1、 - context: more important than the message - meaning: （1）_ i.e. more attention paid to （2） _ than to the message itself B. examples - personal space - preference for （3）_ - less respect for privacy / personal space - attention to （4）_ - concept of time - belief in （5）_ interpretation of time - no c
2、oncern for punctuality - no control over timeII. Low-context culture - message: separate from context （6）_ B. examples - personal space - desire / respect for individuality / privacy - less attention to body language - more concern for （7）_ - attitude toward time - concept of time: （8）_ - dislike of
3、 （9）_ - time seen as commodityIII. Conclusion Awareness of different cultural assumptions - relevance in work and life e.g. business, negotiation, etc. - （10）_ in successful communication参考答案：（1） context of message（2） whats happening / the context（3） closeness to people（4） body language（5） poly-chro
4、nic（6） message itself（7） the message（8） mono-chronic（9） lateness（10） great influence / significanceTIPS：（1） 根据原文中一句“A high-context culture is a culture in which the context of the message, or the action, or an event carries a large part of its meaning and significance.”可知答案。（2） 根据原文“What this means
5、is that in a high-context culture, more attention is paid to whats happening in and around the message than to the message itself.”可知答案。（3） 根据原文“Generally speaking, in a high-context culture, because this greater dependency on group thinking, people lean towards heavier sense of involvement or close
6、ness to people.”可得出答案。（4） 根据原文“And also people from a high-context culture pay attention to body language.”可得出答案。（5） 根据原文“People in high-context cultures, are considered to have, what is called a poly-chronic attitude toward time.”可得出答案。（6） 根据原文“A low-context culture is one in which the message, the
7、 event or the action is a separate entity, having meaning onto itself, regardless of the surroundings or the context.”可得出答案。（7） 根据原文“And youll also see that people might pay less attention to body language, because as I said, the message is, the message is everything.”可得出答案。（8） 原文提到在low-context cult
8、ure中，人们对时间的态度可称为mono-chronic。（9） 根据原文“People in a low-context culture would be much more upset with lateness, because they feel that everyone should follow the same time.”可得出答案。（10） 根据文章末尾部分“If youre in business, negotiations, interpersonal relations, if youre dealing with people from different cult
9、ures in any way, its going to affect every part of your life. In any multi-cultural situation, these assumptions need to be taken into account for successful interactions.”可知，在商务活动、谈判、人际交往中，与来自不同文化的人打交道时，这些想法对成功的交际起着非常重要的作用。script: Good morning, everyone! Today, well look at culture or rather classi
10、fications of cultures. Usually, when we deal with different people, we deal with them as if we were all members of the same culture. However, its possible that people from different cultures have different assumptions about the world. We got in such important and basic ideas as time, personal space.
11、 And this is the view of Edward Hall. And Edward Hall is an anthropologist who spent a large part of his life studying American Indians, their culture, their language. But he was different from a lot of other anthropologists who just study one culture. He was interested in the relations between cult
12、ures, how cultures interact. What Hall believes is that cultures can be classified by placing them on a continuum, ranging from what he called high-context to low-context. OK, what is a high-context culture? A high-context culture is a culture in which the context of the message, or the action, or a
13、n event carries a large part of its meaning and significance. What this means is that in a high-context culture, more attention is paid to whats happening in and around the message than to the message itself. Now, let me give you examples. First, in terms of personal space. Generally speaking, in a
14、high-context culture, because this greater dependency on group thinking, people lean towards heavier sense of involvement or closeness to people. And they have less respect for privacy, for personal space. If you go into that culture, people might stand closer when theyre talking to you. They might
15、touch more. And if theyre jostled in a crowd, they wont feel violated. And also people from a high-context culture pay attention to body language. Because remember what I said, the definition of a high-context culture is that more attention is paid to the context of the message than to the message i
16、tself. And part of the context is body language. Second, in terms of time. People in high-context cultures, are considered to have, what is called a poly-chronic attitude toward time. Here, poly means multiple and chronic means time. What this means is that they believe people, things, events have t
17、heir own time. And there cant be a standard system of time for everything. What this leads them to believe is that you cant emphasize punctuality. Things happen when they are supposed to happen. So, theres a different attitude toward time; theres no set standard of time; you cant control time; every
18、thing has its own sense of time. So its a culture that pays little attention to time, to clock time. Now, lets move on to low-context culture. A low-context culture is just the opposite. A low-context culture is one in which the message, the event or the action is a separate entity, having meaning o
19、nto itself, regardless of the surroundings or the context. That the message, the event, the action has meaning in itself. So what this means in a low-context culture, is that people pay more attention to the event itself rather than to the context which surrounds the event or the message. For exampl
20、e, in terms of personal space again, theres more emphasis on individuality. So the concept of privacy is very, very important. Whereas before, as I said, in a high-context culture, they might not even be concerned with privacy or personal space. But in a low-context culture, theres a feeling that we
21、 each have our own personal space. If you get too close, if you dont knock on doors before entering, thats an invasion of privacy. People feel violated. Theres a respect and a desire for privacy. And youll also see that people might pay less attention to body language, because as I said, the message
22、 is, the message is everything. They are not going to worry about all the details around it. What you say is the important thing, or what you do is the important thing. Another example of a low-context culture is peoples attitude towards time. In terms of time, I said before, there was a poly-chroni
23、c sense of time in a high-context culture. What do you think there would be in a low-context culture? Mono-chronic? Right! A mono-chronic sense of time and by that we mean that theres one time. And that concept means that people in a low-context culture believe that theres one standard of time. And
24、that should be for everything. And so I am not willing to hear Oh, the traffic was heavy. Thats why Im late or Oh, I slept late. People in a low-context culture would be much more upset with lateness, because they feel that everyone should follow the same time. There shouldnt be all this flexibility
25、 with time and they expect punctuality. And they look at time as almost a commodity that they use expressions like use time, to waste time, to spend time or time is money. All of these expressions reinforce the concept that time is actually something you can hold on to. So, what this is all about is
26、 that, Hall stresses that people need to be aware of these different assumptions or concepts about reality. And he thinks that this has all kinds of relevance no matter what youre doing. If yous going to affect every part of your life. In any multi-cultural situation, these assumptions need to be ta
27、ken into account for successful interactions. OK, today weve taken a brief look at Edward Halls view of culture, mainly his classification of high- or low-context culture with some examples. Next week, well look at some more examples of cultures on a continuum between high-context and low-context cultures.SECTION B INTERVIEW/CO
