1、本专业课程结构：The Course Structure:本专业必修课分为公共基础课、专业基础课和专业课三大类，选修课分为专业选修课、公共选修课两类。The Compulsory Courses are classified into three categories of Public Basic Courses, Specialty Basic Courses and Specialty Courses, the Optional Courses are classified into two categories of Public Optional Courses and Specia
2、lty Optional Courses.本专业主干课程：Main Courses are :管理学、市场营销学、组织行为学、商务谈判、现代推销技术、营销调研、营销策划、广告策划、电子商务等。Management, Marketing, Organization Behavior, Business Negotiation, Techniques of Modern Sales, Marketing Research, Marketing Planning, Advertising Designing, E-Commerce, etc.五、实践教学V. Practical Teaching1、
3、学生参加军事训练、入学教育及公益劳动，由学校统一安排。1. Students are required to participate in Military Training, National Defense Education, Enrollment Education and Labor for Public Benefits.2、在专业教师的指导下，按课程教学大纲的要求，完成相应的案例分析。2. Under the guidance of teachers, students should complete the case study according to the curricu
4、lum syllabus.3、在专业教师的指导下，在有关实验室进行模拟网络营销、谈判、公关、推销等内容等。3. Under the guidance of teachers, students should practice laboratory simulation of network marketing, negotiations, public relations, sales and so on.4、在专业教师的指导下，在实验室进行本专业的技能训练：普通话训练，形体礼仪训练，交际舞训练，撰写广告、公关、营销策划及CI设计方案。4. Under the guidance of teac
5、hers, students should carry out the specialty skills training: Putonghua training, physical training in etiquette, ballroom dancing training, Designing advertisement, public relations, marketing planning and CI design in the laboratory.5、在专业教师的指导下，参加市场调研及企业的营销策划与实施活动。5. Under the guidance of teacher
6、s, students should participate in market research and business marketing planning and implementation activities.6、通过学校组织与自己联系相结合，在专业教师的指导下，在企业进行生产实习。6. Organized by the university or contacting on their own, under the guidance of teachers, students should practice in the enterprise.7、在专业教师的指导下，完成毕业论
7、文。7. Under the guidance of teachers, students should complete the Graduation Thesis. 六、毕业条件VI. Graduation Requirements学生应按教学计划修满152学分，并通过毕业资格审核，方准予毕业。The students can be conferred graduation, after obtaining 152 Credits in accordance with the program requirements and meeting graduation qualification
8、.七、教学进程表VII. Tables of Teaching Schedule1、总周数分配表1. Week-distribution Table 学年、学期 Year / Semster教学环节Teaching Links第一学年1st Year第二学年2nd Year第三学年3rd Year合计Total第1学期1st Semester第2学期2nd Semester第3学期3rd Semester第4学期4th Semester第5学期5th Semester第6学期6th Semester课堂教学Classroom Teaching课堂教学（含教学实践）Classroom Teach
9、ing （Including Practical Teaching）121676考试Test210小计Subtotal141886综合实践教学Practical Teaching军训和国防教育Military Training and National Defense Education3入学教育和毕业教育Enrollment Education and Graduate Education1公益劳动Labor for Public Benefits生产实习Production Practice4毕业实习Graduation Internship毕业论文（设计）Graduation Thesi
10、s （Design）1526机动Flexible7假期Vacation529总计2527191482、实践教学环节安排表2. Practical Teaching Schedule内 容Contents学 期Semester周 数Weeks学 分Credits1、62、3、42、3、4、586303、课程设置及教学环节安排表3. Curriculum and Teaching Schedule Table课程类别Courses Classified序号No.课程名称Course Name总学时Total Hours学时分配Hour Distribution学分周学时分配Hours per We
11、ek 理论教学Theoretical Teaching实践教学公共基础课Public Basic Courses毛泽东思想、邓小平理论和“三个代表”重要思想概论Introduction to Mao Zedong Thought, Deng Xiaoping Theory and “ Three Represents ” Thought6448思想道德修养与法律基础Moral & Ethics and Fundamentals of Laws形势与政策Situation and Policies大学英语一College English I72大学英语二College English II96大
12、学英语三College English III大学英语四College English IV体育一Physical Education I249体育二Physical Education II体育三Physical Education III11微积分一Calculus I微积分二Calculus II13线性代数Linear Algebra经济应用写作Applied Writing of Economics计算机文化基础Basics of Computer数据库应用技术Database Application328447805020专业基础课Specialty BasicCourses17管
13、理学Management42会计学Accounting经济法Economic Law统计学Statistics21市场营销学Marketing22组织行为学Organization Behavior23物流管理学Logistics Management电子商务E-Commerce38432856专业课Specialty Courses现代推销技术Techniques of Modern Sales商务谈判Business Negotiation营销策划Marketing Planning28营销调研Marketing Research广告策划Advertising Designing创业管理E
14、ntrepreneurship Management31服务营销Service Marketing 国际市场营销International Marketing480378102必修课小计 Subtotal of Compulsory Courses17081486222104选修课小计Subtotal of Optional Courses实践教学环节小计Subtotal of Practical Teaching毕业应取得总学分152Graduates should obtain a total of 152 Credits公共基础课必修学分50，占总学分32.9%Public Basic
15、Courses have 50 compulsory Credits, 32.9% of total Credits专业基础课必修学分24，占总学分15.8%Specialty Basic Courses have 26 compulsory Credits, 15.8% of total Credits专业课必修学分30，占总学分19.7%Specialty Courses have 30 compulsory Credits, 19.7% of total Credits综合实践教学环节学分30，占总学分19.7%Practical Teaching has 30 compulsory C
16、redits, 19.7% of total Credits选修课学分18，其中公共选修课8Credits of Optional Courses 18，including the Credits of Public Optional Courses 84、选修课设置4. Optional Courses开设学期教学时数Teaching Hours备注Remarks专业选修课Specialty Optional Courses经济地理Economic Geography本类课程应修满10学分10 Credits should be obtained for courses of this ca
17、tegory国际金融International Economics国际商法International Business Law演讲与口才Speech and Eloquence现代信息技术Modern Information Technology消费者行为Consumer Behavior公共关系Public Relations超市管理Supermarket Management销售渠道管理Sales Channel Management销售管理Sales Management外贸函电International Business Correspondence连锁营销Marketing Chain
