活动-迪奥沈阳店开业的时尚秀PR方案2008.ppt
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活动-迪奥沈阳店开业的时尚秀PR方案2008.ppt
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EventTitleDiorShenYangBoutiqueOpeningEventEventObjectiveToannouncetheappearanceofDiorbrandToenhancethebrandimageinthelocalmarketToorganizetrunkshowandattractmoretrafficandsalesintheboutique,GeneralDate:
September26th,27th2008Time:
14:
00-18:
00(26th,Sept.)Time:
14:
00-20:
30(27th,Sept.)Venue:
ShenYangZhuoZhanExpectedAttendance:
30guests26thSept.ExpectedAttendance:
90guests27thSept.NumberofVIP:
NumberofSocialite:
NumberofRegularcustomerEventStyleRibbonCuttingwithStarappearance,mediainterviewinthestore,cocktailandtrunkshowinDiorLadyShop,vipcusomershopvisit,GiftProposegiftfortheevent,Rundown-Detailofeventrundown26thSeptember,?
ModelfittingSept.25thDior,Catwalk,LiquidteamsarriveShenyangMeetingwithZhuoZhanmanagementMorningProductionTeamleaveBeijingAfternoonArriveShenyang22:
00Move-inZhuoZhanShoppingMall,andstartsetupSetp.26thModelandstylistteamflytoShenyangAirportpickupfromairporttovenuerehearsalinDiorLadyshopNoontime:
CelebritiesarriveShenyangAirportpickupfromairporttovenueRestinZhuozhanshoppingMallVIProom(BTC)12:
00Production,AV&lightingsetupfinishCateringarrivethevenue,andstartsetup13:
00CateringfinishsetupRibbonCutting-flowersarrivethevenue,preparing14:
00Allpartiesstandby14:
30MediaandVIPsstartarriveatDiorHouse,DrinksandcanapestartserveWelcomeandintroducetoDiormanagement15:
00RibbonCuttingceremonyChampagnetoastStartvisitingshop,mediainterview16:
00Interviewfinish,andallguestsseatinginDiorLadyshop16:
15Truckshowstarts16:
35TruckshowfinishDoorgiftsdistribution,DrinksandcanapestilltobeseriveinDiorhouse18:
30Eventfinish,Rundown-Detailofeventrundown27thSeptember,Sept.27th10:
00Allteamarrivevenue11:
00Modelarrive12:
00Cateringarrivevenueandstartprepare13:
00Allteamstandby14:
00FirstroundGueststartarriveDiorHouseDrinksandcanapestartserveDiorstaffsleadtheguesttoDiorLadyshop14:
30Truckshowstart14:
50Truckshowfinish16:
00FirstgueststartleaveDiorladyshop16:
00SecondroundguestStartarriveDiorHouseDrinksandcanapestartserveDiorstaffsleadguesttoDiorladyshop16:
30Truckshowstart16:
50Truckshowfinish18:
00SecondroundgueststartleaveDiorladyshop18:
00ThirdroundgueststartarriveDiorHouseDrinksandcanapestartserveDiorstaffsleadguesttoDiorladyshop18:
30Truckshowstart18:
50Truckshowfinish20:
30Truckshoweventfinish,InvitationPleaseuseParisformatasyourinvitation-PleaseseeGraphicCharterforPressDocumentsguideline(Seeattachmentfilereferringpage15)-PleaseusebothEnglishandyourownlanguage,Dior(SILVERSTAMPEDLOGO,HORIZONTALLYCENTERED),PaperCoverandBackCoverpaper:
Chromolux700Blancultrabrillant1face300grs(whiteandshinypaper)130mm(Height)*180mm(Width)Inside2pagespaper:
Curioustouchsoftblancneige300grs(whitepaper)130mm(Height)*180mm(Width)FontSilverstampedtext45Helveticafontandfontsize10ptSilverstampedaddress/45HelveticaLight/fontsize9ptTextandaddressandRSVPmustbecenteredhorizontally,Media-Openingadfornewspaperetc.-Outdoormedia(ifany)fornewboutiqueopening-Providebothdayandnightpicturesoftheoutdoorsite.,VenuePhotoAtLeast2-3OptionsofYourComingEventVenue-DescribeYourVenue,(,VenueRenderingbasedonyour1stoption-FloorPlan-RenderingUserealenvironmenttodotherendering-Specialarrangementshouldbeapprovedbyregionalvisualmerchandisingteam,MainEntrance,TangoSquareTent,DiorLadyShop,ModelwaitinginDiorstorageroom,Beforethetruckshow,Model,hairstylists,makeupartistsarepreparingon5thfloor,DiorTruckshow,DiorLadyShopfloorplan,ModelNumberofModels12femalemodels4malemodels,Looks-Allthelookswillbeshown,MenuPleaselistyourmenuanddrinks,CocktailMenuColdCanaps烟熏三文鱼卷配柠檬酸奶油Smokedsalmonrouwithlemonsourcream鹅肝配面包卷和腌制苹果Gooseliverpralinewithtoastedwalnutbreadandconfitapple鱼子酱配海苔饼干BelugaCaviaronSeaweedBiscuitHotCanaps海鲜一口酥Seafoodvolauvent炸意式南瓜芝士调味饭团Friedrisottoballwithpumpkinandgorgonzola迷你香草小牛排配芒果萨萨MiniherbedvealschnitzelwithmangosalsaDessert歌剧蛋糕Operacake蓝莓迷你芝士蛋糕WildBlueBerryCheeseCake,*ProposedmenufromShenyangSheratonhotel*320RMBeachperson(p.s.50and120personminimumchargeon26thand27thSept.)*Quotationincluded:
Mineralwater,orangejuice,wineandchampagneglassesandcateringfee.,BudgetBreakdownVenueProductionInvitationModelandetc.,SaleTargetLocalCurrency:
Euro:
PostEventReportwithPhoto:
SubmiteventphotototheFarEastwithin2days,
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- 活动 迪奥 沈阳 开业 时尚 PR 方案 2008