《跨文化商务沟通》见面课之答案.docx
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《跨文化商务沟通》见面课之答案.docx
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《跨文化商务沟通》见面课之答案
《跨文化商务沟通》见面课之答案
见面课:
冰山之下——商业广告中的文化价值观
1、问题:
Cultureislikeaniceberg.Onlyasmallpartofcultureisvisible.Forinstance,food,dress,paintingsareallapparenttoeyes.Butagreatpartofcultureishiddenunderthewater,suchas_,,andsoon.
选项:
A:
views
B:
attitudes
C:
architecture
D:
customs
答案:
【views,attitudes,customs】
2、问题:
OriginallyGeertHofsteddevelopedamodelthatidentifiesfourprimaryculturaldimensions:
_,,IndividualismversusCollectivism,___.
选项:
A:
PowerDistance
B:
Long-versusShort-TermOrientation
C:
UncertaintyAvoidance
D:
MasculinityversusFemininity
答案:
【PowerDistance,UncertaintyAvoidance,MasculinityversusFemininity】
3、问题:
Chineseconsumerscanbeascribedtothevaluesofconformityand“face”.
选项:
A:
对
B:
错
答案:
【对】
4、问题:
It’sbetterforadvertiserstorealizeandtakenoteofthedifferentculturalvaluesandmakecorrespondingadjustmentstotheiradvertisingappeals.
选项:
A:
对
B:
错
答案:
【对】
5、问题:
TheAmericanshavethespiritofinnovationandrisk-taking.Theyarenotwillingtocopewithuncertaintiesinherentinlifeandcantolerateandacceptnewideasandstrangers.
选项:
A:
对
B:
错
答案:
【错】
见面课:
商业宣讲实践
1、问题:
InthepresentationofGTech,thefirstpartistointroducesomebasicinformationaboutGTech.
选项:
A:
对
B:
错
答案:
【错】
2、问题:
PPTwithparagraphsoftextsignificantlydecreasestheattentionoftheaudience.
选项:
A:
对
B:
错
答案:
【对】
3、问题:
Keepingyourhandsinyourpocketsduringthepresentationshowsyourconfidence.
选项:
A:
对
B:
错
答案:
【错】
4、问题:
ImagesinPPTcandistractpeople’sattentionandmakethemessagelesspowerful.
选项:
A:
对
B:
错
答案:
【错】
5、问题:
Asubtlenod,smileorplacementofyourhandscandrasticallychangethemeaningofyourwords.
选项:
A:
对
B:
错
答案:
【对】
6、问题:
Whatisthemostobviousdifferenceamonginformativepresentation,persuasivepresentation,andgoodwillpresentation?
()
选项:
A:
theaudience
B:
theinformation
C:
thepurpose
D:
thelanguage
答案:
【thepurpose】
7、问题:
GTechisa__company()
选项:
A:
food
B:
technical
C:
media
D:
consultative
答案:
【food】
8、问题:
WhichisNOTtheneedofJapanesehospitalsonrobotnurses?
()
选项:
A:
error-oriented
B:
integrated
C:
autonomous
D:
error-free
答案:
【error-oriented】
9、问题:
WhichcanNOThelpyouidentifyyouraudienceinpreparingabusinesspresentation?
()
选项:
A:
Age
B:
Appearance
C:
Occupation
D:
Interest
答案:
【Appearance】
10、问题:
WhichcanNOTattractaudience’sattention?
()
选项:
A:
Usearisingintonation
B:
Stressimportantwords
C:
Useshortsentencesatthestartofapoint
D:
Keepontalking
答案:
【Keepontalking】
见面课:
障碍与沟通——跨文化商务案例分析
1、问题:
WhatarethereasonsfortheToyotaRecallCrisis?
选项:
A:
Thefailureofthepublicrelations
B:
Acultureofdeference
C:
Employee’sLoyalty
D:
Communicationacrosscultures
答案:
【Thefailureofthepublicrelations,Acultureofdeference,Employee’sLoyalty,Communicationacrosscultures】
2、问题:
Whenrespondingtoconsumersafetyissues,thetypicalJapanesecorporation’sresponseis__.
选项:
A:
Minimizationoftheproblem
B:
Reluctancetorecalltheproduct
C:
Criticizetheteammembers
D:
toolittlecompassionandconcernforcustomers
答案:
【Minimizationoftheproblem,Reluctancetorecalltheproduct,toolittlecompassionandconcernforcustomers】
3、问题:
Therearemanywaysofexaminingculturaldifferencesandtheirimpactoninternationalmanagement.Culturecanaffect_.
选项:
A:
technologytransfer
B:
managerialattitudes
C:
managerialideology
D:
business-governmentrelations
答案:
【technologytransfer,managerialattitudes,managerialideology,business-governmentrelations】
4、问题:
Howcanthecultureofasocietydirectlyaffectmanagementapproaches?
选项:
A:
centralizedversusdecentralizeddecisionmaking
B:
safetyversusrisk
C:
stabilityversusinnovation
D:
individualversusorganizationloyalty
答案:
【centralizedversusdecentralizeddecisionmaking,safetyversusrisk,stabilityversusinnovation】
5、问题:
WhichstatementinthefollowingFrenchcultureisnotright?
选项:
A:
Socialclassisimportantandsocialinteractionsareaffectedbyclassstereotypes.
B:
TheFrenchmayadmireorbefascinatedwithpeoplewhodisagreewiththem.
C:
TheFrenchareverystatusconscious,andtheyliketoprovidesignsoftheirstatus.
D:
TheFrenchfocusongoodconnections,whichcanresultinlowercostsfordoingbusiness.
答案:
【TheFrenchfocusongoodconnections,whichcanresultinlowercostsfordoingbusiness.】
6、问题:
WhichfactorneedstobeconsideredwhenpursuingbusinessinBrazil?
选项:
A:
Physicalcontactisacceptableasaformofcommunication.
B:
Brazilianstendtotrustothers,sobesuretoformastrongrelationshipbeforebringingupbusinessissues.
C:
Appearanceisveryimportant,asitwillreflectbothyouandyourcompany.
D:
Patienceisnotimportant.
答案:
【Physicalcontactisacceptableasaformofcommunication.,Appearanceisveryimportant,asitwillreflectbothyouandyourcompany.】
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- 跨文化商务沟通 文化 商务 沟通 见面 答案