Improving the Business Chinese Curriculum through Needs.pptx
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Improving the Business Chinese Curriculum through Needs.pptx
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ImprovingtheBusinessChineseCurriculumthroughNeedsAnalysisAPreliminaryResearch,Wang,HaidanUniversityofHawaiiatMnoaJapanAmericanInstituteofManagementSciencehaidanhawaii.edu,Outline,TwoimportantissuesWhoarethe“businesslanguage”users?
Whatis“NeedsAnalysis”AReviewofbusinessChinesetextbooksAbstractsfrominterviewsLearners/usersperspectiveMentorsperspectiveAstatisticresultSummary-SuggestionsformaterialdevelopmentforbusinessChinesecourse-Tobecontinued,TwoImportantIssues,Whoare“businesslanguage”users?
Peopleusealanguageinvariousbusinessactivities(Frendo2005)Pre-experienced;job-experienced;generalbusiness-experiencedOrganizationalhierarchy:
seniormanager,clericalstaffSpecialneedsforspecificworkPeoplewithbusinesscommunicativeskillsandavarietyofcompetences(Donna2000)Linguisticcompetence-语言能力Discoursecompetence-话语能力Interculturalcompetence-跨文化交际能力Peoplewithcommunicativecompetencesinbusinesssettingssuccessfulincommunication,TwoImportantIssues,Whatis“needsanalysis”insecondacquisitionstudies?
Definition:
learnerneedsanalysis“needsassessment”:
theactivitiesinvolvedingatheringinformationthatwillserveasthebasisfordevelopingacurriculumthatwillmeetthelearningneedsofaparticulargroupofstudents(Brown2001:
p35)Rationale:
inefficiencyofgenericprogramthediscredited:
one-size-fits-allapproachaprerequisiteforeffectivecourse/curriculumdesign,TwoImportantIssues,PreviousresearchNeedsofbusinessfirmsforemployees(Vandermeeren2005)AnticipateandrankinglearnersneedsintheirlatercareersInterculturalsensitivityandcompetencyismoreimportantthanlanguageproficiencyMethodology-triangulatedmethodforreliabilityandvalidity(Long2005)LiteraturereviewInterviewSurveyandquestionnaireObservation,AReviewofBusinessChineseTextbook,BusinesstextbookspublishedinU.S.andChina-25sets新世纪商用汉语初级会话JeanKuoCheng&TsuiCompany,2006StartupBusinessChinese:
AnIntroductoryCourseforProfessionals初级实用商务汉语刘美如北京大学出版社,2006年BasicBusinessChinese在商言商冯禹等Cheng&TsuiCompany,2006ClosetheDeal:
AdvancedChineseforCreativeandProductiveBusiness商务汉语经济案例阅读教程邢欣等北京大学出版社,2006年BusinessChinese:
ReadingCourseofCommercialCases基础商务汉语:
会话与应用王小军等北京语言大学出版社,2005年ABusinessTriptoChina:
ConversationandApplication商务汉语入门-基本礼仪篇张黎等北京大学出版社,2005年GatewaytoBusinessChinese:
RegularFormulasandEtiquette商务汉语入门-日常交际篇张黎等北京大学出版社,2005年GatewaytoBusinessChinese:
DailyCommunication商务汉语提高-应酬篇,办公篇,业务篇张黎等北京大学出版社,2005年AdvancedBusinessChinese经理人汉语:
生活篇张晓慧等外语教学与研究出版社,2005年ChineseforManagers:
EverydayChinese经理人汉语:
商务篇张晓慧等外语教学与研究出版社,2005年ChineseforManagers:
BusinessChinese汉语商务通:
中级口语教程董瑾、范雪娇等北京大学出版社,2005年,汉语商务通:
中级听力教程董瑾、范雪娇等北京大学出版社,2005年汉语商务通:
中级阅读教程董瑾、辛平等北京大学出版社,2005年成功之道袁芳远北京大学出版社,2005年BusinessChineseforSuccess:
RealCasesforRealCompanies卓越商务汉语教程(高级阅读)任长慧等外语教学与研究:
2005年商务汉语速成李振刚华语教学出版社,2005年ASpeedyCourseofBusinessChinese中级商务汉语教程王惠玲、黄锦章北京大学出版社。
2004年BusinessChinese商务汉语金桥:
中级阅读王惠玲、黄锦章北京大学出版社。
2004年BusinessChinese新汉语经济新闻阅读教程-高级篇王惠玲、王惠成北京大学出版社。
2004年BusinessChinese经贸汉语听和说董瑾等外语教学与研究出版社2004年经贸汉语中级教程董瑾等外语教学与研究出版社2004年经贸汉语高级教程董瑾等外语教学与研究出版社2004年经贸汉语阅读与写作董瑾等外语教学与研究出版社2004年商贸汉语高级读本崔颂人香港中文大学出版社,2004年BusinessChinese:
AnAdvancedReader高级经贸汉语:
今日经贸纵横袁芳远YaleUniversityPress:
2004AdvancedBusinessChinese:
EconomyandCommerceinaChangingChinaandtheChangingWorld,商务汉语黄为之华语教学出版社2002年BusinessChinese经贸洽谈ABC刘丽瑛等北京语言大学出版社,2002年公司汉语李立、丁安琪北京大学出版社,2002年BusinessChinese中国全景-商贸汉语黄为之,杨廷治语文出版社,2002年ChinaPanorama:
ChineseforBusiness新世纪商用汉语高级读本JaneC.M.KuoCheng&TsuiCompany,2001OpenforBusiness:
LessonsinChineseCommercefortheNewMillennium基础实用商务汉语关道雄等北大出版社,2000APracticalBusinessChineseReader国际商务汉语教程张泰平北京大学出版社,2000年InternationalBusinessChineseCourse经贸初级汉语口语黄为之华语教学出版社1999年BusinessChineseElementary商务口语教程(经贸类)张黎等北京语言文化大学,1999年(四年级教材)经贸汉语黄为之华语教学出版社,1998年ChineseforEconomicsandTrade实用商业汉语洪玮ChinaBooks&Periodicals,Inc.1997PracticalBusinessChinese外贸洽谈五百句北京语言学院、北京对外贸易学院编华语教学出版社,1982-1989年(3rd),LiteratureReview,阅读案例商务汉语经济案例阅读教程邢欣等成功之道袁芳远经贸类报刊文章改写及选读新汉语经济新闻阅读教程王惠玲、王惠成商务汉语金桥:
中级阅读王惠玲、黄锦章中级商务汉语教程王惠玲、黄锦章汉语商务通:
中级阅读教程董瑾、辛平等卓越商务汉语教程任长慧商贸信息及背景知识介绍商贸汉语高级读本崔颂人综合:
案例,经济现象分析,背景知识介绍高级经贸汉语:
今日经贸纵横袁芳远,LiteratureReview,口语交际礼仪生活交际商务汉语入门-基本礼仪篇张黎、沈庶英等商务汉语入门-日常交际篇张黎等经理人汉语:
生活篇张晓慧等商务交际商务汉语提高-应酬篇张黎、陶晓红经理人汉语:
商务篇张晓慧等综合新世纪商务汉语初级会话JaneKuo汉语商务通:
中级口语教程董瑾、范雪娇等商务汉语速成李振刚经贸初级汉语口语黄为之,LiteratureReview,口语商务贸易过程基础实用商务汉语关道雄等国际商务汉语教程张泰平基础商务汉语:
会话与应用王小军等商务汉语黄为之实用商业汉语洪玮经理人汉语:
经贸篇张晓慧等商务汉语提高-业务篇张黎、陶晓红在商言商冯禹等贸易洽谈策略、技巧经贸洽谈ABC刘丽瑛等商务口语教程(经贸类)张黎等外贸洽谈五百句北京语言学院、北京对外贸易学院编,LiteratureReview,口语公司结构及运作商务汉语提高-办公篇张黎、陶晓红公司汉语李立、丁安琪听力汉语商务通:
中级听力教程董瑾、范雪娇等经贸汉语听和说董瑾等写作经贸汉语阅读与写作董瑾等情景剧集国际商务汉语教程张泰平中国全景:
商贸汉语黄为之、杨廷治,NeedsAnalysis,IntervieweesChina-focusedMBAgraduates(14)English-speakingbusinesspractitionersinChina(4)China-basedmentorsfortheinterns(6)Interviewquestions(business)languagelearningbackground(additional)languagetraininginChinaSignificantgapsbetweenlanguagetrainingandlanguageuseatworkDailyroutinesatworkanduseofChineseasbusinesslanguageSituationsunabletohandlewithcurrentlanguageabilityCultureshockNeeds:
abilitiesandcontents,AbstractsfromInterviews,AbilitiesandskillsoperationsincompanyEstablishmutualrapportandcomfortablenessParticipateandinteractincompanyandgroupmeetingsIwishIcanunderstandthemostcontentofbusinessmeetingsIwanttodomorespeakingthanlisteningonlyDebriefingwithteamRegisterofwordswhentalkingtodifferentaudiences:
managers/colleaguesPhonecallstoarrangeallkindsofcompany-relatedissuesIneedtogetvariousmeetingsallbymyselfPublicspeechastreamofspeechinfrontofalarge/smallnumberofpeopleIwanttoarticulatemyideasIwouldliketohavemoreice-breakingabilitieswhendealingwithChineseInteractionwithallrelateddepartmentsIhavetocontactalldepartmentsinthehotelbymyself,AbstractsfromInterviews,Reading:
companydocuments,businessreportsandemailsamongco-workersWritingBusinesscorrespondences,email,memo,proposalsFormalwriting:
contractdrafting,translationofdocumentOurChineseclientsrequirebusinessreportInternetsearchingWeneedtofindallrelatedsmallcompanywebsitemostlywithoutEnglishversionIwanttoknowwhereandhowtofindthecorrelateddataDataprocessandorganizationDatacollectionandanalysisInternsneedtheabilityofpullinginformationfromChinesesourcesCompilationof(interview)filesbasedondata,AbstractsfromInterviews,CulturalNuancesHangingducksheadinsidethewindowItssosensitiveandsoriskytotalkinsecondlanguagesometimesAsianAmericansaretreateddifferentlyfromCaucasiansworkingroutinesinChinaImstilltryingtogetusedtotheworkingenvironmentinsuchabigcompanyOfficecustomsChinesepeoplearereluctanttospeakduringinternalbusinessmeetingTheydliketogetitdoneafterthemeetingdifferentbusinessculturesChinesepeopleaskverypersonalquestionsMyChineseco-workersdontasktheirbossalotofthingsthattheyshouldask-theydontthinkofanythingoutoftheboxTheyhaveclearset,sortofguidelineandunderlinedfoundationthewaytheyoperate,AbstractsfromInterviews,AbilitiesandskillsGeneralbusinesscommunicationNetworkinginvarioussituationsIvefoundthatestablishingasocialnetworkbecomesasourceforyouReadingtext-messageIkeepcontactwithmyco-workerswhenweareoutside.Ireadtheirtext-messageandsendbackinEnglishNegotiationandbargainingWhenwearedoingnegotiationinChinese,myweakpointisveryapparentInterviewWeneedtosite-visitandinterviewthepotentialbusinesspartnersforourclientsInitiateconversationandwindupappropriatelyIdliketofindappropriatetopicstomakefriendwithChinesepeopleSmalltalkStrategiestomakeupthelimited-proficiency,AbstractsfromInterviews,AddressandpresenttodifferentaudiencesindifferentsituationswhenyoutalktoChinesepeople(informalandwrittenlanguage)andveryexpedient,thatmakethemfeel,youarelesswesternContentsLinguisticcontentsVocabularyshouldbeasbroadaspossiblespecifictopics,themes,andscenariosSlangKnowingthe土语口语isreallyhelpfultomysocialskillswithcolleaguesatwork书面语词IfounditsoimportantforculturalgroundingIndustry-specificlanguagesthatarecommontothemostAccounting:
terms,balancesheet,etc.Financial/banking:
commercial,investment,etc.Marketing/(service)sales:
initiating,segmentation,research,analysisIT-Chinesewindows,officesoftware,vocabularyrelatedtointernetGovernmentandpoliciesNewesttradingpolices,Statistics,internindustries:
China-focusedMBAgraduates(73),Summary,Contents:
broadvocabularyandterminologyplusAccountingBankingandfinanceNegotiationMarketing:
marketentry/intelligence/analysis/trend/planIT:
computerandinternetGovernment/politicsDiscoursestrategiesInitiating,especiallyendingconversationnaturallyAppropriatespeaking:
smalltalk,genres,etc.Negotiatingskills(Inter)culturalNuances,e.g.directnessvs.indirectnessCooperatecultureandcompanycultureChineseculturalnormsandcustoms,Tobecontinued,Ongoing:
MoreinterviewsofMBAgraduatesstartingthisNovember(12)CollectionofquestionnairesfromCBAfacultyatUHM(10)ReportfromsurveyofcurrentChina-focusedMBAstudents(12)ObservationofactuallanguageuseinbusinesssettingsandactivitiesinChinaMutualeffortsfornewfindingsandsharing,References,Brown,J.D.1995.Theelementsoflanguagecurriculum:
Asystematicapproachtoprogramdevelopment.Heinle&HeinlePublishers.Donna,S.2000.TeachbusinessEnglish.Cambridge:
CambridgeUniversityPress.Frendo,E.2005.HowtoteachbusinessEnglish.England:
LongmanLong,M.L.2005a.Arationaleforneedsanalysisandneedsanalysisresearch.InSecondLanguageNeedsAnalysis,ed.byM.L.Long.CambridgeUniversityPress.Long,M.L.2005b.Methodologicialissuesinlearnerneedsanalysis.InSecondLanguageNeedsAnalysis,ed.byM.L.Lon
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