创业论坛15单元选择及判断题.docx
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创业论坛15单元选择及判断题.docx
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创业论坛15单元选择及判断题
第一单元
选择题(5题单选,5题多选)2*10
1.Inordertomaximizeyoursuccessasastartup,youneedthefollowingexcept______.
A.agreatidea
B.agreatproduct
C.greatexecution
D.greatwealth
2.Goodstartupideasare______.
A.somethingthatisnoteasytoexplain
B.somethingthefoundersthemselveswant
C.somethingmostpeoplearegoingtothinkit’sbad
D.somethingthefoundersfeelcompelledtoexplore
3.Theuserfeedback-productenginedoesnotinclude______.
A.showittousers
B.productfeatures
C.userfeedback(whattheylike,payfor,recommend)
D.productdecisions
4.Forcofounders,youshouldlookforpeople______.
A.whoisrelentlessandresourceful
B.whobehaveslikeJamesBond
C.whoisanexpertinsomeparticulardomain
D.whoistoughandcalm
5.Whichofthefollowingcriteriashouldnotbefollowedwhenhiring?
A.Setahighbarforhiring.
B.Hireslowly.
C.Maximizethecompensationfornewhires.
D.Makesureeveryonebelieveinthemission.
6.Thetricktogreatexecutionis______.
A.focusandintensity
B.smartandhardworking
C.tosaynoalot
D.totryalot
7.WhichofthefollowingarethelessonswelearnfromGrahaminLecture3?
A.Whatyouneedtoknowtosucceedinastartupisexpertiseaboutyourusers.
B.Startingastartupiswheregaming-the-systemstopsworking.
C.Itgetseasierbutthenatureoftheproblemschange.
D.Shouldyoustartastartup?
...Allyoucandoisguess.
8.Theultimateadviceforwould-bestartupfoundersisto______.
A.learn
B.learnthemechanics
C.trustyourinstinctsatalltime
D.cultivateapositiveattitude
9.Thethingsthatmostpeopledoincorrectlywhenstartingastartupare______.
A.buildingproductinsecret
B.exclusivepresslaunch
C.waitingforusers
D.buyingusers
10.Whichofthefollowingisnotoneofthethreetypesofgrowth?
A.Sticky
B.Paid
C.Referral
D.Viral
判断题2*20
1.Greatexecutionismuchmoreimportantthanagreatideaforastartup.F
2.It’sbettertoinvestinacompanythat’sgoingafterasmall,butrapidlygrowingmarketthanabig,butslow-growingmarket.T
3.It’smucheasiertoexpandfromsomethingthatalargenumberofpeopleliketosomethingthatalargenumberofpeoplelove.F
4.Theuglysideofbeingacompanyfounderincludesresponsibility,beingalwaysoncallandfundraising.T
5.It’sbettertokeepyourstartupgoingfor3-5yearsbeforefailureratherthanfailingquickly.F
6.It’sbettertohaverandomcofoundersthantobeasolofounder.F
7.Youshouldbeproudofhowmanyemployeesyouhaveasanewstartup.F
8.Itissuggestedthatfoundersshouldbeverygenerouswithequitytoemployeesandverystingywithequityforinvestors.T
9.Mostsuccessfulstartupshaveasmallnumberofoverarchinggoalsforthecompany.T
10.Youcanregainmomentumbygivinglongspeechesaboutvisionforthecompanyandtryingtorallythetroopswithspeeches.F
11.Ifyouonlyfollowyourinstincts,thoseinstinctswillultimatelyleadyouastray.T
12.Whatyouneedtosucceedinastartupistounderstandthemechanicsofstartingastartup.F
13.Thedifficultyofbeingasuccessfulstartupfounderisconcealedfromalmosteveryone.T
14.Thereisastrongcorrelationtotheattitudeofthefounderatthebeginninginrelationtohowthingswillturnout.F
15.Thecomponentofentrepreneurshipthatreallymattersisdomainexpertise.T
16.Agoodideashouldreallysolveaproblemandcanbedescribedinonesentence.T
17.Asacompanyfounder,ifyouareinasituationwherethereisaserviceelementofitthenyoushouldgoanddothatserviceyourself.T
18.Inthebeginning,yourealisticallywanttocoverallpartsofthecustomerbasesothatyoucanreallycaterfortheirneeds.F
19.Youwillgetthebestandquickestfeedbackifyougiveawayyourproducttousersandfamily-friendsandthenaskforfeedback.F
20.Stickygrowthistryingtogetyourexistinguserstocomebackandpayyoumoreoruseyoumore(theonlythingthatreallymattershereisthatyoudeliveragoodexperience).T
第二单元
选择题(5题单选,5题多选)2*10
1.AccordingtoPeterThiel,allthefollowingaretheadvantagesofperfectcompetitionEXCEPT______.
A.easytomodel
B.efficientinastaticworld
C.politicallysalable
D.preemptsquestionofvalue
2.AllthefollowingaretheverticallyintegratedcomplexmonopoliesEXCEPT______.
A.Ford
B.AmericanAirlines
C.Tesla
D.StandardOil
3.WhenFacebookstarted,______wasthenumberMarkZuckerbergpublishedexternally.
A.registeredusernumber
B.sendnumber
C.monthlyactiveusernumber
D.grossmerchandisedvolume
4.InJohnGotman’sopinion,______isoneoftheworstthingsthatwecandoinarelationship,andit’sprobablysomeofthebiggestcausesofchurnintheearlystagesofstart-upcompanies.
A.Criticism
B.Contempt
C.Defensiveness
D.Stonewalling
5.WalkerWilliamssuggeststhatthestartupsshouldonlyworryaboutthenextorderofmagnitude.Accordingtothisruleofthumb,whenyouhaveyourtenthuser,youshouldbeworriedabouthowtoserve______users.
A.11
B.100
C.10,000
D.1,000,000
6.Theadvantagesofmonopolyinclude______.
A.incentivetoinnovate
B.stable,long-termplanning
C.deeperprojectfinancing
D.symptomaticofcreation
7.AccordingtoPeterThiel,whichofthefollowingarethecharacteristicsofmonopoly?
A.proprietarytechnology
B.giantmarket
C.economiesofscale
D.branding
8.AccordingtoAlexSchultz,whichofthefollowingstatementsaretrue?
A.Thenumberonethingallthesesocialmediasiteslooktodoistoshowyouthepeopleyouwanttofollow,connectto,sendmessagesto,asquicklyaspossible.
B.ThemagicmomentoneBayisfindingtheuniqueitemthatyouwantedtogetholdof.
C.WhenyoulookonAirbnb,youfindacoolhousethatyoucanstayin,andthat’samagicmoment.
D.Whenyou’relistingyourhouse,thefirsttimeyougetpaidisanamazingmoment.
9.WhatarethethreethingspeopleneedtothinkaboutinSEO(SearchEngineOptimization)?
A.keywordresearch.
B.links.
C.pagerank.
D.payload.
10.AccordingtoWalkerWilliams,whatarethethreewaystotalktoyourcustomers?
A.Meetyourcustomersfacetofaceandlistentothemcarefully.
B.Runcustomerserviceyourselfaslongaspossible.
C.Proactivelyreachouttocurrentandchurnedcustomers.
D.Socialmediaandcommunities.
判断题2*20
1.AccordingtoPeterThiel,theco-founderofPayPalandPalantir,abusinesscreatesXdollarsofvalueandcapturesY%ofX.XandYareindependentvariables.T
2.Thebasiclieyoutellasamonopolyisthatyou’reinaverysmallmarket.F
3.Thenon-monopoliststellaliewheretheydescribetheirbusinessastheintersectionofthesevastlydifferentmarkets.T
4.Forastartup,itisabigmistaketostartwithasmallmarket.F
5.PeterThielthinksthatallhappycompaniesaredifferentbecausetheyaredoingsomethingveryunique.T
6.OneofthethingsthatpeoplealwaysovervalueinSiliconValleyisgrowthrates,andpeopleundervaluedurability.T
7.IfyouendupwitharetentioncurvethatslopesdowntowardstheX-axisandintheendinterceptstheX-axis,youhaveaviablebusiness.F
8.Differentverticalsneeddifferentterminalretentionratesforthemtohavesuccessfulbusinesses.T
9.ForFacebookthemagicmomentisthatmomentwhenyouseeyourfriend’sface.T
10.AlexSchultzthinksofFacebookasviralmarketingsuccess.F
11.Themoreyouhitsomeonewiththesamemessage,thelesstheyconvert.T
12.Thenumberonethingtoconsideraboutemail,SMSandnotificationisclick-throughrate.F
13.Themosteffectiveemailyoucandoisnotifications.T
14.ToKevinHale,theco-founderofWufoo,growthistheinteractionbetweentwovariables:
conversionrateandchurn.T
15.Necessityisthemotherofallinventions,sowhenyouhitthatbreakingpoint,you’llfindawaytomakeitwork.T
16.AtYCombinator,“Dothingsthatdon’tscale”hasbecomeamantraforstartups.T
17.WalkerWilliams,theCEOandfounderofTeespring,thinksthatthere’snosilverbulletforuseracquisition.T
18.WalkerWilliamsrecommendedthestartupstogiveawaytheirproductsforfree.F
19.Theproductyoulaunchwithwillnotbetheproductthatfindsmarketfit.T
20.AccordingtoJustinKan,theco-founderoflivevideoplatformJustin.tv,pressisascalableuseracquisitionstrategy.F
第三单元
选择题(5题单选,5题多选)2*10
1.Whatmakesinvestorsdecidetoinvestinastartupcompany?
A.Isthispersonfriendly?
B.Isthispersonaleader?
C.Doesthispersonhavecommunicationskills?
D.Isthispersonrightful,focused,andobsessedbytheproduct?
2.AccordingtoMarcAndreessen,thefounderofAndreessenHorowitz,whichofthefollowingistheeasiestthingforastartupfounder?
A.Raisingmoney
B.Recruitingengineers
C.Sellingtoenterprisecustomers
D.Gettingadvertisingrevenue
3.Whatpercentageofthecompanyownershipisappropriateforfounderstosellintheearlyroundsoffundraising?
A.15%
B.40%
C.65%
D.80%
4.Whatisabadsign(s)ofaninvestorthatyoushouldavoidworkingwithforyourcompany?
A.Heisveryimpatient
B.Hehasnodomainexpertiseinyourcompany
C.Hedoesnothavearolodexwherehecanhelpyouwithintroductionsforbusinessdevelopment
D.Hesimplywantstomakemoney
5.AccordingtoMarcAndreessen,whichofthefollowingisabigconstraintonatop-tierinvestmentfirm?
A.Time
B.Money
C.Humanresource
D.Opportunitycost
6.Howdoesarelativelyinexperiencedfounderidentifywhothereallygreatpeoplearewhenhiring
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