BEC口语练习.docx
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BEC口语练习.docx
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BEC口语练习
U6
Selectingacompanylocation
Demandforproductsorservice
Demandforecasthelpdeterminewheregoodandservicetobesold
Transportation
Amanufacturingcompanywilltendtomaterial-orientedifithassinglesourceofrawmaterialandshipitsproducttomanydestination
Whenrapiddeliveryisaconditionorsales,toselectmarket-orientedlocation,thatislocatenearconsumer.
////laborcosts→lowerwagerate→productivityperhourmayfurtheraffectthecostofprovidingservicesandproducinggoods.
Thelawfirmyouworkfordecidestorelocatetoanewplace
Whatfactorsshouldbeconsidered
1Sinceweprovidelawservices,onefirmshouldbelocateinawell-establishedandfast-growingbusinessarea.becauseinsucharea,therearemanybusinesswhich
Publictransportationisconvenient→consumerwilleasygetto
Mayaffectthenumberofpotentialconsumerandrevenue
2lesingrent→varyfromplacetoplace
3competition4expansionpotential5appealoflocation
Whatadvantageofgoodlocation
ThenumberofConsumergoup
Aplacewithhighdemandwillboostourbusiness→increasingprofit
Accesstopublictransportenabletoprovidehighvalueforconsumer
Withfewlawfirms→otherwisemayloseourbusiness
Lowleasingrent→savecost/offersomeflexibilityandroomfortheexpansiono
Exportinggoodsandservicesforthefirsttime
Culturaldifferences
Differenttastesandneeds→inordertocaterto....→shouldtake...intoconsideration
→otherwisewon'tsellwell
Professionaladvice
Sincethecompanyhasneverdoneinternationalbusinessbefore,itmaylackexperienceof
→ifseeksadvice→mayavoiddisasterwhichmayleadtoabiglosses
///Chooseagoodexportingfirmwhichcanprovidegreatassistanceinselling.......
Yourcompanydecidestoenteraforeignmarker
Whatisthebestwayofenteringforeignmarketing
Licensing→cankeepthefinancialrisktoaminimum→butItdoesn'tresultinalargepayoffforourcompanymaygiveawayourtradesecret
Jointventure→sharecostsandriskswith....
Setupasubsidiary→saveshippingcostandkeepcompletecontrolof→butitrequirealargeinvestment
Whetherthereexiststheneedofproductadaptation
Asshowninthemarketingresearch,theneedsofpeopledifferentfromthose→soinordertomeettheneedinforeignmarket,wehavetoadapt...eventhoughtheprocessiscostly.butintheend,wecangainlargeprofit
Ifnotadaptmaysavecostbutproductwontsellwell
Enteringafranchisingagreement
Brandname
Thebiggestbenefitofowningafranchisedbusiness→franchiseecanusethewell-recognizedbrandnametomakeprofits,afterall,thepurposeofenteringabusinessistoearnmoney
Training
Franchisorshouldprovidenecessarytrainingprogrammewhichshouldincludemanagerialskillstothefranchisee.without→hardfortorunfranchiseandmakemoney
////haveenoughmoneybecausetherewillbevariouscostsincludingopeningcostsandequipment
Aprospectiveinvestorisplanningtoenterafranchiseagreement
Whatkindofinformationyoushouldlookedinto
Evaluatetheopportunity→inordertobediscreet,hadbetterlookintoinformationlikefinancialstatement→itcanshowwhetherthefranchisefirmismakingprofitornot,inotherwords,whetherthefirmisdoingwellornot
Franchisefee→istoohighcomparedtootherotherfranchisefirm
history→abrightfuture
Well-knownbrandname→otherwiseit'smeaningless
Investmentrequirement
Whatformsofsupportafranchisorshouldprovide
Trainingshouldbedeliveredwellandnottoobrief
Provideguidanceinrunning
Shouldallowtheprospectiveinvestoruseitsproductandservice
Helpseizefinancialassistanceiftheyhavelimitedfund
Dealingwithcompetition
Pricingpolicies
Powerfulweapon→isanimportantfactorinconsumers'buyingdecision
Setlowerpricethancompetitors'pricesothattheycanattractconsumer,thusboostoursalesandtakingalargemarketshare
Advertisingstrategies
Increasebrandawareness→onceconsumerhaveseenaproductadvertisedeitheronTv,I
Internet,orinnewspaper,theymaytendtobuyit
////quality→notallbuyerbasetheirbuyingdecisiononprices,theyarewillingtopayahigherpriceforbetterquality
Youworkinacarmanufacturingcompany
Whatshouldbethepricingstrategies
inordertosurviveinthecompetition,wshouldcutthepriceofourcars
→increaseoursales
Butweshouldensurethescaleofproductionandthatcostofproductionarelow,otherwisewe'llreducerevenue
Whatshouldbethequalityandservicestrategies
Offerservicesthatothercompanydon'toffersuchasfreecarcleaningwith3monthsofpurchase
Tomakeourcarmorefashionableandsportycausemanypeoplebasetheirbuyingdecisionjustonthestyles
DevelopsomesmallcarbecauseofthelimitedspaceinChina,nowadays,peopleprefersmallcars
Orwecanmakesomeinnovationstoourpresentcartocaterforthetasteandneedsof.....
Designingacompanybrochure
Companyculture
Presentaimagetopublicdistributedtoexistingclients,potentialclients,press,.investorandothers.
Influencethewaytheyunderstandyourcompanysowecansayabrochureisanexpressionofcompanycultural
Cost
Isanotherfactortobeconsider.Brochureisneededinlargequalities,soyoushouldkeepeverythingwithinbudget
////theprofileofthetargetmarketsothatyourbrochureareattractivetoyourtargetconsumer
Shouldreflectthecharacteristicofyourcompanyisin
Thecompanyyouworkforisnowre-assessingitsexistingcorporateculturetoimproveitsperformance
Whatweaknesscanbeidentifiedinthecompanyculture
Nowlet'smakealistofthenoticeableweaknessinourcompanyculture:
Firstly,internsofourstaffmember,mostofthemarenotquitespontaneousincommunicatingtheirideastoeachother,particularlytolinemanager
Secondly,feeltheirgoodperformancehasnotbeenrecognized
Thirdlydonothavechancetogetpromoted,sincemanyofourlinemanagersarerecruitedfromoutsidethecompany
Whateffectivesolutionshouldbemadetoimprovethecorevalue
Weneedtoprovidemorechannelsofcommunicationamongthemanagementandstaff
Trainingprogramme,outdoorevent.
Soastoincreasepersonalawarenessofabilities,andinturn,theywillenhanceteamspiritandopencommunication
Offeradditionalbenefitstoexcellentperformers,likeapaidholidayorretailvouchures
Good,let'sputitdown,weshouldalsoreconsiderourpromotionpolicyandmakeitanincentiveforourstaff→openupthecompetition
Ithickthesesolutionsshouldbeeffectivetoimprovementofourcorevalue
Designingacompanymagazine
Targetreadership
Thereadershipdeterminewhatcontentshouldbeincluded
Contentsincluded
Whatsubjectshouldbecovered
Ifastaffmagazine→covertopicsaboutpeopleandeventincompany,staffcompetition/aconsumermagazine→advertiseyournewproduct
///thenumberofissuestobepublishedmonthlyorannually,andofcourse,thecostisanotherfactortobeconsider
Yourcompanywouldliketodesignanewcompanycelebrationprogrammetofacilitatebothinternalandexternalcommunication
Whatkindofeventshouldbecelebrated
makeadetailedplanaboutwhateventstobecelebrated
Holdparties,customerballs/goodchanceforbuildingrelationship
Celebratingindividualaccomplishment→revitalisemorale,butalsoinstillworkwithmeaning
Howtocelebratetheseoccasions
Offerfreetripspicnicsorget-together
Managementshouldbeabletohandlenegativepersonaltransition
Griefcounselling→touchtheheartofemployeesandhelptobuildloyalty
Sendingcorporategiftstoforeignbusinessclient
Culturaldifferences
Taboosvaryfromculturetoculture
Themainpurposeofanygiftshouldbepleaseandhonourtherecipient
Companylogo
Reflectourimageandpersonality
Keeplogosmall→otherwiselooklikeanadvertisement
///highestqualityandbesttaste→Notonlyconveyourrespectbutalsosaysalotaboutcompany
Yourfirmwouldliketoadoptacorporategiftingprogrammetobuildbetterrelationshipwithyourclient
Whatbenefitswouldthisprogrammebringtoyourfirm
Helptoretainourcustomeroverthelongterm
Buildclosettiewithourexistingclient→tomaximisethelifetimevalueofourcustomer
Cost-effectivewaytomaintaincustomerloyalty→attractnewclient
Createexcellentbusinesschances→helptoensurecustomersatisfaction
Onwhatoccasionsshouldyourcompanysendgiftstoclient
Getextrajoyoutofourgiftsastheydon'tgenerallyexpecttheminadvance
Ontheirbirthday
OnoccasionsofcompanycelebrationlikeanniversaryChristmascelebration
Consideringtosponsorasportsevent
Targetaudience
Narrowdownthemajorcharacteristicsofourtargetmarket→thenwewillbeabletomatchupourproductwiththeevent
Mediacoverage
Bringthefirmandtheirproductwithpublicfocusandenhancefirmbrand,product
////othercompetitorandmakeeffortstodistinguishourfirmfromothersponsor/cost
Yourfirmhasdecidedtosponsorthecomingnationalbasketballtournamenttolaunchanewproductandpromoteimage
Whaton-siteamenitiesshouldbeincluded
Totakethegreatestadvantageofthissponsorshiptolaunchournewproductandpromoteourbrandimage,ithinkwecanincludethefollowingamenities
Onthefirstoflistweshouldputliteraturedistributionandposterdistribution.theseareeffectivemethodofacquaintingthepublicwiththeevent
Howtoattractmoremediaattention
Keytosuccessfulsponsorship
Printedmaterialtoenableourcustomertolearnaboutourproduct
Handoutfreeproductsample
Giveawaysomet-shirtwithourcompanylogo
PublicRelationDepartmentsendcomplimentarytickettoreportersand
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