百事可乐英文广告词范文(共12页)7600字.docx
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百事可乐英文广告词范文(共12页)7600字.docx
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百事可乐英文广告词范文
百事可乐的英文广告词
IthinkthePepsiadsarecharacterizedby:
'dynamic,veryimpactonthevisual;advertisingfrequently,sothatconsumerscanremember;starendorsementsareyoung,handsomebeauty,canbeverygoodtoattractyoungconsumers.Thedisadvantageisthatadvertisingissuperficialandhasnoconnotation.Butthisisnotadisadvantage,becausethebeverageorfoodadvertisingissuperficial,sothatconsumershavevisualimpact.
CocaCola:
AthensOlympicGames-LiuXiang,TengHaibinadvertisingendorsements.
Impact:
isthefirsttimeconsumersreallyfeeltheCoca-Cola.
Pepsi:
tofocuson"music+sports"advertisingmodel.
Impact:
fromtheyoungpeoplewhowonthemajorityofthemarket.
competitionanalysis
Coca-Cola-CoverageStrategyforIndifferentMarkets
Pepsi:
Aflankingstrategy:
theprincipleofapplicationissuitableforweakmarketprincipleistheprincipleoftheprincipleoftheenterprise,towincreative,rivalintheareawithoutattacktoattack,captureanoriginallydoesnotexistinthemarket.(Fromtheyoungpeople,intotheCoca-Cola'svacuumzone.)Diversification--60's-fastfoodindustry-qualityandefficientservices
Boffensivestrategy-theapplicationoftheprincipleissuitableforthemarketrankedsecondorthirdoftheenterprises,consideringthestrengthofmarketleaders,tofindtheweaknessesofitsadvantagestoattack,andminimizetheattacksurface.(Suchas:
pricewars,offensiveMcDonald's,offensiveadvertising.)
Pepsi:
Imagedescription:
verycompetitive,themarketpositionismoresuitableforyoungpeople,theonlybrandthatcancompetewithCoca-Cola,agreatachievementasabrandname,butalsoalotofpeople,,Comefrombehind,opportunistic
Productevaluation:
adolescenttaste,nohormones,andCoca-Colaalmost,thepriceisreasonable
Relatedidentification:
Pepsilogo,IwishyouPepsi,ALeagueandsoon
Personalfeelings:
cheerful,youthful,lively,fashion,fresh,dynamic,enduring,active
Freeassociation:
blue,wish,Pepsipopularshoes,sports
百事可乐的经典广告词
PepsiwasfirstmadeinNewBern,NorthCarolina,intheUnitedStatesintheearlyXXXX年sbypharmacistCalebBradham.InXXXX年,"Brad's
Drink"waschangedto"Pepsi-Cola"andlatertrademarkedonJune16,XXXX年.[1]Thereareseveraltheoriesontheoriginoftheword"pepsi".TheonlytwodiscussedwithinthecurrentPepsiCowebsite.
CalebBradhamboughtthename"PepKola"fromalocalcompetitorandchangedittoPepsi-Cola.
ThewordPepsicomesfromtheGreekword"Hope"(πέψη),whichisamedicalterm,describingthefooddissolvingprocesswithinone's
stomach.Dyspepsiaalsoamedicaltermdescribesaproblemwithone'sstomachtodissolvefoodsproperly.
Anothertheoryregardingthename'soriginsisthatCalebBradhamandhiscustomerssimplythoughtthenamesoundedgoodandreflectedthefactthatthedrinkhadsomekindof"pep"initbecauseitwasacarbonateddrink.
Itwasmadeofcarbonatedwater,sugar,vanilla,rareoils,andkolanuts.Whethertheoriginalrecipeincludedtheenzymepepsinisdisputed.
InXXXX年,BradhammovedthebottlingofPepsi-Colafromhisdrugstoreintoarentedwarehouse.Thatyear,Bradhamsold7,968gallonsofsyrup.Thenextyear,Pepsiwassoldinsix-ouncebottles,andsalesincreasedto19,848gallons.InXXXX年,PepsireceiveditsfirstlogoredesignsincetheoriginaldesignofXXXX年.InXXXX年,thelogowaschangedagain.InXXXX年,automobileracepioneerBarneyOldfieldendorsedPepsi-Colain
newspaperadsas"Abullydrink...refreshing,invigorating,afinebracerbeforearace".
InXXXX年,thePepsi-ColaCompanywentbankruptduringtheGreatDepression-inlargepartduefinanciallossesincurredby
speculatingonwildlyfluctuatingsugarpricesasaresultofWorldWarI.AssetsweresoldandRoyC.Megargelboughtthe
Pepsitrademark.Eightyearslater,thecompanywent
bankruptagain.Pepsi'sassetswerethenpurchasedbyCharlesGuth,thePresidentofLoftInc.Loftwasacandymanufacturerwithretailstoresthatcontainedsodafountains.HesoughttoreplaceCoca-Colaathisstores'fountainsafterCokerefusedtogivehimadiscountonsyrup.GuththenhadLoft'schemistsreformulatethePepsi-Colasyrupformula.
THETOPCOMPANYOFCHINASinopecSinopec'sbusinessincludesoilandgasexploration,refining,andmarketing;productionandsalesofpetrochemicals,chemicalfibers,chemicalfertilizers,andotherchemicalproducts;storageandpipelinetransportationofcrudeoilandnaturalgas;import,exportandimport/exportagencybusinessofcrudeoil,naturalgas,refinedoilproducts,petrochemicals,andotherchemicals.
百事可乐英文广告
Theworld'sthreelargestdrinks-Coke,teaandcoffee.Cokefiled,naturallythinkofis"Pepsi."Irememberitalongthewayadvertising:
"anewgenerationofchoice","eagertounlimited","breakthroughdesire","thereisnothirstthirst",arepeopleremember,catchy.
PepsiandCoca-Colatwobrandshaveahundredyearsofcompetitivehistory,andPepsiCoteamaftercarefulinvestigationfoundthatyoungpeopleisthelargestconsumergroups,youngpeoplethemostpopularthingiscool,andcoolexpression,isunique,trendy,Connotation,themeaningofcreativestyle.Pepsicaughttheyoungpeoplelikecoolpsychologicalcharacteristics,begantolaunchaseriesofyoungpeoplethinkthatthemostcoolstarfortheimageofthespokespersonofthead.
InmainlandChina,followingtheinvitationofLeslieCheungandAndyLautodoitsspokesperson,PepsialsoinvitesAaronKwok,FayeWong,JennyJacksonandRickyMartinfoursingertodoitsimagerepresentative,capturedtheheartsofcountlessyoungconsumers.Pepsiadvertisinglanguageisquiteunique.Itis"anewgenerationofchoice","eagertounlimited"todotheirownadvertisinglanguage.Pepsitopromoteyoungpeopletomake"anewgenerationofchoice",thatis,drinkPepsi.Pepsithesetwodynamicsloganquicklywontherecognitionofyoungpeople.Pepsiwiththeadvertisinglanguage,Pepsiadvertisingcontentisgenerallymusic,sports,suchastheaboveMichaelJackson,AaronKwokisafreshdance.Pepsiisalsogoodtoplayfootball,Pepsimostyoungpeopleliketousethecharacteristicsoffootball,deliberatelylaunchedthePepsifootballstar.
Alotofspamadvertisingreallycannotstand,aseriousimpactonpeople'svision,itisawasteofpeople'stime,butalsothehumanconsumptiontendenciestoleadastray.However,goodadvertising,butalsothevisualfeastofthevastnumberofconsumers,youcanenjoythesameaswatchingtheHollywoodblockbuster,assessit.Itcangiveconsumersthecharacteristicsofthegoodstochoosetofacilitatetheconsumer'slife,butalsoallowconsumerstowatchtheadwhenitisapleasuretoenjoy.Pepsi'sadvertisingisnodoubtdoingwellinthisregard,it'sadvertisingintheChinesemarketisnotonlytheinternationalfashionfreedomofstyle,butalsoaddedtheelementsofChineseandhi,peoplefeelcordialandrelaxed,it'sadvertisingIsabrightspot,foryoungpeopleisundoubtedlymoreattractive.Sointermsoftechnology,aesthetics,marketing,professional,andsoon,thePepsiadvertisingisundoubtedlyeye-catching,peoplerememberthesuccessofadvertising,Ibelieveinthecomingdays,PepsiadswillbemoreThebetter.
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