小米公司SWOT分析(英文版)Word文档下载推荐.doc
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小米公司SWOT分析(英文版)Word文档下载推荐.doc
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Averycommonname"
Xiaomi"
butwehavenevermediocre,becausetheXiaomipersoniscomposedfromthedomesticITcompanies,MicrosoftGoogle,JinshanMaster,donotthinkthattheywillonlyplaytotheirtalentsinfrontofthecomputer,therealgeniusandexpertwillletyoucanfeeltheircreativeatanytime.
2.TheoriginofthenameofXiaomi
LeiJunintroducetheoriginofthenameofXiaomi,saidXiaomipinyinisMi,thefirstisMobileInternet,XiaomitodomobileInternetCo;
followedbymissionimpossible,Xiaomitocompletecannotcompletethetask;
ofcourse,wewanttoconquertheworldwithXiaomiandrifle.Finally,wehopethat"
thesweetnameXiaomi"
becomefriends.Inaddition,XiaominewLOGOupsidedownisaheart,alittlebit,meansthatallowstheusertosaveadessert.
3.ImportanteventsofXiaomi
In2010October-2011yearinJulyin2011Augustresearchanddevelopmenttocompleteclosureofresearchanddevelopment.
InAugust16,2011,XiaomimobilephoneconferenceheldinBeijing798ArtCenterD·
PARKBeijingclub,officiallyreleasedXiaomimobilephone.
InSeptember5,2011theXiaomimobilephonebegantoacceptonlinebooking.
InOctober20,2011theXiaomimobilephonebeganformalsale.
InMay29,2012,thecompanythroughthebookingandsalesofXiaomimobilephonetelecommunicationedition,sold100000units.
InJune26,2012,thecompany'
schairmanandCEOLeiJunannounced,thecompanyhascompletedanewroundoffinancingof$216000000,thisroundoffinancingthecompanyata$4000000000valuation,investorsarethetopinternationalinvestmentcompany,butdidnotdisclosethespecificname.
InFebruary5,2013-2month16days,10noon,Xiaomimobilephone2,1sopenpurchase.
InFebruary14,2014,redmobilephone(TelecommunicationsEdition)published,andinFebruary20thwillbeofficiallyopenedonsale,atthesametime,Xiaomi3TelecomversionwillalsobelaunchedinFebruary25th.
InApril22,2014,thecompanyandtheXiaomidomaintotheoriginaldomainnameX,theaccesswillbeautomaticallyjumptoanewdomainname.
4.MainbusinessesofXiaomi
Mchat
Mchat,XiaomiproductionofaspanofiPhone,Android,Symbianmobilephoneplatform,mobile,Unicom,crosstelecomoperatorsinthemobilephoneterminalfreeinstantmessagingtool,throughthemobilephonenetwork(WiFi,3G,GPRS),cantellyoumchatcontactinformationcommunicationinrealtime,takepicturesandaudio,onlyconsumptionofnetworkflow.
1)Freenews:
mobilephonemessagetosavemoneyandeffort.
2)Realtimestate:
thatisinput,andcanknowwhetherthemessageisreceived,whethertohavesee.
3)Freefiletransfer:
nolongerhardtyping.Withourgraphhavealook.
4)Xiaominetworkinterworkingandhaveaconvenientcommunicationwiththeworld.
5)Friendsshare:
wehaverecentlywhatinterestinggossip?
Don'
tout!
MIUI
MIUIisaAndroidmobilephoneoperatingsystemthecompanycustomized,MIUIfornativeAndroidsystemmorethan100improvements,inJune1,2010officiallyreleased,userscovering23countries,highlymobilephonefancierchase.
MIUIdevotestothemostextremeintheintelligentmobilephonecallsandtextmessagesforexperience,theoriginalfeaturesoftheMIUIinterfacesystem,theperfectmatchingoftheChinatheusehabitoftheuser,isChinafirstInternetdevelopmentmodeofmobilephoneoperatingsystemdevelopmentteam,accordingtothefeedbackofMIUIcommunityfancierimprovement,weeklyupdateiteration.MIUIhastheworld'
slargestmobilephonethemelibrary,changingthemeofindividualityandlockscreenmode,cancarryoutlocalcustomflexible.
Xiaomimobilephone
Xiaomimobilephoneisspeciallydesignedformobilephonefancierlevelcontroltocreateahighqualityintelligentmobilephone.LeiJunisXiaomi'
schairmanandCEO.DesignofIDmobilephoneallbyXiaomifromwithinMotorolahardwareteam,mobilephoneproducedbyFoxconnandYingHuadafoundry.MobilephoneoperatingsystemusestheMIUIoperatingsystemindependentresearchanddevelopmentofXiaomi.Xiaomimobilephoneisexpectedin2011October,thepriceof1999yuan,mainlyforthecrowdforthemobilephonefancier,theon-linesalesmode.
Xiaomimobilephoneappearanceisstraightfulltouchscreen,CPUhighpass1.5GHzdualcoreprocessor,ascreenresolutionof480x854Sharp4inchLCDscreen,usingthecapacitiveTaiwanTPKproductionforiPhonedeliverytouchgroup,theshellcolorisblacktosupportthereplacementofavarietyofcolor.
II.SWOTanalysis
1.Strengths
1)Clearmarketposition.Onthecurrentmarket,thevastmajorityofmobilephonearefacingthecommonconsumer,thefunctionofmobilephoneismainlyfortheuseofuserexperienceanddesign.However,thereareahugenumberofpeoplekeepingonplayingmachine.Theproudownersofbrushingmobilehaveabigdoubt.theycannotfindareallysuitablemobilephone.Xiaomicompanyfoundthispoint,sotheydesignedamobilephonefortheseproudowners.
2)Theexcellenttechnicalandmanagementteam.TheXiaomicompanysetupbytheformerGoogle,Microsoft,Jinshancompany,ThedesignersofmobilephonearefromtheMotorolahardwareteam.Manymanagersandthetechnicalpersonnelofwell-knownenterprisesmakestheXiaomicanbebettertocooperatewiththeothermanufacturersandgetmoresupportofthecompleteandexcellenttechnology,thislayagoodfoundationfortheappearanceoftheXiaomimobilephone.
3)Fastandeffectivesales.TheXiaomiissalingonline,theofficialwebsiteofXiaomiwillbecomethemostimportantsalechannelsinthefuture.Atthesametime,XiaomicompanyhastheirownlogisticsRDFexpressofVANCL.Xiaomimobilephonechoosee-commercesales,andrelyonresourceadvantage,withthehelpofplatformandLogisticsinthejinshancompany.
4)StrongconfigurationandMIUI/Androiddoublesystem.thefastestBinuclearintelligentmobilephone.Inthehardwareconfiguration:
dualcore,largescreen,highbattery,agoodsignalfourcharacteristics.Usingfast1.5GHzdualcoreCPU,Adreno220graphicschip,andtheconfigurationofthe1GBRAMmemory,4GBmemory,supportfor32GBMicroSD.SostrongcollocationmakesXiaomimobilephonewhetherdailyapplicationsorgamescanrunsmoothly.Atthesametime,italsoequippedwithlargecapacitybattery1930mAhwhichmakestheXiaomimobilephonehasnotweakerthantheEnduranceoftheinternationalwell-knownbrandmobilephone.
5)Design:
nodesignisthebestdesign.Noredundantdesign,thesimpleappearanceisthefeatureofXiaomi.throughtheXiaomilooksverystraightandnarrow,butitisperfectinsomedetails.thefirstone,thebackofXiaomiphoneismadefrommattermaterial.itisnoteasytoleavefingerprints.theotherone,thefeelingofhandholdingisgood.Inaddition,itcancelsthesearchbutton,thisdesignenhancesthepracticabilityofmobilephone.
6)ThePriceadvantage.ThepriceofXiaomimobilephoneisverysubstantial.ThemobilephonewillbesoldontheonlyonlinesalesonthewebsiteofXiaomi,VANCLsupportthewarehousinganddistributionofXiaomimobilephone.BecauseoftheInternetmarketingmode,Xiaomimobilephonesavedtheaftermarketandchannelcost.Comparedwiththetraditionalmobilephoneindustry,whichwillsavealotofcostofstoresandemployee.Itisbecauseofthisnewchannel,Xiaomicompanyexpensesalargenumberofexpensivedrumbeatingcostsandchannelcosts,Xiaomicompanycontrolsthepriceofhighallocationofmobilephonein1999yuan.Ontheotherhand,thetraditionalmobilephoneindustryisalsovisibleforstores,channelsandotherfactors,thismakestheadditionalcostofmobilephonetorise,andthispartofcostisvirtuallypassedontoconsumers.
2.Weaknesses
1)latestart,lowbrandvalue
Xiaomicompanyhasjustsetupmorethanfouryears,whenSamsung,iphoneandothersmartphonesoccupiedmostofthemarket,itsuddenlyappeared,marketshareisobviouslyinsufficient,agrainofricelightcannotcoverthemobilephonegiant'
sbrightmoon,Xiaomi’sreputationintheheartsofthepublichavenotbeenabletoestablish.
Xiaomimobilephoneproductionenterprisesbrandawarenessisnotverystrong,thereisnoaspecialdepartmentsetupstudyandthespecializedpersonnelbrandvalue,nomulti-channelstoenhancebrandpublicityandbrandvalue.Inthemindsofcustomersdidnotestablishaclear,uniquecorporatebrandimage,didnotusebrandvaluetotheideaofexpandingthemarket.
2)Technicallimitations,lackofmanagementandcontrolhardware
Xiaomicompanyisnotahardwaremanufacturer.Intheprevious
time,ithasfocusedonthedevelopmentofonlinecommunitiesandmobileoperatingsystems.Inthefaceofforeign
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