球名將張德培在廣告CF裡,
把萬里長城當作網球場的球網用力揮擊的畫面,
一副真的地球是他張揚的場子之架勢,
然後一句「Thisismyplanet」,真的酷斃了!
ReebokFootLocker:
Whereitallbegins.
STARTER:
TEAMWEARDREAMWEAR
StrideRite:
Theshoethatunderstandschildren
Timberland:
風、水、大地、天空
TravelFox:
Shoesdesignedtotravel
W.B.Coon:
Today‘smostscientificshoes
W.H.Walker:
Theshoewiththemileage
Twofeetofcomfortineverystep
阿瘦皮鞋:
走過,就能體會
堅持做台灣最好的鞋
肯尼士:
Theworldisyourplayground!
凱堡(Cable&Co)皮鞋:
動的藝術.....界定
TheArtofMovement
寶麗晶鞋業:
滿意人生‧您我同行
A.G.Stein(garters):
Nometalcantouchyou
Thesupportofanation
BerkshireKnittingMills:
Amileofsilk,inspectedinchbyinch
BurlingtonIndustries:
Washthemanywayyoulike,weguaranteethesize
「多洗幾遍,尺寸不變」,無論你用何種洗法、
即使用上什麼濺招狠術,都能保證襪子大小是
「一路走來,始終如一」。
DonnaKaranNY:
YoucanfoolMotherNature
HanesCorp:
TheladyprefersHanes
Kayser-RothHosiery:
Thesmartestthingontwofeet
Trythemonforsighs
MaCallumHosiery:
Youjustknowshewearsthem
MonarchKnitting:
Foreverywalkinlife
NelsonKnittingCo:
ThesockAmericawearstowork
PioneerSuspender(garters):
Yourlegswillthankyou
順著標語而延展開來的想像是這樣的:
你的腳(yourlegs)最近寫了一封Mail,
謝謝你(thankyou)沒有虐待他們。
就像我們大吃一頓是為了犒賞我們的胃一般,
腳也是有感情的,
你若善待他們,他們會感激你的。
RollinsHosieryMills:
Theydothingsforyourlegs
TrueShapeHosiery:
Allthatitsnameimplies
VanRaalte(silkstockings):
Becauseyoulovenicethings
Westminstersocks:
You’reaskingforagoodsock
X-Vision:
Thirstyforfasion
三花休閒襪:
穿過三花才知好襪
关于香水的广告标语6
2008-06-1122:
09
穿的箱子,牛仔盒子:
牛仔服飾Slogan
MarlboroClassics:
豪邁粗獷個性服飾
BigJohn:
ItsyourbrandBIG-JOHN
BlueWay:
IT'SMYWAY
IBS:
JustBeYou
Levis:
Qualitynevergoesoutofstyle
給我Levis,其餘免談
真情流露
LeeCooper:
Moveit
LeeGossip:
ItsGossipJeansforGirls
Lee:
Thebrandthatfits
Forthoseconfidentfewwhohaveacquiredatasteforsimplicity
世界第一Lee足台灣
牛仔褲年輕帥氣之個性相當鮮明,
當Levis喊出「給我Levis,其餘免談」之酷勁標語時,
Lee的這「Lee足台灣」真有點跳Tone之失落感。
玩文字遊戲玩到失去品牌之焦點與個性,不足取啊!
RIDERS:
Jeansthatfit,Beautifully
Se
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