1、 Advertisement can be thought of “as the means of making known in order to but or sell goods or services”. Advertisement aims to increase peoples awareness and arouse interest. It tries to inform and to persuade. The media are all used to spread the message. The press offers a fairly cheap method, a
2、nd magazines are used to reach special sections of the market. The cinema and commercial radio are useful for local markets. Television, although more expensive, can be very effective. Public notices are fairly cheap and more permanent in their power of attraction. Other ways of increasing consumer
3、interest are through exhibitions and trade fairs as well as direct mail advertisement. There can be no doubt that the growth in advertisement is one of the most striking features of the western world in this century. Many businesses such as those handling frozen foods, liquor, tobacco and medicines
4、have been built up largely by advertisement. We might ask whether the cost of advertisement is paid for by the producer or by the customer. Since advertisement forms part of the cost of production, which has to be covered by the selling price, it is clear that it is the customer who pays for the adv
5、ertisement. However, if large-scale advertisement leads to increased demand, production costs are reduced, and the customer pays less. It is difficult to measure exactly the influence of advertisement on sales. When the market is growing, advertisement helps to increase demand. When the market is sh
6、rinking, advertisement may prevent a bigger fall in sales than would occur without its support. What is clear is that business would not pay large sums for advertisement if they were not convinced of its value to them.1. Advertisement is often used to _B_ .A. cheat customers B. arouse interest C. in
7、crease production D. push the sale2. The word “media” （in the 1st para.） includes _D_. A. radio B. television C. the press D. all of the above3. Advertisement is mainly paid for by _C_. A. reduced prices B. increased sales C. the customer D. the producer4. Advertisement can increase demand _B_. A. a
8、ll the time B. in a growing market C. in any circumstances D. in a shrinking market5. From the last sentence of this passage we conclude that _A_. A. advertisement usually cost businesses large amounts of moneyB. advertisement could hardly convince people of the value of the goods C. businesses know
9、 well that advertisement could bring profits D. businesses usually do not pay much for advertisementMan has always wanted to fly. Some of the greatest men in history had thought about the problem. One of them, for example, was the great Italian artist, Leonardo Da Vinci. In the 16th century he made
10、designs for machines that would fry, but they were never built.Throughout history, other less famous men had wanted to fly. An example was a man in England 800 years ago. He made a pair of wings from chicken feathers. Then he fixed them to his body and jumped into air from a tall building. He did no
11、t fly very far. Instead, he fell to the ground and broke every bone in his body.The first real step took place in France, in 1783. two brothers, the Montgolfiers, made a very large “hot air balloon”. They knew that hot air rises. Why not fill a balloon with it? The balloon was made of cloth and pape
12、r. In September of that year, the King and Queen of France came to see the balloon. They watched it carry the very first air passengers into the sky. The passengers were a sheep and a chicken. We do not know how they felt about the trip. But we do know that the trip lasted eight minutes and that the
13、 animals landed safely. Two months later, two men did the same thing. They rose above Paris in a balloon of the same kind. Their trip lasted twenty-five minutes and they traveled about.6. Leonardo Da Vinci C A. said that man would fly in the sky one day B. built a kind of machine which never flew C.
14、 made designs for flying machines D. drew many beautiful pictures of birds7. Eight hundred years ago an Englishman B A. made a kind of flying machine B. tried to fly with wings made of chicken feathers C. wanted to build a kind of balloon D. tried to fly on a large bird8. In fact, the Englishman who
15、 tried to fly _B_ A. got badly wounded B. succeeded in flying C. lost his life D. flew only 8 minutes9. The very first air passengers in the balloon were A A. two animals B. the Montgolfiers C. Two Frenchmen D. The King and the Queen10. When did two Frenchmen rise above Paris? A A. In December 1783
16、B. In September 1783 C. In the 17th century D. In November 1783Every human being has a unique arrangement of the skin on his fingers and this arrangement is unchangeable. Scientists and experts have proved uniqueness of finger prints and discovered that no exactly similar pattern is passed on from p
17、arents to children, though nobody knows why this is the case. The structure on a persons fingers does not change with growth and is not affected by superficial injuries. Burns, cuts and other damage to the outer part of the skin will be replaced on time by new one which bears a reproduction of the o
18、riginal pattern. It is only when the inner skin is injured that the arrangement will be destroyed. Some criminals make use of this fact to remove their own fingerprints but this is a dangerous and rare step to take.Fingerprints can be made easily with printers ink. They can be recorded easily. With
19、special methods, identification can be achieved successfully within a short time. Because of the simplicity and economy of this system, fingerprints have often been used as a method of solving criminal cases. A suspected man denies a charge, but his finger prints can prove who he is even if his appe
20、arance has been changed by age or accident.When a suspect leaves fingerprints behind at the scene of crime, they are difficult to detect with the naked eye. Special techniques are used to “develop” them. Some of the marks found are incomplete but identification is possible of a print in the size of
21、a quarter of an inch square can be obtained11. In this passage, the writer states that _C_ A. the shape of ones hands differs from that of othersB. the patterns of ones skin are passed on from their parentsC. what caused the uniqueness of the finger prints remains unknownD. scientists have discovere
22、d a few unusual cases of finger prints12. According to this passage, if ones finger gets wounded in the outer skin _B_ A. the pattern of the finger skin will be replaced by a new oneB. fingerprints will be the same when their wound is recoveredC. the arrangement of the finger skin will be totally de
23、stroyedD. the pattern of the finger skin will be changed partly13. Some criminals removed their own fingerprints by _A_ A. injuring the inner skin of their fingers B. replacing them with those of others C. damaging the outer skin of their fingers D. using a kind of printers ink14. Fingerprints are o
24、ften used as a method of solving criminal case because _B_ A. they can be obtained whenever they are neededB. they can outline a criminals appearanceC. this method is simple though costingD. this method is easy and inexpensive15. The word “deny” （line 5, para 3） most probably means _B_ A. delay doin
25、g B. refuse to accept C. admit D. doubtThe clock struck eleven at night. The whole house was quiet. Everyone was in bed except me. Under the strong light, I looked sadly before me at a huge pile of that troublesome stuff they call “books”.I was going to have my examination the next day. “When can I
26、go to bed?” I asked myself. I didnt answer, in fact I dared not.The clock struck twelve. “Oh, dear! ” I cried. “Ten more books to read before I can go to bed!” We pupils are the most wretched creatures in the world. Dad does not agree with me on this. He did not have to work so hard when he was a bo
27、y.The clock struck one. I was quite desperate now. I forgot all I had learned. I was too tired to go on. I did the only thing I could. I prayed, “Oh, God, please help me pass the exam tomorrow. I do promise to work hard afterwards, Amen.”My eyes were so heavy that I could hardly open them a few minu
28、tes later, with my head on the desk, I fell asleep.16. When the author was going over his lessons, all the others in the house were _A_ A. asleep B. outside C. working in bed D. quietly laughing at him17. The underlined word “wretched” in paragraph 3 probably means _C_ A. very happy B. disappointed
29、C. very unhappy D. hopeful18. Reviewing his lessons didnt help him because _D_ A. it was too late at night B. he was very tired C. his eyes lids were so heavy that he couldnt keep them open D. he hadnt studied hard before the examination19. What do you suppose happened to the author? C A. He went to
30、 a church to pray again. B. He passed the exam by sheer lunch C. He failed in the exam. D. He was punished by his teacher.20. The best title for the passage would be _A_ A. The Night before the Examination B. Working Far into the Night C. A Slow Student D. Going over My LessonsPart Two Vocabulary an
31、d Structure There are 20 incomplete sentences in this part. For each sentence there four choices marked A, B, C and D. Choose the ONE answer that best completes the sentences. Then mark the corresponding letter on the Answer Sheet by blackening the letter.21. I didnt know your mobile phone number, _D_ I would have rung you the moment I got to Washington.
