考研英语920doc.docx
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考研英语920doc.docx
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考研英语920doc
考研英语-920
(总分:
100.00,做题时间:
90分钟)
一、SectionⅠUseofEng(总题数:
1,分数:
10.00)
Generallyspeaking,aBritishiswidelyregardedasaquiet,shyandconservativepersonwhois
(1)onlyamongthosewithwhomheisacquainted.Whenastrangerisatpresent,heoftenseemsnervous,
(2)embarrassed.Youhavetotakeacommutertrainanymorningoreveningto(3)thetruthofthis.Serious-lookingbusinessmenandwomensitreadingtheirnewspapersordozinginacorner;hardlyanybodytalks,sincetodosowouldbeconsideredquiteoffensive.(4),thereisanunwrittenbutclearlyunderstoodcodeofbehaviorwhich,(5)broken,makestheoffenderimmediatelytheobjectof(6).
IthasbeenknownasafactthataBritishhasa(7)forthediscussionoftheirweatherandthat,ifgivenachance,hewilltalkaboutit(8).SomepeoplearguethatitisbecausetheBritishweatherseldom(9)forecastandhencebecomesasourceofinterestand(10)toeveryone.Thismaybeso.(11)aBritishcannothavemuch(12)intheweathermen,who,afterpromisingfine,sunnyweatherforthefollowingday,areoftenprovedwrong(13)acloudovertheAtlanticbringsrainyweathertoalldistricts!
Themaninthestreetseemstobeasaccurate—orasinaccurate—astheweathermeninhis(14).
Foreignersmaybesurprisedatthenumberofreferences(15)weatherthattheBritishmaketoeachotherinthecourseofasingleday.Veryoftenconversationalgreetingsare(16)bycommentsontheweather."Niceday,isn'tit?
""Beautiful!
"maywellbeheardinsteadof"Goodmorning,howareyou?
"(17)theforeignermayconsiderthisexaggeratedandcomic,itisworthwhilepointingoutthatitcouldbeusedtohisadvantage.(18)hewantstostartaconversationwithaBritishbutis(19)toknowwheretobegin,hecoulddowelltomentionthestateoftheweather.Itisasafesubjectwhichwill(20)ananswerfromeventhemostreservedoftheBritish.
(分数:
10.00)
A.relaxed
B.frustrated
C.amused
D.exhausted
A.yet
B.otherwise
C.even
D.so
A.experience
B.witness
C.watch
D.undergo
A.Deliberately
B.Consequently
C.Frequently
D.Apparently
A.unless
B.once
C.while
D.as
A.suspicion
B.opposition
C.criticism
D.praise
A.emotion
B.fancy
C.likeness
D.judgment
A.atlength
B.toagreatextent
C.fromhisheart
D.byallmeans
A.follows
B.predicts
C.defies
D.supports
A.dedication
B.compassion
C.contemplation
D.speculation
A.Still
B.Also
C.Certainly
D.Fundamentally
A.faith
B.reliance
C.honor
D.credit
A.if
B.once
C.when
D.whereas
A.propositions
B.predictions
C.approval
D.defiance
A.about
B.on
C.in
D.to
A.started
B.conducted
C.replaced
D.proposed
A.Since
B.Although
C.However
D.Onlyif
A.Evenif
B.Because
C.If
D.For
A.ataloss
B.atlast
C.ingroup
D.ontheoccasion
A.stimulate
B.constitute
C.furnish
D.provoke
二、SectionⅡReadingCo(总题数:
0,分数:
0.00)
三、PartA(总题数:
0,分数:
0.00)
四、Text1(总题数:
1,分数:
10.00)
Likethelookofourwebsite?
Whatevertheanswer,thechancesareyoumadeyourmindupwithinthefirsttwentiethofasecond.AstudybyresearchersinCanadahasshownthatthesnapdecisionsInternetusersmakeaboutthequalityofawebpagehavealastingimpactontheiropinions.
Weallknowthatfirstimpressionscount,butthisstudyshowsthatthebraincanmakeflashjudgmentsalmostasfastastheeyecantakeintheinformation."Mycolleaguesbelieveditwouldbeimpossibletoreallyseeanythinginlessthan500milliseconds,"saysGitteLindgaardofCarletonUniversityinOttawa.Insteadtheyfoundthatimpressionsweremadeinthefirst50millisecondsofviewing.
Lindgaardandherteampresentedvolunteerswiththebriefestglimpsesofwebpagespreviouslyratedasbeingeithereasyontheeyeorparticularlyunpleasant,andaskedthemtoratethewebsitesonaslidingscaleofvisualappeal.Eventhoughtheimagesflashedupforjust50milliseconds,roughlythedurationofasingleframeofstandardtelevisionshot,theirdecisionstalliedwellwithjudgmentsmadeafteralongerperiodofexamination.
Inthecrowdedandcompetitiveworldoftheweb,companieshopingtomakemillionsfrome-commerceshouldtakenotice."Unlessthefirstimpressionisfavorable,visitorswillbeoutofyoursitebeforetheyevenknowthatyoumightbeofferingmorethanyourcompetitors,"Lindgaardwarns.
Foratypicalcommercialwebsite,60%oftrafficcomesfromsearchenginessuchasGoogle.Thismakesauser'sfirstimpressionevenmorecritical.Thelastingeffectoffirstimpressionsisknowntopsychologistsasthe"haloeffect":
ifyoucansnarepeoplewithanattractivedesign,theyaremorelikelytooverlookotherminorfaultswiththesite,andmayrateitsactualcontentmorefavorably.
Thisisbecauseof"cognitivebias".Peopleenjoybeingright,socontinuingtouseawebsitethatgaveagoodfirstimpressionhelpsto"prove"tothemselvesthattheymadeagoodinitialdecision."It'sawfullyscarystuff,butthetendencytojumptoconclusionsisfarmorewidespreadthanwerealize".
Thesedays,enlightenedwebuserswanttoseea"puritan"approach.It'saboutgettinginformationacrossinthequickest,simplestwaypossible.Forthisreason,manycommercialwebsitesnowfollowafairlyregularsetofrules.Forexample,westernerstendtolookatthetop-leftcornerofapagefirst,sothat'swherethecompanylogoshouldgo.Andmostusersalsoexpecttoseeasearchfunctioninthetopright.
Ofcourse,theothergoldenruleistomakesurethatyourwebpagesloadquickly,otherwiseyourcustomersmightnotstickaroundlongenoughtomakethatcovetedfirstimpression."Thatcanbethedifferencebetweenbigbusinessandnobusiness".
(分数:
10.00)
(1).Thestudyinthetexthasshownthatthefirstimpressionofawebsiteis______(分数:
2.00)
A.madewithinaperiodwhentheeyesevencannotreallycatchanything.
B.notpossibletobecreatedinlessthanhalfasecond.
C.abletobemadein1/20ofasecond.
D.usuallyrelatedtothearticlesofthewebsite.
(2).Whatisextremelyimportantforacompanywhichwantstobecompetitiveinthemarketofelectroniccommerce?
(分数:
2.00)
A.Providemoreattractiveandusefulinformationthantheircompetitors.
B.Haveanimpressivedesignwhichcanappealvisitorsbyaflashjudgment.
C.Enablevisitorstohavefirstimpressionwithin50millisecondswhichaccordtothatafteralongexamination.
D.Eliminatetheminorerrorsinthecontentofthewebsite.
(3).Whichofthefollowingwebsitesismostunlikelytobesuccessful?
(分数:
2.00)
A.awebsitewithalotofpicturesoflargesize.
B.awebsitethatputsthelogoofthecompanyonthetop-leftcorner.
C.awebsitewhichcanprovideaclearoutlineinasimpledesign.
D.awebsitewithanappearancethatcanmakeyoureyescomfortable.
(4).Theunderlinedphrase"haloeffect"(Line3,Paragraph5)probablymeans______(分数:
2.00)
A.theeffecttomakepeopleshowunderstandingstofaultsanderrors.
B.theeffecttobringtoagoodfirstimpressiontopeople.
C.theeffecttomakepeopleignoresmallmistakesduetoafineimpression.
D.theeffecttoenableawebsitetolookmorebeautiful.
(5).Whichofthefollowingconflictswiththeprinciplefortheconstructionofacommercialwebsite?
(分数:
2.00)
A.Touseinformativedesignsthatvisitorsareaccustomedto.
B.Toemploymorelogosandaccessoriestoattractvisitors.
C.Tochooseadvancedserversandnetworkstoenablethefastloadingofthewebpage.
D.Topaymoreattentiontotheimpressionofthewebsiteatthefirstsight.
五、Text2(总题数:
1,分数:
10.00)
Mydictionarydefinessubtleas"notimmediatelyobvious;characterizedbyskilloringenuity;clever;elusive;[even]insidious."Letuslookatsomeconcreteinstancesofthis.(Theveryworditselfisanexample,astheletter"b"issilentinpronunciation.)"
Languagecanbestraight-forwardanddirectlytothepoint,butsometimesthattakesthefunoutofit.Onoccasion,atleast,oneappreciatessubtleties—oftenasthemarkofaquickwit.Thisparticularlyistrueofjokesthatgenerallyhaveadoublemeaning.Forexample:
Awaitressreceivedonlythreepenniesforatip.Nonplussed,shetoldthecustomerthatthosethreepenniestoldalotabouthim.Hetookthebaitandaskedwhattheyrevealed."Thefirstpenny,"shesaid,"tellsmeyouarethrifty."Thepatronagreed."whatdoesthesecondpennysay?
"askedthecustomer."Ittellsmeyou'reabachelor.""Rightagain,"hereplied,"Andwhatdoesthethirdpennytellyou?
""Thethirdpenny,"respondedthewaitress,"tellsmeyourdaddywasabachelor,too."How'sthatforasubtlepunishment?
Subtletiesalsocanbeusedonoccasionforagoodputdown.Forinstance,onecansayacertainmanwasabiggunofindustry."Yes,"isthecounter,"hewasfiredseveraltimes."InthiscategorywasMarkTwain'scaustictimebomb:
"Hewasagoodman—intheworstsenseoftheterm."
Inourdayofpoliticalcorrectness(sometimescalledthetyrannyoftheminority),policeseldomtalkaboutsuspects,butonlyabout"personsofinterest."Iguesslawenforcementdoesnotwantanotherlawsuitonitshands.Then,too,withthecampaignagainstfatandfriedfoods,KentuckyFriedChickencallsitselfKFC,figuringthatfewwillthinkof"fried"thatway.
Themeaningofawordorphraseseemstochangemorerapidlytodayandunlessoneis"withit",afauxpas(失礼)canbecommitted.Suchisthecasewiththeterm,"anexceptionalchild."Waybackwhen,onewouldthinkthatreferredtoanespeciallybrightyoungster,whereastodayitindicatesahandicappedyouth.So,too,theword"primitive"virtuallyhasbeenerasedfromourlanguageandreplacedwith"earlierculture"andIndiansareknownasNat
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