苹果公司成功之路英文ppt.pptx
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苹果公司成功之路英文ppt.pptx
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makesBIGBUSINESSGivenAppleInc.asanexampleWhatBRANDHISTORY1976.4ApplewasfoundedbySteveJobs,SteveWozniak,andRonaldWaynetodevelopandsellpersonalcomputers.1984.1ApplelaunchedtheMacintosh,thefirstpersonalcomputertobesoldwithoutaprogramminglanguageatall.1985.9JobsresignedfromAppleandfoundedNeXTInc.1997.2JobswasbacktoAppleandthenactedastheinterimCEO2007iPhonewaslaunchedandmakeahit2011.10AppleannouncedthatJobshaddiedFoundingandincorporationSuccesswithMacintoshDecline,restructuring,acquisitionsReturntoprofitabilitysuccesswithmobiledevicesPost-Jobsera(2011-)Ranking15inFortune500companiesmostvaluablefirmsintheworldforthreeyears.theworldslargestinformationtechnologycompanybyrevenueCreatingdemandPeopledontknowwhattheywant.SteveJobs01TakedifferentroutesInnovationisthedrivingforceofthecompany.HungerMarketing.02HungerarousescustomersdesiretobuyHighprice,HighqualityKeepimprovingtheuserexperience03Beingunique,Standingtall
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