商务英语写作 全套课件(上)PPT课件下载推荐.pptx
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商务英语写作 全套课件(上)PPT课件下载推荐.pptx
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essentialqualitiesofbusinesswritingToenableSstobecomeawareoffunctions&
essentialqualitiesofbusinesswritingTodoexercisesbyusingfunctions&
essentialqualitiesofbusinesswriting,EffectiveBusinessWritingCriteria,Completeness,Concreteness,Clarity,Conciseness,Correctness,Courtesy,6Cs,2.Poorinyourletteryouclaimedthattenteasesweredamagedinshipment3.Poor-Youobviouslymadeamistakebysendingusthewronggoods4.Poor-Wenowgrantyoupermission,vs.,CourtesyDiscourtesy,UsepolitewordsBeequalUsetrustfulwordsAvoidindignationNeverbehavelikeabossPositive,InformalorrudeBesuperiorUseimplicitwordsAccusereadersUsedemandingtonesNegative,Comparethefollowing:
ThisletteristoinformyouofanimportantchangeinourpolicyconcerninginsuranceWevereceivedyourletterclaimingthattentea-setsweredamagedduringshipment.,Sinceyouareourregularcustomer,wearewritingtoletyouknowaboutourimportantpolicychangeininsurance.Wevenoticedinyourletterthatadamageto10tea-setsinshipmentwasfound.,Comparethefollowing:
Youobviouslymadeamistakebysendingmethewronggoods.WearepleasedtograntyoupermissionWhatyoumakeisthemostsuitableonetoourrequirement.,Thankyouforyourpromptdelivery.However,thegoodsreacheduswerenottheonesweordered.WearepleasedtoofferyouafavorWefindboththepriceandqualityofyourproductssatisfactory.,Positives,vsNegatives,Confident:
WearesureyouwillbesatisfiedDirect:
PleasesubmityourapplicationCooperate:
WeagreewithonpartbutEncouraging:
Alargesizeoforderwillhelpreducethecostofproduction.,Disappointed:
WehopeyouwontbedissatisfiedIndirect:
PleasedonotbelateinsubmittingDecisive:
WecannotcomplywithCritical:
Becauseofthesizeofyourorderistoosmall,ourprofitabilityislow.,We/Iattitude,Youattitude,Alargesaleofourproductswillmakeourcompanymoreprofitable.WeareinneedoffundandyoumustpayWecannotofferyouanyrefundObviouslyyouforgettellingusthecolor,AgoodsaleoftheproductswillbenefityouTomaintainyourexcellentcredit,pleaseremitYoucouldobtainarefundifPleaseindicateyourchoiceofcolor,Correctness,Correctgrammar,punctuationandspellingarebasicrequirementsforbusinesswriting,Inaddition,correctnessmeanschoosingthecorrectleveloflanguage,andusingaccurateinformationanddata.,Conventional,vsBusinessJargon,ImproveAwareReadPaySenditbackTryWe/thecompanyFinallyThenReceiveThismonth,AmeliorateCognizantPeruseRemunerateReturnsametoofficeEndeavorThesubjectcompanyInthefinalanalysisInthattimeframeInreceiptofinstant,Complicated/generalvsSimple/concrete,InterrogateSubsequenttoWithregardtoInstituteBekindenoughUnderdateofSoonAlargevolumeContactyou,AskAfterAboutStartPleaseOnMay15Anorderupto$354Call/write/fax/visit,Thefollowingparagraphcontainstoomanywordsforthemessage:
Thefirstmainpreventionmethodthatcanhelpourcompanyeliminateemployeetheftistoperformpre-employmentscreeningofallapplicantsforpositionswithourcompany.Thiscanbeamajoraidtoourcompany.WhichscreeningtechniqueusedinthehiringprocessisaveryimportantdecisionbecauseitwilleitherdecreasetheamountoftheftorevenIncreaseitifwearenotcarefulinhiring.Weneedtohireapplicantsforpositionswhohavetheproperworkskillsrequiredforthepositionsandforbeingsuccessfulinthejobs,andapplicantswhohavejob-relatedvaluesinareassuchasintegrity,service,andsafetytoensurethatthereis,Thesamemessageisconveyedinthissingle,shortsentence:
Thefirstmethodofeliminatingemployeetheft,inourcompanyistoscreenapplicantssowehirecandidateswhohavetherequiredworkskills,aswellasintegrity,serviceorientation,andconcernforsafety.,Clarity,Claritytellsthereaderexactlywhatheorshewantsandneedstoknow,usingwordsandaformatthatmakeyourwritingstotallyunderstoodwithjustonereading.Short,familiarwordsandsimple,shortsentencesratherthanlong,difficultwordsandcomplex,longsentencesarebetterforthispurpose.,Comparethefollowings:
Theyhaveadecidedadvantageinregardtofreight.TheyinformedMessrs.SmithandRichardsonthattheywouldreceiveananswerinafewdays.,TheyhaveadecidedadvantageinregardtofreightchargesMessrs.SmithandRichardsonhavebeeninformedthattheywouldreceiveananswerinafewdays.,Concreteness,Yourwritingshouldbevivid,specificanddefiniteratherthanvague,generalandabstract,especiallywhenyouarerequiringaresponse,solvingproblems,makinganofferoracceptance,etc.,Examples,Ourapplesareexcellent.Ourapplesarejuicy,crispyandtender.(Concrete)SmithtonCompanyisourbigbuyer.SmithtonCompanydidmorethanonemillionUSDworthofbusinesswithusin2004.(Concrete),Completeness,Allnecessaryinformationanddatainthemessageshouldbeincludedbecausetheyhelpgetreceiversresponsesandachievedesiredobjectives.Anincompletemessagemayresultinincreasedcommunicationcosts,lossofgoodwill,sales,andvaluedcustomers,costofreturninggoods,andwastedtimetryingtomakesenseoutoftheincompletemessage.,Thinkaboutit!
Supposeyouarewritingalettertoyoursuppliertellinghimthathisgoodswerenotdeliveredontime.Whatkindofinformationshouldyouincludeinyourletter?
Necessaryinformation,Remindinghimofhispromiseoftimelydelivery.WhatlosseshasthiscausedyouAskingforcompensationifthereisanyagreementonthat.Expectingnosuchthingwillhappenagain.,Revisethefollowing,ItisimperativethatyoureplyatonceOurproductsarenotdefectiveWritetousandtellushowmuchyouenjoythegoodsItwouldincreaseourcostifyourefusetomodifytheplan,Thegoodswhichwereorderedbyyoulastmontharegoingtobeshippedsometimenextweek.Theywillhavemanyfinefeatureswhichyouaresuretoenjoy.Ifyoufindanythingunsatisfactory,donothesitatetoinformus.,StructuralPartsandStylesofBusinessLetters,Objectives:
TogiveabriefintroductiontostructuralpartsandstylesofbusinesslettersToenableSstobecomeawareofstructuralpartsandstylesofbusinesslettersTodoexercisestofamiliarizethestructuralpartsandstylesofbusinessletters,1.StructuralPartsofBusinessLetters,Abusinessletterhaseightstructuralparts:
(a)theheading(letter-head),(b)thedate,(c)theinsideaddress,(d)thesalutation,(e)thebodyoftheletter,(f)thecomplimentaryclose,(g)thesignature(handwrittenandthentyped),and(h)anyaddednotations.,1.1.Heading(信头),Sample:
GoldenTradingCompanyLtd.34NorthernAvenue,NewYork,U.S.A.Tel:
1234567Telex:
2345667GBCFax:
4455666,1.2.Date,Therearedifferentwaysofwritingthedate.Thefollowingtwoarerecommended.,September15,199415September1994(NotetheOmissionofthecomma),1.2.Date,Sample:
SKYVIEWENTERPRISES7111TerrazoPlaceSarasota,Fl33031(813)5981026January20,1995,1.3.TheInsideAddress(封内地址),Examplesoftheinsideaddress:
(1)ToanindividualinacompanyMr.GeorgeF.MooreAdvertisingManagerPrice&
Patterson234SeventhAvenueNewYork5,NewYorkU.S.A.,1.3.TheInsideAddress(封内地址),Examplesoftheinsideaddress:
(2)ToananonymousofficialinthecompanySalesManagerOfficeSystemsPtyLtd124OakStreetChatswoodNSW2067Australia,1.3.TheInsideAddress(封内地址),Examplesoftheinsideaddress:
(3)ToacompanyMessrs,Kato&
Co.,Ltd2Nichome,GinzaNishiChuo-ku,Tokyo,1.4.TheSalutationHerearesomewaystowritethesalutation.,DearSirs/GentlemenDearSirDearMadamDearMrSmithDearMrsSmithDearMissSmithDearMsSmithDearJohn,toacompanytoamanifyoudonotknowhisnametoawomanifyoudonotknowhertoamantoamarriedwomantoanunmarriedwomantoamarriedorunmarriedwomantoafriendorsomeoneyouknowwell,1.5.TheBody,Thebodyoftheletteristhemessagethatthewriterhastoconveytotherecipient.,1.6.TheClosing,Noticethefollowingchart,whichgivestheappropriatecomplimentaryclosetousewithvarioussalutations.,1.7.Signature,Thesignatureisthesignednameormarkofthepersonwhowritestheletterorthefirmwhichheorsherepresents.Itiswrittenininkimmediatelybelowthecomplimentaryclose.Tosignwitharubberstampisaformofdiscourtesy.,1.8.Notations(记号,注释),1.8.1.ReferenceNumbers(文号),Sample:
INTERCITYBANKPlc58JalanThamrinJakartaIndonesiaTelephone375018Telex6756,Yourref:
Ourref:
PL/fh/246,Mr.SBasukiJakartaFurnishings7JalanArjunaJakarta,12January1987DearMrBasukiOfficefurnitureWeareexpandingourofficesinJakartaandwewillneedextradesks,lights,chairsandfilingcabinets.Pleasesendusyourcataloguewithyourprices,sizesandcolorsfortheseitems.Yourssincerely(Signature)PP.MrPeterLongManager,TheAttentionLineTheSubjectLineIdentificationInitialsEnclosureCarbonCopy“PerPro”SignaturePostscript(附言)Sample:
Hillside,P.S.toseeyouattheAnnualSalesMeetingatthePlazaonJanuary10.,P.S.Iunderstandthespecialentertainmentisgreat.,2.FormatsorStylesofBusinessLetters,FullBlockStyle(完全平头式)BlockStyle(平头式)ModifiedBlockStyle(改良平头式)Semi-indentedStyleorSemi-blockStylewithIndentedParagraphs(混合式),Exercise,1.PleaseCorrectthemanymistakesinthefollowingletterandseparatethemessageintotwoparagraphs.,Exercise,ELECTRICALAPPLIANCESCO.P.O.Box3259XXXX,XXX22thJanuary199.TheManagerMessrs.Clarke&
.SmithCo.Ltd.68HighStreetLondonEC4EnglandDearSirWethankyourletterof17thJanuary,askingusdetailsandpricesofourelectricheaters.Wearepleasureinenclosingourlatestpricelistandcatalogue,togetherwithModelX-4sdetails.Pleasedonotreluctanttowritewhenyourequirefurtherinformation,whichshallalwayshaveourbestattention.,Yoursfaithfully,ElectricalAppliancesCo.Ltd.Manager,Answer,Unit2Ap
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