Apple公司英文简介.ppt
- 文档编号:18723997
- 上传时间:2023-10-19
- 格式:PPT
- 页数:20
- 大小:6.54MB
Apple公司英文简介.ppt
《Apple公司英文简介.ppt》由会员分享,可在线阅读,更多相关《Apple公司英文简介.ppt(20页珍藏版)》请在冰点文库上搜索。
AppleInc,IntroductionofAppleInc,Apple.Inc(incorporated)isanAmericanmultinational(跨国公司)corporation(公司)thatdesignsandmarketsconsumerelectronics,computersoftware,andpersonalcomputers.Thecompanysbest-knownhardware(计算机硬件)productsincludetheMacintoshlineofcomputers,theiPod,theiPhoneandtheiPad.ApplesoftwareincludestheMacOSXoperatingsystem;theiTunes;theSafariinternetbrowser;andiOS,amobileoperatingsystem.AsofAugust2010,thecompanyoperates301retailstoresintencountries,4andanonlinestorewherehardwareandsoftwareproductsaresold.AtthetimeofMay2010,Appleisoneofthelargestcompaniesintheworldandthemostvaluabletechnologycompanyintheworld,havingsurpassed(超过)Microsoft,AbriefhistoryofAppleInc.,1976-1980:
TheearlyyearsApplewasestablished(确定的)onApril1,1976bySteveJobs,SteveWozniak,andRonaldWayne,toselltheAppleIpersonalcomputer.Theywerehand-builtbyWozniak1516andfirstshowntothepublicattheHomebrewComputerClub.TheAppleIcomputerwassoldasamotherboard(母版)(withCPU,RAM,andbasictextual-videochips)lessthanwhatistodayconsideredacompletepersonalcomputer.TheAppleIcomputerwentonsaleinJuly1976andwasmarket-pricedat$666.66($2,572in2011dollars,adjusted(调整)forinflation(膨胀).),1981-1985:
LisaandMacintoshSteveJobsbeganworkingontheAppleLisain1978butin1982hewaspushedfromtheLisateamduetoinfighting,andtookoverJefRaskinslow-cost-computerproject,theMacintosh.AwarbrokeoutbetweenLisascorporateshirtsandJobspiratesoverwhichproductwouldshipfirstandsaveApple.Lisawontheracein1983andbecamethefirstpersonalcomputersoldtothepublicwithaGUI(GraphicalUserInterface),butwasacommercialfailureduetoitshighpricetagandlimitedsoftwaretitles,1986-1993:
RiseandfallHavinglearnedseveralpainfullessonsafterintroducingthebulkyMacintoshPortablein1989,AppleintroducedthePowerBookin1991,whichestablishedthemodernformfactorandergonomiclayoutofthelaptopcomputer.TheMacintoshPortablewasdesignedtobejustaspowerfulasadesktopMacintosh,butweighed17poundswitha12-hourbatterylife.Thesameyear,AppleintroducedSystem7,amajorupgradetotheoperatingsystem,whichaddedcolortotheinterfaceandintroducednewnetworkingcapabilities.ItremainedthearchitecturalbasisforMacOSuntil2001,Untillnow:
Post-PCeraDeliveringhiskeynotespeechattheMacworldExpoonJanuary9,2007,JobsannouncedthatAppleComputer,Inc.wouldfromthatpointonbeknownasAppleInc.,becausecomputerswerenolongerthemainfocusofthecompany,whichhadshifteditsemphasistomobileelectronicdevices.TheeventalsosawtheannouncementoftheiPhoneandtheAppleTV.80Thefollowingday,Appleshareshit$97.80,anall-timehighatthatpoint.InMay,Applessharepricepassedthe$100mark,Leader:
SteveJobs,StevenPaulJobs(borninFebruary24,1955)isanAmericanbusinessmagnateandinventor.Heistheco-founderandchiefexecutiveofficerofAppleInc.JobsalsopreviouslyservedaschiefexecutiveofPixarAnimationStudios;hebecameamemberoftheboardofdirectorsofTheWaltDisneyCompanyin2006,followingtheacquisitionofPixarbyDisney.Hewascreditedinthe1995movieToyStoryasanexecutiveproducer.,Applespromotionstrategy,AppleInc.hasbecomewellknownforitsadvertisements,whicharedesignedtoreflectaplanofmarketingtheirproductstocreativeindividuals.Theirmostsignificantadcampaignsincludethe1984“SuperBowl”commercial,the1990s“ThinkDifferentcampaign,andtheiPodpeopleofthe2000s.Applesportablemusicplayer,theiPod,hasbeenshowcasedasapieceofcontemporaryartin“NewYorksMuseumofModernArt”.,MainProducts,Mac,IncludeMacmini,iMac,MacPro,Macbook,MacbookAir,MacbookPro,iPod,IncludeiPodclassic,iPodNano,iPodShuffle,iPodTouch,iPhone,iPad,IncludeiPad,iPad2,Thenewipad,ipadwithretinadisplayandipadAir,ipadAir2andipadmini1,2,3,Macintosh,JustanamazingOS,TheMacintosh(orMac),isaseriesofseverallinesofpersonalcomputersdesigned,developed,andmarketedbyAppleInc.ThefirstMacintoshwasintroducedonJanuary24,1984;itwasthefirstcommerciallysuccessfulpersonalcomputertofeatureamouseandagraphicaluserinterfaceratherthanacommand-lineinterface.,AintrovideotoMacintoshOS,Thatsall,thankyou,
- 配套讲稿:
如PPT文件的首页显示word图标,表示该PPT已包含配套word讲稿。双击word图标可打开word文档。
- 特殊限制:
部分文档作品中含有的国旗、国徽等图片,仅作为作品整体效果示例展示,禁止商用。设计者仅对作品中独创性部分享有著作权。
- 关 键 词:
- Apple 公司 英文 简介