样本案例分析1.ppt
- 文档编号:18862225
- 上传时间:2024-02-02
- 格式:PPT
- 页数:30
- 大小:533.50KB
样本案例分析1.ppt
《样本案例分析1.ppt》由会员分享,可在线阅读,更多相关《样本案例分析1.ppt(30页珍藏版)》请在冰点文库上搜索。
1CaseStudyNorthlakeBookstore:
BenchmarkingforPerformanceEvaluation2Content.Caseoverview.StrategicobjectivesofNorthlakeBookstore.BenchmarkinganalysisfromfourperspectivesofBSC.Summaryofstrengths&weaknesses.Threestepsforimprovement3.CaseoverviewTextbooksalesforthisfallhaddecreasedfromthepriorfallsalesWendy-ManagerChuck-BossInSeptember2004ProblemWhoWhenWhereInNorthlakeBookstoreWhattodoWhattodoEmploybenchmarkinganalysistofigureoutthereasonsbehindthepoorperformanceThenidentifyhowtosustaintheexcellenceandimprovetheinferiorperformanceFurthermore,determinealong-termactionplanforimprovement4.StrategicObjectivesofNorthlakeBookstoreExcellentServiceToprovideserviceexcellenceforthestudents,faculty,staff,alumniandguestsoftheUniversityStrategicObjectivesAprofitcenterTocontributetotheoverallprofitabilityoftheUniversityaswellasbeingefficientandcontrollingcosts.ToachievehighcustomersatisfactionToattainhighprofitability5CartonsprocessedperemployeehourEmployeesatisfactionEmployeeTurnoverLearningandgrowthInventoryturnoverTextbooksell-throughDaystextbooksinReceivingareaNumberofhrsstoreisopenperWeekInternalprocessCustomersatisfactionPercentageoftextbooksavailableFirstDayCustomerQueuingtimeatRegistersCustomerGrossmarginratioTotaloperationexpensesratioSalespersq.ft.ofspaceRatio:
sellingtostoragespaceSalesperFTEemployee/studentFinancialStrategyObjectiveLevel2IndicatorsLevel1PerspectivesLevel0ObjectivesFromstrategytoaction-onthebasisofBSC61.0027.73Aggregate0.061.7311/31/51/5Learningandgrowth0.174.67311/31/3Customer0.43125313Financial0.349.33531/31InternalprocessNormalizedaverage*TotalLearningandgrowthCustomerFinancialInternalprocess1=equalimportancetobothelementsinthematrix3=moderateimportanceofoneelementcomparedwithanother5=strongimportanceofoneelementcomparedwithanotherTheAnalyticalHierarchicalProcess(AHP)*Normalizedaveragesarecalculatedbydividingtherowtotalsbytheaggregate.7Quantitativeanalysis:
TheresultofhierarchicalanalysisshowsFinancialisthemostimportantmeasuretorealizethestrategy.Qualitativeanalysis:
NorthlakeBookstorefacesthreatfromonlinetextbookvendorsDonationsandgiftstotheUniversityweredownThus,inashortterm,wedecidetopaymoreattentiononimprovingtheprofitabilityofNorthlake,i.e.toemphasizeitsroleasaprofitcenter.8III.BenchmarkingAnalysisFinancialperspective9III.BenchmarkingAnalysisFinancialperspectiveAdvantages$313$1,338$1,025SalesPerFTEStudent14.4%20.80%6.40%SalesChangeFromPriorYear5.6%12.1%6.5%NetIncome-3.2%16.9%20.1%TotalOper.Expenses(asa%ofsales)1.7%27.50%25.80%GrossMarginRatio-1.7%72.5%74.2%CostofGoodssold(asa%ofsales)GAPNorthlakeBMK(Average)10Financialperspective-0.70%1.20%1.90%RentExpenses(asa%ofsales)-0.1:
13.3:
13.4:
1Ratio:
SellingtoStorageSpace-$475$1,112$1,587Salespersq.ft.ofsellingspace-$488$741$1,229Salespersq.ft.oftotalspaceGAPNorthlakeBMK(Average)MeasuresAboutSpaceUtilizationSalespersq.ft.Salespersq.ft.ofspaceshouldofspaceshouldbeincreasedbeincreasedMakebestuseMakebestuseofitsspaceofitsspace0.049%0.477%0.429%LaborExpensesperFTEEmployee-3.726.430.1#ofFTEEmployees-0.3%12.6%12.9%LaborExpenses(asa%ofsales)-$61,541$383,124$444,665SalesperFTEEmployeeGAPNorthlakeBMK(Average)MeasuresAboutEmployeesIncreaseSalesIncreaseSalesperemployeeperemployeeReducelaborReducelaborexpensesperexpensesperemployeeemployee11ProductLineProfitability11.7%8.2%47.00%36.7%Clothing6.3%12.5%37.60%33.2%Supplies&sundries6.5%3.3%23.70%21.3%Software&accessories7.8%3.3%4.60%7.3%Computerhardware3.0%2.5%30.90%28.5%GeneralBooks13.4%20.7%36.30%33.7%UsedCourseBooks4.7%2.0%22.50%23.70%Custommaterials46.7%47.5%23.40%21.4%NewCourseBooksNorthlake%ofsalesBMK%ofsales(average)NorthlakeGrossMarginBMKGrossMargin(average)ProductLineHigh-marginProduct:
High-marginProduct:
Trytoincrease%ofsalesforTrytoincrease%ofsalesforusedcoursebooksusedcoursebooksandandSSuppliesupplies&sundriessundriesSustaintheadvantageinthemarginofsuchproductsSustaintheadvantageinthemarginofsuchproductsLow-marginProductLow-marginProduct12Asahigh-marginproductline,usedtextbooksshouldbesoldmore.PayattentiontousedtextsalesUsedTextSales:
asa%ofCourseBookSalesUsedTextSales:
asa%ofNewTextSales28.23%41.49%BMK(Average)20.70%28.70%Northlake-7.53%-12.79%GAP13PricegapbetweenNorthlakeandOnlineVendors2.070.950.2-0.41Gap58.7663.0478.8378.43BMK(Average)60.8363.9979.0378.02Northlake2004Fall2004Spring2004Winter2003Fall146.70%3.10%Average12.10%1.90%NorthlakeCampusContrib.asa%ofSalesOnlineSalesasa%ofTotalSalesWheredothesalescomefrom?
0.00%0.00%2.00%2.00%4.00%4.00%6.00%6.00%8.00%8.00%10.00%10.00%12.00%12.00%14.00%14.00%OnlineSalesasa%ofOnlineSalesasa%ofTotalSalesTotalSalesCampusContib.Asa%ofCampusContib.Asa%ofSalesSalesNorthlakeNorthlakeAverageAverageAsasolidshopinsidetheuniversity,NorthlakeBookstoredoesntneedtoperformaswellasAmazononwebsales.Northlakecanincreaseitsonlinesaletotheaveragelevel.15InternalprocessperspectiveInventoryTurnoversAnalysisExternalComparisonClothingSupplies&sundriesSoftware&accessoriesHardwareTotalBooksGeneralBooksTotalCourseBooksUsedCourseBooksNewCourseBook2.62.75.59.25.21.65.75.85.4BMK(Average)3.11.93.913.79.11.89.49.59.1Northlake0.5-0.8-1.64.53.90.23.73.73.7GapNotice:
InventoryTurnoversofSoftware&accessoriesandSupplies&sundriesarelowerthanaveragelevels.16InternalComparisonInternalprocessperspectiveDaystextbooksinreceivingareaisincreasingNorthlakesopenhoursarelessthanaveragelevelTextbookSell-Throughisincreasingyearbyyear17CustomerPerspectiveFacultysatisfactionisincreasingCustomerQueingtimeisdecreasingProductsavailableratioishighandincreasingyearbyyear18CustomerPerspectiveOne-stopback-to-schoolshopping:
Providevariousproducts,GetfreshmenreadyforthefirstdayRealexperience:
Asasolidshopinthecampus,itprovidesrealexperienceforcustomersCloserelationshipwithcustomers:
Hirestudentsaspart-timeemployees,whoarefamiliarwiththecustomers(i.e.students)KeyAdvantages19Learning&GrowthPerspectiveImprovementoftheImprovementoftheworkingefficiencyisrequiredworkingefficiencyisrequired20Learning&GrowthPerspectiveEmployeeTrainingHoursperyearRegularMeetingFrequencyFrequencyofEmployeeBeingRewardedEmployeeTurnoverEmployeeSatisfactionSurveySetUpNewMeasures21.SWOTStrengthSteadysourceofcustomersRealexperienceforcustomersCloserelationshipwithcustomersGoodperformanceinprofitabilityinthepast3yearsWeaknessOnlinesalesStaffmarketingabilitiesSpaceutilizationLateorinaccurateordersOpportunityNewbusinesslinesPotentialonlinecustomersThreatOnlinetextbookvendorsandpublishersIncreasingcostsoftextbook22Three-yearObjectivesOne-yearObjectivesThree-monthObjectivesProvideServiceExcellenceSustainGoodProfitabilityRealizeanet-income-increaseof15%thanpriorfiscalyearAttainthesamelevelofNetIncomeaspriorwinter.ThreeStepsforImprovement23Three-monthPlans12.5%6.3%Supplies&Sundries(%ofSales)62.8%11.7%Clothing(%ofSales)100%TotalSales4.7%Custommaterials(%ofSales)100%46.7%NewCourseBooks(%ofSales)6.5%Software&Accessories(%ofSales)ToOptimizeProductMix4%7.8%ComputerHardware(%ofSales)20.7%13.4%UsedCourseBooks(%ofSales)3.0%GeneralBooks(%ofSales)TargetCurrent24Three-monthPlansIdentifywhatcustomersneedthroughsurveysIdentifybest-salesproductthroughanalyzinghistoricalstatistics12.5%6.3%Supplies&Sundries(%ofSales)ToOptimizeProductMixReducethe%ofhardwaresalesZeroInventoryHardwareonlyforneworders4%7.8%ComputerHardware(%ofSales)Advocatetheuseofusedbooksfortheenvironmentprotection(throughadvertising,cooperatingwiththestudentsassociationfortheenvironment)Givebookmarksorpostcardsasgiftstothosewhobuysixormoreusedbooksatatime20.7%13.4%UsedCourseBooks(%ofSales)ActionsTarget*Current*Wedecidethetargetaccordingtobenchmark*Wedecidethetargetaccordingtobenchmark25Three-monthPlansAnalyzehistoricaldataandpredictdemandatthebeginningofeverysemesterIntroduceJITconceptintodailyoperation5.53.9InventoryTurnovers-Software&accessories2.71.9InventoryTurnovers-Supplies&sundriesTrainingcoursesinreceivingandcategorizingbooks710DaysTextbookinReceivingAreaToImproveInventoryManagementActionsTarget*Current*WedecidethetargetaccordingtotheBMKorNorthlakesgoodperformance*WedecidethetargetaccordingtotheBMKorNorthlakesgoodperformanceinpastyearsinpastyears26ActionsTarget*Current$444,665$383,124SalesperFTEEmployeeArrangeregulartrainingcoursesforemployeesShoppingGuides-SalesSkills,Smilingfrom3metersWarehouseWorkers-MorefamiliarwithunloadingprocessCashiers-Recognize&receivemoneyfasterandmoreaccuratelyImprovestaffincentivesystem,binesalarywithsales3.83.3CartonsProcessedperEmployeeHourToImprovetheEmployeeWorkingEfficiencyThree-monthPlans*WedecidethetargetaccordingtoBMK*WedecidethetargetaccordingtoBMK27ToLowertheLaborExpensesHiremorepart-timeemployeesHirestudentsaspart-timeemployees-Lowlaborexpenses-Knowwhatthecustomersneed-Builduponcustomerrelationship0.770.3Part-time/full-timeemployeesToImproveOrdersManagementMorecommunicationswithfacultyinbookordersaccuracyTBDTBDOrdersAccuracyActionsTargetCurrentThree-monthPlans28One-yearPlansContinuethethree-monthactionsNewWaystoRealizeProfitsMakebetteruseofitsspace-Createa“ReadingBarReadingBar”insidethebookstoreDevelopNewBusinessLines-ProvideserviceslikecoffeeandinternetMakebetteruseo
- 配套讲稿:
如PPT文件的首页显示word图标,表示该PPT已包含配套word讲稿。双击word图标可打开word文档。
- 特殊限制:
部分文档作品中含有的国旗、国徽等图片,仅作为作品整体效果示例展示,禁止商用。设计者仅对作品中独创性部分享有著作权。
- 关 键 词:
- 样本 案例 分析