北京地区成人本科学士学位英语统一考试模拟试题1.docx
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北京地区成人本科学士学位英语统一考试模拟试题1.docx
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北京地区成人本科学士学位英语统一考试模拟试题1
北京地区成人本科学士学位英语统一考试模拟试题
(1)
北京地区成人本科学士学位英语统一考试模拟试题
(1)3.Accordingtoparagraph2,researchsurveyshaveprovedthat_________Part?
ReadingComprehension(30%)A.priceincreasesalwaysstimulatepeopletohastentobuythingsDirections:
Therearethreepassagesinthispart.EachpassageisfollowedbysomeB.risingpricesmaymakepeopleputofftheirpurchaseofcertainthingsquestionsorunfinishedstatements.ForeachofthemtherearefourchoicesmarkedA,C.womenaremoresensitivetotherisinginpricesthanmen
B,CandD.YoushoulddecideonthebestchoiceandmarkthecorrespondingletteronD.theexpectationsofpriceincreasesoftenmakebuyersfeelangry.theAnswerSheetwithasinglelinethroughthecenter.4.Fromtheresultsofthesurveys,thewriterofthisarticle_________Passage1A.concludesthatthesavingandspendingpatternsinGreatBritainarebetterthanthoseQuestions1to5arebasedonthefollowingpassage:
inAmerica
Passage1B.concludesthattheconsumersalwaysexpectpricestoremainstableQuestions1to5arebasedonthefollowingpassage.C.concludesthatmaintainingstablepricesisacorrectbusinesspolicyAscientistwhowantstopredictthewayinwhichconsumers(消费者)willspendtheirD.doesnotdrawanyconclusion
moneymuststudyconsumerbehavior.Hemustobtaindatabothontheresourcesofconsumers5.WhichofthefollowingstatementsisalwaysTRUEaccordingtothesurveysmentionedandonthemotivesthattendtoencourageordiscouragemoneyspending.inthepassage?
Ifaneconomistwereaskedwhichofthreegroupsborrowmost—peoplewithrisingincomes,A.Consumerswillputoffbuyingthingsiftheyexpectpricestodecrease.Stableincomes,ordecreasingincomes—hewouldprobablyanswer,thosewithdecreasingB.Consumerswillspendtheirmoneyquicklyiftheyexpectpricestoincreaseincomes.Actuallyyears1947—1950,theanswerwas:
peoplewithrisingincomes.C.Thepriceconditionhasaninfluenceonconsumerbehavior
Peoplewithdecreasingincomeswerenextandpeoplewithstableincomesborrowedtheleast.D.Traditionalassumptionsaboutearningandspendingarereliable.Thisshowsusthattraditionalassumptions(假设)aboutearningandspendingarenotalwaysPassage2
reliable.AnothertraditionalassumptionisthatifpeoplewhohavemoneyexpectpricesQuestions6to10arebasedonthefollowingpassage:
togouptheywillhastentobuy.Iftheyexpectpricestogodown,theywillpostponeTheyoungpeoplewhotalkofthevillageasbeing“dead”aretalkingnothingbutnonsense,
buying.Butresearchsurveyshaveshownthatthisisnotalwaystrue.Theexpectationsasintheirheartstheymustsurelyknow.
ofpriceincreasesmaynotstimulatebuying.No,thevillageisnotdead.Thereismorelifeinitnowthanthereeverwas.ButitOnetypicalattitudewasexpresserbythewifeofamechanicinaninterviewatatimeseemsthat“Villagelife”isdead.Goneforever.Itbegantodecline(衰落)abouta
ofrisingprices.“Inafewmonths,”shesaid,“we’llhavepaymoreformeatandmilk;hundredyearsago,whenmanygirlslefthometogointoserviceintownmanymilesaway,we’llhavelesstospendonotherthings.“Herfamilyhadbeenplanningtobuyanewandmenalsolefthomeinincreasingnumberinsearchofawork,andhomewaswhereworkcarbuttheypostponedthispurchase.Furthermore,theriseinpricesthathasalreadywas.
takenplacemaybedislikedandbuyer’sresistancemaybeproduced.ThisisshownbyTherearestillanumberofpeoplealivetodaywhocanremember.What“villagelife”thefollowingtypicalcomment:
“Ijustdon’tpaytheseprices;theyaretoohigh.”meanttheearlyyearsofthepresentcentury?
ItmeantknowingandbeingknownbyeverybodyTheinvestigationsmentionedabovewerecarriedoutinAmerica;conditionmosthelpfulelseinthevillage.Itmeantfindingyourentertainmentinthevillageofwithinwalkingtospendingappearstobepricestability.Ifpriceshavebeenstableandpeopleconsiderdistanceofit.Itmeanthousewivestiedtothehomealldayandeveryday.Itmeantgoingthattheyarereasonable,theyarelikelytobuy.Thus,itappearsthatthecommonbusinesstobedearlytosavelamp—oilandcoal.
policyofmaintainingstablepricesisbasedonacorrectunderstandingofconsumerThencametheFirstWorldWarandtheSecondWorldWar.Aftereachwar,newideas,newpsychology(心理学).attitudes,newtradesandoccupationswererevealedtovillagers.Thelong—established
1.Accordingtothepassage,ifonewantstopredictthewayspendtheirmoney,heshouldorderofsocietywasnolongertakenforgranted.Electricityandthemotorcarwere_______steadilyoperatingtomake“villagelife”and“townlife”almostalike.NowwiththeA.relyontraditionalassumptionsaboutearningandspendinghighlydevelopedscienceandtechnologyandhigh—levelsocialwelfareforall,there
B.trytoencourageordiscourageconsumerstospendmoneyisnopointwhateverintalkinganylongerabout“villagelife.“Itisjustlife,andC.carryoutinvestigationsonconsumerbehaviorandgetdataonconsumersincomesandthatabetterlife.
moneyspendingmotivesFinally,ifwehaveanydoubtsaboutthefuture,oraboutthemanychanges,whichwehaveD.doresearchesinconsumerpsychologyinalaboratory.seeninourlives,wehaveonlytolookinattheschoolplaygroundanymid—morning;
2.Accordingtoparagraph2,onetraditionalassumptionisthatpeoplewith________orseethechildrenastheywalkhomewardinlittlegroups.Obviouslythesechildrenareincomesborrowmost.betterfed,betterclothed,bettereducated,healthier,prettierandhappierthananyA.averageB.stableC.decreasingD.risinggenerationofchildrenthateverbeforewalkedthevillagestreet.
1
6.Bysayingthatvillageisnotdead,but“villagelife”isdead,thewritersuggestsA.Therelationshipbetweenmarketinvestigationandsalespromotionisjustasthatofthat_________thelipsandteeth.
A.thoseyoungpeoplewhotalkofthevillageasbeing“dead”arewrongB.Itisimpossibletosucceedinsellingaproductwithoutmarketinvestigation.BthetwostatementsareagainsteachotherC.Therearevariouswaysofmakingmarketinvestigation.
C.“villagelife”todayisratheruninterestingD.Productiongoesbeforemarketinvestigation.
D.“villagelife”todayisnolongerlikewhatisusedtobe.14.Makingmarketinvestigationisveryimportantbecause_________.7.Itwas_________that“villagelife”begantotakeasharpturn.A.inmarket,goodsonsalearenumerousB.everyproducerisfacingkeencompetitionA.aboutacenturyagoB.duringthetwoworldwarsC.itcangreatlypromotesalesD.alloftheabove
C.withelectricityandmotorcarsintroducedintothevillageD.onlyrecently15.Allthefollowingarechannelstogetmarketinformationexcept_________.8.Asissuggestedinparagraph2,villagersinthepast_________A.tohavecommercialcounselor’sofficeofourembassiesstationedabroad
A.livedasimplerlifethanvillagerstodayB.knewfewerpeoplethanvillagerstoday.B.topromotethequalityofourownproducts
C.founditdifficulttoenjoythemselvesD.likedtowashthemselveswithcoldwater.C.tosendtradegroupsabroadeverynowandthen
9.Theexpression“....”Thereisnopointwhateverintalkingaboutinparagraph3D.tohaveface-to-facetalkswithforeignbusinessmen
meansthat_________Part?
VocabularyandStructure(30%)
A.thereisnoendtothetalkingabout....B.Itisharmfultotalkabout„.Directions:
Inthispartthereare30incompletesentences.ForeachsentencethereareC.Itisnotmeaninglesstotalkabout....D.thereisnoreasonforfourchoicesmarkedA,B,CandD.ChoosetheONEanswerthatbestcompletesthesentence.talkingaboutThenmarkthecorrespondingletterontheAnswerSheetwithasinglelinethroughthe10.Fromthepassagewecanseethatthewriter’sattitudetoward“villagelife”iscenter.
__________16.Inarithmetictherulesofadditionarebasic,andalltheotherrulesarebuiltonA.positiveB.negativeC.neutralD.unclearthis__________.
Passage3A.basisB.basesC.baseD.basises
Themarketinvestigationisindispensabletosalespromotion.Theyarecloselyrelated17.Thenthespeaker__________thevariousfactorsleadingtothepresenteconomiccrisis.asthelipsandteeth,sotospeak.Whatyouproduceisforsaleonthemarket.ItwouldA.wentforB.wentafterC.wentintoD.wenton
beimpossibletosucceedinsellingaproductwithoutfirstinvestigatingthemarket.18.Cake__________offlour,sugar,eggandsomeotheringredients.
Intheinternationalmarket,goodsonsalecomingfromdifferentcountriesandA.containedB.consistsC.includesD.composed
suppliersarealwaysfacingkeencompetition.Undersuchcircumstances,theywilltry19.Mr.Tyleraskedhissontopaymore__________tohisstudy.everythingpossibletofamiliarizethemselveswiththemarketconditions.InmakingA.noticeB.attractionC.concernD.attention
investigations,weoughttogetinformationaboutwhatsimilaritemsthecompetitorsare20.Heis__________ofanactor.
offeringonthemarket,whatpricestheyarequoting(报价),whatfeaturestheirproductsA.anybodyB.anythingC.somebodyD.something
have,whoaretheirregularcustomers,etc.Then,howcanweobtainsuchinformation?
21.Iremember__________tohelpusifweevergotintotrouble.Therearemanychannelsthatwecanmakeuseofindoingthissortofwork.ThecommercialA.onceofferingB.himonceofferingC.toofferhimD.somethingcounselor'sofficesofourembassiesstationedabroadcanhelpusinmakingmarket22.“Sh
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