1、外文标题：ArtisticImageryof“Form,SpiritandMeaning”inAdvertisingDesign外文作者：MingleiJiang文献出处:AdvancesinSocialScience,EducationandHumanitiesResearch,volume40,2016英文1078单词，5478字符，中文1624汉字。此文档是外文翻译成品，无需调整复杂的格式哦！下载之后直接可用，方便快捷！价格不贵。ArtisticImageryof“Form,SpiritandMeaning”inAdvertisingDesignMingleiJiangAbstractT
2、hisarticlesummarizesandsortsoutdiversifiedelementsofChinesetraditionalculturefrommultipleoutstandingChineseanimationworks,andfollowingtheclueofthepracticalapplicationofCentralPlainstraditionalculturalelementsinanimationmaking,explorestheapproachofrealizingnationalizationandlocalizationforthenewcultu
3、ralindustryanimation.Keywordsform;spirit;meaning;artisticimagery;advertisingdesign1INTRODUCTIONIntheprocessofguidingconsumptionandtransmittingideas,advertisingdesign,asanimportantmethodfortherealizationofcommercialandculturalvalue,playsanimportantroleintegratedthecommodities,servicesandideas.Besider
4、epresentingthematerialdemandstoguideconsumption,itcanconstructimageryexpressingthebeautyof“form,spiritandmeaning”topromotethestyleandvalueofthecommodity.Thisarticlestartswiththeconceptsof“form,spiritandmeaning”,focusesonadvertisingdesign,exploresthebeautyandmethodof“artisticimagery”of“form,spiritand
5、meaning”,foroperationinpracticeandthepurposeofguidingconsumptionandfollowingconsciousnesseffectively.2“FORM,SPIRITANDMEANING”ANDARTISTICIMAGERYA.Definitionof“Form,SpiritandMeaning”“Form”referstotheexternalphysicalcharacteristicofimageandruleofimageconstitution.Inadvertisingdesign,“form”isamaterializ
6、edfactorandadesignlanguage,theadvertisementshallpayattentiontotheintegrality,decorationandsymbolismof“form”,focusonthemutualcorrespondenceandcomitycrossbetweenformsandemphasizethevarietyandunityaswellasthesymmetryandbalance.“Spirit,thesoul”meanstheplaceofspirit,whichisadeepcomprehensionontheculturea
7、ndspiritaswellastheepitomeofthetolerance,temper,culturalconnotationandromanticcharm,andbasedonwhich,itcanrecalltheaudiencesassociationandemotionresonanceandmakethembepersonallyonthesceneandfeeltheemotion.“Meaning”,thewill,meanshearingoneswordsfromtheheart,thenmasteroneswill,focusonthinkingandvoice.S
8、ince“meaning”startsfromheart,examineoneswordsfromtheheart,andthenknowoneswill.Fromtheviewofadvertisingdesign,“meaning”istheinformationtransmittingtotheaudiencesthrough“form”and“spirit”,whichisalsotheappealandsense.“Form,spiritandmeaning”areTrinitarian,hence,takingthe“form”,transmittingthe“spirit”and
9、reachingthe“meaning”arerequiredinadvertisingdesign.3METHODOFARTISTICIMAGERYINADVERTISINGDESIGNThe“artisticconception”inadvertisingdesignis“imaginable”,whichismoretheunificationof“form,spiritandmeaning”in“artisticimagery”thanacombinationoffactors,andreachesthepurposeofartisticimageryunderthefunctiono
10、f“form,spiritandmeaning”.A.ConceivingImagerywith“Form”Thebeautyofartisticimageryinadvertisingdesignfirstlydependsonconcrete“form”,makingthestyle,pattern,wordsandcolorscombinedinandoutoftheadvertisingtopresent“form”.Asshowninfig.2,indailylife,muttonorpork,nomatterbymeansoffrying,stir-fryingortoasting
11、,willleavegreasedifficulttocleanattachingtothetableware.Hence,intheSunlightwashing-uliquidad,itingeniouslyadoptstheformofsheepandpigoverbearingorunwillingtoleavetoexpressthestubbornnessofmeatfood;thecombinationofSunlightwashing-upliquidimagewiththecopywriting“Separatethem”atthelowerrightcornerclearl
12、yandsimplytellsthecustomersthefunctionofSunlightwashing-upliquiD.BConceivingImagerywith“Spirit”Thebeautyofartisticimageryinadvertisingdesignreliesontherenderingof“spirit”,focusesontheculturalconnotationandromanticcharmandrecallthecustomersassociationandemotionalresonance.CConceivingImageryof“Meaning
13、”Thebeautyofartisticimageryinadvertisingdesignstimulatestheconsumptiondemandsofthemassthroughtransmitting“meaning”andpromotestheinformationtransmittedbyadvertisingdesigntoacquiretheaudiencesacknowledgement.The“meaning”ofadvertisingdesignisappealandreason.Underthebearingof“form”and“spirit”,“meaning”w
14、orksontheexcitementofaudiencesdemandswithemotion-filledlanguage,imageandbackground,orincreasingpsychicaladditionalvalueorutilizing“haloeffect”torealize“artisticimagery”,soastoinfluencetheimpressionofaudiencesonproducts,servicesandideas,producegreatpowerandsocialimpactaswellasrealizepurchasingbehavio
15、rorfollowconsciousness.4INTEGRATING“FORM”,“SPIRIT”,AND“MEANING”,CONCEIVINGTHESUBLIMATEIMAGERYTheprocessofadvertisingdesignisto“conceiveimagery”,andthrough“form”,“spirit”,and“meaning”,the“imagery”ofadvertisingdesignmakesthepsychologicaldistancebetweencustomersandproductsmorecloserandstimulatespurchas
16、ingbehavior.The“artisticimagery”ofadvertisingdesignistocreateemotionandthoughtswithproperproductcharacteristic,agefeatureandculturalfeatureanditisaaestheticproductionprocessbasedonartisticmodeofthinking.5CONCLUSIONAdvertisingdesigntransmitsmoreakindofculturalinformationthantheinformationofproduct,se
17、rviceandthought.Itbuildsdeepartisticconceptionwithartlanguageof“form”,“spirit”,and“meaning”toeffectivelyexhibittheabundantconnotationandimplicationofproducttotheaudienceandpromotepurchasingbehaviorandfollowconsciousness.Asanexcellentdesigner,oneshallbegoodattheartisticimagerymethodofadvertisingdesig
18、nandstrengthenthebeautyofadvertisementimagerybymeansof“form”,“spirit”,and“meaning”REFERENCES1ZhangJicheng.BriefTalkonArtisticImageryJ.ChinaArtWeekly,June29,2013:version2WangGuowei,CommentsonCiPoetryM.Changchun:JinlinLiteratureandHistoryPress,2006:2043LiZehou.ThePathofBeauty(colorprint)M.Tianjin:Tian
19、jinSocialSciencesPress,2002.2814VictorMargolin.DesignIssuesHistory,TheoryandCriticismM.Beijing:ChinaBuildingIndustryPress,2010.865GuoTie.EmotionalAppealReadingofAdvertisingRepresentationJ.IndustrialDesign,2012,Phase3:92-93.广告设计中“形式、内涵、意义”的艺术意象MingleiJiang摘要本文从多部优秀中国动画作品中总结并归纳出中国传统文化中的多元化元素，根据中原地区传统文
20、化元素在动画制作中的实际应用线索，探索实现新文化产业-动画的民族化和本土化的途径。关键词形式，内涵，意义，艺术形象，广告设计1，引言在引导消费和传播思想的过程中，广告设计作为实现商业和文化价值的重要手段，在商品、服务和理念的整合中发挥着重要作用。除了代表引导消费的物质需求之外，它还可以构建出表达“形式、内涵和意义”美的图像来推进商品风格和价值的展示。本文从“形式，精神，意义”的概念入手，以广告设计为中心，以实践操作为导向，遵循意识规律，探讨“形式、内涵、意义”的“艺术形象”的美与方法。2“形式、内涵和意义”以及艺术意象“形式、内涵和意义”的定义“形式”是指意象的外在物理特征和形象构成的规律。在
21、广告设计中，“形式”是具体化的因素和设计语言，广告要注重“形式”的完整性、装饰性和象征性，注重形式之间的相互对应和相互交融，强调种类和统一性以及对称性和平衡性。“内涵，灵魂”是精神这一块，它是对文化和精神的深刻理解，也是包容、秉性、文化内涵和神韵的象征，在此基础上，它能引起观众进行关联和产生情感共鸣，让他们亲自到场并进行切身感受。“意义”，意愿，是指从心里听到自己的声音，然后把控自己的意志，专注于思考和愿望。因为“意义”是从内心开始的，要从内心里去审视自己的声音，然后就知道自己的意志。从广告设计的角度来看，“意”是通过“形式”和“内涵”传递给观众的信息，这也是基本诉求。“形式，内涵和意义”是三
22、位一体的，因此在广告设计中需要采取“形式”，传达“精神”，达到“意义”。3广告设计中的艺术形象方法广告设计中的“意境”是“可以想象的”，它比“艺术意象”中的“形式，内涵和意义”要更多地却结合其他因素，达到“形式”功能下的艺术意象的目标。A.用“形式”构思意象广告设计中的艺术形象之美首先取决于具体的“形式”，使广告内外的风格、图案、文字和色彩呈现出“形式”。如图2所示，在日常生活中，羊肉或猪肉，不论是通过油炸、炒或烤，都会使油脂附着在餐具上并难以清除。因此，在阳光洗涤液广告中，巧妙地采用绵羊和猪的意象，而不愿意去表达肉类食品的顽固性;对阳光洗涤液体图像与文案“分离”进行组合，他们“清晰地显示在右
23、下角，并简单地告诉客户日光清洗液的功能。B用“内涵”构思意象广告设计中的艺术形象之美依赖于“内涵”的呈现，注重文化内涵和浪漫魅力，唤起顾客联想和情感共鸣。C用“意义”构建意象广告设计中的艺术形象之美通过传递“意义”来激发大众的消费需求，通过广告设计传递的信息获得观众的认可。广告设计的“意义”是诉求和理性。在“形式”和“内涵”的影响下，“意义”是充满情感的语言、形象和背景，或增加心理附加价值或利用“光环效应”实现“艺术形象”，以影响观众对产品，服务和理念的印象，产生巨大的能量和社会影响力，从而按照形成的意识实现购买行为。4整合“形式”、“内涵”和“意义”，构思新兴的意象广告设计的过程是“构思意象
24、”，通过“形式”、“内涵”和“意义”，广告设计中的“意象”使顾客和产品之间的心理距离更加接近，并激发购买行为。广告设计的“艺术形象”是创造具有适当产品特征、时代特征和文化特征的情感和思想，是一种基于艺术思维审美方式产生的过程。5结论广告设计中，相比产品、服务和思想信息传递，它更多的是一种文化信息传递。以“形式”、“内涵”、“意义”等艺术语言构筑深厚的意境，有效地向观众展示产品的丰富内涵和意蕴，按照意愿促进购买行为。作为一名优秀的设计师，应善于利用“形式”、“内涵”、“意义”等方法，利用广告设计的艺术形象方法，增强广告意象的美感。参考文献1ZhangJicheng.BriefTalkonArti
25、sticImageryJ.ChinaArtWeekly,June29,2013:version2WangGuowei,CommentsonCiPoetryM.Changchun:JinlinLiteratureandHistoryPress,2006:2043LiZehou.ThePathofBeauty(colorprint)M.Tianjin:TianjinSocialSciencesPress,2002.2814VictorMargolin.DesignIssuesHistory,TheoryandCriticismM.Beijing:ChinaBuildingIndustryPress,2010.865GuoTie.EmotionalAppealReadingofAdvertisingRepresentationJ.IndustrialDesign,2012,Phase3:92-93.
