大学酒店管理课件.ppt
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大学酒店管理课件.ppt
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,Chapter12FranchiseAgreementsandManagementContracts,HotelOperationsManagement,1/e2004PearsonEducationHayes/NinemeierPearsonPrenticeHallUpperSaddleRiver,NJ07458,TheHotelFranchiseRelationship,Franchisebenefits,Whatisfranchising?
HotelOperationsManagement,1/e2004PearsonEducationHayes/NinemeierPearsonPrenticeHallUpperSaddleRiver,NJ07458,HotelFranchising:
Origin&Structure,HotelOperationsManagement,1/e2004PearsonEducationHayes/NinemeierPearsonPrenticeHallUpperSaddleRiver,NJ07458,Figure12.1:
TenLargestBrands,HotelFranchising:
Origin&Structure(continued.),HotelOperationsManagement,1/e2004PearsonEducationHayes/NinemeierPearsonPrenticeHallUpperSaddleRiver,NJ07458,FederalTradeCommission(1979):
FranchiseRulerequiresthatfranchisers:
HotelFranchising:
GovernmentalRegulationsRelatedtoFranchises,HotelOperationsManagement,1/e2004PearsonEducationHayes/NinemeierPearsonPrenticeHallUpperSaddleRiver,NJ07458,FranchiseOfferingCircular(FOC)include,HotelFranchising:
GovernmentalRegulationsRelatedtoFranchises,HotelOperationsManagement,1/e2004PearsonEducationHayes/NinemeierPearsonPrenticeHallUpperSaddleRiver,NJ07458,TheFranchiseAgreement,HotelOperationsManagement,1/e2004PearsonEducationHayes/NinemeierPearsonPrenticeHallUpperSaddleRiver,NJ07458,Franchiseagreementincludes:
TheFranchiseAgreement:
MajorElements,HotelOperationsManagement,1/e2004PearsonEducationHayes/NinemeierPearsonPrenticeHallUpperSaddleRiver,NJ07458,Franchiseagreementincludes:
(continued.),TheFranchiseAgreement:
MajorElements,HotelOperationsManagement,1/e2004PearsonEducationHayes/NinemeierPearsonPrenticeHallUpperSaddleRiver,NJ07458,Franchiseagreementincludes:
(continued.),TheFranchiseAgreement:
MajorElements,HotelOperationsManagement,1/e2004PearsonEducationHayes/NinemeierPearsonPrenticeHallUpperSaddleRiver,NJ07458,TheFranchiseAgreement:
AdvantagestotheFranchisee/Franchiser,HotelOperationsManagement,1/e2004PearsonEducationHayes/NinemeierPearsonPrenticeHallUpperSaddleRiver,NJ07458,Basicconsiderationsforaselectingafranchisebrand:
TheFranchiseAgreement:
Selectingafranchiser,HotelOperationsManagement,1/e2004PearsonEducationHayes/NinemeierPearsonPrenticeHallUpperSaddleRiver,NJ07458,Cluestofuturesuccessofthebrand,TheFranchiseAgreement:
Selectingafranchiser(continued.),HotelOperationsManagement,1/e2004PearsonEducationHayes/NinemeierPearsonPrenticeHallUpperSaddleRiver,NJ07458,Contentsinfranchiserquestionnaire,SelectingaFranchiser:
FranchiserQuestionnaire,Figure12.2:
FranchiserSurvey,HotelOperationsManagement,1/e2004PearsonEducationHayes/NinemeierPearsonPrenticeHallUpperSaddleRiver,NJ07458,Processofchangingahotelsflagfromonefranchisertoanother,SelectingaFranchiser:
TheProductImprovementPlan(PIP),HotelOperationsManagement,1/e2004PearsonEducationHayes/NinemeierPearsonPrenticeHallUpperSaddleRiver,NJ07458,SelectingaFranchiser:
NegotiatingtheFranchiseAgreement,HotelOperationsManagement,1/e2004PearsonEducationHayes/NinemeierPearsonPrenticeHallUpperSaddleRiver,NJ07458,Managementcompanieswill:
HotelManagementCompanyRelationship:
ManagementCompanies,HotelOperationsManagement,1/e2004PearsonEducationHayes/NinemeierPearsonPrenticeHallUpperSaddleRiver,NJ07458,HotelManagementCompanyRelationship:
ManagementCompanies(continued.),Figure12.3:
Tenlargestmanagementcompanies,HotelOperationsManagement,1/e2004PearsonEducationHayes/NinemeierPearsonPrenticeHallUpperSaddleRiver,NJ07458,Managementcompanieswill:
ManagementCompanies:
Origin&Purpose,HotelOperationsManagement,1/e2004PearsonEducationHayes/NinemeierPearsonPrenticeHallUpperSaddleRiver,NJ07458,Howtoexaminethemanagementcompany,ManagementCompanies:
HotelManagementCompanyStructures,HotelOperationsManagement,1/e2004PearsonEducationHayes/NinemeierPearsonPrenticeHallUpperSaddleRiver,NJ07458,Majorelementsofmanagementagreementinclude:
ManagementOperatingAgreement,HotelOperationsManagement,1/e2004PearsonEducationHayes/NinemeierPearsonPrenticeHallUpperSaddleRiver,NJ07458,ManagementOperatingAgreement:
Advantages/DisadvantagestoHotelOwners,HotelOperationsManagement,1/e2004PearsonEducationHayes/NinemeierPearsonPrenticeHallUpperSaddleRiver,NJ07458,FranchiseagreementwillaffectG.M.srelationshipwith:
IssuesAffectingG.M.s:
ManagingtheFranchiseRelationship,HotelOperationsManagement,1/e2004PearsonEducationHayes/NinemeierPearsonPrenticeHallUpperSaddleRiver,NJ07458,G.M.schallenges,IssuesAffectingG.M.s:
ManagingforaManagementCompany,
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