优秀文案成功经验分享Penny Liu.docx
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优秀文案成功经验分享Penny Liu.docx
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优秀文案成功经验分享PennyLiu
1.
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4.么?
之后自己总结出了哪些经验?
Ø学生刘佳崟申请animalscience,家长起初特别不信任,对于写好的文书一而再再而三的确认是否素材ok,甚至电话投诉说文书不确定怎样,约定见面后,我很肯定的和他解释了本科申请的文书重点,已创作的文书是可以凸显出学生哪些特点,而这些特点是该专业学生所必须的,经过面谈之后,家长很满意也不再纠结文书,反而非常信任。
Ø总结:
其实大多数客户都不了解文书是怎样,需要什么样的素材,怎样去match学校impress读者,所以我们需要从专业的角度信心满满的给他们分析这些文字背后的含义。
我们的专业和信心赢取会是信任和学校的offer。
5.我们大部分的文案都是英语专业出身,如果遇到自己不熟悉的专业时,你会通过什么途径学习相关的知识?
如何尽量在开始文书写作之前,弥补自己专业知识的不足?
(请以案例的形式分享)
ØGoogle&Baidu这些专业是最最最直接的办法,可以找到大量的相关信息。
我也不懂建筑,但是我只是因为建筑的那些设计图,以及这些背后的东西让我忍不住去联想而已。
所以我也会偶尔去看看那些论坛上关于建筑的种种说法,关于作品集的准备。
案例1。
学生姓名
T
GRE
就读学校
建筑专业
徐佳琦
100
1250
华南理工
GPA:
3.5
录取学校:
UniversityofPenn
ColumbiaUniversity
CornellU
UniversityofSouthernCalifornia(3万刀奖学金)
UofTexas
Ø总结:
学生的获奖经历很多,一开始的时候家长很唠叨,推荐信修改了很多次想要弄得特别长,几番之后我很明确和家长说这样弄下去不负责能否录取好的学校,要不他们就自己写好初稿我们再讨论,家长就没在参与了,学生也很配合,虽然文书也曾来回改了很多小地方,但是总体还是很好沟通的。
StatementofPurpose
GrowingupinTangshan,acitythatsurvivedandrebornfromthe7.8-magnitudeearthquakein1976,Ihavebeenfeelingthegradualrenaissanceofthecity.Onthecampuswheremymotherworking,thereisahalf-collapsedlibrarypreservedfromtheearthquake.ManyscholarsoutsideTangshancametovisititandmaderesearchonit.EverytimeIgotclosetothelibrary,Iseeminglycouldheartheechoesofhammerknockingbycraftsmenandcouldnearlyseethefirmnessandfocusontheirfaces.Icouldevenimaginetheywerewhole-heartedlyaccomplishinganartworkwiththecreativenessofmindandprecisenessoftheirhands.Itwasaroundthattimemydreamaboutbuildingstookshape.
In2007IenteredSouthChinaUniversityofTechnology(SCUT);anationalkeyschoolrankstop5inarchitectureinChina.IhavethenstartedmylearningofArchitecture.Fromthenon,IhavefoundthedifferencesofbuildingsandplanningofGuangzhoucitywiththoseofTangshan.Insubtropicalareas,thebuildingofGuangzhouhasattachedimportancetoventilationandthenthebalconyismoreopenandwider;whileTangshan(warmtemperatezone)focusesmoreondaylightandwarmth.Thereforedifferentstylesexistinthetwocities.Meanwhile,Ihavekeptwonderingwhatinfluencetheculturedifferenceshaveexertedonbuildingsdesign.Withthefascinationsonbuildings,Ihavebeensohappilybathedintheseaofknowledgeandactivelyjoiningininvestigationsandresearches.Hence,Ihavewonthetitleof“ExcellentStudent”inthepastfourconsecutiveyearsandachievedvariousscholarshipslikeTheTimesRealEstateScholarshipandLihaiScholarship.
Inthesummerof2009,IwentforaninvestigationonthetraditionalvillasanddwellingsofDongsinSanjiang,GuangxiProvince.Walkingamongthemountainsandviewingthebeautyofthescenery,Icouldnothelpmarvelingattheharmonyofthenatureandthelocalresidents.Thetraditionalwoodbuildingsweresodelicateandpeoplefeelsocomfortabletolivein.Inspiteofthat,problemsstillexisted.Forinstance,fire-protectiondeviceswereinurgentneedandtheimmensepopulationcausedcrowdednessinbuildings.Manyconversationswiththelocalpeoplerevealedmethatmanypeopletherewantedtobuildsimplebrickbuildingstomeettheirnewneeds,whichledtomylaterthoughtsonhowtoletthemodernbuildingsandthetraditionalwoodhousescoexistthereandwhatshouldbereservedandwhatshouldbeaddednewelement.Backtocollege,withothertwostudentsIwrotea30,000-wordpaperreport,whicharousedthefaculties’andthefellowstudents’attentionandraisedheateddiscussions.Beforetheinvestigation,Ithoughtthatarchitectureonlyreferredtocomfortablespacewhichwaswellcombinedwiththelocalclimate.However,throughthisexperience,Irealizedthatarchitecturecoversmoreareas,notjustphysicalfeaturesandinnerspace.Italsoinvolvedthehistoricalcharacteristics,socialissues,economicdevelopmentandtherelationshipwiththesurroundings.Iwasgreatlyinspiredandcouldnotwaittomakeoutmyowndesign.
Imanagedtocreatethingsofmyowntoexpressmyunderstandingandimaginationofarchitecture.Iparticipatedinavarietyofdesigncompetitions.Amongthose,InternationalCompetitionforSC2011HyperBuilding·VerticalCityisreallyimpressive.MydesignwasbasedonBarcelona,wherethetidyandwidestreet,thenomorethan12-meterbuildingsaswellasthesunlightforeveryhouseholdenlightenedme.Iaimedatadoptingthecitydesignconceptinmydesign,whichwastitled“12mhigh,48mlong”(High-risingBuildings)withsufficientcommunicationspace,easyaccesstowindandsunlight,andnovelhigh-risinglifemodelandspacesensetoresidents.Eventhough,unlikeothercompetitionsbringingmemanyprizesandmuchhonor,inthisdesignBarcelona’sperfectcombinationofancientcivilizationandmoderndevelopedtechnologygotmethinkingprofoundly.Thequestionsonhowtoreflectthecityhistoryandspaceandhowtodisplaytheregionalspiritandhumanitiessolicitudehauntedme.Tomakeit,Ihavealongwaytogo.Iclearlyrealizedmyacquisitionofworld-levelarchitectureknowledgewasamust.
InAugust2011,IgotmyinternshipinTangshanIron&SteelDesign&ResearchInstituteCo.,Ltd,whichsignificantlyhonedmyabilitytoputprofessionalknowledgeintopractice.Asanintern,IjoinedintheconstructiondesignoftheReconstructionProjectofKaipingCentralHospitalandtheprojectofLubeiExperimentalPrimarySchool.Inconstructiondrawingdesign,infrontofthearchitectsandengineersIbravelyputforwardmysuggestionsfortheirrationality,whichlaterwerepartiallyadoptedafterfurtheranalysisandexploration.Theviews-exchangingprocesshasrevealedmetheimportanceandglamourofpracticesandthedesignershavetoconsidermanyaspectsespeciallywhenfacingunwantedsituations.Ithasurgedmetofurtherexplorevariousdesigntechniquesandthesocialneeds.
Fromthepastyears’undergraduatestudy,Ihaveachievedtheapplicationandcreativityofmodernarchitecturedesign.Inthesummerof2010,Ialsoentereda72-hourcourseworkofParametricNonlinearArchitectureDesignattheSchoolofArchitectureatTsinghuaUniversity.ThereIgottoknowdeeperaboutdigitalmodelingmethods.Thisconcepthasofferedmenovelthoughts,andIhaveattemptedtoreflectthisthinkingmethodinmydesigntomakeitmoreuniqueandinteresting.
Forthefurtherstudy,IexpecttolearntheadvancedtechnologiesandmodelingmethodsforarchitectureandtodiscusshowtorealizetheinnovativebutreasonabledesignwithprofessorsandstudentsatCornell.Withadvancedteachingideaandthemosttalentedteachers,Cornellwillhelpmeexploremostonadvanceddesignconceptionandtechnologyapplicationandhowtorelatethesewithconstructionandspace.Projectsofprofessorsandscholarsaswellasthestudents’uniqueprogramhaveappealedmegreatly.IalsohopetolearnmoreonArchitectureandEcology,therelationshipbetweenarchitectureandenvironmentwiththeaimtocreateabetterinnerenvironmentandtominimizetheouternegativeinfluenceonthenature.Aftergraduation,Ihopetoworkinanarchitecturefirmfirstandthenstartmyownarchitecturestudio,showingmoreconcernontechnology,humanbeingsandthesocietyasawholeandbringboundlesscomfortandtrueenjoymenttopeople'slife.
Ø文书小结:
大部分都是可以直接套用,除了个别学校有字数限制。
通常是围绕学生怎样对建筑感兴趣,收获了什么,对建筑的理解和相关实践的准备,再谈到未来的职业规划。
很显然在了解过程中会发现,真的有想法的学生会给出很多有用的信息,会知道怎样定位自己的人生。
而且这个学生的作品集一直很小心,不同意给我们留底。
案例2
学生姓名
T
专业
就读学校
GPA:
3.3
梁玮宁
105
资环环境与城乡规划管理
华南师范
申请urbandesign
录取学校:
UVirginia
UniversityofSouthernCalifornia
UMinnesota
UMichigan
Ø总结:
虽然考了100上的托福,但是学生确实写作很差。
在和学生沟通中发现学生对建筑的认识很多都源自于城市印象这本书,不仅真实的反应了学生爱读书,也表达了学生通过这本书对于建筑的理解,所以采取了这个开头。
学生一直很配合,文书框架定下之后几乎无修改,非常信任。
“Couldyousketchyourmentalmapofouruniversity?
”
ThatwasthemostfrequentquestionIaskedduringmyinterviewswith8studentsatcollegeinApril2011.Somerevealedme21landmarksofthecollegeliketheConfuciusstatue;someshowedme9differentpaths;somepointedouttherewere4differentedgesand3obviousnodes;stillsomeonlyhadvaguememoryofallthese.InspiredbyLynch'sfamouswork-TheImageoftheCity,IworkedouttheimageanalysisofSouthChinaNormalUniversity,whichhas75yearshistoryandfixedarchitecturalstructures.Thestrengthandweaknessofthecity’splanningcouldbeexposedfromtheresidents’imageofthecity.Hence,Iaimedatapplyingittothecampusplanning.Fromstudents’imageofcampus,Icoulddiscovertheadvantageofitsplanningaswellastheproblemsexisting.Sharingwithmyfellowstudents’myideas,Ipioneeredaninvestigationgroupandcarriedouttheresearchinseveraldifferentaspects–questionnairesurvey,interviews,imagemaps.Inspiteoftheoveralleasily-recognizedspaceandthecleardirections,Ifoundthatimprovementwasneededtofeaturethecampus.Buthow?
Imadeeffortstofindtheanswersthroughtheoriesandpractices.
Inoneaspect,likeahugedrysponge,Iwassoabsorbedintheseaofknowledge.Duringthepast3yearsatSouthChinaNormalUniversity,Iwaswhollybathedinthelearningofcityandtheenvironmentandespeciallyfoundmyextremepassionforurbanplanning.Developmentmodeloftheurbanspatialstructureandform,thetextureandstructure,planningprinciples,relationshipbetweenthecityandtheenvironment…havefueledupmypassiontothemaximum.Itissoamazingtofindthateverycitypresenteddifferentformsintheirdevelopmentandstillhadsomesimilarfeatures.Withthelikenesstoexploretheoriginofthesedifferences,Ihopetobeabletocreateabrilliantcommunity.Also,ingraduallearningofurbanplanning,Ihaveshownspecialconcernontheproblemsarisinginurbanvillages.Thepoorlivingconditions,immensepopulati
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