1、高级市场经理求职的英文简历模板高级市场经理求职的英文简历模板personal data:name:date of birth: july 1, 1964sex: malelanguages: english, mandarin and shanghainesetraining:mcdonalds worldwide hamburger marketing university class xxix at mcdonalds global at oak brook, chicago, strategicplanning training session1-month working & trai
2、ning experience at reebok china hq in hong kong2-month working & training experience at lion nathan global in sydney, australia2-month working & training experience at perfetti global in milan, italyresearch training from gallup in chinaadvertising & media planning training from o & m and mind share
3、 in chinapresentation skills training in chinainternational trade & finance training in china .e-mail:mobile:educational background:1986-1990: department of sociology, peking university bachelor of law in sociologyprofessional experience:XX- present: senior marketing manager, mcdonalds ( china ) co.
4、, ltd.position purposeleads the process of developing of the marketing/business plan that profitably builds sales, transactions, and market share for mcdonalds brand. leads additional areas of responsibility with impact outside of discipline. key customers include top management, division/home offic
5、e staff, agencies, key suppliers, staff and restaurant managementprincipal accountabilities1 leadershipmaintains and strengthens the mcdonalds brand position in the market as of responsibilityactively participates with agencies, and top management in establishing and communicating business goalslead
6、s the strategic and tactical development, execution, evaluation and continuous improvement of all national / local, promotion and public relations activity to achieve annual business goalsidentifies and utilizes available resources outside of the market to aid in the development and execution of the
7、 business/marketing plan2 process managementmaintains and strengthens the mcdonalds brand position in the market and other areas of responsibilityleads the process for development, execution and evaluation of media plansleads the process for development and execution of local creative ( tv, radio, o
8、utdoor, print, and restaurant merchandising, etc. ) in accordance with national creative standardsleads the process for development and execution of ethnic and other key targeted marketing plans in order to reach important customer segmentsleads the process for developing relationships with strategi
9、c business partners ( outside suppliers, rmhc, distribution center, etc. )leads the process for managing media relations and crisis managementserves as the department head for the administration of the marketing department ( staff responsibilities, cross-functional teams, budget management, etc. )le
10、ads the process to promote local store marketing as a resourcesensures the proper use of the mcdonalds trademarks, logo, producers licenses, and make sure all advertising materials have legal and creative approval3 peopleselects, develops and coaches marketing staff to create and effective marketing
11、 team and develop them for future opportunities within the systembuilds strong relationships and fosters teamwork among agencies, suppliers and staff to achieve maximum performance4 analysisgathers, analyzes, and provides accurate, relevant, and timely information so that agencies make the best reco
12、mmendationsinterprets and evaluates information related to sales, p & l, promotional evaluation, competition, general economic trends, and qualitative/quantitative researchoffers advise and counsel to ensure that company financial resources are used effectivelyXX-XX: marketing manager, reebok intern
13、ational trading ( shanghai ) co., ltd., swire resources groupjob summary & objectivessupervise a sales team to deliver the budgeted sales turnover and gross profit , for reebok and non-reeboks business in eastern china.to be responsible for entire marketing & operation of companys brands with compan
14、ys business objectives and marketing strategiesmain duties1. sales & distributionformulate, implement and evaluate sales plan to achieve sales and gross profit targetsensure optimum distribution coverage to accomplish both sales and brands objectivesmaintain close working relationship with all accou
15、nts, especially key accounts to gain maximum supports for merchandise mix, product clearance and paymentmonitor and control consistent pricing in the market2. marketing planning & managementdevelop, execute and monitor marketing plans in terms of product mix, pricing, distribution and promotion in a
16、ccordance with divisions objectives and strategiesprovide clear briefs to a&p team to develop effective a&p programs to deliver planned resultsanalyze competitors merchandising strategies and performance, market trends, latest technology development, and other related information and recommend appro
17、priate actions when necessaryorganize regular trade presentations to retailer to strengthen brand image and trade and product knowledge3. staff developmentrecruiting, training and motivating sales team and marketing team to ensure highest standards of customer service with the human resources depart
18、mentdevelop effective market intelligence collection system and performance benchmark to enhance sales teams productivityXX-XX: brand manager-rheineck; category marketing manager-mainstream; category marketing manager- premium, lion nathan chinadevelop the long-term brand strategy for the china mark
19、etformulate and supervise the implementation of the marketing action plan to achieve the marketing objectivesto work as the leader of the new product development project, and push the whole process running efficiently & achieving the objectives successfullymonitor a&p budget of brand marketing activ
20、itiesto manage the whole team, and ensure the best teamwork and team members professional development1998-XX: brand manager of alpenliebe, perfetti confectionery co., ltd shanghaiyearly planning of all the activities of the brand together with the marketing director, continuous sales monitoring of a
21、ll the items in the different areas;checking the market in the various provinces and keeping under control all the competitors activitiessales promotion & pr activities: planning, organizing and monitoring the sales promotion & pr activities, together with the local agencies and the sales managers.
22、planning the cities involved in the program and the time of campaigns; organizing all the materials required to execute the promotion activities in the best way; monitoring the executions together with the sales department and the sales promotion agencies; report to the marketing director about the
23、resultsadvertising: proposing and planning the campaigns together with the marketing director; planning and monitoring together with the media department the execution of the advertising campaign. managing new tvc development. following the execution of the campaigns with all the media used. report
24、to the marketing director about the results. execution of consumer researches when required to ensure the commercials the best resultspackaging: together with the packaging development manager developing of new packaging proposals according with the plans agreed with the marketing directorpos materi
25、als: developing of all the tools necessary to ensure the best performance of the product on the different kinds of point of sales in which the brand is solidproduct development: together with the r & d department following the steps of new products development. conducing when required products test,
26、 consumers surveys, panel monitoring in order to achieve the best results for the new and the existing productstrade marketing: proposing and planning the annual trade marketing activities with the sales managers; monitoring the executions together with the sales department; report to the marketing
27、director and national sales general manager about the resultsresponsible for the results of the assistant brand managers work and of her professional growth and achievements1995-1998: marketing supervisor, shanghai kfc co, ltdplanned and implemented product development, kids promotion campaigns, and
28、 some pr eventsplanned and implemented marketing research programs, worked closely with gallup onsome important worldwide research projectsworked closely with o&m to initiate advertising campaigns, arranged media plans andprepared literaturesjoined the formulation of a&pcoordinated american independence day events1990-1995: teaching assistant, shanghai university of science and technologytaught the course of international marketing
