高中英语Advertising牛津版必修四.docx
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高中英语Advertising牛津版必修四.docx
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高中英语Advertising牛津版必修四
Advertising
I.单项填空:
从A,B,C,D四个选项中选出可以填入空白处的最佳答案.
1.Wehave____inthelocalnewspaperfornewsecretary,butwehaven’thadanyrepliesyet.
A.advised B.advertised C.announced D.noticed(Key:
B)
2.----Wokersinthiscompanyarenotdoingtheirduties.
----Advancedwaysofmanagementmustbe____tomakethingsbetter.
A.broughtdown B.broughtin
C.broughton D.broughtup(Key:
B)
3.Idon’twaittobuythecoat.For______thingIdon’tlikethecolour,andfor______,thepriceistoo___.
A.one;another;high B.a;theother;expensive
C.one;another;expensive D.one;other;low
(Key:
A)
4.----Sheisverytired.
----Sosheis.She___lettersallday.
A.istyping B.wastyping
C.hastyped D.hasbeentyping(Key:
D)
5.Theysuggestedthatthedoctor____besentforatonce.
A.referredto B.referred
C.referto D.referringto(Key:
A)
6.----ArethereanyEnglishstorybooksforusstudentsinthelibrary?
----Thereareonlyafew_____
A.ifsome B.ifany C.ifmany. D.ifever(Key:
B)
7.Onceyouhavemadeapromise,youmust____.
A.carryiton B.carryitout
C.keepitup. D.getitthrough(Key:
A)
8.----Whyisheso______?
----He’sjusthadsomephotostakenofhimselfwitha______actor.
A.excited;handsome B.exciting;beautiful
C.disappointed;handsom D.disappointing;pretty(Key:
A).
9.It’sagoodwayforustomemorizenewwordsbyseeingthem_______.
A.proper1y B.repeated1y
C.clearly D.usually(Key:
B)
10..Thescientists______thousandsofchemicalsbeforetheyfoundtherightone.
A.weretryingout B.hadtriedon
C.havetriedon D.hadtriedout(Key:
D)
11.______in1636,HarvardisoneofthemostfamousuniversitiesintheUnitedStates.
A.Beingfounded B.Itwasfounded
C.Founded D.Founding(Key:
C)
12.The1ong-1astingmeeting,filledwithargumentsandquarrels,endedindisorder,______noconclusion.
A.reached B.toreach C.reaching D.wouldreach(Key:
C)
13._____,peopledon’tfeelithardtolivethroughthewinter.
A.Suppliedallkindsofvegetables
B.Allkindsofvegetablessuppliedwith
C.Allkindsofvegetablessupplied
D.Supplyingallkindsofvegetables(Key:
C)
II.完形填空:
AtthetimewhenBillandRosemarried,neitherofthemhadmuchmoney.Sotheywere31tobuyahouseorflat.Forthefirstyearsoftheir32life,they,therefore,33inrented(租凭的)flats.ThenBill’sfatherdiedand34himsomemoney,sotheyboughtahouse.Whentheymovedintoitforthefirsttime,oneofBill’s35senthimabottleofwineasapresenttocelebratehisentry(住进)intothefirsthousehehadowned.BillandRosehadalotofworktodo,gettingtheirthings36,arrangingthefurniture,gettingcurtainsandalltherest,sothey37aboutthebottleofwine.Infact,they38itawayinacupboardwithoutevenunpacking(拿出)it.BillandRosealreadyhadtwo39whentheymovedintotheirnewhouse,andafewmonthslater,thethirdwasborn.WhenRosecamehomefromthe40withthebaby.Bill41somefriendsroundto42itsarrival,andtheyhadawonderful43,withplentytoeatandtodrink.Afterthepartyhadbeenonforsometime,however,Billfoundthatthewinewas44.45,herememberedthebottlewhichhisfriendhadgivenhimwhentheyhadmovedintothenewhouseandwhichwasstilllyingunpackedina46somewhereinthehouse.Hefounditwithsomedifficultyand47itintotheliving-roomwherehis48weresitting.Whenhehadunwrappedthebottle,hesawacardtiedtoit,sohetookitandreadit49toothers.50said“Bill,takegoodcareofthisone—itisthefirstonethatisreallyyours.”
31.A.unableB.tryingC.advisedD.expected
[解析]文章说“他们刚结婚时谁也没钱”,因此买房子是不可能的,根据意思选择unable。
答案:
A
32.A.happyB.marriedC.sadD.bitter
[解析]文章没有提起他们的生活如何,所以,描绘生活好坏的词语应加以排除。
答案:
B
33.A.movedB.succeededC.livedD.gave答案:
C
34.A.carriedB.broughtC.sentD.left
[解析]“leavehimsomemoney”,“给他留了一笔钱”。
答案:
D
35.A.niecesB.workersC.friendsD.classmates答案:
C
36.A.unpackedB.preparedC.tiedD.sold
[解析]由下文“Infact,theyputitawayinacupboardwithoutevenunpackingit.”可知。
答案:
A
37.A.forgotB.thoughtC.lookedD.cared答案:
A
38.A.sentB.putC.tookD.kept
[解析]putaway“收拾好”,takeaway“拿走”。
答案:
B
39.A.fathersB.daughtersC.childrenD.dogs
答案:
C
40.A.prisonB.policestationC.shopD.hospital
[解析]根据意思推测,刚生完孩子,应该从医院归来。
答案:
D
41.A.demandedB.expectedC.invitedD.wished
[解析]好事应该予以庆贺,邀请别人来,体现了当时愉快的心情。
答案:
C
42.A.joininB.celebrateC.attendD.drank答案:
B
43.A.partyB.timeC.dayD.rest[解析]由下文可知。
答案:
A
44.A.servedB.finishedC.preparedD.bought
[解析]就是因为酒已喝完,才想起朋友送来的那瓶酒。
答案:
B
45.A.AndB.ThereforeC.LuckilyD.Although答案:
C
46.A.cupboardB.boxC.tableD.living-room答案:
A
47.A.sentB.broughtC.fetchedD.led
[解析]brought指带客人们到吃饭的地方。
答案:
B
48.A.familyB.wifeC.guestsD.workers答案:
C
49.A.silentB.loudC.aloudD.calm
[解析]在此只有aloud,loud为副词,排除A,D,readaloud,“大声读”。
答案:
C
50.A.HeB.WhichC.TheyD.It[解析]it指“卡片”。
答案:
D
III..Readingcomprehension.
A
Advertisinggivesusefulinformationaboutwhichproductstobuy.Butmodernadvertisingdoesmorethangivesnewsaboutproductsandservices.Today’sadvertisements,orads,trytogetconsumers(消费者)tobuycertainbrands(品牌).Writersofadvertisingaresoskillfulthattheycan.sometimespersuadeaconsumertowearacertainkindofclothing,eataspecialkindofcereal(麦片),orseeamovie.Consumersmightneverevenwantaproductiftheydidnotseeorhearadvertisementsforit.
Forexample,youprobab1ydonotneedthenewestcerealinthesupermarket.Thereareprobablymanycerealbrandsonyourkitchenshelves.Youmaynothavespaceonashelfforanother.Butifyouseeadsaboutanewcerealthatisyourextra-tastyandhasafreeprizeinthebox,youmaywantit.
Advertisingmustgetattention.Tobeeffective,itmustbeexciting,entertaining,orprovidesomepleasure.Thesecretofwritinggoodadvertisingcopyistoofferagoodideaaswellasaproduct.Theideaiswhattheadisreallyselling.Oneexampleisanadthatsayseatingacertaincerealwillmakeapersondowellinsports.Thatcerealbrandmaysellbetterifconsumersthinkitoffersstrengthandenergy.
1.Whatisdiscussedinthispassage?
A.Thecontentofmodernadvertising.
B.Theskillsofmodernadvertising.
C.Theresultsofmodernadvertising.
D.Thewritingofmodernadvertising.(Key:
B)
2.Accordingtothepassage,agoodadvertisementshould.
A.bebothpersuasiveandeffective
B.givepeopleusefulinformation
C.showpeopleaproduct
D.showpeopleanewideaofaproduct(Key:
A)
3.Fromthepassage,weknowthat.
A.modernadvertisinghaslesseffectoncustomers
B.oncecustomersseeadsaboutanewcerea1,theyaresuretobuyit
C.cerealcanmakepeoplestrong
D.cerealisakindoffoodwhichispopularamongpeople(Key:
D)
4.Whatcanweinferfromthepassage?
A.Customerscaneasilybepersuadedbyadvertisements.
B.Customersshouldbepersuadedbyadvertisements.
C.It’simpossibleforcustomerstobuyaproductwithoutadvertisements.
D.Customersbuyproductsaccordingtotheirdemandsratherthantheadvertisements.(Key:
A)
C
AmbassadorHotel
WelcometotheAmbassadorHotel.Tomakeyourstayasenjoyableaspossible,wehopeyouwilluseourfacilitiestothefull.
DiningRoom
Breakfastisservedinthediningmomfrom8a.m.to9:
30a.m.Alternatively,theroomstaffwillbringabreakfasttraytoyourroomatanytimeafter7a.m.Inthiscase,pleasefilloutacardandhangitoutsideyourdoorwhenyougotobed.
Lunch:
12:
00a.m.to2:
30p.m.
Dinner:
7:
30p.m.to9:
00p.m.
RoomService
Thisoperates24hoursaday;phonethereceptiondesk,andyourmessagewillbepassedontotheroomstaff.
Telephones
Tomakeaphonecall,dial0forReceptionandasktobeconnected.Weapologizefordelaysinputtingcallsthroughwhenthestaffareverybusy.TherearealsopublictelephoneboothsneartheReceptionDesk..Earlycallsshouldbebookedwithreception.
Laundry
Wehavealaundryinthehotel,andwillwashironandreturnyourclotheswithin24hours.Asktheroomstafftocollectthem
Bar
Thehotelbarisopenfrom12a.m.to2p.m.and7p.m.to1a.m.
1.Youwouldseethisnotice_________.
A.inahotelbar
B.inahoteldiningroom
C.inabedroomofalargeinternationalhotel
D.intheentranceofasmallfamilyhotel(Key:
C)
2.Whatshouldyoudoifyouhavearrivedtostayatthehotelat2a.m.andwantsomethingtoeat?
A.Gotothehotelshop.
B.Gotothehotelbar.
C.Hangamessageoutsideyourdoor.
D.PhoneReception.(Key:
D)
3.WhatshouldyoudowhenyoucomebacktothehoteltomakeanimportantcallandseealotofpeoplearoundtheReceptiondesk?
A.Gotoyourroomandphonefromthere.
B.AskattheReceptiondesk.
C.Useoneofthetelephonesintheentrancehall.
D.Gooutagainandlookforapublicphonebox
(Key:
C)
4.Whatdoyouthinkaroomstaff’slastjobisbeforehegoesoffdutyat6p.m.?
A.Laythetablesinthediningroom.
B.Checkthebedroomdoors.
C.Startpreparingthebreakfast.
D.Wakeanyoftheguestswhohaveaskedforearlycalls.
(Key:
B)
D
Willitmatterifyoudon’ttakeyourbreakfast?
RecentlyatestwasgivenintheUnitedStates.Thosetestedincludedpeopleofdifferentages,from12to83.Duringtheexperiment,thesepeopleweregivenallkindsofbreakfasts,andsometimestheygotnobreakfastatall.Specialtestsweresetuptoseehowwelltheirbodiesworkedwhen
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