英语可口可乐广告标语.ppt
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英语可口可乐广告标语.ppt
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Englishads,Making:
CustomsDeclarationClassoneGroupfour,TheCoca-ColaCompanyexiststo(存在)benefitandrefresh(提神;提醒)everyoneittouches.Foundedin1886,thecompanyistheworldsleadingmanufacturer,marketer,anddistributor(经销商)ofnonalcoholicbeverage(饮料)concentrates(v.专心;集中;浓缩n.浓缩物)andsyrups(糖浆),usedtoproducenearly400beveragebrands.Thecorporateheadquarters(公司总部)areinAtlanta,withlocaloperations(经营)inover200countriesaroundtheworld.,ChallengesinAchievingLocalRelevance(n.相关性,关联实用性):
Cocacola,KeepingTheClassicLookandTasteWorldwide,WhenCoca-ColawasfirstintroducedintotheChinesemarket,Chinesecharacters(n.性格;特点;字母;角色;vt.刻,印;使具有特征)selected(vt.选择;挑选;选拔;adj.精选的;挑选出来的;苛择的)soundedlikeCoca-Colabutactuallymeant,“bitethewaxtadpole.”(蝌蚪啃蜡)InRussian,“enjoy”waschangedto“drink,”because“enjoy”hasaparticularsensual(adj.感觉的;肉体上的;世俗的)connotation,inthatlanguage,thatdoesntapplytosoftdrinks.,SomesloganshavefocusedonthequalityofCoca-Cola(ItstheRealThing),whileotherscelebratethedrinksrefreshingtaste(ThePausethatRefreshes).OthersreferenceCokesroleinsocialoccasionssuchasmealtimes(ThingsgoBetterwithCoke).,Throughouttheyears,theslogansusedinadvertisingforCoca-Colahavereflectednotonlythebrand,butthetimes.Slogansprovideasimple,directwaytocommunicateaboutCoca-Cola.,The1906slogan,“TheGreatNationalTemperanceBeverage,”reflectsatimewhenthesocietyintheUnitedStateswasveeringaway(改变)fromalcoholicbeverages,andCoca-Colaprovidedanicealternative(adj.替代的;另类的;备选的;其他的;n.可供选择的事物).,Othersloganshaveconcernedoursalesfigures,suchasThreeMillionaDayfrom1917orSixMillionaDayfrom1925.Intermsofdrinksaday,thatsavast(adj.广阔的;巨大的;大量的;巨额的;n.浩瀚;广大无边的空间)differencefromtheonebillionadaymarkTheCoca-ColaCompanypassedin1997.,SomeslogansforCoca-Colahaveconcentratedonthequalityoftheproduct,itsrefreshingtaste,orevenitsroleinentertaining,asin1948sWhereTheresCokeTheresHospitality(n.殷勤好客;招待,款待;(气候,环境等的)宜人,适宜.),In1985,theintroductionofanewtasteofCoca-Cola(commonlycallednewCoke)andthereintroductionofCoca-Colaclassicandtheoriginalformulaledtomultipleslogans.1985featuredAmericasRealChoice,whileby1986,twosloganswereusedtodifferentiatethebrands,withRed,White&YouforCoca-ColaclassicandCatchtheWaveforCoca-Cola.,InJanuary2003,thesloganforCoca-Colawasintroduced-Coca-Cola.Real.Thecampaign(andsloganinturn)reflectsgenuine,authenticmomentsinlifeandthenaturalroleCoca-Colaplaysinthem.,IdLiketoBuytheWorldaCokehaditsoriginsonJanuary18,1971,inaLondonfog.,Thankyouforwatching,
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- 英语 可口可乐 广告 标语