1、Businessplantemplate 全英商业计划书模板Business plan for a new businessThe business plan consists of a narrative and several financial worksheets. The narrative template is the key to the business plan. It contains more than 150 questions divided into several sections. Omit any questions that do not apply to
2、 your type of business. When you have finished writing your first draft, you will have a collection of small essays on the various aspects of the business plan. The next stage is to edit them into a smooth-flowing narrative.The real value of creating a business plan is not in having the finished pla
3、n in your hand; rather, the value lies in the process of researching and thinking about your business in a systematic way. The act of planning helps you to think things through thoroughly, study and research if you are not sure of the facts, and look at your ideas critically. It takes time now, but
4、will help avoid costly, perhaps disastrous, mistakes later.This business plan is a specific model suitable for high-tech businesses. Before you begin, look at the 1st section Tailoring the plan. It has tips for fine-tuning your plan to make an effective presentation to investors. If this is why your
5、e creating your plan, pay particular attention to your writing style. You will be judged by the quality and appearance of your work as well as by your ideas.It typically takes several weeks to complete a good plan. Most of that time is spent in researching and revising your ideas and assumptions. Bu
6、t this is the value of the process. So make time to do the job properly. Those who do so never regret the effort. And finally, be sure to keep detailed notes on your sources of information and on the assumptions underlying your financial data.Tailoring the planThe generic business plan presented sho
7、uld be modified to suit your specific type of business and the audience for which the plan is written.For raising capitalFor investorsInvestors have a different perspective. They are looking for dramatic growth, and they expect to share in the rewards:o Funds needed short-termo Funds needed in two t
8、o five years timeo How the company will use the funds, and what this will accomplish for growtho Estimated return on investmento Exit strategy for investors (buyback, sale or IPO)o Proportion of ownership that you will give up to investorso Milestones or conditions that you will accepto Financial re
9、porting to be providedo Involvement of investors on the board or in managementFor type of businessHigh-tech companiesEconomic outlook for the industryWill the company have information systems in place to manage rapidly changing prices, costs and marketsWill you be on the cutting edge with your produ
10、cts and servicesWhat is the status of research and development And what is required to:o Bring product/service to marketo Keep the company competitiveHow does the company:o Protect intellectual propertyo Avoid technological obsolescenceo Supply necessary capitalo Retain key personnelHigh-tech compan
11、ies sometimes have to operate for a long time without profits and sometimes even without sales. If this fits your situation, a banker probably will not want to lend to you. Venture capitalists may invest, but your case must be very good. You must do longer-term financial forecasts to show when profi
12、t take-off is expected to occur. And your assumptions must be well documented and well argued.Business planOWNERSYour Business NameDateE-Mail WebpageTable of contents1. Executive summary 62. Introduction to the Company and its Management 7 Company Overview 7 Organisational Structure 7 The Management
13、 Team 7 Advisory Board 7 Proposed Management Compensation 7 Headcount Forecast 73. Products and Services Description 8 Products and Technologies Introduction 8 Detailed Development Plan 8 Product Roadmaps 8 Development Stages 8 Future Applications 84. Marketing Analysis 9 Market Trend 9 Market Segme
14、ntation 10 Market Gap (Unique Selling Point) 10 Competitive Analysis 105. Business Model 12 Core Competence 12 SWOT Analysis 12 Marketing Plan 12 Sales Forecast 14 Realistic Scenario 15 Optimistic Scenario 15 Pessimistic Scenario 156. Risk Analysis and Management 16 Technical Risk 16 Technology Safe
15、ty 16 Product Quality 16 Delay 16 Competition Risk 16 Management of Growth 17 Market Risk 177. Financial Plan 18 Summary of Assumptions 18 Revenue 18 Direct Variable Costs 18 Fixed Asset Investment 18 Human Resources 18 Services Rendered by 3rd Party 18 Infrastructure and Operational Costs 18 Market
16、ing 18 Tax 18 Break-Even Position 18 Projected profits 19 Investment and Return 19 Financial Statements 198. Business Feasibility and Impact in the UK and China 209. References 2110. Appendices 221. Executive summaryWrite this section last.We suggest that you make it no more than two pages long.Incl
17、ude everything that you would cover in a five-minute interview.Explain the fundamentals of the proposed business: What will your product be Who will your customers be Who are the owners What do you think the future holds for your business and your industryMake it enthusiastic, professional, complete
18、 and concise.If proposing for an investment, state clearly how much you want, precisely how you are going to use it, and how the money will make your business more profitable, thereby ensuring repayment.Paragraph headings can be used if they identify the purpose of each paragraph. (example below)Com
19、pany and Management (Team)Product/Service Description Market AnalysisCompany Strategy Risk Analysis Financial Plan Investment Proposition 2. Introduction to the Company and its Management2.1 Company OverviewWhat business will you be in What will you doMission Statement: Many companies have a brief m
20、ission statement, usually in 30 words or fewer, explaining their reason for being and their guiding principles. If you want to draft a mission statement, this is a good place to put it in the plan.2.2 Organisational StructureIf youll have more than 10 employees, create an organizational chart showin
21、g the management hierarchy and who is responsible for key functions.Include position descriptions for key employees. If you are seeking loans or investors, include resumes of owners and key employees.2.3 The Management TeamWho will manage the business on a day-to-day basis What experience does that
22、person bring to the business What special or distinctive competencies Is there a plan for continuation of the business if this person is lost or incapacitated2.4 Advisory BoardList members of management advisory board and their short resume/CV.2.5 Proposed Management CompensationIf the management te
23、am are willing to reduce their compensation in the first year of business2.6 Headcount ForecastNumber of employees of each departments and the total in the next 5 years. (tables preferred)3. Products and Services Description3.1 Products and Technologies Introduction Describe in depth your products o
24、r services (technical specifications, drawings, photos, sales brochures and other bulky items belong in the Appendices).What factors will give you competitive advantages or disadvantages Examples include level of quality or unique or proprietary features.What are the cost, fee or commission structur
25、es of your products or servicesDont forget to include the current Patent Status.3.2 Detailed Development Plan3.2.1 Product RoadmapsList and describe product type and service of all categories, what they do, when they are available, and the timeline of design, prototype, sample promotion etc. (tables
26、 and figures are encouraged)3.2.2 Development StagesWrite down the stages used to measure the stepping successes (deliverables, milestones) of the whole company according to the development plan.3.3 Future ApplicationsList and describe potential applications.4. Marketing AnalysisNo matter how good y
27、our products and services are, the venture cannot succeed without effective marketing. This begins with careful and systematic research. It is very dangerous to assume that you already know about your intended market. You need to do market research to make sure you are on track. Use the business pla
28、nning process as your opportunity to uncover data and to question your marketing efforts. Your time will be well spent.There are two kinds of market research: primary and secondary.Secondary research means using published information such as industry profiles, trade journals, newspapers, magazines,
29、census data, and demographic profiles. This type of information is available in public libraries, industry associations, chambers of commerce, from vendors who sell to your industry, and from government agencies.Primary research means gathering your own data. For example, you could do your own traff
30、ic count at a proposed location, use the yellow pages to identify competitors, and do surveys or focus-group interviews to learn about consumer preferences. Professional market research can be very costly, but there are many books that show small business owners how to do effective research themselv
31、es.In your marketing plan, be as specific as possible; give statistics, numbers, and sources. The marketing plan will be the basis, later on, of the all-important sales projection.4.1 Market TrendDescribe your industry. Is it a growth industry What changes do you foresee in the industry, short term
32、and long term How will your company be poised to take advantage of themFacts about your industry:What is the total size of your marketWhat percent share of the market will you have (This is important only if you think you will be a major factor in the market.)Current demand in target market.Trends in target marketgrowth trends, trends in consumer preferences, and trends in product development.
