DealingwithCompetition习题及答案详解.docx
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DealingwithCompetition习题及答案详解.docx
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DealingwithCompetition习题及答案详解
Chapter11:
DealingwithCompetition
GENERALCONCEPTQUESTIONS
MultipleChoice
1.MichaelPorterhasidentifiedfiveforcesthatdeterminetheintrinsiclong-runattractivenessofamarketormarketsegment.WhichofthefollowingwouldNOTbeamongPorter’sfiveforces?
a.Industrycompetitors
b.Technologicalpartners
c.Substitutes
d.Buyers
e.Potentialentrants
Answer:
bPage:
342Levelofdifficulty:
Medium
2.WhichofthefollowingwouldbethemostlikelythreatthatisassociatedwithpotentialnewentrantsinPorter’ssegmentstructuralattractivenessmodel?
a.Threatofpositioning
b.Threatofresponse
c.Threatofdelayedaction
d.Threatofrolereversal
e.Threatofmobility
Answer:
ePage:
342Levelofdifficulty:
Hard
3.Asegmentisunattractivewhenthereareactualorpotential________fortheproduct.
a.contenders
petitors
c.substitutes
d.uncleardemand
e.profitfluctuation
Answer:
cPage:
343Levelofdifficulty:
Medium
4.Wal-Martisperhapsoneofthebestillustrationsofthethreatof________foundinPorter’smodel.
a.intensesegmentrivalry
b.newentrants
c.substituteproducts
d.buyers’growingbargainingpower
e.suppliers’growingbargainingpower
Answer:
dPage:
343Levelofdifficulty:
Hard
5.Asegmentisunattractiveifthecompany’ssuppliersareabletoraisepricesorreducequantitysupplied.Whichofthefollowingisthebestillustrationofthethreatofsuppliers’growingbargainingpower?
a.Wal-Marthasalmostnocompetitorsinitsmarketspace.
b.OilcompaniesmustpurchaseasignificantamountoftheirproductfromOPEC.
c.McDonald’sisthelargestfastfoodfranchiseandisstillgrowing.
d.TheU.S.PostOfficehasmergedpackageoperationswithFedEx.
e.SearsunsuccessfullyattemptedtocompetewithWal-MartandKmart.
Answer:
bPage:
343Levelofdifficulty:
Hard
6.A(n)________isagroupoffirmsthatofferaproductorclassofproductsthatareclosesubstitutesforoneanother.
a.industry
b.cartel
c.cooperative
d.monopoly
e.demandfield
Answer:
aPage:
344Levelofdifficulty:
Easy
7.Whenonlyonefirmprovidesacertainproductorserviceinacertaincountryorareaa________exists.
a.duopoly
b.monopoly
c.oligopoly
d.monopolisticcompetition
e.purecompetition
Answer:
bPage:
344Levelofdifficulty:
Easy
8.Whichofthefollowingwouldbethebestillustrationofapureoligopoly?
a.Autos
b.Cameras
c.Steel
d.Pharmaceuticals
e.Highfashionclothing
Answer:
cPage:
344Levelofdifficulty:
Hard
9.Whichofthefollowingisoftenconsideredtobeagoodillustrationanindustrystructuretypeknownaspurecompetition?
a.Oil
b.Plastics
c.Pharmaceuticals
d.Highfashionclothing
e.Stockmarket
Answer:
ePage:
344Levelofdifficulty:
Medium
10.AllofthefollowingareconsideredtobemajorentrybarriersinmarketsEXCEPT________.
a.highcapitalrequirements
b.economiesofscale
c.patentsandlicensingrequirements
d.productorserviceline
e.reputationrequirements
Answer:
dPage:
345Levelofdifficulty:
Medium
11.Ifamarketerisfacinggovernmentrestrictions,highverticalintegration,emotionalbarriers,lowasset-salvagevalueduetoobsolescence,andlegalobligationstocreditors,themarketerismostlikelyfacingwhatarecalled________barriersinamarketplace.
a.exit
b.entrance
petitive
d.virtual
e.contrived
Answer:
aPage:
345Levelofdifficulty:
Medium
12.Majoroilproducerscarryonoilexploration,oildrilling,oilrefining,chemicalmanufacture,andservice-stationoperation.Whenanorganizationdoesalloftheseseparatetaskswithinadistributionchanneltheycanbesaidtohaveachievedwhatiscalled________.
a.verticalintegration
b.horizontalintegration
c.concentricintegration
d.parallelmarketing
e.conglomeratemarketing
Answer:
aPage:
346Levelofdifficulty:
Medium
13.Usingthemarketapproach,________arecompaniesthatsatisfythesamecustomerneed.
a.partners
petitors
c.entrepreneurs
d.innovators
e.followers
Answer:
bPage:
346Levelofdifficulty:
Easy
14.
Agroupoffirmsfollowingthesamestrategyinagiventargetmarketiscalled________.
a.cartel
b.cabal
c.cooperative
d.informalalliance
e.strategicgroup
Answer:
ePage:
347Levelofdifficulty:
Easy
15.Anexampleofastrategicgroupintheapplianceindustrywouldbeonewhere________.
a.therewasalargefranchiseddealersystem
b.acommonpromotionalthemeused
petitorshadbroadlines,mediummanufacturingcosts,lowserviceresponsibility,andlowprices
d.multinationaloperationsaremandated
e.avalueorientationratherthanacostorientation
Answer:
cPage:
347Levelofdifficulty:
Medium
16.Onceacompanyhasidentifieditsmaincompetitorsandtheirstrategies,itmustnextask:
________?
a.Whatarethecompetitors’objectives
b.Whatarethecompetitivebrandattributes
c.Whatarethecompetitivepromotionschemes
d.Whatistheattritionrateinthemarket
e.Whatarethesubtlemarketentrancerequirements
Answer:
aPage:
347Levelofdifficulty:
Hard
17.Ingeneral,acompanyshouldmonitorthefollowingvariableswhenanalyzingcompetitors:
________,shareofmind,andshareofmarket.
a.shareofdemand
b.shareofprofits
c.shareofpromotion
d.shareofuniverse
e.shareofheart
Answer:
ePage:
348Levelofdifficulty:
Medium
18.________isthepercentageofcustomerswhonamedthecompetitorinrespondingtothestatement,“Namethecompanyfromwhichyouwouldprefertobuytheproduct.”
a.Shareofmarket
b.Shareofmind
c.Shareofheart
d.Shareofcompetitivespace
e.Shareofpsychologicalfield
Answer:
cPage:
348Levelofdifficulty:
Medium
19.Mostcompaniesaimtheircompetitiveshotsat________competitors,becausethisrequiresfewerresourcespersharepointgained.
a.strong
b.weak
c.distant
d.“good”
e.unacknowledged
Answer:
bPage:
348Levelofdifficulty:
Easy
20.________competitorstrytobuymarketshareratherthanearnit;takelargerisks;investinovercapacity;andupsetindustrialequilibrium.
a.“Bad”
b.“Good”
c.Distant
d.Close
e.Strong
Answer:
aPage:
349Levelofdifficulty:
Hard
21.Ingeneral,amarketleaderwillhaveabout________ofthetotalmarketinrelationtoothercompetitors.
a.60percent
b.50percent
c.40percent
d.30percent
e.75percent
Answer:
cPage:
349Levelofdifficulty:
Medium
22.Themarketnicherservessmallmarketsegmentsnotbeingservedbylargerfirms.Nichersaccountforabout________ofthemarketinrelationtoothercompetitors.
a.30percent
b.25percent
c.20percent
d.15percent
e.10percent
Answer:
ePage:
349Levelofdifficulty:
Hard
23.Theaimofbenchmarkingistocopyorimproveon________,eitherwithinanindustryoracrossindustries.
a.profitability
b.manufacturing
c.ideation
d.aggressiveness
e.“bestpractices”
Answer:
ePage:
349Levelofdifficulty:
Medium
24.Beingamarketleaderisoftenadifficultpositiontomaintainanddefend.Themarketleadermustprotectitscurrentmarketsharethroughgooddefensiveandoffensiveactions.Second,thefirmcantrytoincreaseitsmarketshare,evenifthemarketsizeremainsconstant.Whatisthethirdcourseofactionrecommendedformarketleaders?
a.Thefirmmustfindbeacostleader.
b.Thefirmmustfindnew,innovativetechnologiesonamonthlybasis.
c.Thefirmmuststrivetowinpromotionalawards.
d.Thefirmmustfindwaystoexpandtotalmarketdemand.
e.Thefirmmustpursuemarketsothersdonotwant.
Answer:
dPage:
350Levelofdifficulty:
Medium
25.Asamarketingmanager,youhavedecidedtopursuenewcustomerswithyourestablishedproducts.Specifically,thenewcustomersthatyouwantarethosewhomightusetheproductbutdonotatpresent.Whichofthefollowingstrategiesisrecommendedtopursuesuchacustomermarket?
a.Market-penetrationstrategy
b.New-marketsegmentstrategy
c.Geographical-expansionstrategy
d.Needs-assessmentstrategy
e.Consolidationstrategy
Answer:
aPage:
350Levelofdifficulty:
Hard
26.Oneofthemarketleaderstrategiesforexpandingthetotalmarketistofocusonmoreusage.Twoavenuesareopenfordoingthis:
increasingthefrequencyofconsumptionor________.
a.increasingadherencetoeverydaylowpricing
b.decreasingthenumberofproductreturns
c.increasingthelevelorquantityofconsumption
d.increasingthelevelofpromotionalexpendituresrelativetomarketsharepercentage
e.decreasingsales-relatedexpenses
Answer:
cPage:
350Levelofdifficulty:
Hard
27.Tocountervalue-basedplayers,itwillbenecessarytofocusonareaswheretheirbusinessmodelsgiveothercompaniesroomtomaneuver.Forexample,insteadofdirectlycompetingwithWal-Martandotherretailers,Walgreen’semphasizesconvenienceacrossallelementsofitsbusiness.WhichofthefollowinggeneralstrategiesisWalgreen’susingasitsmaincompetitivefocus?
a.Execution
b.Implementation
c.Verticalintegration
d.Differentiation
e.Costleadership
Answer:
dPage:
351Levelofdifficulty:
Medium
28.Marketleadersareconstantlyunderattackfromlargeandsmallcompetitorsalike.Whatisthemostconstructiveresponseamarketleadercanmakewhendefendingitsterrain?
a.Basiccostcontrol.
b.Expandingexpectedbenefits.
c.Expandingdesiredbenefits.
d.Meetallchallengerswithaswiftresponse.
e.Continuousinnovation.
Answer:
ePage:
352Levelofdifficulty:
Medium
29.Caterpillarhasbecomedominantintheconstruction-equipmentindustrydespitechargingapremiumpriceandbeingchallengedbyanumberofablecompetitors.AllofthefollowinghavebeencitedaspoliciesusedbyCaterpillartomeetitscompetitorsEXCEPT________.
a.limited-linestrategy
b.premiumperformance
c.superiorservice
d.extens
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