剑桥商务英语高级口语综合-商务英语专题讲演考试试题(二).docx
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剑桥商务英语高级口语综合-商务英语专题讲演考试试题(二).docx
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剑桥商务英语高级口语综合-商务英语专题讲演考试试题
(二)
一、一分钟讲演(本大题15小题.每题10.0分,共150.0分。
)第1题Financial
Management:
howtoensurethatacompanyplanisimplemented?
【正确答案】:
Suggested
answers:
a.Personalfactorsareimportantineffectivemanagementofa
business.Qualifiedpersonnelarethekeytoeffective
management.Tileabilitytodirect,tolead,eventoinspireothers,isobviouslyahumanattribute,asistheabilitytoacceptandexecuteassignmentsofresponsibilityfrom
another.Theabilitytowinandmaintainconfidence—asreflectedinsecuringfinancialbacking,creditextensions,loyalemployees—isapersonalcharacteristicofvitalimportancein
business.Toensureacompanyplanisimplemented,itisimperativetocreamoffthebestpersonnelfromamongthe
candidates.b.Whenwesayeffectivemanagement,wemustrememberthatthebusinessisaprojectionofmanagement's
personality.Ingeneral,individualshavewhatittakesortheydonot,andhaving"it,"
theydoagoodjobwillfullyorthey
fail.Thesepointscannotbeoverstressed,forbusinesssuccessisaphilosophy,apointofview,andanapproachthatmustpermeatetheentrepreneur'smindthoroughlyifheorsheistohavemasteryofthe
enterprise.Toensureasoundfinancialmanagement,companieshavetoaddresstheissueofensuringethicalbehavioramongsttheir
staff.c.Today'sbusinessobjectivesare
threefold:
tomakeprofits,tobeatthecompetition,andtodelight
customers.Toachievethefirsttwoobjectives,youmustaccomplishthe
third.However,traditionalcost-managementtechniquesfocusedonthefirstobjectiveonlybyminimizingcostregardlessoftheeffectson
customers.Costmanagemententailsfarmorethancost
cutting.Goodcostmanagementmustbeforward
looking.Itisstillimportanttolookbackward,butthemoreyoulookforwardtotargetcostsandmanageoperationstomeetcostgoals,thelessyouwillhavetolookbackwardtofindoutwherecostswent
awry.d.Costcuttingisimportanttocost
management.Butfinancialmanagemententailsfarmorethancost
cutting.Effectivefinancialmanagementmustbeforward
looking.Andlookingbackwardisalso
important.Andthusyoushouldavoidthetrapoftryingtoaccountcostsoutafterthefact,ratherthandesigninglowercostsinbeforethe
fact.Customershaveanexpectationofpricebasedonadvertisingorsalespromotion,butthatpricedoesnotalwaysmatchtheirviewofwhethertheproductisworthits
price.Thevalueviewisoftenrelatedtothe
image.[提示]tocreamoffthebest挑选最好的。
permeate遍布,弥漫,感染,透过。
philosophy哲理,见解,理念。
toaddresstheissue处理问题。
ethical合乎道德的,伦理的。
behavior行为,举止。
mastery驾驭,控制权,精通,熟悉。
entail需要。
forwardlooking前瞻性的。
projection设计,规划,投射,投影。
第2题
Staff
Management:
theimportanceofencouragingstafftomakesuggestionsforimprovements
【正确答案】:
Suggested
answers:
a.Itisimportanttoencouragestafftomakesuggestionsfor
improvements.First,takingonstaffsuggestionshasbeenanimportantelementincompany
success.Ifyoulistentotheiropinions,youcangainyourfactsstraightbeforemakingfalse
allegations.Staffsuggestionswillgenerateagreatdealofnew
ideas.Youcanabsorbalargeamountofinformationsoastobroadenyourvisionandhorizonandtoestablishclear
goals.Secondly,bylisteningtotheirviews,youcangetafarbetterunderstandingofyour
staff.b.Theessentialpartofeffectiveteamworkistoseeyourcompanyasdifferentteammemberswhoareworkingtogether,ratherthanasindividualswhoareworking
separately.Encouragingstafftomakesuggestionsforimprovementsis
important.Itisusefulforthemanagerstounderstandthepersonalitiesofthepeopletheyareworking
with.Thentheywillbeabletoanticipatehowthesepeoplewillreactincertainstressful
situations.Youcanclarifyalljobdescriptionsrationally,andcarryoutregularplanningmore
smoothly.c.Ifyouvaluestaffsuggestions,itwillinspireyour
staff.Youwillhavegreaterabilitytomotivateandcommunicatewellwithyourstaff
members.Communicationis
important.Staffmembersneedtotalktomanagersabouttheworkingpracticeswithina
company.Bothpartiesshouldfeelthattheexpectationsarerealisticandallowthemtohaveresponsibilitiesandinterestsoutside
work.Tileemployeeswillperformevenbetterthan
before.Itwillalsoinspire
others.Itwillendupattractinggood
personnel.Therefore,itisadvisabletoencouragestafftomakesuggestionsfor
improvement.[提示]broadenyourvision开阔眼界。
personality人格,个性。
teamwork团队合作,集体协力,团对配合。
Falseallegation凭空指控,错误指控。
stressful紧张的,感到压力的。
第3题
Purchasing:
howtoensurethatsuppliersconsistentlymeetdeadlines
【正确答案】:
Suggested
answers:
a.Toensurethatsuppliersconsistentlymeetdeadline,itisadvisabletodothesteps
below.First,youshouldbuildupgoodrelationswithmanufacturersthroughthegoodwillofthe
business.Ifyouwanttoimprove,youhavetoforgetie-upswith
suppliers.Ifyoudon'tdoit,you'llget
nowhere.Secondly,Youshouldalsouseyourcreditworthytobuildupawiderangeof
contacts.Ifyouwanttoboostsales,youhavetobuildupandkeepawiderangeof
contacts.Thegameismarketingandopeningmoresupplychannelsandmoredistribution
units.Thirdly,youcollectinformationquicklysoastoimproveabilitytoreactto
change.Informationisalwayshelpfultodecision-making.b.Ifyouwanttoseewhichwaythewindisblowing,ifyouwanttomakecorrectjudgment,ifyouwanttomakethingsmorepredictable-programmed,youhavetogainnecessaryinformationin
time.Then,youneedtogivenecessarysupporttodealing
withunpredictableproblemsorunprogrammed
events.Thirdly,youneedtokeepgoodemployeesandmakeefficientuseofmanagement
talent.Ifyouwanttogetthingshighlystructured,ifyouwanttomaintainproperrelationshipwithyourclients,youshouldkeepemployeesinalliancewithyourbusiness
strategy.c.Whatwouldyoudowhenchoosingyoursupplier?
Thereareseveralfactorsinvolvedin
it.First,youneedtomakesurewhetherthesupplierscouldrespondquicklytodemand;
andthenyouneedtomakesurewhetherthequalityoftheproductsisuptothe
standard.Thirdly,youneedtomakesurewhetherthepriceis
acceptable.Youneedtofindoutifcustomerswouldbeworriedaboutthe
price.Finally,youneedtomakesurewhethertheproductcouldbedistributedaroundworld
easily.Ifyouhavechosentherightsuppliers,youcanensurethatyoursuppliersconsistentlymeet
deadlines.d.Toensurethesuppliersconsistentlymeetdeadlines,youhavetosetcriteriaforchoosinggood
suppliers.Ithinkthemostimportantcriteriaweusetoselectsuppliersarethe
following:
Theyaretheestablished
suppliers.Theyhaveexcellentproductsforthe
market.Theyhavereliable
deliveries.Theycanofferyounon-exclusivity.Theycangiveyoufreedomfordistributortofixmark-up.Theyhaveacompetitivepricing
policy.Theyhaveextensiveinternational
experience.Theycanofferyougenerous
discounts.Theyhaveflexibilityonsales
targets.Andtheyhaveflexibilityoninventory
levels.Youcanensureyoursupplyonlywhenyouhavechosenqualifiedsuppliersinlineoftheabove
criteria.[提示]creditworthy信誉卓著的,有资格接受信用贷款的。
tie-ups停顿,关联,协作。
acceptable可接受的,受欢迎的。
non-exclusivity非专有,非排他。
mark-ups抬高售价,标高的金额。
flexibility有弹性,可变通,灵活性,柔性。
第4题Researchand
Development:
howtoselectappropriateprojectsforlong-termdevelopment
【正确答案】:
Suggested
answers:
a.Howtochooseastrategyconsistentlymeetthedeadlines?
Mostcompaniesseekaproductstrategythatmaximizesthepresentvalueofcashflowsassociatedwithbusiness
operations.Whichstrategyforinternationalmarketsbestachievesthisgoal?
Theanswerdependsuponthespecificproduct-market-company
mix.Inmyopinion,thefirststepistoidentifytheproduct-marketrelationshipofeachproductin
question.Whousestheproduct,whenisitused,forwhat,andhowisitused?
Doesitrequirepowersources,linkagetoothersystems,maintenance,preparation,stylematching,andsoon?
Thesecondstepistoseeiftheproductwillappealtoanarrowmarketsegmentratherthanabroadmass
market.Thethirdstepistoexamineproduct/communicationdevelopmentandmanufacturingcostssoastomakesuretheprojectwillsurvivethetestofprofit
effectiveness.b.Howtoselectappropriateprojectsforlong-termdevelopment?
Thereisnogeneralanswertothis
question.Ithinkthechoiceofproductandcommunicationsstrategyisafunctionofthreekey
factors:
(a)theprojectitselfdefinedinterms
ofthefunctionorneeditserves;
(b)themarketdefinedintermsoftheconditionsunderwhichtheproductisused,thepreferencesofpotentialcustomers,andtheabilitytobuytheproductsinquestions;
and(c)thecostsofadaptationandmanufacturetothecompanyconsideringtheseproduct-communications
approaches.Onlyafteranalysisoftheproduct-marketfitandofcompanycapabilitiesandcostscanexecutiveschoosethemostprofitable
strategy.c.Researchisakeytotheeconomicviabilityofthe
future.Ifyouwanttoselectanappropriateprojectforlong-termdevelopment,youneedtotake“fourC”—Consumer,Cost,Convenience,Communicationinto
consideration.Becausetheyhighlighttheimportantpositionof
consumer.Ifyouknowsomethingaboutglobalization,itwillhelpyoumake
decisions.Itwillmakeiteasierforyoutospotanicheinthe
market.Inessence,asmallbusinesssucceedsindirectproportiontoitshighlymotivat
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