淮阴师范学院毕业论文格式.docx
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淮阴师范学院毕业论文格式.docx
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淮阴师范学院毕业论文格式
淮阴师范学院毕业论文格式
毕业论文
学生姓名
王某某
学号
3XXXXXXXX
学院
外国语学院/文通学院
专业
英语(师范)/英语
题目
反讽的类别及语用研究
指导教师
李某某副教授/博士
(姓名)(专业技术职称/学位)
ApplicationsandPragmaticPrinciplesofPunsinAdvertisingEnglish
AThesisSubmitted
toSchoolofForeignLanguages
HuaiyinNormalUniversity
inPartialFulfillmentoftheRequirements
fortheDegreeofBachelorofArts
By
WangMoumou
Supervisor:
LiMoumou
May17,2011
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Acknowledgements
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Iwanttoexpressmyappreciationtomanywhosupportedmyeffortsinwritingthisdissertationduringthepastfewmonths.
IamgreatlyindebtedtoProf.,who………………….……….
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Heartythanksshouldalsobegivento…………………..…
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Specialthanksshouldbeextended,and,who……………………………………………….…..………………………………………………
从Acknowledgements到contents结束均采用罗马数字i,ii,iii,iv,v正文部分和参考文献采用阿拉伯数字1,2,3,4等。
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Abstract
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Thisthesisisbasedonthestudiesofsecondlanguageacquisitionandmanycurrentmotivationtheories....
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Keywords:
collegeEnglisheducation;genderdifferences;teachingbygender;genderequality
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摘要
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本文以第二语言习得研究的理论为基础,综合当前诸多的动机理论研究成果,从语言学、生理学、心理学、社会学和教育学的角度分析了我国高校英语教育的性别差异现象及其原因和影响,揭示了性别平等在我国教育中的缺失.........................
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关键词:
高校英语教育;性别差异;因性施教;性别平等
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Contents
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1.Introduction………………………………………………………………1
2.LiteratureReview………………………………………………………2
2.1TheDefinitionofPun……………………………………………………..2
2.2TheFunctionsofPun……………………………………………………...3
2.3TheDefinitionofAdvertisement……………………………………….4
3.ApplicationsofPunsinAdvertisingEnglish…………………………..5
3.1PunonHomophone……………………………………………………….5
3.2PunonPolysemy………………………………………………………....6
3.3PunonCompleteHomonym…………………………………………….7
3.4PunonParody…………………………………………………………..7
3.5PunonGrammar………………………………………………………….8
4.PragmaticPrinciplesofPunsinAdvertisingEnglish………………….9
4.1CooperativePrinciple……………………………………………………10
4.2RelevanceTheory………………………………………………………..11
4.3EconomyPrinciple…………………………………………………….13
5.Conclusion………………………………………………………………..14
WorksCited……………………………………………………………….15
1.Introduction
Withthedevelopmentofglobaleconomy,advertisementshavebeeninfiltratingthrougheveryfieldofthesocietyandhavebecomeoneoftheessentialpartsinpeople’slife.Asaspecificpartofadvertisements,languagecanexpresstheideabyprint,radio,TVorInternet.SinceEnglishisoneofthemostwidelyusedlanguagesintheworld,advertisingEnglishisalsobecominganindispensablepartinourdailylife.Inmodernage,peoplefindthemselvessurroundedbyvariousadvertisementseachday.AnAmericanwriterwrites:
“Wefindadvertisementofallkindseverywhere,forexample,glitteringneonsignsontopofhighbuildingsandlongmainstreets,colorfulpicturespaintedonbuses,pamphletssenttoeveryhouse,advertisementjammedbetweenTVprogramsandradiobroadcast;etc.”(WangXiyan,2004:
32)AdvertisingEnglish,asanappliedlanguage,hasitsownlinguisticstyle..................
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2.LiteratureReview
Belongingtophysiologicalandsocialfactors,genderisoneofimportantfactorsthatinfluencetheeffectsincollegeEnglishlearning.M.Miderfindsthatfemale’slanguageabilityissuperiortomaleinalmostallculturalbackgrounds.
Chinesescholars,likeYangChaomei,ZhangBinandDuCuiqin,whosedataanalysisandquantitativestudyalsohaveconfirmedthatamongEnglishmajors,femalestudentsdomuchbetterthanmalestudents.So,wecanobviouslyfindgenderdifferencesinEnglishlearning.
2.1TheDefinitionofPun
Englishpun,thewordwasfirstusedbyDryden.Theuseofpunsinthe18thcenturyisconsidereda“decadent”intact.OxfordEnglishDictionarydefinespunas“Theuseofawordinsuchawayastosuggesttwoormoremeaningsordifferentassociation,ortheuseoftwoormorewordsofthesameornearlythe.……....................
3.4PunonParody
Parodyisapieceofwriting,music,acting,etc.thatdeliberatelycopiesthestyleofsb/sthinordertobeamusing(Katharina,1995:
122).Punonparodyusestheoutfitofsaying,apothegm,proverboridiomtoformnewmeanings.Englishhasalotofwell-knownphrases,idiomsandsayings.TheyhavebecomeoneoftheaspectsoftheEnglishculture.Theadvertisementdesignersaresharp-mindedandimaginative.Theychangeapartoftheexpressionsandputtheirideasintothemtoachievesensationaleffect.
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WorksCited
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[1]Barbe,Katharina.IronyinContext.Amsterdam:
JohnBenjaminsPublishingCompany,
1995.120-124
[2]Jorgensen,J.,G.Miller,andD.Sperber.“TestoftheMentionTheoryofIrony”,JournalofExperimentalPsychology:
General1,1984:
112-20.
[3]胡一.《广告英语的修辞魅力》.英语学习,1999(6):
23-26.
[4]李中行.《广告英语》.湖南:
湖南教育出版社,1986:
22-25.
[5]裴燕萍.《从语用原则看广告双关语》.洛阳工业高等专科学院学报,2007(4):
70-72.
[6]王燕希.《广告英语一本通》.北京:
对外经济贸易大学出版社,2004:
65-66
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