世界著名酒店集团及其旗下品牌World famous hotel group and its brand.docx
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世界著名酒店集团及其旗下品牌World famous hotel group and its brand.docx
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世界著名酒店集团及其旗下品牌Worldfamoushotelgroupanditsbrand
世界著名酒店集团及其旗下品牌(Worldfamoushotelgroupanditsbrand)
旗下主要品牌:
洲际intercontinental,皇冠crowneplaza,假日holidayinn,快捷expressbyholidayinn
holidayinn
广告语:
自在自我.beyourself.
intercontinentalhotel
广告语:
明白所需,满足所想.weknowwhatittakes
洲际饭店集团旗下有五个品牌,分别是假日(holidayinn)、快捷假日(holidayinnexpress、皇冠假日(crownplaza)、洲际饭店及度假村(intercontinentalhotelsandresorts)和staybridgesutiesbyholidayinn.
洲际酒店及度假村
1998年3月,巴斯集团以29亿美元从日本saison集团手上收购了洲际饭店及度假饭店,这项交易使得巴斯集团的饭店数目一下子增添了187间.
洲际国际酒店
在满足国际商务旅客及消闲旅客的独特需求方面,洲际饭店已建立了一定的声誉,它亦善于将全球性的服务标准巧妙地与当地的传统相结合.多年来,洲际饭店远近驰名,一直是各国商界所喜爱入住的饭店.此外,洲际饭店具有的独特文化特色及其在顶级饭店市场的地位,使集团的饭店品牌日趋多元化.
皇冠假日酒店及度假村
皇冠假日品牌的前身是由假日饭店于1983年衍生出来的饭店品牌,1994年发展成为独立的饭店品牌,以突出其高品味高消费的市场形象及以商务旅客为主的特色.皇冠饭店及度假饭店以合理的价格提供高档的饭店住宿设施.它专为满足今日精明的旅客的需求而设,并以提供更优质的服务及设施来迎合那些追求物有所值的商务旅客.目前,超过140家皇冠饭店分布于全球40多个国家,每家皇冠饭店均提供先进的会议设施、专职负责会议的专业员工及完善的商业服务;同时,还配备有设备齐全的健美中心、餐饮设施和多样化的休闲活动.
假日酒店及度假村
假日饭店以超值的价格为今日的商务及休闲旅客提供可靠友善的服务以及现代化的设施.无论在大小城镇、寂静的公路沿线、还是在熙来攘往的机场附近,均可看到假日饭店的踪影,因为提供全面服务的假日饭店都是位于交通方便的地区.目前,假日饭店在全球已开设了1600多间饭店,其不仅保持着全球最具规模的单一饭店品牌的地位,同时也是世界上最广为人知的饭店品牌之一.
洲际国际酒店
快捷假日
洲际饭店集团的前身六洲饭店集团于1991年推出快捷假日饭店,这一举动成为饭店业史上最成功的事件之一.该集团通过创造这一品牌,迅速地划分出一类中档饭店市场,这类饭店只提供有限的饭店服务而不包含餐饮设施.在不到十年的时间里,快捷假日饭店品牌在世界各地的饭店数目已增至1000多家.
清新、简洁是快捷假日饭店的特色,它为商务及休闲旅客提供的收费价格也极具竞争力.至于快捷假日饭店推出的gueststaysmartsm优惠计划,除可让宾客免费享用包括新鲜水果、麦片及糕点在内的早餐外,还可免费使用当地电话服务(只限美国).此外,宾客还可在美国及加拿大的各间快捷假日饭店阅读一本曾获奖的饭店专有杂志《navigator》.快捷假日饭店目前以几乎每三天便开设一间新饭店的惊人速度继续扩展.
staybridgesutiesbyholidayinn
1997年底,假日饭店属下的staybridgesuites饭店正式面世.
Thisisthebrandfoundedbybathgrouptobreakintothenewextendedaccommodationhotelmarket.ThefirstStaybridgeSuitesopenedinAlpharetta,Georgia,USAinDecember1998.InterContinentalHotelsGroupisstillactivelyexpandingthebrand.StaybridgeSuitesisabrandhaveauniquestylehotelconcept,designedtomeetpeoplefromallovertheworldneedscontinuousstayinthehotelorabovethepassengerdemandonfriday.StaybridgeSuiteshasnointerval,oneortwobedroomsuite,suitefacilitiesincludelargedoublebedsorsinglebed,sofabed,interactiveTV,spaciousandwelllitstudio,equippedwithcookingutensilsandhouseholdrefrigerator,microwaveoven,kitchenequipment,ithasthecharacteristicsofHomeFurnishing.
2.HiltonHotelsCorporation(HiltonHotelsCorporation):
Itsmajorbrands:
Hilton(HILTONHOTEL),Conrad(CONRADHOTELS),Scandi(SCANDIC)(DOUBLE,TREE),DoubletreebyEmbassySuitesHotel(EMBASSYSUITE),wood(HOMEWOODSUITE),SuitesHotelConferenceCenterHarrison(HARRISONCONFERENCECENTER),GardenHotel(GARDENINN),Hampton(HAMPTONINNANDSUITES)HotelHilton,(HILTONGRANDVACATIONSCLUBVacationClub).
Hiltonadvertisinglanguage:
Travel,is,more,than,just,a,to,B.travel,notonlyfromAtoB.
Conradadvertisinglanguage:
The,luxury,of,being,yourself.,nobleyou!
Doubletreeadvertisinglanguage:
This,summer,is,packed,with,the,fun,,of,kids,at,doubletree!
Thedoubletreehotelisfullofchildren'sfunthissummer!
Hotelprofile:
HiltonInternationalHotelGroup(HI),abranchoftheBritishbasedHiltongroup,hastherighttousethe"Hilton"brandoutsidetheUnitedstates.TheHiltonHotelintheUnitedStatesisownedandmanagedbytheHiltonHotelmanagementcompany(HHC).HiltonInternationalHotelGroupmanages403hotels,including261HiltonHotel,142roomsforthemidmarket"ScandicHotel",aswellasthedistributionandtheHiltonHotelmanagementcompanyheadquarteredinNorthAmericanjointventure,in12countriesinthe18"Conrad"(alsoknownasthe"ConradHotel").ItsglobalmarketingalliancewithHiltonHotelmanagementhasledtoatotalofover2700hotelsworldwide,withmorethan500hotelsjointlyusingHilton'sbrand.
Marriott
MarriottInternationalistheworld'spremierhotelmanagementcompany,operatesintheUnitedStatesand67othercountriesandregions,managesmorethan2800hotels,andprovidesabout490500rooms.Thecompany,basedinWashington,D.C.,employsabout133000people.Marriottmanagementgrouphasbeennamedoneof100employees'favoritecompaniesforsixconsecutiveyearsbyfortunemagazine.Marriottownshotelbrandsincluding:
Marriott(472,fullservicehotel,including13conferencecenterand34JWMarriottHotelHongKong,TheRitzCarltonHotel(56),deluxehotel,RisorgimentoHotel(126),RoyalHotel,CourtyardHotel(616),highpricehotel)andResidenceInn(449,longrentahotel),FairfieldInn(524,SpringHillSuites(EconoHotel),110,ahighprice,TownePlaceSuites(SuitesHotel)111,midpricedlongrentHotel),RamadaInternational(intheNorthAmericanregionoutsidemanages192EconoHotel),VacationClub,byMarriottHorizons,Ritz-CarltonClubandMarriottGrandResidenceClubbrandmanagementresorthotel(49ResortHotelandMarriottExecutiveApartmentsLonginCenter(13),seniorapartments).Besides,
towneplacesuitesbymarriott?
便能迎合大家的需要.欢愉的氛围,亲切的服务,齐全的设施,让每位住客于工作过后,亦可投进家的怀抱.
springhillsuites?
bymarriott
想远离烦嚣都市,投进宁静假期,springhillsuites?
是您的完美之选.偌大的套房较其它传统客房面积多出百分之二十五,无论是休息、工作或享乐的空间亦更为宽裕,让您享受更佳.无论何时何地,同样令您的旅程怡然自得.
marriott?
vacationclubinternational
marriottvacationclub?
international在世界各旅游热点提供分时度假酒店,无论您在全球多个地区旅游的时候,也可以入住周全完善的marriottvacationclub?
international,任何时候,享受毕生难忘的旅游体验,实现写意人生的梦想.
5.卑斯韦斯特酒店管理集团(bestwesterninternational).
旗下主要品牌.
(bestwestern最佳西方)
thewestern广告语:
ourworldwidestandardforserviceandamenities.
我们国际化的标准服务为的是您的满意.
酒店简介:
-------1946年,拥有23年管理经验的旅馆业主guertin建立了最佳西方汽车旅馆.该旅馆最初是作为饭店向旅游者推荐住宿设施的联系渠道,主要通过前台接线员间的电话联系.
集团经营特色及现状:
单个品牌来说是世界第一大的酒店集团.
---------特色才能出新,特色才能发展.在当今世界饭店业处于激烈竞争的同时,最佳西方国际饭店集团在50多年的时期里迅速成长为世界第一大的饭店品牌,是因为它具有其他饭店无可比拟的独特优势.
7.凯宾斯基国际酒店集团.
旗下主要品牌:
kempinskihotel
北京kempinski广告语:
生意成功的方向.theaccesstosuccess.
集团简介:
凯宾斯基集团始建于德国,已有一百多年的历史,是传统的欧式风格饭店的典型代表.凯宾斯基集团饭店大多坐落于风景优美,令人向住的城市.在经营上,凯宾斯基的理念是:
充分满足客人,为了充分满足客人的需要,凯宾斯基推出了"金钥匙"全能服务项目.
8.喜达屋国际酒店集团(starwoodhotels&resortsworldwide.
旗下主要品牌:
瑞吉斯(st.regis),至尊精选(theluxurycollection),喜来登(sheraton),威斯汀(westin),福朋(fourpoints)及w酒店whotels),美丽殿(meridian).
theluxurycollection广告语:
collecttheworld'sexperience.精选世界的风采.
westin广告语:
exploreandexperience.探索,体验.
w:
well,hellotherehotels广告语.w酒店,欢迎您.
集团简介.
其中(圣瑞吉斯)和theluxurycollection(至尊精选)都是集团内最顶级的奢华品牌,lemeridien(艾美)和westin(威斯汀)是高端的奢华品牌;w饭店是个性化、时尚的代名词;sheraton(喜来登)和fourpointsbysheraton(福朋喜来登)则是中端的品牌,扩张速度也最快;aloft和element则分别由w饭店管理团队和westin酒店管理团队新近倾力打造出的新品牌.westin在重新打造超高档酒店市场之初创立了element这一品牌,它融合了智能化设计、现代化风格和融洽的社交环境.
Thetargetcustomersforlong-termoccupancyneedsoftravelers,toletthemonthetourcanbeperfecttoenjoylife;andaloftwiththesamestrainoftheWHotel,Whotelbuildingcreatedbythesameteameffort,itiswidelyregardedasoneofthemostsuccessfuldecadesofnewbrands.WHotelbreakregulationhighconsumptionareasofthehotelonthechaos,aloftwillimprovethemid-rangehotelindustrystandardinthesameway,toprovidefullurbanstyleandlargespaceLOFTstylerooms,advancedtechnologyservice,suitablefordailyactivitiesandsocialnightscenerybeautifuloutdoorspaceandvibranthallbackground.
ThebrandinfluenceofStarwoodhasbeenrecognizedbytheindustry,whichisnowthesecondlargestmarketinchina.Itsimplementationof"Starwoodcare"and"STARservicesfourstandards"hasbecometheindustry'srecognizedstandards
Name:
St.Regis/St.RegisHongtagrade:
thenumberofplatinum5starTheGlobeHotel:
thenumberof<20China:
2Chinaflagshipstore:
Beijinginternationalclubopening:
TianjinSt.RegisHotel,TibetRigiHostelleriecompetitor:
introductionRitz-Carlton,Seasons,FourParkHyattbrands:
St.RegisHotelisthemostupscalehotelthesymboloftheworld,representsthehighstandardofabsoluteprivateservice.Ithasalonghistory,thefirstSt.RegisHotelopenedinNewYorkis1904NianasituoColonel,ColonelAstorwithEuropewideservicetohonortheirfriendsandbusinesspartners.Thisserviceisuniqueintheindustry,makingSt.John'shotelaclassicintheglobalhospitalityindustry.InMarch1,2000,BeijinginternationalClubHotelislocatedinBeijingJianguomenwaiStreetofficiallychangedthenameoftheEnglishBeijing(St.RegisBeijing,theoriginalnameChineseunchanged),whichmarksthehotelwillbeinfullaccordancewiththeSanRegis'smodelandstandardaction,itbecamethefirsthotelintheAsiaPacificregion.Beijinginternationalclubformorethan80%oftheguestsareEuropeanandAmericanbusinesspeople;morethan90%ofTheSt.RegisShanghaiarebusinessguests,including40%fromChina,25%fromtheUnitedStates,10-15%fromJapanandEurope,morethan40%Hotelguest.Name:
LuxuryCollectiongrade:
thenumberofplatinum5starTheGlobeHotel:
number17China:
0Chinaflagshipstore:
0competitors:
Ritz-Carlton,FourSeasons,ParkofHyatt,Peninsulabrand:
theluxurycollectionisauniquecombinationofprovidingserviceforthetopguestscreatenewstylesintheSTARWOODgroupofhotelsandresorts.Thereareonly17homesintheworld,eachofwhichhasmorethan300yearsofhistoryandonlyreceivesdignitariesandRoyalfamilies.Thebesthotelsintheworldhavethecharacteristicsofgorgeousdecor,spectacularfurnishings,impeccableservice,andthefacilitiesofthemostmodernconveniences.TheluxuryisnotinferiortotheSt.RegisHongta,butthenumberisless.Advertisinglanguage:
Collect,the,world,s,experience,featuredintheworld!
Name:
Amy/Meridiangrade:
thenumberofplatinum5starTheGlobeHotel:
number140China:
3-HongkongLeMeridienMunichHotelShanghaiLeMeridienMunichHotelSheshanLeRoyalMeridienHotelShanghaiWorldTradeChinaflagshipstore:
HongkongLeMe
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